posco's cautionary tale
DESCRIPTION
Marketing: A presentation on how Posco, a Korean conglomerate faced delays and controversies because of Government bureaucracy in setting up its' steel plant in OdissaTRANSCRIPT
POSCO’S CAUTIONARY TALETHE FUTURE OF FDI IN INDIA
LBSIM, DELHI
1st Year
Rinky Sachdeva (146)
Rohit Jain (147)
Atul Mathur (149)
Munish Mittal (151)
Aditya Goel (161)
Satyam K. Saxena (180)
2013
INTRODUCTION
Posco, the 5th largest steel producing company worldwide, exited from Karnataka citing “delay in procuring iron ore mines” Foregone opportunity: $ 5.3 Billion
Estimated steel production lost: 6 mtpa
Arcelor Mittal, the world’s largest steel manufacturer, exited from Orissa due to delay in “land acquisition & acquiring iron ore mines” Foregone opportunity: $ 7 Billion
Estimated steel production lost : 12 mtpa
Contd…
Other Cases: Walmart, world’s largest retail store, called off its
six year partnership with the Bharti Group General Motors recalled 1.14 lakh units of Tavera
due to corrupt practices followed at their Indian manufacturing unit
WHAT DOES THIS ALL MEAN FOR INDIA??
Where is India’s FDI heading?
FDI IN INDIA
In 1991, India shifted to New Economic Policy and allowed for international trade and investment, deregulation, initiation of privatization, etc
India in 1997 allowed foreign direct investment (FDI) in cash and carry wholesale
In 2008-09, FDI stood at $27.3 billion.
FDI in 2009-10 was $24.2 billion
In 2010-11, FDI into India declined to $19.43 billion, a significant decrease from both 2008 and 2009
In 2011-12, FDI stood at $28.4 billion.
In 2012-13, FDI dropped again by 38% to $22.4 billion
FDI AND ECONOMIC DEVELOPMENT FDI helps in
Improving country’s trade balance,
Improving labour standards and skills,
Technological transfer and up gradation,
Access to global managerial skills and practices
Optimal utilization of human capabilities and natural resources,
Making industry internationally competitive,
Opening up export markets, access to international quality goods and services
Augmenting employment opportunities.
BOOSTING FDI
Until 2011, Indian central govt. denied FDI in multi-brand Indian retail
On 24 November 2011, India allowed foreign groups to own up to 51 % in multi-brand retailers
own 100 % for single brand retailers, from the previous cap of 51%
More recently, there have been relaxations in some norms so that a company can invest in cities having population of less than 10 lakhs
The cap for 30 % sourcing regulation from local market has been increased from 1mn to 2mn USD
SO, WHAT’S WRONG?
Corruption Bureaucratic inefficiencies Policy paralysis Problems with land acquisition Administrative loopholes Environmental clearances
ARCELOR MITTAL: A Case at hand
ArcelorMittal faced stiff resistance to land acquisition from temple mutt.
The Orissa government, also could not offer ArcelorMittal any captive iron ore mines
It was hard for officials of the state or company executives to venture into Naxal hit areas to convince people to part with land
After 7 years of considerable investment, the company finally decided to shelf its plans
CASE OF POSCO
In 2010, Posco entered into an agreement with government of Karnataka to set up a steel plant
However, even after an year it could not acquire the required land due to agitation by farmers and religious leaders
Also, there were delays in acquiring iron ore mines Supreme Court’s 2010 order to stop iron-ore mining also
added to project delays Finally, Posco exited from Karnataka in July 2013.
SINGUR
Singur village land to be acquired by Tata to set up its’ plant for Nano production.
The land was given to Tata on a rule which specifies for public welfare.
The state govt. fenced off the land in 2006 and construction of plant started in 2007.
However, due to attacks on fences by villagers and people activists, Tata shifted its’ plant to Gujrat.
NANDIGRAM
Nandigram village was to be developed as SEZ by Indonesia based Salim group.
Villagers were not ready for the establishment of chemical plants on their fertile lands.
Violent protests by villagers lead to the death of a police officer and 12 civilian in retaliation.
Finally the project was scrapped in its nascent stages
THE WAY OUT
Additional incentives should be given to foreign investors to boost FDI
Government should ensure the equitable distribution of inflows among states
More freedom must be given to states to attract FDI inflows
Focus should also be on investing in human capital, R&D activities, environmental issues, productive capacity, sectors with high income elasticity of demand.
Contd…
Laws and rules should facilitate easy and timely acquisition of land
Delays in getting environmental clearances should be eliminated
Government must exercise strict control over inefficient bureaucracy, red - tapism, and the rampant corruption to improve investor’s confidence
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”THANK YOU!!
QUESTIONS?