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Porto Cairo Mall“It is all ….at Porto Cairo Mall”

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The mall is located directly onthe ring road with easy accessin and out of the location.A landmark right next to PortoCairo Mall is the JW MarriottHotel and resort and KempinskiHotel and resort.

Obour city 20-25 minsMaadi 15-20 minsMadinaty 10-15 minsRehab City 10-15 minsNasr City 10-15 minsHeliopolis 10-15 mins1st District 10 mins5th District 5-10 mins

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Porto Cairo Mall - Introduction

Being an fundamental part of Amer Group, Amer Malls is launching one of Amer Group’s commitments toexcellence. With an innovative concept “The Retailtainment”, Porto Cairo Mall is the newest communityproject which aims to revolutionize the modern retail in Egypt and aims to host around 2 million visitorsper year. Porto Cairo Mall offers a unique mix of activities (Shopping, Leisure, Dining) which arepositioning it as a family destination, where offers match all needs for a large target (children, couples,Young, family, women, men).

The main façade of the mall is a landmark in New Cairo city, where the biggest dancing fountainperformances are accompanied by music played through speakers around the lake, guests of the lakerestaurants and cafés will enjoy an atmosphere like never before (this main façade restaurants and cafésare considered as phase 1 and will be operating by December 2013).

With extensive selections of Luxury stores, to fun and action packed “Papa Porto Theme Park” and 5screen Cinemas. From international franchises and tempting high-end cafés and restaurants serving localand international cuisine to trendsetting fashion and lifestyle concept stores, Porto Cairo Mall offers tothe shoppers, a comprehensive and dynamic shopping experience.

Thanks to various original attractions and famous, Porto Cairo Mall will certainly satisfy the highexpectations it created.

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Porto Cairo Mall – Asset Overview

• Expected Operation Date: Grand Opening on June 2014

• retail shops : 250

• Indoor Area: 28,500 m²

• Parking Capacity: 360 cars outdoor & 1,000 Garage

• Cinema screens: 5 owned by Dollar Film Group

• 4 of Amer Group’s casual dining restaurants.

• A state of the art “Casual Dining” area .

• A wide range of shops and boutiques

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Porto Cairo Mall – Asset Overview

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Porto Cairo Mall – Asset Overview

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Porto Cairo Mall – Asset Overview

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Porto Cairo Mall – Asset Overview

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Porto Cairo Mall – Asset Overview

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Porto Cairo Mall – Asset Overview

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Porto Cairo Mall – Asset Overview

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Phase 1Opening November 2013

Restaurants and Cafés Dancing fountain

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Phase 1 tenants – Opening December 2013

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Phase 2Opening June 2014

Indoor Ground FloorFirst Floor

Second FloorRoof Floor

Porto Cairo Mall (Cont’d)Sky Café

May 2013 15Private & Confidential

Phase 2 brands

Porto Cairo Mall (Cont’d)Sky Café

May 2013 16Private & Confidential

Phase 2 brands

Contracts under negotiation

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• Invitations• Contract kit • Brochure / Magazine

• Magazines (Times - Enigma – Insight – Elite – Cairo zoom)

• Online (Facebook – Twitter – Google – YouTube –

Masrawy – Youm7)

• Newspapers (Al Ahram- Al Masry Al Youm – Al Mal –

Financial Times – Herad Tribune)

• TV broadcast (international channels)

PR & Communication Plan

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Come Back to Egypt

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Kids Events

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Kids games and activities

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Kids games and activities

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Kids games and activities

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Kids games and activities

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Activation and other activities

Activation & other events

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3D Mapping

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Car drift

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Batman Car

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Arabian Horse Beauty Contest

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Arab Union Parade

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Bikes Show

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Red Carpet eventRed Carpet Event

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Biggest dancing fountain in Egypt

Entertainment

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Magnificent fireworks show by Ahmed Essam

Entertainment

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Entertainment