Portlandians Who Use Attorneys are 12% More Likely to be Heavy Radio Users and 18% Less Likely

to be Heavy TV Viewers

Media ProfileAdults 18+ Metro Household Member Used Attorney pst 12

mos.

Base Persons % of Base Target Persons % of Target Index Quintiles:

Heavy Radio Listeners 411,200 21.1% 43,200 23.6% 112

Heavy TV Viewers 369,000 18.9% 28,500 15.6% 82

Radio Stations: KBFF-FM 361,800 18.6% 25,100 13.7% 74

KUFO-AM 59,500 3.1% 6,500 3.5% 116

KUPL-FM 322,000 16.5% 35,300 19.3% 117

KXL-FM 216,300 11.1% 25,800 14.1% 127

KXTG-AM 107,300 5.5% 9,400 5.1% 93

And just what Radio Stations are Plantiffs listening to? They are 16% more likely to listen to KUFO, 17% more likely to listen to KUPL, and 27% more likely to listen to KXL than the market average.

When you need to reach people who have the propensity to use attorneys, you need Alpha Media Stations because that’s where they hanging out, and where they can be exposed to YOUR advertising message!

Source: Scarborough R1 2014: Mar13-Feb14 / Scarborough R1 2013: Mar12-Feb13, A18+, MSA

…and KXTG is very close to the market average!

Portland is a BIG Area

76.1% of the Portland MSA Population Drives to Work and another 10.6% Carpool. That’s a minimum of 997,026 folks driving to work each day, with lots of opportunities to hear your message when they may be involved in an accident. *Commute time is 27 minutes (one-way), which is almost an hour commuting each workday! That’s close to 22 hours a month (not including lunch, weekends and errands). Research indicates that 8 in 10 Adults listen to Terrestrial Radio in their vehicles, and Alpha Media has some of the most popular stations in the market, providing a friendly and welcoming environment in which to showcase your law firm (and remind people who to turn to in case of an unfortunate accident or work injury).

….and Alpha Media Covers the Market!

Alpha Media Allows Your Law Firm to Reach and Inform almost One Million Adults with just one Buy!

People with DVR’s Zap through Commercials, but 92% of Radio Listeners STAY TUNED During Commercials!!

40.3% of Portland Adults use DVRs, as do 45.2% of Portland Adults who visit Attorneys. Furthermore, outside research indicates that 63% of People with HH Incomes of $100,000+ have

DVRs and DVR users spend 60% of their time watching pre-recorded shows and 91% skip commercials entirely. (Murray State University, DVR Pilot Study, Measuring the Use of Digital Video Recorders in Modern Technology, February

4, 2013). By contrast, 92% of Radio listeners stay tuned during commercials, and listeners expect the ads to be relevant to them! (Arbitron/Coleman Study, “What Happens When the Spots Come on,” and RAEL Radio Advertising Effectiveness Lab, RAB Research August 2014)

Did you know that Radio reaches 93% of

People who used a Bankruptcy Attorney, 93% of people who

used PI Attorneys, and 92% of those who used “other” attorneys in the

past 12 months? (RAB 2014)