portland parks & recreation bond survey prepared for the portland parks & recreation...
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Portland Parks & Recreation Bond Survey
PREPARED FORThe Portland Parks & Recreation Department
May, 2014
www.dhmresearch.com
PRELIMINARY RESULTS
DHM Research | PDX Parks & Rec Bond Survey, May 2014
Methodology
2
• Conducted May 21-23, 2014
• Likely voters in the city of Portland
• N=800, split sample N=400
• Averaged 15 minutes in length
• Margin of error N=800 +/- 3.5%, N=400 +/- 4.9%
DHM Research | PDX Parks & Rec Bond Survey, May 2014
City of Portland Program/Service Ratings
3
Affordable housing
Planning and sustainability
Police and public safety
Parks and recreation
0% 20% 40% 60% 80% 100%
6%
15%
21%
32%
30%
48%
61%
55%
35%
16%
12%
8%
10%
5%
2%
1%
19%
16%
Very good Good Poor Very poor DK
Indicate if you feel the quality of the program or service is very good, good, poor, or very poor.
DHM Research | PDX Parks & Rec Bond Survey, May 2014
Parks Facilities Ratings
4
Restrooms
Forest Park
Trails and bridges
Neighborhood playgrounds
Pioneer Courthouse Square
0% 20% 40% 60% 80% 100%
5%
28%
16%
19%
30%
32%
41%
55%
56%
51%
26%
4%
12%
11%
7%
9% 28%
26%
15%
12%
11%
Very good Good Poor Very poor DK
Rate the condition of the facility as very good, good, poor, or very poor.
DHM Research | PDX Parks & Rec Bond Survey, May 2014
Ballot Test Split Sample A
5
Split Sample A (N=400): Improve park safety, accessibility; build playgrounds, trails, facilities; issue bonds.
“Shall Portland repair, build park facilities, playgrounds, trails; issue $68,000,000 bonds (estimated to maintain current tax rate); require audits? If the bonds are approved, they will be payable from taxes on property or property ownership that are not subject to the limits of sections 11 and 11b, Article Eleven of the Oregon Constitution.”
0% 20% 40% 60% 80% 100%
26% 22% 15% 26% 12%
Support, strongly Support, smwt Oppose, smwt Oppose, strongly DK
48% 41%
DHM Research | PDX Parks & Rec Bond Survey, May 2014
Ballot Test—Split Sample B
6
Split Sample B (N=400): Preserves natural area access, trails; build playgrounds, facilities; issue bonds.
“Shall Portland preserve natural area access, build playgrounds, facilities; issue $68,000,000 bonds (estimated to maintain current tax rate); require audits? If the bonds are approved, they will be payable from taxes on property or property ownership that are not subject to the limits of sections 11 and 11b, Article Eleven of the Oregon Constitution.”
0% 20% 40% 60% 80% 100%
22% 24% 15% 23% 15%
Support, strongly Support, smwt Oppose, smwt Oppose, strongly DK
46% 41%
DHM Research | PDX Parks & Rec Bond Survey, May 2014
Why Support the Measure
7
Response Category
Split Sample A
N=189
Split Sample B
N=184
Important to maintain/support parks 33% 38%
Improvements/Needed/Necessary 21% 20%
Need parks for children/All to enjoy/For families 19% 18%
Community/Livability/Value of facilities 16% 12%
Supports measure 11% 5%
Keep them safe 8% 4%
Taxes will not increase 7% 7%
Need additional funding 3% 3%
Worth of money/Affordable cost 2% 1%
Am an environmentalist 0% 1%
All other responses1% or less
1% or less
Undecided/Need more information 0% 1%
Don’t know 1% 2%
DHM Research | PDX Parks & Rec Bond Survey, May 2014
Why Oppose the Measure
8
Response Category
Split Sample A
N=164
Split Sample B
N=154
No more taxes/Don’t know what it will cost 53% 52%
Government/Waste/Not spent as promised/Need better money management
14% 11%
Other things more important/Priorities 11% 10%
Too much money/Costly 7% 6%
Parks in good shape now/Unnecessary 7% 4%
No more spending/Bad economy/Don’t have money for it now
6% 10%
Have enough money not for this 5% 3%
Unfair to homeowner 3% 0%
Spend too much on parks already 1% 3%
All other responses1% or less
3% or less
Undecided/Need more information 3% 6%
Don’t know 1% 1%
DHM Research | PDX Parks & Rec Bond Survey, May 2014
What Information Would Help You Decide?
9
Response Category
Split Sample A
N=47
Split Sample B
N=62
Need more information/Will research myself/Need specifics 43% 47%
How much will it cost/Taxes/How funded 20% 34%
No/Nothing 12% 5%
Where/which parks/Trail/What are the priorities 5% 5%
How the money will be used 2% 2%
All other responses2% or less
2% or less
Undecided/Need more information 4% 0%
Don’t know 4% 10%
DHM Research | PDX Parks & Rec Bond Survey, May 2014
Support Level
10
This measure would replace an expiring general obligation bond which was used to fund improvements to Portland Parks. If the new measure passed there would be no increase in property tax rates. If it does not pass, the annual property tax rates paid by the typical household with an Assessed Value of about $150,000 could decrease by about $13.00.
0% 20% 40% 60% 80% 100%
40% 28% 10% 15% 7%
Support, strongly Support, smwt Oppose, smwt Oppose, strongly DK
68% 25%
DHM Research | PDX Parks & Rec Bond Survey, May 2014
Possible Projects this Measure Could Fund
11
If repairs are made to Pioneer Courthouse Sq that fix major leaks, cracks and other urgent structural issues
If the funding pays for critical upgrades at maintenance facilities at Mt Tabor/Delta Park to protect worker safety
(Split A) If failing trails and bridges in the regional trail system are replaced and improved
(Split B) If failing trails and bridges in Forest Park are repaired and improved
If energy efficiency measures were addressed in Community Centers to allow for long-term savings and improved performance
If the funding pays for replacement of 20-30 playground structures that are old and a safety risk
If community swimming pools are renovated to prevent emergency closures/repairs made to extend useable life
If the funding pays for replacement of playgounds and community center structures to make them accessible to people with disabilities
0% 20% 40% 60% 80% 100%
34%
34%
36%
38%
39%
42%
39%
43%
34%
35%
34%
34%
34%
32%
36%
33%
16%
14%
14%
13%
13%
12%
11%
11%
10%
10%
10%
7%
9%
9%
9%
8%
Much more Smwt more Smwt less Much less DK
DHM Research | PDX Parks & Rec Bond Survey, May 2014
Reasons to Support
12
Pioneer Courthouse Square is structurally failing and needs repairs to make it safe for locals and visitors
More than 1/5th of all parks employees work at the Mt Tabor facility. This bond would make critical upgrades to the facility and protect
worker safety
The bond would repair bridges and trails, preserving access to natural areas/open spaces like Forest Park
By making these critical repairs, we will protect our parks for our children and future generations
Portland is renowned for its parks, natural areas and green spaces, all of which is an important factor that contributes to our economy
This bond will fund the most critical repairs to ensure our parks, playgrounds and trails stay open and safe
Portland Parks & Rec has been a good steward of park resources--this doesn't cost any more and supports our parks system
ADA Act--this bond will fund removing barriers making our parks/playgrounds more accessible to everyone
Because this bond replaces expiring bonds, it will not change the property tax rate you pay today
We can make critical repairs/address safety and access issues without increasing property tax rates
0% 20% 40% 60% 80% 100%
38%
37%
42%
41%
44%
46%
43%
46%
52%
46%
38%
41%
37%
39%
36%
34%
38%
35%
30%
37%
14%
12%
11%
10%
11%
9%
10%
9%
7%
6%
7%
6%
6%
6%
6%
6%
6%
6%
7%
6%
Very good Good Poor Very poor DK
DHM Research | PDX Parks & Rec Bond Survey, May 2014
Reason to Oppose
13
0% 20% 40% 60% 80% 100%
30% 20% 22% 23% 4%
Very good Good Poor Very poor DK
We all love parks, but Portland has serious challenges right now that must be addressed first. Our streets are crumbling, barely half our high school graduates on time, and too many people are out of work. This bond measure is just another example of the city having the wrong priorities. It’s time to say no to new taxes until Portland politicians show they can be responsible with our money.
Would you say this is a very good, good, poor, or very poor reason to oppose the bond measure?
DHM Research | PDX Parks & Rec Bond Survey, May 2014
Ballot Post Test
14
Initial Test
Post Test
0% 20% 40% 60% 80% 100%
26%
41%
22%
24%
15%
11%
26%
19%
12%
6%
Split Sample A
Support, strongly Support, somewhat Oppose, somewhat Oppose, strongly DK
Initial Test
Post Test
0% 20% 40% 60% 80% 100%
22%
38%
24%
26%
15%
12%
23%
16%
15%
8%
Split Sample B
Support, strongly Support, somewhat Oppose, somewhat Oppose, strongly DK
+17
+18
DHM Research | PDX Parks & Rec Bond Survey, May 2014
Demographics
15
75+
55-64
35-44
18-24
Male
The river to I-205
0% 20% 40% 60% 80% 100%
19%
20%
18%
24%
10%
7%
2%
47%
53%
30%
50%
20%
DHM Research | PDX Parks & Rec Bond Survey, May 2014
Demographics
16
Children under age 18 No
4-year college degree
High School graduate
Voting in 1, 2, 3 of last 4 elections
Non-affiliated/Other
Democrat
0% 20% 40% 60% 80% 100%
74%
25%
21%
32%
28%
16%
1%
64%
36%
17%
16%
67%
DHM Research | PDX Parks & Rec Bond Survey, May 2014
Demographics
17
$100,000 or more$75,000-$99,999$74,999-$50,000$49,999-$30,000
Less than $30,000
Go to parks NeverGoing to parks A few times a year
Going to parks Several times a monthGoing to parks Once/Twice a week
Ethnicity OtherEthnicity Native American/American Indian
Ethnicity Asian/Pacific IslanderEthnicity Hispanic/Latino
Ethnicity Black/African AmericanEthnicity White/Caucasian
0% 20% 40% 60% 80% 100%
12%15%
20%17%
15%
9%30%29%32%
2%1%2%2%3%
89%