LUCY

MADDEN

Online Magazine

For this project we were creating a written publication. These photo-graphs were taken for an online magazine, for a small company called Gaf, which have two stores on in Gosforth and one in Tynemouth. Gaf presents itself as a fun lifestyle brand, following the mission statement;

‘Selling marvellous stuff to marvellous people in a marvellous way.’

In the photo shoot there is a reflection of the quirkiness of the brand as well keeping the photo shoot light and fun. The models picked were naturally pretty; this really showed thought the models were also of an average size this was to show that the brand is for everyone. The magazine was due to be published online but due to the owners of the store debating whether to sell, the magazine never got launched.

This was the front cover for the online magazine. The cover shots were also used inside the magazine.

Selected pieces from Gaf ’s online magazine.

Trends

Researching different trends has been used in all projects, here re the pages of

a trend book created and posted onto issue.

Heros

Writing an article on Hero’s. Jackie Onassis is a style/ American Icon.

With effortless style she is a perfect fashion hero to write and to do a photo

shoot for.

We are on the threshold of a new American elegance thanks to Mrs. Kennedy’s beauty, naturalness, understatement, exposure and sym-bolism,”Oleg Cassini said about the first lady.

One of her famed designers Oleg Cas-sini designed most of Jackie’s State wardrobe, which after his early years of drawing for French Couturier Jean Patou and then moving on to design costume for Edith Head. This tells you why he was chosen by Jackie to do her styling, as they had the passion for French styled clothing, a match made in fashion heaven. As Jackie O’ had a privileged blue collard back ground and Love of French couture from a young age. Cassini made an instant fashion following after his association with Jackie. He was said to have designed 300 out fits for the first lady and the style was copied by all ages, which shocked other people in the fashion industry as they deemed Cassini as unimportant in the fashion industry. The pillar box hat, large buttons on boxy tailored jackets was the new fashion, which fitted the feminine figure well and was an instant hit making sure the first lady looked well turned out at all times. Cassini may have designed Jackie Kennedy’s clothes in the white house, but after the assassination of her hus-band president Kennedy, what hap-pened to Jackie’s style?

She still made sure she presented herself well and to the funeral of her husband president Kennedy Jackie wore Valentino, she also wore the same designer when she married wealthy shipping magnate Aristotle Onassis in October 1968 in Skorpios and she became Jackie O’.This shows a change in Jackie’s style, from a French couturier to an Ital-ian designer. Valentino is famous for emphasizing a woman’s shape so was perfect to show off Jackie’s figure. It’s interesting how after the assassination Jackie started wearing Valentino.

There is an exhibition on at the Metro-politan in New York, to celebrate the 40th Anniversary of her influence on style. The exhibition features her iconic pillar-box hat that she wore for inau-gural ceremonies designed by Bergdorf Goodman and the satin gown worn at a pre-inaugural by Oleg Cassini. Philippe de Montebello, director of the Metropolitan Museum, said: “It is appropriate indeed that the Met-ropolitan, an institution with which Jacqueline Kennedy enjoyed pro-foundly close ties, should celebrate the timeless impact of her extraordinary, unforgettable grace and style. It was Mrs. Kennedy who personally chose the Temple of Dendur, now a centre-piece of the Met’s collections, as Egypt’s gift to the United States. She was an important part of our institutional life, and it is a great honour to pay tribute to her with this exploration of her im-pact on the culture of fashion.”

The collection is eighty outfits and accessories that she donated to the Boston museum after leaving the white house. Jackie herself called these her state clothes, which show that she felt there was another side to her fashion.

Jackie did wear a range of designers while in the white house which you will notice in the exhibition, these designers included Coco Chanel, Marc Bohan for Christian Dior, Hubert De Givenchy, James Lock and Company but most of the designs you will see are by the famed Oleg Cassini.

Jackie’s had a very laid back style mainly wearing simple black turtle next’s with white pants or a skirt and her famous oversized sunglasses. Jackie’s favourite shops were mainly Giorgio Armani, Carolina Herrera (she was very fond of this designer’s dresses), Chanel, Lacoste, Pucci, Lilly Pulitzer, Valentino, Zoran, Bergdorf Goodman, and Saks Fifth Ave. Even thought Jackie would still shop at Gap, for plain T-shirts to wear with designer pants. Often casual style would make a person blend in but with Jackie’s posture and presence she carried her clothes off well and mixed and matched rather then just sticking with designers. We only really saw this side of Jackie’s style after leaving the white house but even in the white house Jackie still had amazing fashion sense which you see a lot of clothes influenced by her today in Top shop and many other high street stores especially her signature vintage sunglasses.

After the death of her second husband Onassis Jackie was left widowed at the age of 46. Jackie got into publishing this shows that Jackie had no intensions of slowing down even thought unfortu-nately you could say her life was touched by tragedy. Even thought her life was not as glamorous as it may have appeared, Jackie always remained fashion savvy, al-most making her effortless appearance a shield from the world. With her elegance and natural beauty Jackie is definitely a style icon, wearing timeless pieces rather then high fashion garments that last a week, like the fashions today, if only we could bring back this glamorous style and as the epitome of chic Coco Chanel noted ‘Fashion passes but style Remains’

By Lucy Madden

We are on the threshold of a new American elegance thanks to Mrs. Kennedy’s beauty, naturalness, understatement, exposure and sym-bolism,”Oleg Cassini said about the first lady. One of her famed designers Oleg Cas-sini designed most of Jackie’s State wardrobe, which after his early years of drawing for French Couturier Jean Patou and then moving on to design costume for Edith Head. This tells you why he was chosen by Jackie to do her styling, as they had the passion for French styled clothing, a match made in fashion heaven. As Jackie O’ had a privileged blue collard back ground and Love of French couture from a young age. Cassini made an instant fashion fol-lowing after his association with Jackie. He was said to have designed 300 out fits for the first lady and the style was copied by all ages, which shocked other people in the fashion industry as they deemed Cassini as unimportant in the fashion industry. The pillar box hat, large buttons on boxy tailored jackets was the new fash-ion, which fitted the feminine figure well and was an instant hit making sure the first lady looked well turned out at all times. Cassini may have designed Jackie Ken-nedy’s clothes in the white house, but after the assassination of her husband president Kennedy, what happened to Jackie’s style? She still made sure she presented herself well and to the funeral of her husband president Kennedy Jackie wore Valentino, she also wore the same designer when she married wealthy shipping magnate Aristotle Onassis in October 1968 in Skorpios and she became Jackie O’.

This shows a change in Jackie’s style, from a French couturier to an Ital-ian designer. Valentino is famous for emphasizing a woman’s shape so was perfect to show off Jackie’s figure. It’s interesting how after the assassina-tion Jackie started wearing Valentino.

There is an exhibition on at the Metropolitan in New York, to cel-ebrate the 40th Anniversary of her influence on style. The exhibition features her iconic pillar-box hat that she wore for inaugural ceremonies designed by Bergdorf Goodman and the satin gown worn at a pre-inaugural by Oleg Cassini. Philippe de Montebello, director of the Met-ropolitan Museum, said: “It is appropriate indeed that the Metropolitan, an institution with which Jacqueline Kennedy enjoyed profoundly close ties, should cel-ebrate the timeless impact of her extraordinary, unforgettable grace and style. It was Mrs. Kennedy who personally chose the Temple of Den-dur, now a centrepiece of the Met’s collections, as Egypt’s gift to the United States. She was an important part of our institutional life, and it is a great honour to pay tribute to her with this exploration of her impact on the culture of fashion.”

The collection is eighty outfits and accessories that she donated to the Boston museum after leaving the white house. Jackie herself called these her state clothes, which show that she felt there was another side to her fashion.

Jackie did wear a range of designers while in the white house which you will notice in the exhibition, these designers included Coco Chanel, Marc Bohan for Christian Dior, Hu-bert De Givenchy, James Lock and Company but most of the designs you will see are by the famed Oleg Cassini.

Jackie’s had a very laid back style mainly wearing simple black turtle next’s with white pants or a skirt and her famous over-sized sunglasses. Jackie’s favourite shops were mainly Giorgio Armani, Carolina Herrera (she was very fond of this design-er’s dresses), Chanel, Lacoste, Pucci, Lilly Pulitzer, Valentino, Zoran, Bergdorf Good-man, and Saks Fifth Ave. Even thought Jackie would still shop at Gap, for plain T-shirts to wear with designer pants. Often casual style would make a person blend in but with Jackie’s posture and presence she carried her clothes off well and mixed and matched rather then just sticking with designers. We only really saw this side of Jackie’s style after leaving the white house but even in the white house Jackie still had amazing fashion sense which you see a lot of clothes influenced by her today in Top shop and many other high street stores especially her signature vintage sunglasses.

After the death of her second husband Onassis Jackie was left widowed at the age of 46. Jackie got into publishing this shows that Jackie had no intensions of slowing down even thought unfortunately you could say her life was touched by tragedy. Even thought her life was not as glamor-ous as it may have appeared, Jackie always remained fashion savvy, almost making her effortless appearance a shield from the world. With her elegance and natu-ral beauty Jackie is definitely a style icon, wearing timeless pieces rather then high fashion garments that last a week, like the fashions today, if only we could bring back this glamorous style and as the epitome of chic Coco Chanel noted ‘Fashion passes but style Remains’

By Lucy Madden

Logistics

Most projects we have covered required costings and timeline,

here are some examples....

Public Relations

A selection from different PR projects.

Pose in Pandora

This spring Pandora are launching their much anticipated sun-glasses range in all Pandora retailers. The brand is also present-

ing a brand new concept store featuring exciting technology, which allows you to try on your summer shades in a new way.

On the 31st May Pandora will be launching their new sunglass-es range and a new concept store. The concept store will be in Liverpool’s new outdoor shopping mall Liverpool one. This is the perfect home for Pandora’s concept store with modern clean lines it matches the brand. The store will be located on

Pete’s Lane with other high-end brands such as Jaeger.

Liverpool Ones representative said “ This is an exciting launch for Pandora and they couldn’t of picked a better place to open

their innovative new concept store.”

There will be a press launch on the 18th May to introduce the new concept store and sunglasses range. The Sunglasses will

be going across all Pandora retailers and they will each have a 10% merchandise day to celebrate. Each store will be putting

on their own refreshments and save the date cards will be sent out on the 1st May.

3D Images for final Pandora concept store.

Lucy Madden