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Target AudienceName : Mike Ross
Age : 28
Occupation : Lawyer
Income : $88,000
Residence: Los Angeles, CA
Wants : Looking for a compact vehicle that is perfect fit in urban and amplify the momentsspent with friends
Outdoor LifeUrban Life Current KIA SUV
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r P
rofil
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Des
ign
Lang
uage
KIA’s design language is based around architecture. It’s the way the greenhouse sits on the body, the proportion, the graphic when viewed from the side, the wheel arch size, the face, the stance, the overhangs, and the down-the-road look and feel of the car. Everything should work together.
KIA refers to its current grille de-sign as the Tiger Nose. This design consists of two tabs, one up and one down, in the middle of the grille and pointing at the badge. KIA has very quickly redesigned every model in its lineup to show a common look.
Brand Identity
Design Language
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Drive to work Go grocery shopping
Urban
Offload adventure
Outdoor
BikingRafting Rock climbing
Usa
ge
Carry heavy stuffTake dog to dog park
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46 -52 ” TV Box
152mm
14.9 cuFT1350mm
1700mm
This car is perfect for outdoor adventurer It fits surfboard, bicycle, backpack and kayak
Pac
kage
46 -52 ” TV Box
surfboards
10’ (
3 m
)
12’ (
3.6
m)
surfboards
10’ (
3 m
)
12’ (
3.6
m)Top package
Side Package
Trunk Package
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For Jumper, the polygonal edges were considered in order to catch peoples attention
Insp
iratio
n
The final shape
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The edge shape pattern is integrated to the car shape forms
Inspired by solid geometry, its intersecting one another at randomly
Define the designs
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tche
s
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Got more finely cut irregular shapes
Start from big shapes
Under big lines has the irregular shapes
Solid geometry but randomly ordered
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tche
s
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Early Stage side view
Combine the semi final side view with tiger claw mark
Semi final stage
Final side view
3
7
The small window and large body Proportion gives sleek and sharp feelings
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The top air vent is open
Exploring the KIA tiger nose
From a monolithic shape to a series of intersecting volumes
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My concept is covered but it still kept the essence of the brand identity
Following the KIA’s design cue Connecting front nose with headlight
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Leveling the bottom air vent
Bot
tom
Air
vent
Developing the bottom air vent for solid look
Illuminated headlight
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Leveling the front bumper to catchmore eyes and efficiency
Bot
tom
Air
vent
Balancing my inspiration and KIA’s design que
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The concave polygon gives more minimalism and sharp feeling
Volumes intersect one another like budding crystals to create the sculpted forms
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tche
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Ske
tche
s
Rear light Started from latest KIA SUV concept
Finding KIA’s look
Trying to find balanced middle, not too much aggressive not to much friendly
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Combining the concept tail light and polygon shapes
Mixing Polygon shapes on the back too
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tche
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The edge rear bumper couldreduce the drags
Chrome around the tail light for more elegance look with extra brights
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tche
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Making the middle part of taillight slimmer and narrower
Using 3-Dimensions of polygon shape
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Finalizing the designs and checking the polygon shape is in the taillight
K on the back of the brake light for plant on peoples head its KIA’s brand
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The reason SUV have low mpg because high air drag. By minimize the drag i created the slits to smoothen the air
These horizontal slits will leaves a smaller wake and less drag also keeping the sporty look instead box shape car
Like leather football the laminar flow around a good shape
Cut through inspired
Func
tiona
l