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Target AudienceName : Mike Ross

Age : 28

Occupation : Lawyer

Income : $88,000

Residence: Los Angeles, CA

Wants : Looking for a compact vehicle that is perfect fit in urban and amplify the momentsspent with friends

Outdoor LifeUrban Life Current KIA SUV

Use

r P

rofil

e

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Des

ign

Lang

uage

KIA’s design language is based around architecture. It’s the way the greenhouse sits on the body, the proportion, the graphic when viewed from the side, the wheel arch size, the face, the stance, the overhangs, and the down-the-road look and feel of the car. Everything should work together.

KIA refers to its current grille de-sign as the Tiger Nose. This design consists of two tabs, one up and one down, in the middle of the grille and pointing at the badge. KIA has very quickly redesigned every model in its lineup to show a common look.

Brand Identity

Design Language

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Drive to work Go grocery shopping

Urban

Offload adventure

Outdoor

BikingRafting Rock climbing

Usa

ge

Carry heavy stuffTake dog to dog park

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Alcantra

Leather

Glossy Metal

Aluminum

Silver Fabric

Col

or &

Mat

eria

l

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46 -52 ” TV Box

152mm

14.9 cuFT1350mm

1700mm

This car is perfect for outdoor adventurer It fits surfboard, bicycle, backpack and kayak

Pac

kage

46 -52 ” TV Box

surfboards

10’ (

3 m

)

12’ (

3.6

m)

surfboards

10’ (

3 m

)

12’ (

3.6

m)Top package

Side Package

Trunk Package

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Industrial Origami

Insp

iratio

n

Repetition Polygonal Edge

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For Jumper, the polygonal edges were considered in order to catch peoples attention

Insp

iratio

n

The final shape

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Ske

tche

s

The inspiration shapes integrate with car shaped form

The character lines development

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The edge shape pattern is integrated to the car shape forms

Inspired by solid geometry, its intersecting one another at randomly

Define the designs

Ske

tche

s

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Irregular shapes integrated

More Randomly polygon shapes

Ske

tche

s

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Unique irregular shape creates fascinating design

Starting with various looks

Ske

tche

s

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Got more finely cut irregular shapes

Start from big shapes

Under big lines has the irregular shapes

Solid geometry but randomly ordered

Ske

tche

s

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Early Stage side view

Combine the semi final side view with tiger claw mark

Semi final stage

Final side view

3

7

The small window and large body Proportion gives sleek and sharp feelings

Ske

tche

s

71

3dimensional polygon Inspired front headlight S

ketc

hes

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The Signature air vent development

Air vent steps

Dev

elop

Air

vent

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Applying polygonal edges on different portionExploring where to put the texture

Ske

tche

s

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The top air vent is open

Exploring the KIA tiger nose

From a monolithic shape to a series of intersecting volumes

Ske

tche

s

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My concept is covered but it still kept the essence of the brand identity

Following the KIA’s design cue Connecting front nose with headlight

Ske

tche

s

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Leveling the bottom air vent

Bot

tom

Air

vent

Developing the bottom air vent for solid look

Illuminated headlight

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Leveling the front bumper to catchmore eyes and efficiency

Bot

tom

Air

vent

Balancing my inspiration and KIA’s design que

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Mixing the top nose and bottom air vent for the direction i want

Mix

ing

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It created the direction i need

Res

ult

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Its got rounded edge, It still has the cold image but not aggressive as sharp edge

Ske

tche

s

81

The concave polygon gives more minimalism and sharp feeling

Volumes intersect one another like budding crystals to create the sculpted forms

Ske

tche

s

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Fron

t fin

al

KIA’s design languageThe face, stance, and proportion has to well balanced

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Ske

tche

s

Rear light Started from latest KIA SUV concept

Finding KIA’s look

Trying to find balanced middle, not too much aggressive not to much friendly

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Combining the concept tail light and polygon shapes

Mixing Polygon shapes on the back too

Ske

tche

s

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The edge rear bumper couldreduce the drags

Chrome around the tail light for more elegance look with extra brights

Ske

tche

s

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The edge bumper make it look more tough and sharp

Ske

tche

s

87

Shifted chrome into the middle for the sleeker look and finish

Ske

tche

s

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Making the middle part of taillight slimmer and narrower

Using 3-Dimensions of polygon shape

Ske

tche

s

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Finalizing the designs and checking the polygon shape is in the taillight

K on the back of the brake light for plant on peoples head its KIA’s brand

Ske

tche

s

90

The reason SUV have low mpg because high air drag. By minimize the drag i created the slits to smoothen the air

These horizontal slits will leaves a smaller wake and less drag also keeping the sporty look instead box shape car

Like leather football the laminar flow around a good shape

Cut through inspired

Func

tiona

l

91

Fina

l Ren

der

92

Fina

l Ren

der

93

11 inchs

KIA Jumper PackageCompact SUV

Pac

kage

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Fina

l Ren

der