portfolio test 2
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test portfolioTRANSCRIPT
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S T U D E N T _ HEATHER JOSTMEYER
PORTFOLIO
_Beneath the Surface
C O U R S E _ SENIOR PORTFOLIO
A R E A S _ GRAPHIC DESIGN + ILLUSTRATION
I N S T R U C T O R _ MARY SCOTT
H E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
0 0 2 _ 0 0 3
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
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_By my hand, I create things that go on surfaces to tell a story that makes me who I am. I am Heather Jostmeyer, and I am a Surface Designer.
H E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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W H O I A M _ SURFACE DESIGNER
C O N C E P T _
Design is a way for me to express myself through
the creation of my projects. Designing allows me to pull inspiration
for concepting from anywhere and anything to be able to create
innovative designs. My style of illustration helps me to create bold
eye-catching graphics for placement on various surfaces. This
book goes beneath the surface of my designs and provides an insight
into my design mind and my trail of concepting for
the design projects shown.
W R I T E _ hrjostmeyer@gmail .com
A B O U T M E _
Being inspired allows me to use my creativity in my
design life, as well as my everyday life. I am often inspired by all
things vintage and retro, children’s books, patterns, and many
forms of music. As a surface designer, my imagination comes into
play, as none of my projects would exist without my wild
imagination. Whether I am designing for greeting cards, children’s
books, paper goods, clothing or packages, no matter
what surface I use, I love designing!
E X P L O R E _ cargocollective.com/hrjostmeyer
C A L L _ 707.592.8423
_About Me
H E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P O RT F O L I O _ B E N E AT H T H E S U R FA C EP O RT F O L I O _ B E N E AT H T H E S U R FA C E
00_Within
D E L I PA C K A G I N G P R O J E C T
G A R D E N I N G K I T PA C K A G I N G P R O J E C T
C H I L D R E N ’ S PA RT Y PA C K P R O J E C T
C H I L D R E N ’ S D E S I G N S E C T I O N
S U FA C E D E S I G N S E C T I O N
C H E E S E PA C K A G I N G P R O J E C T
B O A R D G A M E PA C K A G I N G P R O J E C T
N O N - F I C T I O N B O O K P R O J E C T
PA P E R P R O M O T I O N B O O K P R O J E C T
I L L U S T R AT I O N S E C T I O N
01_A Pepper in Every Pot
06_Grow What You Eat
02_Come One, Come All!
07_Child’s Play
03_On the Surface
08_Les Fromages de Versailles
04_Fashion Meets Fairytale
09_Orderly Chaos
05_A Place of Ideal Perfection
10_It’s a Draw!
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01_ 06_
02_ 07_
03_ 08_
04_ 09_
05_ 10_
H E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E RH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ NEW ORLEANS DELI PROJECT
01_A Pepper in Every Pot
O B J E C T I V E _
This project was to create an identity, products and
packaging for a deli that needed rebranding. I chose to create my
own company, Pep & Vinegar, a Creole deli with a feisty New
Orleans flair. I needed to create invigorating packaging labels with
eye-catching product names and unique products to inspire
people of any age to want to experience the jazzy atmosphere and
zesty flavors of down-home Creole deli food.
C O U R S E _ PACKAGING DESIGN 2
S O L U T I O N _
Pep & Vinegar is a unique deli that represents the style
of New Orleans with its diverse product line and exciting packaging.
I used an energetic green to be appealing, different colored labels
to provide variety and stimulation for the eye, and many typefaces to
create textures to give the packaging an eclectic look. Its sassy
style, however, still provides the company with a vehicle to deliver
its message: delicious Creole food in a comfortable setting.
I N S P I R A T I O N _ NEW ORLEANS CULTURE
I N S T R U C T O R _ CHRISTINE GEORGE
P R O J E C T _ N E W O R L E A N S D E L IH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 1 2 _ 0 1 3
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C O U R S E _ PA C K A G I N G D E S I G N 2 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ N E W O R L E A N S D E L IH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 1 4 _ 0 1 5
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C O U R S E _ PA C K A G I N G D E S I G N 2 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ N E W O R L E A N S D E L IH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 1 6 _ 0 1 7
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C O U R S E _ PA C K A G I N G D E S I G N 2 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ N E W O R L E A N S D E L IH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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C O U R S E _ PA C K A G I N G D E S I G N 2 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ N E W O R L E A N S D E L IH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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C O U R S E _ PA C K A G I N G D E S I G N 2 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ N E W O R L E A N S D E L IH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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C O U R S E _ PA C K A G I N G D E S I G N 2 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ N E W O R L E A N S D E L IH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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C O U R S E _ PA C K A G I N G D E S I G N 2 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ N E W O R L E A N S D E L IH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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C O U R S E _ PA C K A G I N G D E S I G N 2 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ N E W O R L E A N S D E L IH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ MONSTER PARTY PACK
02_Come One, Come All!
O B J E C T I V E _
This project was to design an entire line of products for
a party pack to be sold at a high-end boutique to parents of small
children. It was important to create a cohesive party pack to
provide a unique birthday party theme that would appeal to parents,
but still entertain children. I wanted to portray the exciting
carnival look and feel from a different decade in a fun way, and the
ever-popular monsters helped me to do this.
C O U R S E _ LETTERPRESS 2
S O L U T I O N _
The Monster Carnival Kids Party Pack, with its greeting
cards, invitations, party hats, goodie bags, and more, provides the
higher-end client with the tools to give a fun children’s party in
a unique letterpressed style. The colors are vintage, parent-friendly
and gender neutral. The distinctive theme of Monster Carnival
is a great vehicle to bring the weird, but adorable carnival monsters
to life, while helping the party participants to pretend they are
monsters with horned party hats and mustaches on sticks.
I N S P I R A T I O N _ OLD TIME CARNIVALS
I N S T R U C T O R _ MACY CHADWICK
P R O J E C T _ M O N S T E R PA RT Y PA C KH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 3 0 _ 0 3 1
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C O U R S E _ L E T T E R P R E S S 2 I N S T R U C T O R _ M A C Y C H A D W I C K S U R FA C E _ G R E E T I N G C A R D S
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P R O J E C T _ M O N S T E R PA RT Y PA C KH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ M O N S T E R PA RT Y PA C KH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ M O N S T E R PA RT Y PA C KH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ M O N S T E R PA RT Y PA C KH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ M O N S T E R PA RT Y PA C KH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ M O N S T E R PA RT Y PA C KH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ M O N S T E R PA RT Y PA C KH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ M O N S T E R PA RT Y PA C KH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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S E C T I O N _ SURFACE DESIGN
03_On the Surface
O B J E C T I V E _
Surface design is the use of decorative elements to
produce artwork and objects that are aesthetically pleasing. For
me, surface design is the optimal way to combine both graphic
design and illustration. I enjoy concepting for surface design projects
to create innovative layouts and designs, and generate multiple
ideas for these projects. I also look at trends to determine what is
currently popular in the market and what will sell the most.
M E D I U M _ VARIOUS
S O L U T I O N _
In looking at trends, I have found that vintage and retro
designs are currently popular. In my surface design projects, I often
take inspiration from vintage graphics and fonts, and use this
inspiration to create different styles to vary my own style, as style
is what makes a product stand out from the rest. I try to make my
designs simple, but fun. I frequently use hand type decoratively and
use patterns to create depth and texture. I research color palettes,
to arrive at new color groupings, while still following trends.
I N S P I R A T I O N _ TRENDY DECORATIVE OBJECTS
M E T H O D _ VARIOUS
P R O J E C T _ VA R I O U SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ VA R I O U S 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 4 8 _ 0 4 9
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ D E C O R AT I V E I L L U S T R AT I O N I N S T R U C T O R _ C H A N TA L S A P E R S T E I N S U R FA C E _ T- S H I RT S
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P R O J E C T _ T- S H I RT D E S I G N SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 5 0 _ 0 5 1
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ D E C O R AT I V E I L L U S T R AT I O N I N S T R U C T O R _ C H A N TA L S A P E R S T E I N S U R FA C E _ S T I C K E R S
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P R O J E C T _ A N I M A L S T I C K E R SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 5 2 _ 0 5 3
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 1 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ M O N S T E R N I G H T L I G H T SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 5 4 _ 0 5 5
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ T Y P O G R A P H Y 2 I N S T R U C T O R _ S A M I S A A U D S U R FA C E _ C A R D S
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P R O J E C T _ T Y P E P R O M O C A R D SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ S P R I N G 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 5 6 _ 0 5 7
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ D E C O R AT I V E I L L U S T R AT I O N I N S T R U C T O R _ C H A N TA L S A P E R S T E I N S U R FA C E _ G R E E T I N G C A R D S
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P R O J E C T _ C H R I S T M A S C A R D SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 5 8 _ 0 5 9
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ D E C O R AT I V E I L L U S T R AT I O N I N S T R U C T O R _ C H A N TA L S A P E R S T E I N S U R FA C E _ G R E E T I N G C A R D S
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P R O J E C T _ P U N K L O V E C A R D A RTH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 6 0 _ 0 6 1
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ L E T T E R P R E S S I N S T R U C T O R _ M A C Y C H A D W I C K S U R FA C E _ P O S T C A R D S
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P R O J E C T _ L O V E P O S T C A R D SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ S P R I N G 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 6 2 _ 0 6 3
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ D E C O R AT I V E I L L U S T R AT I O N I N S T R U C T O R _ C H A N TA L S A P E R S T E I N S U R FA C E _ G R E E T I N G C A R D S
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P R O J E C T _ B I RT H D AY S P O T A RTH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 6 4 _ 0 6 5
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ S I L K S C R E E N I N S T R U C T O R _ B R A N D I E G R O G A N S U R FA C E _ PA P E R
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P R O J E C T _ L O V E S T R U C K P R I N TH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 6 6 _ 0 6 7
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P R O J E C T _ BARBIE BOARD GAME
04_Fashion Meets Fairytale
O B J E C T I V E _
This project was to design a board game and its
accompanying packaging, along with the associated company,
product and title logos. I decided to create my own game using
fairytales and Disney’s princesses as inspiration, and selected
Mattel’s Barbie Fairytale as the means to make the game fun and
interesting for girls. Because the Barbie product allows girls to
pretend and dream, I wanted to depict the game’s theme as being
magical, while expanding the princess market for Mattel’s Barbie.
C O U R S E _ PACKAGING DESIGN 3
S O L U T I O N _
The Getting Ready for the Ball Barbie board game is
engaging for girls because they can win dress-up jewelry and game
pieces as they attempt to get Barbie to the ball. I designed
mostly in Barbie pink to keep the style and feel of Mattel’s Barbie,
but put my spin on the graphics by adding fairytale colors along
with gems and glitter. I mimicked Barbie’s current packaging, but
rebranded the Mattel Game logo, and created a new Barbie Fairytale
logo and a new title logo, Getting Ready for the Ball.
I N S P I R A T I O N _ EVERYTHING PRINCESS
I N S T R U C T O R _ CHRISTINE GEORGE
P R O J E C T _ B A R B I E B O A R D G A M EH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 6 8 _ 0 6 9
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 3 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ G A M E B O A R D
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P R O J E C T _ B A R B I E B O A R D G A M EH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 7 0 _ 0 7 1
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 3 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ G A M E B O A R D
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P R O J E C T _ B A R B I E B O A R D G A M EH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 7 2 _ 0 7 3
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 3 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ G A M E B O A R D
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P R O J E C T _ B A R B I E B O A R D G A M EH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 7 4 _ 0 7 5
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 3 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ G A M E B O A R D
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P R O J E C T _ B A R B I E B O A R D G A M EH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 7 6 _ 0 7 7
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 3 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ G A M E B O A R D
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P R O J E C T _ B A R B I E B O A R D G A M EH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 7 8 _ 0 7 9
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 3 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ G A M E B O A R D
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P R O J E C T _ B A R B I E B O A R D G A M EH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 8 0 _ 0 8 1
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 3 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ G A M E B O A R D
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P R O J E C T _ B A R B I E B O A R D G A M EH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 8 2 _ 0 8 3
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P R O J E C T _ UTOPIA PAPER PROMO
05_A Place of Ideal Perfection
O B J E C T I V E _
This project was to create a paper company promotion
which consisted of a book, swatch cards, and a poster, and formulate
a concept out of the name of the paper line. I selected the
Utopia paper line from Appleton Paper Company. Because of the
name, Utopia, I decided to use Karl Marx’s theory from his
Communist Manifesto to portray the concept of the perfect society.
I needed to put a positive spin on this theory instead of showing
the actual results of practiced Communism.
C O U R S E _ TYPOGRAPHY 3
S O L U T I O N _
I designed my book, An Ideal Society: A Utopian Theory,
along with the corresponding cards and poster, using the Swiss style
in both layout and font, along with bold glyphs as symbols of hope.
I used only one font to represent unity. I transitioned the colors from
black, darker grays, and maroon to cream, lighter grays and pink to
depict the evolution of society and its behavior and show the positive
power of hope. The positive spin presented in the book also
represents the superior quality of the Appleton Utopia paper line.
I N S P I R A T I O N _ THE COMMUNIST MANIFESTO
I N S T R U C T O R _ ARIEL GREY
P R O J E C T _ U T O P I A PA P E R P R O M OH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 8 4 _ 0 8 5
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ T Y P O G R A P H Y 3 I N S T R U C T O R _ A R I E L G R E Y S U R FA C E _ B O O K PA G E S
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P R O J E C T _ U T O P I A PA P E R P R O M OH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 8 6 _ 0 8 7
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ T Y P O G R A P H Y 3 I N S T R U C T O R _ A R I E L G R E Y S U R FA C E _ B O O K PA G E S
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P R O J E C T _ U T O P I A PA P E R P R O M OH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 8 8 _ 0 8 9
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ T Y P O G R A P H Y 3 I N S T R U C T O R _ A R I E L G R E Y S U R FA C E _ B O O K PA G E S
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P R O J E C T _ U T O P I A PA P E R P R O M OH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 9 0 _ 0 9 1
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C O U R S E _ T Y P O G R A P H Y 3 I N S T R U C T O R _ A R I E L G R E Y S U R FA C E _ B O O K PA G E S
P O RT F O L I O _ B E N E AT H T H E S U R FA C E
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P R O J E C T _ U T O P I A PA P E R P R O M OH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 9 2 _ 0 9 3
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ T Y P O G R A P H Y 3 I N S T R U C T O R _ A R I E L G R E Y S U R FA C E _ B O O K PA G E S
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P R O J E C T _ U T O P I A PA P E R P R O M OH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 9 4 _ 0 9 5
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ T Y P O G R A P H Y 3 I N S T R U C T O R _ A R I E L G R E Y S U R FA C E _ B O O K PA G E S
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P R O J E C T _ U T O P I A PA P E R P R O M OH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 9 6 _ 0 9 7
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P R O J E C T _ GARDENING KIT
06_Grow What You Eat
O B J E C T I V E _
This project was to create an identity and a new
gardening product line for an existing company. I selected Martha
Stewart because I felt that I could design for her clientele and
decided that I would create a kit, along with basic starter gardening
tools. I needed to make sure that I designed this line with the
simple, but distinct style of Martha Stewart, while still making it
colorful, youthful and playful. I wanted to target women who have a
passion for gardening and cooking with fresh vegetables and herbs.
C O U R S E _ PACKAGING DESIGN 1
S O L U T I O N _
My concept for this project was to grow and cook
your own food, so the slogan was, “Grow what you eat,” and the
container for the entire kit was a cooking pot. I tied the ideas
of gardening and cooking together by including a recipe box
containing vegetable seeds and instructions for planting, growing,
and cooking the vegetables on recipe cards. I used bright colors
to represent the vegetables and used color-coding to represent the
categories: seeds and vegetables, recipe box and pot,
gloves and seed cups, and tools.
I N S P I R A T I O N _ HEALTHY LIVING
I N S T R U C T O R _ CHRISTINE GEORGE
P R O J E C T _ G A R D E N I N G K I TH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 9 8 _ 0 9 9
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 1 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 0 0 _ 1 0 1
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 1 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ G A R D E N I N G K I TH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 0 2 _ 1 0 3
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 1 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ G A R D E N I N G K I TH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 0 4 _ 1 0 5
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 1 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ G A R D E N I N G K I TH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 0 6 _ 1 0 7
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 1 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ G A R D E N I N G K I TH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 0 8 _ 1 0 9
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S E C T I O N _ CHILDREN’S DESIGN
07_Child’s Play
O B J E C T I V E _
Children’s design includes toys, clothing, baby products,
books, paper goods, household items and their packaging for these
items. Children’s design allows me, as the designer, to create
with a childlike state of mind and create with a childlike essence.
Determining the target gender and age group helps to choose
an appropriate theme or design. A designer needs to design not only
for the child, but also for the parent because it is often the parent
who selects items for the child. I keep this in mind when I concept.
M E D I U M _ VARIOUS
S O L U T I O N _
Children’s design allows me to use my imagination to think
of silly concepts that are cute and adorable. When concepting, I look
at various other children’s designs, take many ideas and combine
them into one concept. I also look at children’s trends to help set the
tone of the stories I use in my designs. I often create designs
that are vintage or retro, but also try to make them simple, bold,
and eye-catching. I enjoy designing with colors that are fun
and expressive and that children will love.
I N S P I R A T I O N _ BRIGHT FUN DESIGNS
M E T H O D _ VARIOUS
P R O J E C T _ VA R I O U SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ VA R I O U S 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1 0 _ 1 1 1
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ S I L K S C R E E N I N S T R U C T O R _ B R A N D I E G R O G A N S U R FA C E _ P O S T E R
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P R O J E C T _ B A B Y WA L L P O S T E RH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 S E M E S T E R _ S P R I N G 2 0 1 2 1 1 2 _ 1 1 3
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ I L L U S T R AT I O N 3 I N S T R U C T O R _ G O R D O N S I LV E R I A S U R FA C E _ C H I L D R E N ’ S B O O K
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P R O J E C T _ N A R R AT I V E SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ S P R I N G 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1 4 _ 1 1 5
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ S I L K S C R E E N I N S T R U C T O R _ B R A N D I E G R O G A N S U R FA C E _ P O S T E R
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P R O J E C T _ B A B Y WA L L P O S T E RH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 S E M E S T E R _ S P R I N G 2 0 1 2 1 1 6 _ 1 1 7
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ E C C E N T R I C I L L U S T R AT I O N I N S T R U C T O R _ D AV I D B A L L S U R FA C E _ C H I L D R E N ’ S B O O K
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P R O J E C T _ N A R R AT I V E SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1 8 _ 1 1 9
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ I L L U S T R AT I O N 3 I N S T R U C T O R _ G O R D O N S I LV E R I A S U R FA C E _ S T I C K E R S
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P R O J E C T _ M O N S T E R S T I C K E R SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ S P R I N G 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 2 0 _ 1 2 1
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ I L L U S T R AT I O N 1 I N S T R U C T O R _ C A M E R O N WA S S O N S U R FA C E _ I L L U S T R AT I O N B O A R D
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P R O J E C T _ P E T E R A N D T H E W O L FH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ S P R I N G 2 0 1 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 2 2 _ 1 2 3
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ S I L K S C R E E N I N S T R U C T O R _ B R A N D I E G R O G A N S U R FA C E _ P O S T E R
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P R O J E C T _ B A B Y WA L L P O S T E RH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 S E M E S T E R _ S P R I N G 2 0 1 2 1 2 4 _ 1 2 5
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ I L L U S T R AT I O N 2 I N S T R U C T O R _ C A M I L L E L A P O I N T E - LY O N S S U R FA C E _ C H I L D R E N ’ S B O O K
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P R O J E C T _ N A R R AT I V E SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ FA L L 2 0 1 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 2 6 _ 1 2 7
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P R O J E C T _ FRENCH CHEESE CO.
08_Les Fromages de Versailles
O B J E C T I V E _
This project was to create an identity, products and
packaging for a cheese company that needed rebranding. I chose to
create my own company, Let Them Eat Cheese!, a high-end French
cheese company inspired by the luxury of Marie Antoinette’s life and
her famous quote, “Let Them Eat Cake!”. I needed to create
packaging with the rustic feel of the French countryside where the
cheese was made, but with stylish labels intended to target
lovers of cheese, wine and fine French food.
C O U R S E _ PACKAGING DESIGN 2
S O L U T I O N _
Let Them Each Cheese! is a distinctive, high-end
French cheese company that sells unique and rare flavors of cheese
that are exclusive to France. I created their logo to replicate the
design of a cameo, which was so popular during Marie Antoinette’s
era. I used distressed wooden cheese boxes to provide the rustic feel
of the French countryside. For the product labels, I designed with
French colors, various decorative fonts, and ornate patterns
in the Rococo style to depict the lavishness of Marie Antoinette,
along with the velvetiness of these extraordinary cheeses.
I N S P I R A T I O N _ ROCOCO ART MOVEMENT
I N S T R U C T O R _ CHRISTINE GEORGE
P R O J E C T _ F R E N C H C H E E S E C O . H E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 2 8 _ 1 2 9
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 2 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ F R E N C H C H E E S E C O . H E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 3 0 _ 1 3 1
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 2 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ F R E N C H C H E E S E C O . H E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 3 2 _ 1 3 3
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 2 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ F R E N C H C H E E S E C O . H E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 3 4 _ 1 3 5
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 2 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ F R E N C H C H E E S E C O . H E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 3 6 _ 1 3 7
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P O RT F O L I O _ B E N E AT H T H E S U R FA C E
C O U R S E _ PA C K A G I N G D E S I G N 2 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S
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P R O J E C T _ F R E N C H C H E E S E C O . H E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 3 8 _ 1 3 9
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P R O J E C T _ PUTREFACTION BOOK
09_Orderly Chaos
O B J E C T I V E _
This project was to create a one-topic, non-fiction
book out of assorted weekly design projects, including photos, type
animals, infographics, bit-tiff lock-ups, paper collages and
patterns. I wanted to select a topic that is not commonly seen, as
well as wanting to display a dark subject in a different light.
I selected putrefaction, the third process in death, because I wanted
to show this process in a scientific, but artistic way. I wanted
to show that the process after death could be elegant and
beautiful, instead of just disgusting.
C O U R S E _ GRAPHIC DESIGN 1
S O L U T I O N _
My imagination played an important part in designing
the various projects contained in this book because I had to create
and photograph things that were virtually impossible for
me to capture. I used the Victorian era and old medical books as
inspiration and was able to create patterns that look like Victorian
wallpaper and doilies. I was able to depict bugs, exploding
organs and rotting flesh in an artistic way, and used the color of
green mucus to give the book a creepy, but elegant look.
I N S P I R A T I O N _ THE BEAUTY OF DEATH
I N S T R U C T O R _ JULIA BROWN
P R O J E C T _ P U T R E FA C T I O N B O O KH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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putr
efac
tion.
P R O J E C T _ P U T R E FA C T I O N B O O KH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ P U T R E FA C T I O N B O O KH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ P U T R E FA C T I O N B O O KH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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S E C T I O N _ ILLUSTRATION
10_It’s a Draw!
O B J E C T I V E _
I use illustration in many different ways, including
to tell a story and to send a message to the viewer. I feel that
my illustrations are done in a graphic manner instead of a
traditional one. When researching for a project, anything can spark
a concept, which allows me to use my imagination. I use
concepting to create new layouts or narratives that have not been
done before, and often arrive at multiple ideas that I could use.
M E D I U M _ VARIOUS
S O L U T I O N _
Through the use of concepting and imagination, I am
able to create illustrations that can enhance the experience of the
viewer. The stylization of my illustrations is often wonky, flat
and graphic, vintage, and/or playful and silly. I often create designs
for children’s stories and try to redesign characters that I grew
up with. I use many mediums and methods, including letterpress,
printmaking, pen and ink, painting with gouache and watercolor, and
creating vector drawings and other graphics that are strong and bold.
I N S P I R A T I O N _ VINTAGE AND RETRO ILLUSTRATIONS
M E T H O D _ VARIOUS
P R O J E C T _ VA R I O U SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ F I G U R E R E N D E R I N GH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ M E R M A I D P O S T E RH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ O B J E C T N A R R AT I V EH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ F O X T H E AT R E PA I N T I N GH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ D A D A B O O K PA G E SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ S U N K E N T R E A S U R EH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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P R O J E C T _ F I N E A RT R E N D E R I N GH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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C O U R S E _ P R I N T M A K I N G I N S T R U C T O R _ B A R RY E B N E R S U R FA C E _ R I C E PA P E R
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P R O J E C T _ W O O D B L O C K P R I N T SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
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C O U R S E _ T Y P O G R A P H Y 1 I N S T R U C T O R _ D AV I D H A K E S U R FA C E _ P O S T E R
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T H A N K Y O U _
Thank you to my mom for inspiring my love for art when
I was young, and to my sister, Amber, for showing me that it is
possible to have a design career. Thank you to all my
instructors who have taught me new things, shown me new ways
and inspired me to grow and flourish in my design career.
S P E C I A L T H A N K S T O _
Mom, Amber Jostmeyer, Grandma Betty Boop, Grandpa Ziggy,
Uncle Bruce, Scott Rankin, Christine George, Mary Scott, Chuck Pyle,
Ariel Grey, Sean Connor, Julia Brown, Kei Haga, Cameron Wasson,
Barry Ebner, Macy Chadwick, Sami Saaud
_My Appreciation
D E D I C A T I O N _
For my mom and sister, Amber, who are always there for me.
I would not have made it without you, and I will be forever grateful.
H E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
1 7 6 _ 1 7 7
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S T U D E N T _ HEATHER JOSTMEYER
C O P Y R I G H T _
COPYRIGHT © 2013 ALL RIGHTS RESERVED.
No part of this publication may be reproduced without
express permission from Heather Jostmeyer.
T I T L E O F B O O K _
Beneath the Surface
S C H O O L _
Academy of Art University
A R E A S O F S T U D Y _
School of Graphic Design + School of Illustration
C O U R S E _
Senior Portfolio
I N S T R U C T O R _
Mary Scott
P A P E R T E X T S T O C K _
Mohawk Superfine
P R I N T E R + B O O K B I N D E R Y _
Blurb.com
T Y P E F A C E S _
Serifa + Frutiger
S O F T W A R E _
Adobe Creative Suite CS6
P H O T O G R A P H Y _
Heather Jostmeyer
I L L U S T R A T I O N S + G R A P H I C S _
Heather Jostmeyer
_Details
W R I T E _ hrjostmeyer@gmail .com
E X P L O R E _ cargocollective.com/hrjostmeyer
C A L L _ 707.592.8423
H E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R
1 8 0 _ 1 8 1
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