VISUAL MERCHANDISING

Alexandra Filazzola

INTRODUCTION

I currently intern at the House of Hope Boutique

in Warwick, Rhode Island. We are a non-profit,

socially conscious company that trains and

employs homeless women in the production of

handbags, totes, purses, and other customized

bags.

INTRODUCTION

The store front was non-existent when I joined

the team in January and so I was given free

range to arrange the Boutique any way I pleased.

Along with making an effortless flow about the

Boutique, I offered my youthful and stylish

opinion for creating and constructing new styles

of bags.

WIN

EG

IFT

BA

GS

One table of

wine gift bags

nearest the

Point of Sale

and register

table.

I nailed hooks

into the wall to

hang 4 gift

bags.

I set up 2

baskets as well

as displayed 2

wine bottles

standing.

LIT

TL

EG

IRL

’SB

AG

S

My boss,

Christine, found

this vintage

hutch at a local

garage sale.

HOHBoutique’s

number one

seller, the Little

Girl’s Bags, are

front and center

when you walk

in the door.

LIT

TL

EG

IRL

’SB

AG

SA close up of

the lower

section of the

hutch.

HO

US

EO

FH

OP

EB

OU

TIQ

UE

A semi-

panoramic view

of the entire

boutique.

Central bag

rack that holds

most of the

larger totes.

FR

ON

TW

IND

OW

DIS

PL

AY

This was the

first part of the

store that the

consumer sees

so it was the

first project

that I finished.

A dress form,

also found at a

garage sale,

wears a leather

jacket displayed

in a side

window.

PR

OT

OT

YP

E

My most recent

prototype that I

made out of tan

canvas, printed

canvas, and 18”

chain.

The fabrics

were all

recycled or

donated to the

House of Hope.

8 ½” X 4”

patterned flap

8” X 12” X 2”

main bag

18” chain

(bought)

TH

AN

KY

OU

!

Alexandra.filazzola@gmail.com

631-332-9757

NYC Metro Area

B.S. in Textiles, Merchandising, and

Design with a minor in Italian