Ramya Velury

Portfolio

Brand Management | Experimental Marketing | Digital Strategy 2014

Index

1.The ILS Mag

2.Digital Madrid

3.Kitty Cash

4.Hot 97 Summer Jam

5.Saint Heron

6.Electric Circus

7.Trillectro

8.SOHO House

9.Westbrook Frames

10.Paul Morelli

11.GoldLink

12.“Counter Culture: The Curse of

Online Status”

The ILS MagJanuary 2013-Present

•Creative Director •Created the logo“Cultivating a post-modern taste” •Highlight the Influencers of the Influencers •Maintain the aesthetic of the brand: urban lifestyle driven by street-wear and hip-hop •Building relationships with sponsors, street-wear brands and related companies for branded posts

•Writer (theilsmag.com) •Pushing articles for maximum impressions •Building Google SEO •Conduct Interviews and push them through digital team

•Building ILS Instagram through organic engagement and sponsored posts. •Built ILS app with IT team

Ramya Velury

Digital Madrid

Held twice a year, Digital Madrid is a

destination for innovative and creative

visual art pieces consisting of graphic

design, illustrations, photography and

more. While some of these artists are

seasoned designers in the fashion, art and

music industries, ILS’s purpose is to give

talented creatives a platform to display

and share their art. These artists are

meticulously chosen based on their craft,

skill and aesthetic, creating 5 to 10 unique

pieces each for this 4-day showcase.

art.theilsmag.com

View Count: 200K Impressions: 60K

The official DJ to singer/songwriter Kilo Kish, Kitty Cash released her first mix-tape “Love The Free” December 11, 2013.

•Premiered the mix-tape on Vogue. •Organized mix-tape release party, Corzo liquor sponsorship and guest-list including: Street Etiquette, Theophilus London, Phony PPL, Wynter Gordon and more. •Tracked #LovetheFree on all social media outlets, generated more than 10 million impressions for the mix-tape across 8 days of cross-promotion.

December 13, 2013

Kitty Cash Ramya Velury

Hot 97 Summer Jam

Assisted in maintaining Hot 97’s social media channels for the annual Summer Jam Music Festival at Metlife Stadium

• Activated the hashtags #SJ2014 #SJ2014BTS in an effort to get “Summer Jam” trending in the United States.

• Post exclusive photos and videos of artists on Instagram.

• Encourage artists to “like,” “retweet,” or “favorite” posts during the festival upon my interaction with them.

• Tweet any “insider information” about Summer Jam and the artists performing by being active backstage.

• Analyze analytics and establish the virality of photos and videos online

June 3, 2014

Ramya Velury

Present

Saint Heron

Saint Heron is Solange Knowles’ independent record label.

I created the marketing/sponsorship deck for the Saint Heron x Preservation Hall x Essence Festival 2014 event. In addition to creating the design and copy for the deck, I assisted in acquiring sponsorship and planning the event details for Solange and Saint Heron artists for the event in New Orleans.

Ramya Velury

Present

Electric Circus Ramya Velury

“The Players Ball” is a monthly show-case series that promotes rising hip-hop artists who are active in the digital sphere.

Electric Circus is the promoting/ PR company for these artists. I assist in acquiring the artists, running production (for what is usually their first show in NYC), manage all the social media accounts for @electricxcircus #electriccircusnyc and invite select influencers and guests.

August 1, 2014- Present

Trillectro Ramya Velury

Trillectro is an annual music festival in DC, which milks the vibrancy of EDM and hip-hop cultures.

I ran all of the social media channels for the festival, created a content calendar, engaged in social media growth, interacted with the artists on the bill and created pieces of original content to post and distribute on all social channels.

At the end of the festival, I coordinated with the digital team to distribute photos and gather impressions for Twitter and Instagram. We reached over 17 million impressions for the annual festival.

October 14, 2014SOHO House Ramya Velury

“Regular Night” at SOHO HOUSE is a curated experience for individuals within the creative industries that are “under 27.”

A bi-monthly event, The Night allow them to collaborate and converse with like-minded people in a relaxed and low-profile setting. The Night aims to dissolve the tensions social media causes by creating social equity through interpersonal relationships.

I created and pitched the deck to SOHO HOUSE to host the event.

October 14, 2014- PresentWestbrook Frames Ramya Velury

Westbrook Frames is an eyewear line started by Oklahoma City Thunder basketball player, Russell Westbrook.

I am a digital strategist and social media manager for the brand, having built three social media campaigns for @westbrookframes and carrying out the execution. Additionally, I gather social media metrics and track engagement weekly.

Westbrook Frames Social Media Campaigns:

1. Why Not Frame NYC

2. Why Not Frame Digital Artists

3. #WhyNotGetFramed

October 14, 2014- PresentPaul Morelli Ramya Velury

Paul Morelli is a high-end jewelry line based out of Philadelphia.

Having first been introduced to the high fashion community through Bergdorfs, Paul Morelli recently opened its flagship store on the Upper East Side. I am a digital strategist and social media manager for the brand, having built three social media campaigns for @paulmorellistudio and carrying out the execution. Weekly, I provide content calendars, track engagement and impressions and built original content.

Paul Morelli Social Media Campaigns:

1. Women Whom Are Not Defined By Convention

2. Paul Morelli Directs The Trend/ Paul Morelli Joins the Conversation

3. #loveunchained

December 3rdGoldLink Ramya Velury

Goldlink is an up-and-coming recording artists from Virginia who prides himself on his anonymity.

In partnership with Soundcloud and Milk Made, I assisted in executing his first photoshoot and performance at Milk Studios by styling him. I pulled clothing from NYC-based street-wear brands like SPENCER LEE, LPD NY and Gioventu to create a look that best represented him to compliment the exclusive interview.

January 2014

Counter Culture: The Curse of Online Status Ramya Velury

A documentary directed and produced by UK director, Hamish Stephenson, on behalf of Converse UK, “Counter Culture: The Curse of Online Status” explores digital cultural through a series of interviews.

I assisted in acquiring influencers and industry professionals for the documentary during their time in the United States.

Thank You!