CartoonLink, Inc.2400 NW 80th St., Ste. 132Seattle, WA 98117 USA206-286-8668

Sales/VIP Contact Campaigns100% response, Ticor Title InsuranceAppointment-Generation CampaignResults: Personalized greeting cards mailed to 1,200 top prospects; reps reported 100% conversion to appointments.

Rick Dees, Syndicated Radio PersonalityIndividual Contact Piece/PostcardResults: Initial postcard resulted in a 20-year relationship; we’ve created and produced Rick’s Christmas cards every year since that initial contact.

Ken Chenault, CEO, American ExpressIndividual Contact Piece/Suitable-for-framing print with letterResults: Top-down referral from Mr. Chenault resulted in multi-year deal worth millions of dollars for our client, The Wall Street Journal.

President Reagan, Canadian Prime Minister MulroneyNHL VIP All-Star Game Invitation CampaignResults: Unprecedented positive feedback from recipients was topped off by requests from President Reagan and Canadian Prime Minister Mulroney for additional copies of the invitations so they could be framed.

President George H. W. BushIndividual Contact Piece/Framed print with letterResults: Received a personal note from former President Bush, detail-ing his love of golf and expressing his appreciation for the framed print.

Patrick Connolly, CMO, Williams-SonomaIndividual Contact Piece/Letter with hand-personalized cartoon stripResults: Remarking that this was the best contact piece he’d ever seen, Mr. Connolly invited Stu to Williams-Sonoma headquarters for a meeting.

Steve Forbes, Publisher, Forbes MagazineIndividual Contact Piece/Personal note with suitable-for-framing printResults: The print and note were sent as an expression of thanks for the business we have received over the years from Forbes Magazine -- Mr. Forbes responded with a personal thank-you note of his own.

Al Roker, Co-Anchor, NBC Today ShowIndividual Contact Piece/Giant foam core postcardResults: Resulted in commitment to appear as featured cover storycelebrity for launch issue of new magazine.

USPS NetPost ProgramIndividual Contact Piece/Framed posrtcard samples with letterResults: As a result of this contact effort, our personalized cartoons can be purchased from the USPS website as part of the NetPost program, an e-commerce mail solution for small and mid-sized businesses.

California Governor Pete WilsonImpromptu Cartoon Greeting on Bar NapkinResults: Stu quickly drew and sent this cartoon on a bar napkin in a restaurant to then California Governor Pete Wilson, who had just wonre-election. He visited Stu’s table and introduced his wife. Six monthslater, after announcing his bid for the Presidency, Mr. Wilson contactedStu to report that the napkin had been framed and was on display overthe fireplace in their home.

Publishing ControlsAdvertising Age ControlSubscription Acquisition CampaignResults: Highest gross response in four years; set all-time record for cash-with-order; package included 8” x 10” framable print of personalized cartoon.

Forbes ControlSubscription Acquisition CampaignResults: Served as control over two years; format was multi-ply snap pack.

Outdoor Life ControlSubscription Acquisition CampaignResults: Beat previous control by 65% raw response; 78% on pay-up; format included double-panel postcard with framable print of cartoon upon paid order.

Arthritis Today ControlRenewal Onsert CampaignResults: Served as control for more than a dozen years; onsert affixed to subscriber’s last issue.

Harvard Business Review ControlSubscription Acquisition CampaignResults: Produced $70,000 ancillary revenue from sales of 11” x 14” signed, numbered cartoon prints; significantly offset cost of delivery of subscriber copies.

Popular Mechanics ControlSubscription Acquisition CampaignResults: Double-panel postcard beat previous control with an index of 110.

Sales & Marketing Management ControlSubscription Acquisition CampaignResults: Grossed three times previous control in initial test, continued for several years in different forms; format was closed-face outer with matching letter, included8” x 10” print of cartoon upon pay-up.

Restaurant & Hotel Design ControlSubscription Acquisition CampaignResults: 17% gross response to controlled circulation questionnaire; $3,500 in ancillary print sales; format was6” x 9” window outer with buck slip offering 8” x 10” prints of cartoon for sale.

People Weekly ControlSubscription Acquisition CampaignResults: Ran as control for several seasons; featured on PBS’s NOVA as a “Particularly clever mail campaign.”

The New Yorker ControlSubscription Acquisition CampaignResults: Served as control for three years; double-panel postcard with 8” x 10” cartoon print upon paid order.

Non-Publishing ControlsSandoz Pharmaceuticals/Metaprel4-wave Product Awareness CampaignResults: Campaign designed to influence pharmacists to recommend Metaprel over current market leader; 56% response to campaign; 97% increase in product sales.

AT&TPRO WATS Sales CampaignResults: Doubled previous control; most successful campaign ever launched for PRO WATS product.

Best RoofingMonthly Drip Awareness CampaignResults: 150% increase in sales during three-year pilot; one postcard generated a $1.3 million sale, became nationally-syndicated marketing program for roofing contractors.

Marine Midland BankATM Card CampaignResults: Nearly quadrupled previous control; customers lined up around the block to sign up for ATM cards.

Doubleday Mystery Guild ControlMember Acquisition CampaignResults: Served as control for several years, despite MG creative director’s firm prior belief that “humor does not work in direct marketing.”

Scientific American Book Club ControlMember Acquisition CampaignResults: Set records; drew personal request fromSenator Feingold for a special framed print.

Sola Optical USAProduct Trial and Awareness CampaignResults: Produced more leads in one month thanall other methods during previous year.

Standard ParkingLapsed-Customer Reactivation CampaignResults: Postcard doubled as coupon for free 24-hour stay at airport parking facility; first 30 days’ redemptions set all-time record for the most response ever produced for client, including TV, radio, print and d/m; continued to produce redemptions for a year and a half.

GSK GlaxoSmithKline/SucretsProduct Awareness CampaignResults: The most successful campaign ever mailed for the Sucrets brand.

AARP ControlMember Acquisition CampaignResults: Brand new control for one of the top ten mailers in the U.S.; jumbo self-mailer format uses custom font of Stu Heinecke’s chicken-scratch handwriting within cartoon strip.

Portfolio of Record-Breaking Campaigns and Controls Using Personalized CartoonsWe’ve created record-breaking campaigns for some of the biggest direct marketers in the world -- and used our uniquely powerful personalzed cartoons to reach some of the world’s most inaccessible people, including Presidents, Prime Ministers and other politicians, celebrties and top corporate officers with surprising ease. With response rates as high as 100%, a multi-million dollar test base and growing network of partnerships, ours is a unique marketing story. Here is a collection of some of our most important break through campaigns.

David Ogilvy famously said, “Humor doesn’t work in advertising.” And as you can see, he was he wrong. Read Stu Heinecke’s book for the whole story.

Drawing Attention by Stu Heinecke