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Jurlique

Edit profile

631posts followers following

28K 217

The most radiant skin the most natural ingredientsjurliquecom

1933Company

Jurlique

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Capture more close up shots of the influencers this time looking at the ground then moving their eyes to the camera

Capture a range of close ups shots of our influencerrsquos faces as they are being photographed

Shoot our influencers from their perspective Shoot our influencers from the photographers perspective

Showcase product set up around the shootCandid shots of the women interacting with each other on set

We open on a sequence of shots of our Influencers arriving at Beta Bar

Cut to a sequence of close up shots of our influencers interacting with our Beauty Experts We capture this exchange from a number of angles mostly shot in close up

We capture a range of shots of the women testing product ndashtrying it on their hands playing with the packaging etc

We cut to multiple shots of the influencers inspecting their skin in a mirror capturing a range of different expressions

Cut to an establishing shot of the photography stations Optional to shoot a time-lapse sequence here too

We also capture shots of women holding the product with packaging in shot

End on a product range shot End frameClose ups of botanicals

Jurlique-

Experience Radiance

OVERVIEW

Aim is to capture as much memorable and useful content of our influencers as possible

Focusing on our two hero influencers Jacquie and Georgie as content involving them will be used to form social content throughout the entire year

We need to make sure wersquore capturing a diverse range of shots (stills and moving) of all women however making sure our look amp feel remains consistent

Shots to feel natural and relaxed ensuring they align with the brand Letrsquos try to capture candid content of the girls laughing talking to one another testing Jurlique products handling products looking at their skin in the mirror touchingholding flowers etc

Footage to feel organic ndash not staged or forced

Expe

rien

ce R

adia

nce

RESULTS

The video ad achieved +300 of its target sales within 20 of its budget

Video view rate was 2905 (25 completion rate)

Assets were also deployed in other markets - Japan UK and HK

VIDEO 60s - httpsvimeocom300095328

VIDEO 15s - httpsvimeocom300095044

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Jurlique

Edit profile

631posts followers following

28K 217

The most radiant skin the most natural ingredientsjurliquecom

1933Company

Jurlique

Lim

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Capture more close up shots of the influencers this time looking at the ground then moving their eyes to the camera

Capture a range of close ups shots of our influencerrsquos faces as they are being photographed

Shoot our influencers from their perspective Shoot our influencers from the photographers perspective

Showcase product set up around the shootCandid shots of the women interacting with each other on set

We open on a sequence of shots of our Influencers arriving at Beta Bar

Cut to a sequence of close up shots of our influencers interacting with our Beauty Experts We capture this exchange from a number of angles mostly shot in close up

We capture a range of shots of the women testing product ndashtrying it on their hands playing with the packaging etc

We cut to multiple shots of the influencers inspecting their skin in a mirror capturing a range of different expressions

Cut to an establishing shot of the photography stations Optional to shoot a time-lapse sequence here too

We also capture shots of women holding the product with packaging in shot

End on a product range shot End frameClose ups of botanicals

Jurlique-

Experience Radiance

OVERVIEW

Aim is to capture as much memorable and useful content of our influencers as possible

Focusing on our two hero influencers Jacquie and Georgie as content involving them will be used to form social content throughout the entire year

We need to make sure wersquore capturing a diverse range of shots (stills and moving) of all women however making sure our look amp feel remains consistent

Shots to feel natural and relaxed ensuring they align with the brand Letrsquos try to capture candid content of the girls laughing talking to one another testing Jurlique products handling products looking at their skin in the mirror touchingholding flowers etc

Footage to feel organic ndash not staged or forced

Expe

rien

ce R

adia

nce

RESULTS

The video ad achieved +300 of its target sales within 20 of its budget

Video view rate was 2905 (25 completion rate)

Assets were also deployed in other markets - Japan UK and HK

VIDEO 60s - httpsvimeocom300095328

VIDEO 15s - httpsvimeocom300095044

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Jurlique

Edit profile

631posts followers following

28K 217

The most radiant skin the most natural ingredientsjurliquecom

1933Company

Jurlique

Lim

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Editi

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Capture more close up shots of the influencers this time looking at the ground then moving their eyes to the camera

Capture a range of close ups shots of our influencerrsquos faces as they are being photographed

Shoot our influencers from their perspective Shoot our influencers from the photographers perspective

Showcase product set up around the shootCandid shots of the women interacting with each other on set

We open on a sequence of shots of our Influencers arriving at Beta Bar

Cut to a sequence of close up shots of our influencers interacting with our Beauty Experts We capture this exchange from a number of angles mostly shot in close up

We capture a range of shots of the women testing product ndashtrying it on their hands playing with the packaging etc

We cut to multiple shots of the influencers inspecting their skin in a mirror capturing a range of different expressions

Cut to an establishing shot of the photography stations Optional to shoot a time-lapse sequence here too

We also capture shots of women holding the product with packaging in shot

End on a product range shot End frameClose ups of botanicals

Jurlique-

Experience Radiance

OVERVIEW

Aim is to capture as much memorable and useful content of our influencers as possible

Focusing on our two hero influencers Jacquie and Georgie as content involving them will be used to form social content throughout the entire year

We need to make sure wersquore capturing a diverse range of shots (stills and moving) of all women however making sure our look amp feel remains consistent

Shots to feel natural and relaxed ensuring they align with the brand Letrsquos try to capture candid content of the girls laughing talking to one another testing Jurlique products handling products looking at their skin in the mirror touchingholding flowers etc

Footage to feel organic ndash not staged or forced

Expe

rien

ce R

adia

nce

RESULTS

The video ad achieved +300 of its target sales within 20 of its budget

Video view rate was 2905 (25 completion rate)

Assets were also deployed in other markets - Japan UK and HK

VIDEO 60s - httpsvimeocom300095328

VIDEO 15s - httpsvimeocom300095044

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Jurlique

Edit profile

631posts followers following

28K 217

The most radiant skin the most natural ingredientsjurliquecom

1933Company

Jurlique

Lim

ited

Editi

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Capture more close up shots of the influencers this time looking at the ground then moving their eyes to the camera

Capture a range of close ups shots of our influencerrsquos faces as they are being photographed

Shoot our influencers from their perspective Shoot our influencers from the photographers perspective

Showcase product set up around the shootCandid shots of the women interacting with each other on set

We open on a sequence of shots of our Influencers arriving at Beta Bar

Cut to a sequence of close up shots of our influencers interacting with our Beauty Experts We capture this exchange from a number of angles mostly shot in close up

We capture a range of shots of the women testing product ndashtrying it on their hands playing with the packaging etc

We cut to multiple shots of the influencers inspecting their skin in a mirror capturing a range of different expressions

Cut to an establishing shot of the photography stations Optional to shoot a time-lapse sequence here too

We also capture shots of women holding the product with packaging in shot

End on a product range shot End frameClose ups of botanicals

Jurlique-

Experience Radiance

OVERVIEW

Aim is to capture as much memorable and useful content of our influencers as possible

Focusing on our two hero influencers Jacquie and Georgie as content involving them will be used to form social content throughout the entire year

We need to make sure wersquore capturing a diverse range of shots (stills and moving) of all women however making sure our look amp feel remains consistent

Shots to feel natural and relaxed ensuring they align with the brand Letrsquos try to capture candid content of the girls laughing talking to one another testing Jurlique products handling products looking at their skin in the mirror touchingholding flowers etc

Footage to feel organic ndash not staged or forced

Expe

rien

ce R

adia

nce

RESULTS

The video ad achieved +300 of its target sales within 20 of its budget

Video view rate was 2905 (25 completion rate)

Assets were also deployed in other markets - Japan UK and HK

VIDEO 60s - httpsvimeocom300095328

VIDEO 15s - httpsvimeocom300095044

INF

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Jurlique

Edit profile

631posts followers following

28K 217

The most radiant skin the most natural ingredientsjurliquecom

1933Company

Jurlique

Lim

ited

Editi

on M

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DIG

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Capture more close up shots of the influencers this time looking at the ground then moving their eyes to the camera

Capture a range of close ups shots of our influencerrsquos faces as they are being photographed

Shoot our influencers from their perspective Shoot our influencers from the photographers perspective

Showcase product set up around the shootCandid shots of the women interacting with each other on set

We open on a sequence of shots of our Influencers arriving at Beta Bar

Cut to a sequence of close up shots of our influencers interacting with our Beauty Experts We capture this exchange from a number of angles mostly shot in close up

We capture a range of shots of the women testing product ndashtrying it on their hands playing with the packaging etc

We cut to multiple shots of the influencers inspecting their skin in a mirror capturing a range of different expressions

Cut to an establishing shot of the photography stations Optional to shoot a time-lapse sequence here too

We also capture shots of women holding the product with packaging in shot

End on a product range shot End frameClose ups of botanicals

Jurlique-

Experience Radiance

OVERVIEW

Aim is to capture as much memorable and useful content of our influencers as possible

Focusing on our two hero influencers Jacquie and Georgie as content involving them will be used to form social content throughout the entire year

We need to make sure wersquore capturing a diverse range of shots (stills and moving) of all women however making sure our look amp feel remains consistent

Shots to feel natural and relaxed ensuring they align with the brand Letrsquos try to capture candid content of the girls laughing talking to one another testing Jurlique products handling products looking at their skin in the mirror touchingholding flowers etc

Footage to feel organic ndash not staged or forced

Expe

rien

ce R

adia

nce

RESULTS

The video ad achieved +300 of its target sales within 20 of its budget

Video view rate was 2905 (25 completion rate)

Assets were also deployed in other markets - Japan UK and HK

VIDEO 60s - httpsvimeocom300095328

VIDEO 15s - httpsvimeocom300095044

INF

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Capture more close up shots of the influencers this time looking at the ground then moving their eyes to the camera

Capture a range of close ups shots of our influencerrsquos faces as they are being photographed

Shoot our influencers from their perspective Shoot our influencers from the photographers perspective

Showcase product set up around the shootCandid shots of the women interacting with each other on set

We open on a sequence of shots of our Influencers arriving at Beta Bar

Cut to a sequence of close up shots of our influencers interacting with our Beauty Experts We capture this exchange from a number of angles mostly shot in close up

We capture a range of shots of the women testing product ndashtrying it on their hands playing with the packaging etc

We cut to multiple shots of the influencers inspecting their skin in a mirror capturing a range of different expressions

Cut to an establishing shot of the photography stations Optional to shoot a time-lapse sequence here too

We also capture shots of women holding the product with packaging in shot

End on a product range shot End frameClose ups of botanicals

Jurlique-

Experience Radiance

OVERVIEW

Aim is to capture as much memorable and useful content of our influencers as possible

Focusing on our two hero influencers Jacquie and Georgie as content involving them will be used to form social content throughout the entire year

We need to make sure wersquore capturing a diverse range of shots (stills and moving) of all women however making sure our look amp feel remains consistent

Shots to feel natural and relaxed ensuring they align with the brand Letrsquos try to capture candid content of the girls laughing talking to one another testing Jurlique products handling products looking at their skin in the mirror touchingholding flowers etc

Footage to feel organic ndash not staged or forced

Expe

rien

ce R

adia

nce

RESULTS

The video ad achieved +300 of its target sales within 20 of its budget

Video view rate was 2905 (25 completion rate)

Assets were also deployed in other markets - Japan UK and HK

VIDEO 60s - httpsvimeocom300095328

VIDEO 15s - httpsvimeocom300095044

INF

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NC

ER

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D

Capture more close up shots of the influencers this time looking at the ground then moving their eyes to the camera

Capture a range of close ups shots of our influencerrsquos faces as they are being photographed

Shoot our influencers from their perspective Shoot our influencers from the photographers perspective

Showcase product set up around the shootCandid shots of the women interacting with each other on set

We open on a sequence of shots of our Influencers arriving at Beta Bar

Cut to a sequence of close up shots of our influencers interacting with our Beauty Experts We capture this exchange from a number of angles mostly shot in close up

We capture a range of shots of the women testing product ndashtrying it on their hands playing with the packaging etc

We cut to multiple shots of the influencers inspecting their skin in a mirror capturing a range of different expressions

Cut to an establishing shot of the photography stations Optional to shoot a time-lapse sequence here too

We also capture shots of women holding the product with packaging in shot

End on a product range shot End frameClose ups of botanicals

Jurlique-

Experience Radiance

OVERVIEW

Aim is to capture as much memorable and useful content of our influencers as possible

Focusing on our two hero influencers Jacquie and Georgie as content involving them will be used to form social content throughout the entire year

We need to make sure wersquore capturing a diverse range of shots (stills and moving) of all women however making sure our look amp feel remains consistent

Shots to feel natural and relaxed ensuring they align with the brand Letrsquos try to capture candid content of the girls laughing talking to one another testing Jurlique products handling products looking at their skin in the mirror touchingholding flowers etc

Footage to feel organic ndash not staged or forced

Expe

rien

ce R

adia

nce

RESULTS

The video ad achieved +300 of its target sales within 20 of its budget

Video view rate was 2905 (25 completion rate)

Assets were also deployed in other markets - Japan UK and HK

VIDEO 60s - httpsvimeocom300095328

VIDEO 15s - httpsvimeocom300095044

INF

LUE

NC

ER

ST

RA

TE

GY

- V

IDE

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Art

Dir

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Expe

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INF

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Expe

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INF

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- V

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BO

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Capture more close up shots of the influencers this time looking at the ground then moving their eyes to the camera

Capture a range of close ups shots of our influencerrsquos faces as they are being photographed

Shoot our influencers from their perspective Shoot our influencers from the photographers perspective

Showcase product set up around the shootCandid shots of the women interacting with each other on set

We open on a sequence of shots of our Influencers arriving at Beta Bar

Cut to a sequence of close up shots of our influencers interacting with our Beauty Experts We capture this exchange from a number of angles mostly shot in close up

We capture a range of shots of the women testing product ndashtrying it on their hands playing with the packaging etc

We cut to multiple shots of the influencers inspecting their skin in a mirror capturing a range of different expressions

Cut to an establishing shot of the photography stations Optional to shoot a time-lapse sequence here too

We also capture shots of women holding the product with packaging in shot

End on a product range shot End frameClose ups of botanicals

Jurlique-

Experience Radiance

OVERVIEW

Aim is to capture as much memorable and useful content of our influencers as possible

Focusing on our two hero influencers Jacquie and Georgie as content involving them will be used to form social content throughout the entire year

We need to make sure wersquore capturing a diverse range of shots (stills and moving) of all women however making sure our look amp feel remains consistent

Shots to feel natural and relaxed ensuring they align with the brand Letrsquos try to capture candid content of the girls laughing talking to one another testing Jurlique products handling products looking at their skin in the mirror touchingholding flowers etc

Footage to feel organic ndash not staged or forced

Expe

rien

ce R

adia

nce

RESULTS

The video ad achieved +300 of its target sales within 20 of its budget

Video view rate was 2905 (25 completion rate)

Assets were also deployed in other markets - Japan UK and HK

VIDEO 60s - httpsvimeocom300095328

VIDEO 15s - httpsvimeocom300095044

INF

LUE

NC

ER

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Expe

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Expe

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INF

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- V

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O C

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BO

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Capture more close up shots of the influencers this time looking at the ground then moving their eyes to the camera

Capture a range of close ups shots of our influencerrsquos faces as they are being photographed

Shoot our influencers from their perspective Shoot our influencers from the photographers perspective

Showcase product set up around the shootCandid shots of the women interacting with each other on set

We open on a sequence of shots of our Influencers arriving at Beta Bar

Cut to a sequence of close up shots of our influencers interacting with our Beauty Experts We capture this exchange from a number of angles mostly shot in close up

We capture a range of shots of the women testing product ndashtrying it on their hands playing with the packaging etc

We cut to multiple shots of the influencers inspecting their skin in a mirror capturing a range of different expressions

Cut to an establishing shot of the photography stations Optional to shoot a time-lapse sequence here too

We also capture shots of women holding the product with packaging in shot

End on a product range shot End frameClose ups of botanicals

Jurlique-

Experience Radiance

OVERVIEW

Aim is to capture as much memorable and useful content of our influencers as possible

Focusing on our two hero influencers Jacquie and Georgie as content involving them will be used to form social content throughout the entire year

We need to make sure wersquore capturing a diverse range of shots (stills and moving) of all women however making sure our look amp feel remains consistent

Shots to feel natural and relaxed ensuring they align with the brand Letrsquos try to capture candid content of the girls laughing talking to one another testing Jurlique products handling products looking at their skin in the mirror touchingholding flowers etc

Footage to feel organic ndash not staged or forced

Expe

rien

ce R

adia

nce

RESULTS

The video ad achieved +300 of its target sales within 20 of its budget

Video view rate was 2905 (25 completion rate)

Assets were also deployed in other markets - Japan UK and HK

VIDEO 60s - httpsvimeocom300095328

VIDEO 15s - httpsvimeocom300095044

INF

LUE

NC

ER

ST

RA

TE

GY

- V

IDE

O A

D 6

0 S

EC

ON

DS

Expe

rien

ce R

adia

nce

INF

LUE

NC

ER

ST

RA

TE

GY

- V

IDE

O C

ON

TE

NT

- S

TO

RY

BO

AR

D

Capture more close up shots of the influencers this time looking at the ground then moving their eyes to the camera

Capture a range of close ups shots of our influencerrsquos faces as they are being photographed

Shoot our influencers from their perspective Shoot our influencers from the photographers perspective

Showcase product set up around the shootCandid shots of the women interacting with each other on set

We open on a sequence of shots of our Influencers arriving at Beta Bar

Cut to a sequence of close up shots of our influencers interacting with our Beauty Experts We capture this exchange from a number of angles mostly shot in close up

We capture a range of shots of the women testing product ndashtrying it on their hands playing with the packaging etc

We cut to multiple shots of the influencers inspecting their skin in a mirror capturing a range of different expressions

Cut to an establishing shot of the photography stations Optional to shoot a time-lapse sequence here too

We also capture shots of women holding the product with packaging in shot

End on a product range shot End frameClose ups of botanicals

Jurlique-

Experience Radiance

OVERVIEW

Aim is to capture as much memorable and useful content of our influencers as possible

Focusing on our two hero influencers Jacquie and Georgie as content involving them will be used to form social content throughout the entire year

We need to make sure wersquore capturing a diverse range of shots (stills and moving) of all women however making sure our look amp feel remains consistent

Shots to feel natural and relaxed ensuring they align with the brand Letrsquos try to capture candid content of the girls laughing talking to one another testing Jurlique products handling products looking at their skin in the mirror touchingholding flowers etc

Footage to feel organic ndash not staged or forced

Expe

rien

ce R

adia

nce

RESULTS

The video ad achieved +300 of its target sales within 20 of its budget

Video view rate was 2905 (25 completion rate)

Assets were also deployed in other markets - Japan UK and HK

VIDEO 60s - httpsvimeocom300095328

VIDEO 15s - httpsvimeocom300095044

INF

LUE

NC

ER

ST

RA

TE

GY

- V

IDE

O A

D 6

0 S

EC

ON

DS

Expe

rien

ce R

adia

nce

RESULTS

The video ad achieved +300 of its target sales within 20 of its budget

Video view rate was 2905 (25 completion rate)

Assets were also deployed in other markets - Japan UK and HK

VIDEO 60s - httpsvimeocom300095328

VIDEO 15s - httpsvimeocom300095044

INF

LUE

NC

ER

ST

RA

TE

GY

- V

IDE

O A

D 6

0 S

EC

ON

DS

Mot

ion

CO

NC

EP

T A

NIM

AT

ION

SHOWREEL 2017

Showreel for upcoming campaigns

ANIMATION - httpsvimeocom301523968

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20

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0 4 0 6 9 6 5 6 3 6z u z a n a _ h a j a c h o v a h o t m a i l c o m

z u z a n a h a j a c h o v a c o m

Wel

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20

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0 4 0 6 9 6 5 6 3 6z u z a n a _ h a j a c h o v a h o t m a i l c o m

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20

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0 4 0 6 9 6 5 6 3 6z u z a n a _ h a j a c h o v a h o t m a i l c o m

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20

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0 4 0 6 9 6 5 6 3 6z u z a n a _ h a j a c h o v a h o t m a i l c o m

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20

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0 4 0 6 9 6 5 6 3 6z u z a n a _ h a j a c h o v a h o t m a i l c o m

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20

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0 4 0 6 9 6 5 6 3 6z u z a n a _ h a j a c h o v a h o t m a i l c o m

z u z a n a h a j a c h o v a c o m

0 4 0 6 9 6 5 6 3 6z u z a n a _ h a j a c h o v a h o t m a i l c o m

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