P 15portfolio 2015 | gabriel pontual

HELLO

GABRIEL PONTUAL | 26 years old, Automotive and industrial designer

CONTACT ME

Behance.net/gabrielpontual

br.linkedin.com/pub/gabriel-pontual/43/708/282/

Jgabrieldesign@gmail.com

+55 81 8268 3875

jgabrieldesign

EDUCATION

Master in Transportation Design - February 2014Istituto Europeo di Design - Sao Paulo, Brazil

BA Degree in Industrial Design - August 2011Universidade Federal de Pernambuco - Recife, Brazil

Sandwich Scholarship in Product Design BA - December 2009Universidade Federal do Paraná - Curitiba, Brazil

Languages

Portuguese - NativeEnglish - FluentItalian - Beginner

WORK EXPERIENCE

Automotive Interior Designer - FIAT | In9 Design Design of automotive components for interiors and design proposals for FIAT cars at Style Center Latin AmericaBetim - MG - Brazil

Design Consultant - Insitum BrasilEthnography, market research, strategic design research, product concept design.Sao Paulo - SP - Brazil

Junior Design Researcher - Designit BrasilStrategic and market research.Sao Paulo - SP - Brazil

UX Designer - CESAR RecifeGraphic user Interface design, user experience research.Recife - PE - Brazil

WHAT AM I MADE OF

TOOLS

CLIENTS

FOR REFERENCE CHECK

Hugo Honijk - Design Director of Spark Design Brazilh.honijk@sparkdesign.nl

Jaakko Tammela - Independent Consultant, former Whirlpool Brazil Future Inisghts Managercontato@jaakko.com.br

FreehandSketch

ADOBESUITE

3Dmodelling

- Pen & Pencil- Digital Render

- Photoshop- Illustrator- Indesign

- Rhinoceros- Keyshot- Clay

Automotive/Transportation

graphic design

Qualitative research

TEAM management

Ethnography

UX DESIGN | UI Design

Product/INDUSTRIAL

Designit

AWARDS

2nd Place - Mercedes-Benz + IED 2020 Design Chalenge - 2014Project Struktur

4th Place - Giugiaro + IED Design Challenge - 2013Project Mini Thunderboy

3rd Place - Alcoa Alluminium Innovation Award - 2012Project Cajado

Outstanding Paper Award - IADIS Multiconference - 2011Best presentation

3rd Place - Abióptica View Glass Design Award - 2010Project Protecmed

Honor Mention - Alcoa Alluminium Innovation Award - 2009Project Tulipa Drinking fountain

01| Mercedes-benz accelo 2020 struktur conceptMASTER’s DEGREE PROJECT | MERCEDES-BENZ TRUCKS BRAZIL | 2013-2014

2020 concept of the light urban truck Accelo, a vision of a shape-shifting

concept of truck, inspired in the philosophy of architecture and innovation

of technology. Master’s Degree project executed in partnership between IED

São Paulo and Mercedes-Benz Trucks Brazil, awarded with second place.

| Mercedes-benz accelo 2020 struktur concept

1. DESIGN SPIRIT

The spirit of the design for

this project is centered in

three of Mercedes-Benz

brand values.FASCInATInG RESPECTFULL LEADInG

2. BRIEFING & EVOLUTIONThe challenge given by Mercedes-Benz was to dream how would

be the Accelo for brazilian streets in 2020. Accelo is the current

light urban truck for the brazilian portfolio, it is designed to be

polivalent yet easy to drive.

Mercedes-Benz is about tradition and a strong sense of

inheritance . The design studies began on understanding how

would Accelo’s design evolve from 2013 to 2020, taking current

design lines as a starting point, and proposing the versions in

the years between.

2. BRIEFING & EVOLUTIONThe challenge given by Mercedes-Benz was to dream how would

be the Accelo for brazilian streets in 2020. Accelo is the current

light urban truck for the brazilian portfolio, it is designed to be

polivalent yet easy to drive.

Mercedes-Benz is about tradition and a strong sense of

inheritance . The design studies began on understanding how

would Accelo’s design evolve from 2013 to 2020, taking current

design lines as a starting point, and proposing the versions in

the years between.

2013 2016 2018 2020

EVOLUTION

TECHNICAL vs. EMOTIONAL

Accelo mixes the concept of an utilitary vehicle with the ease of drive of a car. Following this sense of

practicality, Struktur was designed in the sum of technical and emotional, following design character,

but shaped on the emotion and attitude of vehicles of the brand, in order to create emotional and

symbolic link between brand, driver, environment and truck.

SOLID + FUNCTIONAL

PARALELLLInES

THE ATTITUDE OF WINGS

SHAPE SHIFTInG STRUCTURE

Modern architecture inspired, the vehicle’s

structure is brought outwards and becomes

the icon of the truck, also enabling a

different cabin configuration and driving

experience.

THE ATTITUDE OF WINGS

- KEY SKETCH-

STRUCTURE OUTWARDS

CUTTInG EDGE TECHNOLOGY

Design does not rely only on shape but on how it works as well. The design of the wheel was based on hydrogen

fuel cell technology F-Cell, on a one engine-per-wheel package, to meet the needs of greener transportation,

and transmitting the sense of strenght and technology. It is not the responsibility of the designer to design the

engine, but some imagination and a creative approach on engineering and technology is allowed when the goal

is to propose the future.

HYDROGEN GAS SUPLY

ENGINE COVER

BRAKE DISC & PISTON

SUSPENSION ARM

ELECTRIC ENGINE

ELECTRIC CELL

02| struktur INTERIOR (Work in progress)ghost PROJECT | MERCEDES-BENZ TRUCKS BRAZIL | 2014

This is a extension of the previous project, aiming at the exercise of a

different set of capabilities required for the automotive design: the interior

development. The project of the interior aims at claryfying gaps left by the

shape, such as the driveability, cabin seat layout and instrument operation.

| INTERIOR OVERVIEW

| SEAT IDEATIONS

| SEATSRAIL

REAR VIEW LCD SCREEn

AIR VEnT & DEMISTER

| A-PILLAR SET

| STEERING WHEEL

In-WHEEL COMMAnDS, HAPTIC TOUCH SCREEn

STEERInG COLLUMn

| DOOR PANEL

DOOR HAnDLE

| HUD INSTRUMENT CLUSTER

MAIn MEnU

SAT nAV

ALERT SCREEn

PARKInG CAMERA SCREEn

03| SKETCH RUSH

Diverse sketches, recent works, few works in progress.

04| Clay modelling practiceacademic PROJECT | ied sao paulo | 2013

Clay modelling exercise based on the sketch of an Audi Quattro concept

featured on the book “Secrets of Automotive Design” by professor

Fernando Morita. The activity consisted on translating the sketch onto a

rough proportion clay sculpture.

THANK YOU FOR YOUR TIME ! grazie mille! | Muito obrigado! | danke schon!