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llan

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per-

pr

and

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keti

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rote

my

own

blog

whe

re I

post

ed p

hoto

s of

the

stud

io, t

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ay-to

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runn

ing

of th

e of

fice

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any

new

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rmen

ts th

at w

ere

prod

uced

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Pho

tosh

op d

ocum

ents

and

arti

cles

to k

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blog

up

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and

curre

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link

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mai

n w

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o it

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t ver

y pr

ofes

sion

al a

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•

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rele

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em

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tions

etc

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sted

with

an

excl

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red-

carp

et la

unch

whe

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all p

ress

gue

sts

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bran

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offic

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ork

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edia

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pr

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col

leag

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n co

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in th

e US

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best

pla

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US

bran

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sear

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e co

mpa

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rele

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reat

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loca

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rela

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Educ

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Unive

rsity

of H

udde

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BA H

ons

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mun

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α .

You might think that orange isn’t

your colour, however, it is THEE

colour that is everywhere at the

moment. From the catwalk to the high

street, from your walking coats to

your suit jackets it has infiltrated

the fashion scene in every sense.

It’s a colour that has slowly been

gaining more and more momentum,

taking men away from their staple

burgundys and navys. Its all about

balance with orange, you have to

pair it carefully and watch what your

wearing it with. If you don’t, you

risk going so far off the fashion

scale we can’t even see you. A brave

choice, and definitely a statement

colour so must be worn wisely.

Topman have chosen a warm, pumpkin

orange to introduce you to this

bold colour. A thick chunky knit,

the ‘

Homme Mason Jumper’.

Perfect paired with dark jeans

and your favourite leather jacket. I

f you want to take this trend

head on, then get down to Jack

and Jones where they have brought

the hooded panel jacket into their

new collection, in the most fabulous

hue of orange. Moncler inspired,

it is fitted and sleek and we will

NOT be loosing you in a crowd!

If your still unsure and want to take

this step by step then we suggest this

Nixon neon ‘

Time Teller’

watch. It’s

the perfect accessory to brighten

up your outfit. A flash of colour

without it being too overpowering

(you’ll get there one day)

Or, River Island have a pair grey,

suede boat shoes subtly trimmed

with an orange sole. They would look

perfect teamed with your Topman

Homme jumper, or if your not so

keen with orange on orange, then a

classic white tee with your favourite

jeans and you are ready to go.

oran

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w b

rand

that

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em

brac

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e In

dian

tren

d is

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rted

in 2

003

by D

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lla

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yel,

they

qui

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beca

me

know

n fo

r the

ir si

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silk

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ped

dres

ses,

whi

ch

rece

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whe

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roya

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anno

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owra

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ssa’

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mer

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ear c

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as a

col

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scap

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f Ind

ia’.

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the

nam

e He

laye

l gav

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this

col

lect

ion-

was

hos

t to

a va

riety

of

stro

ng, v

ibra

nt c

olou

rs. A

fter t

rave

lling

to In

dia

in 2

010,

Hel

ayel

was

insp

ired

by th

e vib

ranc

y an

d th

e el

egan

ce o

f the

Indi

an w

omen

in th

eir s

ilk s

aris

. (Fo

rrest

er, 2

010)

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al

so w

as in

trigu

ed b

y th

e dr

apes

, whi

ch is

evid

ent t

hrou

ghou

t thi

s co

llect

ion

as s

he

expe

rimen

ts w

ith s

ever

al d

iffer

ent d

rape

tech

niqu

es. I

t fea

ture

d si

lk d

ress

es, d

rape

d to

be

rem

inis

cent

of t

he tr

aditi

onal

Indi

an S

alw

ar K

amee

z, s

ome

with

tigh

t ple

ats

crea

ting

a co

rset

type

gow

n, a

nd s

ome

with

a m

ore

fluid

mov

emen

t, to

cre

ate

flow

ing,

as

ymm

etric

al s

ilhou

ette

s. (W

ong,

201

3) T

o co

mpl

emen

t the

Sar

i-ins

pire

d co

ckta

il dr

esse

s, H

elay

el a

dded

ela

bora

tely

jew

elle

d ea

rring

s an

d in

trica

tely

wra

pped

silk

tu

rban

s in

con

trast

ing

rich

colo

urs.

Dan

iella

Hel

ayel

has

rece

ived

atte

ntio

n in

the

med

ia

not o

nly

for t

he In

dian

insp

iratio

n w

ithin

her

col

lect

ions

, but

als

o fo

r the

Indi

an in

fluen

ce

she

has

brou

ght i

nto

her p

erso

nal l

ife a

nd p

rom

otio

nal e

vent

s. In

201

0, s

he h

oste

d a

cele

brity

par

ty in

the

style

of a

Mah

aran

i Bal

l with

gue

sts

enco

urag

ed to

dre

ss in

tra

ditio

nal I

ndia

n at

tire.

(Tat

ler,

2010

) Her

Che

lsea

tow

nhou

se is

an

ecle

ctic

mix

of

ethn

ic in

fluen

ces;

Indi

an c

ultu

re is

som

ethi

ng th

at is

cle

arly

a do

min

ant s

timul

us in

He

laye

l’s li

fe. (

Daily

Mai

l, 20

08) (

See

figur

e 2)

issa

- Cas

e st

udy

Wri

tten

By

eMil

y ja

Cq

ues

Cas

e st

udy

pro

jeC

t

THIS

SEC

TIO

N W

AS A

N AN

ALYS

IS O

F DE

SIG

NERS

THA

T, O

VER

THE

LAST

TEN

YE

ARS

HAD

LOO

KED

INTO

INDI

A AN

D IT

S C

ULTU

RE F

OR

INSP

IRAT

ION.

THI

S PA

RT O

F M

Y C

ASE

STUD

Y W

AS T

O A

NALY

SE A

ND E

XAM

INE

THE

WO

RK O

F FA

SHIO

N BR

AND

ISSA

, AND

TH

EIR

INDI

AN IN

FLUE

NCES

. I R

ESEA

RCHE

D IN

TO T

HE R

EASO

NS W

HY D

ANIE

LLA

HELA

YEL

CHO

SE IN

DIA

AS H

ER IN

SPIR

ATIO

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D W

HAT

MET

HODS

SHE

USE

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PO

RTAY

IT IN

HER

W

ORK

.

THE

INTE

R-RE

LATI

ONS

HIP

BETW

EEN

INDI

AN C

ULTU

RE

AND

THE

WES

TERN

FAS

HIO

N IN

DUST

RY, F

OC

USIN

G

ON

THE

HIG

H-FA

SHIO

N LE

VEL

This

cas

e st

udy

expl

ores

the

influ

ence

of I

ndia

n cu

lture

on

the

Wes

tern

fa

shio

n in

dust

ry, o

ver t

he la

st 1

5 ye

ars

in p

artic

ular

. The

rese

arch

exa

min

es

the

hist

oric

al c

onne

ctio

ns o

f Ind

ia a

nd th

e W

este

rn w

orld

, loo

king

sp

ecifi

cally

at t

he B

ritis

h Ra

j era

and

Brit

ish

rule

ove

r the

cou

ntry

.

The

luxu

ry b

rand

s en

terin

g th

e In

dian

mar

ket a

re th

en e

xplo

red,

as

are

thei

r re

ason

s fo

r do

ing

so. T

he r

esea

rch

sugg

ests

thi

s in

tere

st s

tem

s fro

m t

he

stag

gerin

g gr

owth

in In

dia’

s so

cial

and

eco

nom

ic s

tand

ing,

lead

ing

to a

pa

rticu

larly

pro

noun

ced

grow

th in

the

luxu

ry g

oods

sec

tor.

The

wor

k of

diff

eren

t des

igne

rs w

ho h

ave

chos

en to

inco

rpor

ate

the

Indi

an

look

in th

eir c

olle

ctio

ns is

then

ana

lysed

alo

ng w

ith th

e di

fferin

g te

chni

ques

an

d in

fluen

ces

that

wer

e dr

awn

upon

to c

reat

e th

ese

colle

ctio

ns.

Diffe

ring

way

s in

whi

ch d

esig

ners

gat

her t

heir

cultu

ral i

nfor

mat

ion

and

subs

eque

ntly

cond

uct t

heir

busi

ness

are

then

exp

lore

d al

ong

with

the

pote

ntia

l, co

nseq

uent

ial s

ocia

l im

pact

of

thes

e ap

proa

ches

. The

res

ultin

g po

sitiv

e or

neg

ative

effe

cts

on th

e la

rge

num

ber o

f ind

igen

ous,

arti

san

craf

tsm

en a

re t

hen

cons

ider

ed, h

ighl

ight

ing

the

risk

to t

he s

usta

inab

ility

of

thes

e tra

ditio

nal a

nd h

ighl

y so

ught

afte

r tec

hniq

ues.

Cas

e st

udy-

CHa

pter

2

Wri

tten

By

eMil

y ja

Cq

ues

Cas

e st

udy

pro

jeC

t

I LO

OKE

D IN

TO T

HE R

EASO

NS W

HY

DESI

GNE

RS H

AD C

HOSE

N IN

DIA

AS A

SO

URC

E O

F IN

SPIR

ATIO

N, A

ND IN

WHA

T W

AY T

HEY

WER

E C

ONV

EYIN

G T

HIS

TO

THEI

R M

ARKE

TS. I

DID

A L

OT

OF

RESE

ARC

H IN

TO T

HE G

ROW

ING

LU

XURY

MAR

KETS

OF

THE

'BRI

C

CO

UNTR

IES'

AND

THE

INFL

UENC

E TH

ESE

CO

UNTR

IES

HAD

ON

THE

FASH

ION

INDU

STRY

.

THE

USE

OF

INDI

AN C

ULTU

RE IN

DES

IGN-

EX

PLO

RING

WES

TERN

IMPA

CTS

O

N IN

DIAN

FAS

HIO

N AN

D SO

CIE

TY.

The

follo

win

g se

ctio

n lo

oks

spec

ifica

lly a

t the

wor

k of

two

desi

gner

s w

ho h

ave

used

Ind

ian

insp

iratio

n in

the

ir de

sign

s. I

t ex

plor

es t

he

way

they

hav

e co

nduc

ted

thei

r res

earc

h, in

terp

rete

d th

e cu

lture

and

w

heth

er th

eir a

ppro

ach

to “

Cor

pora

te S

ocia

l Res

pons

ibilit

y” h

as a

n im

pact

on

Indi

an S

ocie

ty a

nd t

he I

ndia

n fa

shio

n in

dust

ry. S

ever

al

youn

g de

sign

ers w

ere

cont

acte

d to

det

erm

ine

thei

r pre

ferre

d re

sear

ch

met

hods

and

atti

tude

s to

diff

erin

g bu

sine

ss m

odel

s.

Cas

e st

udy-

CHa

pter

3

Wri

tten

By

eMil

y ja

Cq

ues

Cas

e st

udy

pro

jeC

t

A LA

RGE

PART

OF

MY

CAS

E ST

UDY

WAS

TO

ANA

LYSE

AND

CO

MPA

RE T

HE W

ORK

O

F TW

O F

ASHI

ON

BRAN

DS T

HAT

HAD

USED

INDI

AN IN

FLUE

NCES

IN T

HEIR

C

OLL

ECTI

ONS

. I L

OO

KED

INTO

KAR

L LA

GER

FELD

S C

HANE

L M

ETIE

RS D

'ART

PA

RIS-

BOM

BAY

SHO

W. I

DEL

VED

INTO

THE

ET

HIC

AL IS

SUES

CO

NCER

NED

WIT

H TH

IS

TOPI

C A

ND L

OO

KED

INTO

THE

C

ORP

ORA

TE S

OC

IAL

RESP

ONS

IBIL

ITY

SUC

H LA

RGE

BRAN

DS H

AVE.

fina

l M

ajo

r pr

oje

Ct

My

fina

l M

ajo

r pr

oje

Ct

Was

tHe

Mar

keti

ng,

plan

ning

, pr

and

desi

gn

of

a Bo

utiq

ue s

tore

fo

r tH

e Ho

llan

d C

oo

per

Bran

d. i d

esig

ned

pr a

nd

Mar

keti

ng C

aMpa

igns

, pla

nned

a l

aunC

H ev

ent,

Wo

rked

Wit

H an

arC

Hite

Ct

on

tHe

sto

re d

esig

ns

and

Cre

ated

a d

eCo

r pl

an f

or

tHe

sto

res

inte

rio

r. i C

o-o

rdin

ated

a p

Hoto

sHo

ot

WHi

CH

tHe

Holl

and

Co

ope

r Br

and

Wil

l Be

usi

ng a

s tH

eir

2014

C

aMpa

ign

iMag

es.

Holl

and

Co

ope

r pH

oto

sHo

ot

Co-o

rdin

ated

By

eMil

y ja

Cq

ues

fina

l M

ajo

r pr

oje

Ct

FOR

ME,

THI

S W

AS A

LIV

E PA

RT

OF

MY

PRO

JEC

T AS

HO

LLAN

D C

OO

PER

WER

E G

OIN

G T

O U

SE

THE

IMAG

ES O

N TH

E HO

MEP

AGE

OF

THE

WEB

SITE

, AN

D FO

R AL

L PR

OM

OTI

ONA

L PU

RPO

SES.

OUR

LO

CAT

ION

PHO

TOSH

OO

T W

AS S

HOT

AT C

ORN

BURY

PAR

K,

A HU

GE

STAT

ELY

HOM

E IN

O

XFO

RD. W

E O

RGAN

ISED

A

BENT

LEY

TO B

E IN

VOLV

ED IN

O

UR S

HOO

T, A

ND R

AN A

SO

CIA

L M

EDIA

CO

MPE

TITI

ON

TO F

IND

DOG

MO

DELS

. BO

TH M

ODE

LS

WER

E PR

OFE

SSIO

NAL,

FUL

L TI

ME

MO

DELS

WHI

CH

MAD

E DI

REC

TING

THE

SHO

OT

MUC

H EA

SIER

. IT

WAS

IMPO

RTAN

T TO

SH

OW

CAS

E HO

LLAN

D C

OO

PERS

DI

FFER

ENT

CO

LLEC

TIO

NS, A

ND

THEI

R C

ROSS

OVE

R O

F C

OUN

-TR

Y AN

D C

ITYW

EAR.

Holl

and

Co

ope

r st

ore

lay

out

Co-o

rdin

ated

By

eMil

y ja

Cq

ues

fina

l M

ajo

r pr

oje

Ct

I WO

RKED

WIT

H AN

AR

CHI

TEC

T O

N DE

SIG

NING

THE

HO

LLAN

D C

OO

PER

STO

RE. I

HAD

SEV

ERAL

M

EETI

NGS

TO D

ISC

USS

THE

LAYO

UT, S

HAPE

AN

D FE

ATUR

ES O

F TH

E ST

ORE

. I F

OUN

D A

PRO

PERT

Y LO

CAT

ED IN

C

HELS

EA A

ND S

ENT

OFF

FO

R TH

E FL

OO

RPLA

NS

SO W

E C

OUL

D C

REAT

E A

PRO

DUC

T TR

UE T

O S

IZE.

The

Stor

e D

esig

nTh

e st

ore

desi

gn w

as c

reat

ed b

y m

ysel

f wit

h th

e he

lp o

f arc

hite

ctur

e st

uden

t Reb

ecca

Hod

gson

. I

spen

t tim

e w

ith

her

as s

he re

-des

igne

d th

e or

igin

al fl

oor-

plan

s of

an

appr

opri

ate

prop

erty

I ha

d fo

und

on R

ight

mov

e. T

he p

rope

rty

was

ori

gina

lly d

esig

ned

as a

n of

fice

spac

e, s

o to

mak

e it

mor

e co

mpr

ehen

sibl

e an

d ac

cess

ible

, sev

eral

wal

ls a

nd a

toile

t spa

ce w

ere

rem

oved

to m

ake

a m

ore

open

sp

ace

for

shop

pers

to w

ande

r in

to.

Onc

e th

e in

itia

l lay

out w

as fi

nalis

ed, I

cre

ated

a ro

ugh

draf

t of w

hat I

wan

ted

in s

tore

in te

rms

of w

in-

dow

s, ta

bles

, rai

ls, c

hang

ing

room

s an

d m

irro

rs s

o th

at R

ebec

ca c

ould

add

som

e de

tail

onto

the

floor

pl

ans.

Whi

lst t

his

was

bei

ng d

esig

ned,

I co

nduc

ted

exte

nsiv

e re

sear

ch in

to th

e ac

tual

déc

or o

f the

st

ore

and

how

it w

ould

be

desi

gned

to re

pres

ent t

he b

rand

’s id

enti

ty a

nd e

thos

. I lo

oked

into

Bri

t-is

h in

teri

or d

esig

ners

who

se s

tyle

wou

ld c

ompl

imen

t tha

t of H

olla

nd C

oope

r’s;

sop

hist

icat

ed a

nd

eleg

ant w

ith

a Br

itis

h H

erit

age

styl

e. T

hrou

gh th

is re

sear

ch I

foun

d th

at th

e cu

stom

er jo

urne

y an

d a

posi

tive

in-s

tore

exp

erie

nce

is v

ital

to d

eliv

er b

rand

loya

lty e

nsur

ing

cust

omer

s re

turn

to th

e st

ore

to m

ake

furt

her

purc

hase

s. W

ith

this

in m

ind,

I de

sign

ed th

e st

ore

to m

ake

the

cust

omer

exp

erie

nce

as lu

xuri

ous

as p

ossi

ble,

mai

ntai

ning

a h

igh-

clas

s at

mos

pher

e. I

chos

e fe

atur

es a

nd c

olou

rs th

at

wou

ld b

est c

ompl

imen

t the

Hol

land

Coo

per

prod

ucts

, usi

ng c

ompa

nies

and

des

igne

rs a

ll ba

sed

in

the

UK

wit

h Br

itis

h m

ade

prod

ucts

. The

sto

re d

esig

n is

an

amal

gam

atio

n of

Bri

tish

Her

itag

e an

d co

n-te

mpo

rary

tren

ds, r

efle

ctin

g th

e in

nova

tive

and

uniq

ue s

tyle

of t

heH

olla

nd C

oope

r Co

llect

ion.

Holl

and

Co

ope

r st

ore

des

ign

Wri

tten

By

eMil

y ja

Cq

ues

fina

l M

ajo

r pr

oje

Ct

THIS

PIE

CE

OF

WO

RK W

AS

USED

IN M

Y EX

POSI

TIO

N AN

D EX

PLAI

NED

HOW

I G

OT

TO

THE

END

RESU

LT IN

RE

GAR

DS T

O T

HE H

OLL

AND

CO

OPE

R ST

ORE

DES

IGN.

THE

DE

CO

R W

AS D

ESIG

NED

WIT

H A

BRIT

ISH

HERI

TAG

E TH

EME

IN M

IND,

CO

MBI

NED

WIT

H AN

UR

BAN

VIBE

MUC

H LI

KE

HOLL

AND

CO

OPE

RS

GAR

MEN

TS. I

DES

IGNE

D TH

E ST

ORE

USI

NG P

RODU

CTS

BY

BRI

TISH

DES

IGNE

RS A

ND

SUPP

LIER

S, S

UCH

AS B

RITI

SH

LIG

HT D

ESIG

NER

DAVI

D HU

NT,

WHO

INC

ORP

ORA

TED

DEER

AN

TLER

S IN

TO H

IS W

ORK

.

plaC

eMen

t ye

ar

My

plaC

eMen

t ye

ar g

ave

Me

an in

valu

aBle

insi

gHt

into

tH

e fa

sHio

n in

dust

ry, a

nd a

lso in

to t

He p

r in

dust

ry W

HiC

H is

WHa

t M

ost

of

My

plaC

eMen

ts

revo

lved

aro

und.

i Wo

rked

Wit

H Ho

llan

d C

oo

per

for

tHe

Maj

ori

ty o

f pl

aCeM

ent

year

as

a pr

and

M

arke

ting

ass

ista

nt, B

ut a

s tH

e C

oM

pany

Was

re

lati

vely

sM

all

i go

t a

real

Han

ds-o

n ex

peri

enC

e W

ork

ing o

n ev

ents

, Cus

toM

er s

ervi

Ce,

sto

Ck

take

s an

d so

Cia

l M

edia

. i s

till

Wo

rk W

itH

tHe

Bran

d o

n tH

eir

sHo

Ws

and

even

ts, a

nd H

ave

gai

ned

a W

ealt

H o

f kn

oW

ledg

e tH

roug

H tH

is e

xper

ienC

e.

HoW t

He B

riti

sH B

rand

Has

sur

vive

d tH

e re

Ces

sio

n

We

all k

now

that

in th

e la

st fe

w y

ears

the

rece

ssio

n m

ay h

ave

mad

e yo

u th

ink

twic

e ab

out g

oing

sho

ppin

g an

d sp

lash

ing

out o

n a

few

new

out

fits.

Thi

s is

a ra

ther

dep

ress

ing

thou

ght.

How

ever

, in

som

e re

cent

rese

arch

don

e it

has

show

n th

at th

e ps

ycho

logi

cal a

nd

emot

iona

l pow

er o

f sho

ppin

g sh

ould

not

be

unde

rval

ued!

It ha

s al

so b

een

reve

aled

that

the

reas

on lu

xury

bra

nds,

esp

ecia

lly lu

xury

bra

nds

with

a

Briti

sh H

erita

ge h

ave

surv

ived

this

ble

ak e

cono

mic

cris

is is

bec

ause

peo

ple

wan

t to

buy

into

bra

nds

that

hav

e a

stor

y an

d a

reas

on b

ehin

d th

eir m

ore

expe

nsive

item

s…

Holla

nd C

oope

r fal

ls in

to th

at lu

xury

bra

nd w

ith a

ver

y st

rong

Brit

ish

link.

The

ir tw

eed

is

wov

en in

the

UK b

y th

e be

st m

anuf

actu

rers

ens

urin

g on

ly th

e hi

ghes

t qua

lity.

It is

then

se

nt to

the

Holla

nd C

oope

r stu

dio,

loca

ted

in th

e he

art o

f Suf

folk

whe

re th

e te

am

hand

-cut

the

mat

eria

l rea

dy to

be

mad

e in

to o

ne o

f Hol

land

Coo

per’s

uni

que

garm

ents

. It

is th

en s

ent t

o a

varie

ty o

f out

wor

kers

and

spe

cial

ist m

anuf

actu

rers

(all

in th

e UK

) whe

re

the

garm

ent i

s cr

eate

d.

Alth

ough

Hol

land

Coo

per m

ay b

e ne

arer

the

top

of y

our b

udge

t, th

e ga

rmen

t you

wou

ld b

e bu

ying

wou

ld b

e an

inve

stm

ent p

iece

- car

eful

ly ha

nd c

ut a

nd p

ut to

geth

er w

ith th

e up

mos

t ca

re it

is a

luxu

ry th

at w

ill la

st y

ou a

ver

y lo

ng ti

me.

So n

ext t

ime

you

thin

k ab

out r

ewar

ding

you

rsel

f with

a n

ew it

em, d

on’t

thin

k ab

out b

uyin

g yo

urse

lf so

met

hing

for o

ne n

ight

…- you

r Chr

istm

as p

arty,

a w

eddi

ng m

aybe

, thi

nk a

bout

the

inve

stm

ent i

nto

som

ethi

ng th

at w

ill st

ay w

ith y

ou, a

nd h

as a

sto

ry b

ehin

d it.

Holl

and

Co

ope

r pr

ess

rele

ase

By

eMil

y ja

Cq

ues

plaC

eMen

t ye

ar

I WO

RKED

WIT

H BR

ITIS

H BR

AND

HOLL

AND

CO

OPE

R AS

A P

R AN

D M

ARKE

TING

ASS

ISTA

NT D

URIN

G

MY

PLAC

EMEN

T YE

AR. I

WRO

TE

REG

ULAR

PRE

SS R

ELEA

SES

WHI

CH

WER

E SE

NT O

UT T

O P

RESS

, C

O-O

RDIN

ATED

WIT

H C

URRE

NT

PRES

S C

ONT

ACTS

AND

TRI

ED T

O

BUIL

D NE

W O

NES.

I AL

SO

CO

-ORD

INAT

ED E

VENT

S AN

D I W

AS

IN C

HARG

E O

F TH

E VI

P G

UEST

S AT

TH

E HO

LLAN

D C

OO

PER

RED

CAR

PET

HARR

ODS

LAU

NCH.

THI

S PA

RTIC

ULAR

PRE

SS R

ELEA

SE W

AS

TO E

XPLA

IN T

HE S

USTA

INED

PO

PULA

RITY

OF

BRIT

ISH

LUXU

RY B

RAND

S DU

RING

THE

RE

CES

SIO

N, A

ND W

HY H

OLL

AND

CO

OPE

R FA

LLS

INTO

THI

S C

ATEG

ORY

.

Holl

and

Co

ope

r- B

adM

into

n Ho

rse

tria

ls

By e

Mil

y ja

Cq

ues

plaC

eMen

t ye

ar

DURI

NG M

Y PL

ACEM

ENT

AND

SINC

E I F

INIS

HED

MY

PLAC

EMEN

T, I

WO

RK

WIT

H HO

LLAN

D C

OO

PER

ON

THE

VARI

OUS

SHO

WS

THEY

DO

ARO

UND

THE

CO

UNTR

Y IN

CLU

DING

BA

DMIN

TON

HORS

E TR

IALS

, C

HELT

ENHA

M R

ACES

AND

THE

CLA

G

AME

FAIR

. I W

ORK

ON

THE

STAN

D,

AND

HELP

CUS

TOM

ERS

FIND

WHA

T TH

EY A

RE L

OO

KING

FO

R, S

TYLE

TH

E G

ARM

ENTS

AND

BO

OK

PERS

ONA

L AP

POIN

TMEN

TS F

OR

BESP

OKE

PRO

DUC

TS T

O B

E M

ADE.

I H

AVE

TO B

E UP

TO

DAT

E W

ITH

THE

BRAN

D, A

ND S

ERVE

AS

A BR

AND

EXPE

RT A

S I A

M

OFT

EN A

LONE

ON

THE

STAN

D, A

ND

IN C

HARG

E.

Holl

and

Co

ope

r- p

eter

jo

nes

Cla

y sH

oo

t

By e

Mil

y ja

Cq

ues

plaC

eMen

t ye

ar

HOLL

AND

CO

OPE

R W

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