portfolio final 4 28
DESCRIPTION
PortfolioTRANSCRIPT
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Samantha Dole
Inspiration
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Target Market
Shelly is a young vibrant woman that enjoys the outdoors. She
spends her extra time at the beach
surfing, snorkeling,
kayaking, and laying out. She spends the rest of her time as a
marketing director for a large fitness
company. She is currently single but loves going
out with her girlfriends to
meet new people. Their
favorite spot is a local salsa
dancing club.
Age: 25-35Gender: Female
Geographic Location: California, Arizona, Florida, and HawaiiIncome: $75,000 -
$100,000 a yearBuying
Habits/Shopping: Loves shopping at small boutiques and having a
unique variety and assortment of products.
Goes shopping on a fairly frequent basis, about once or twice every two weeks.
Spends on average $20 - $100 every purchase
The Sea Shell Woman
Samantha Dole
Color Chips
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Crabby Claws Tee
Samantha Dole
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Beached Cuffed
Jeggings
Samantha Dole
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Promotional Postcard
Samantha Dole
Cost Sheet
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Sea Shell Boutique
Entrance View
Samantha Dole
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Samantha Dole
20
11
Sen
ior
Desig
n
Fash
ion
Sh
ow
P
rod
ucti
on
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inspiration
Samantha Dole
Target Market
Age: 13-20Gender: Mostly Male some unisexIncome: May have a job while attending school, but primarily their parents pay for things. Parents income: $50,000-$200,000Lifestyle/Activities: School, hanging out with friends, longboarding, playing sports, music, Television shows such as Tosh 2.0, MTV, and Vh1.
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Samantha Dole
T-Shirt Designs