portfolio digital brand - brandia central 2010
DESCRIPTION
Portfolio Digital da consultora de marcas Brandia CentralTRANSCRIPT
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Digital Brand Portfolio
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Digital Brand Value
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Digital Brand Value
INTEGRAÇÃO
Histórias, Pessoas,
Canais e Tecnologias
O novo marketing requer a
integração de estratégias,
equipas multidisciplinares
e a capacidade de unir
vários parceiros e
especialistas.
ESPECIALIZAÇÃOPlaneadores, SEO, Web
Strategy, Socialmedia
A especialização da
cadeia de valor – da
estratégia à produção
potencia a eficiência da
implementação e do sucesso
de cada campanha.
CRIATIVIDADE
INOVAÇÃO Fight Gravity
Criamos estratégias únicas
à medida de cada historia,
não focando a inovação na
tecnologia/meio.
A guerra ao “dejávu”, a paixão pelo que
é inovador, a ousadia de querer fazer
novo e melhor …
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Expertise
Web Strategy &Usability
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Web > Vodafone
VODAFONE ONLINE PROGRAME
Site Português com melhor
avaliação na criatividade e
adaptação de guidelines
internacionais.
http://www.vodafone.pt
http://www.vodafone.pt
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Web > Brisa
http://www.brisa.ptcom versão mobile
Prémio MELHOR SITE na Excelência naEstratégia de Comunicação 2009 (APCE)
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Web > Grupo Banif
http://www.banif.pthttp://www.grupobanif.pthttp://www.binvestor.com
http://www.banif.pt/acreditar
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Web> Porto de Lisboa
http://www.porto-de-lisboa.pt
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Web > Cateringpor
http://www.cateringpor.pt
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Web > SOVENA
http://www.sovenagroup.com
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Web > INCI
http://www.imoppi.pt
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Web > MOBI-e
http://www.mobie-e.pt
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Expertise
Lojas, simulações &outras transacções
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Web transaccional > UNICEF PORTUGAL
Site institucional Loja
http://www.unicef.pt
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> Portal Tiara institucional
> 4 sites de hotéis com reservas.
http://www.tiara-hotels.com
Web transaccional > TIARA
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Web transaccional > LOGO
http://www.logo.pt
Prémio Eficácia - 2009
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Expertise
Passatempos &Mini sites
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Mini Site > Magalhães
http://www.iniciativa-magalhaes.com
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Mini Site > Passatempo SUMOL-Compal
Mini Site VIVE O TEU AVATAR
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Mini Site > Bourjois
Mini-site “Tens mão no teu look?
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Mini Site > Bourjois
Mini-site “Passeia a tua beleza”
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Mini site > SUMOL-Compal
Mini Site B! ABACAXI
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Mini site > Compal
Mini Site : “FAZ UMA PALHINHA E GANHA UMA PALHOTA”
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Mini site > Buondi na Moda Lisboa
Mini Site “ Saboreie a Imaginação”
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Mini site > ANA
Mini site Lançamento da marca ANA
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Mini site > Açoreana Seguros
Programa de Qualidade ACREDITAR 2010 (intranet)
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Mini Site > ecoBrisa
Mini site ecoBrisa
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Mini Site > YORN
Site Yorn “o poder da rede”
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Mini Site > Jogo Yorn
Short List El Ojo 2008 Jogo on-line
Premio Ouro 2009 Sapo digital
Prémio Prata CPP 2008jogo on-line
Jogo Yuri Best Of
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Mini Site > Passatempo Yorn
Mini Site “Um Insólito que brilha toda a noite”
Premio Prata - Jogo Insólitos Yorn
Premio Bronze no Sapo digital
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Mini Site > Vodafone
http://www.wirelesssafecar.com
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Mini Site > Objectivo 2015 - juntos podemos
http://clientes.brandiacentral.com/atequando
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Mini Site > Andorinha
http://www.bem-vindo-sejas.com/
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Mini Site > WSI
http://www.linguspresus.pt
Prémio Ouro Clube Criativos (Categoria Mini Site)
Prémio Ouro em Media e Educação -Sapo Digital
Prémio Prata CPP 2008(categoria motion graphics
Prémio Ouro CPP 2008(categoria campanha integrada on-line)
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Expertise
Blogs
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Blog > POP UP
BLOG Pop Up
> Canal Filmes
> Google maps
PopUp Lisboa 2009 é uma iniciativa de arte urbana nacional, aproveitando espaços urbanos devolutos ou inutilizados para serem ocupados pelas obras de artistas emergentes.
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Blog > Vodafone
SEGREDO VODAFONE
ESTRATEGIA
Marketing Viral. Criado um cenário de roubo e colocação do material roubado em blog -divulgação do serviço, antes do lançamento oficial da marca.
Criação de uma historia e criação de cenário: Vídeo, Blog, site revista e banners de promoção da mesma.
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Expertise
Stands & Eventos
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Stand & eventos > J&B
Check-in personalizado
EVENTO J&B
Electric Hotel
DESAFIO
Angariar “Nightologists” para a festa mais electrizante do ano.
MECÂNICA
Entrada no site por senha –entregue na rua/noite. Comunidade : registo e troca de mensagens na “Nightology Community”. Check-in :Convites com Tag RFID enviados de forma personalizada.
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MECÂNICA
O participante repete um percurso queanteriormente lhe é mostrado havendoum time-out para memorizar e um time-out para pisar cada caixa de luz.JOGO PASSATEMPO INTERACTIVO
Place L’Amour” - Nokia Moda Lisboa
Prémio Ouro CPP 07-New Media . Inovação e Comunicação Interactiva
Stand & eventos > NOKIA Moda Lisboa
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JOGO INTERACTIVO
“Nokia Shadow Art” 08
MECÂNICA
O participante repete um percurso que anteriormente lhe é mostrado havendo umtime-out para memorizar e um time-out para pisar cada caixa de luz.
Stand & eventos > NOKIA Moda Lisboa
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Stand & eventos > MOPT
Stand Portugal Vivo
> Filmes Motion Graphics
> Interacção RFID
MECÂNICA
Apresentação interactiva das empresas que permitem a mobilidade em Portugal através de tecnologia RFID.
Short list ccp 2008 Projecto de inovação
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Stand & eventos > Jogo Cinemas Vodafone
Jogo Interactivo Cinemas
MECANICA
Exibido no intervalo das sessões de cinema, convida o público a participar através de movimentos com os braços.
No jogo “Corredor ADSL” o “boneco” percorre um corredor com a finalidade de apanhar caixas ADSL, tendo que se desviar dos obstáculos que vão aparecendo.
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Stand & eventos > Jogo Salão Automóvel Brisa
MECANICA
Para jogar, cada participante move um dispositivo de controlar o carro que percorre as diferentes etapas do percurso. Um percurso e divertido repleto de pormenor, humor e claro...informação sobre serviços Brisa.
RESULTADO
Mais de 2000 participantes divertiram-se e interagiram com a marca.
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Expertise
Video & Motion
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Vídeo & Motion> Corporate TV Banif
Vídeos, separadores e templates TVAgencias Banif
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Vídeo & Motion > Mobi-e
Vídeo, 3D
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Vídeo & Motion > wow every now
Vídeo & Motion
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Vídeo & Motion > Yorn
IVV –Instituto do vinho
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Expertise
Reality Argument
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Vídeo & Motion > Yorn
Realidade Aumentada “Insólito Miau”http://www.youtube.com/watch?v=NwRkM7Qx9pM
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Vídeo & Motion > Uefa
Realidade Aumentada Euro 2012
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