PORTFOLIO

© Sundeep Verma

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Brands I have worked on in the past.

CCS is one of the largest cruise companies in the world which is based in USA. When CCS asked More Creative to design a proposal for an exhibition & 3D experience space. They hired me as one of the member of the team to generate concepts & later on visualize them to create CAD drawings. After 3 days of exciting brainstorming session and hundreds of sketches, three concepts were developed further and were received very positively by clients.

Complete Cruise Solutions, USAAgency: More Creative, London.

Serono Biotech Ltd., Geneva. Agency: Live, London. UK.

Serono is the second largest biotech company in the world and is going to be 100 years old in March 2006. The brief for this programme was to design an event & seriesof activities, which would encourage participation & fuel motivation into its 5,000 employees in 45 different offices around the globe. The inspiration was to generate a sense of adventure, a sense of achievement, a desire to create and engaging approach to the centenary programme, the desire to remind the workforce of Serono that they are very much a fundamental part of a big family. The theme emerged from multiple brainstorming is “The Spirit of Serono”. I was appointed to interpret this theme and create stories around it. A series of creative plots were created to articulate this theme using 3D space, interactive installations & gifts in diverse geographical scenarios & to multilingual audiences.

Invite : The content of the invite, hidden under the central disk, can only be read by turning the upper hemisphere. As a result of this the ladder morphs into a DNA structure.

The invite officially launched the activities of sharing, collecting & creating.

Serono Biotech Ltd. Agency: Live, London. UK.

Sound wall. Stories from all over the world from the employees of Serono are collected in sound format. These sound clips form a spatial installation where by moving your hand in front of a speaker reveals these clips to audiences. Alternatively, these stories are also printed in textual format creating a textured flooring.

Serono Biotech Ltd. Agency: Live, London. UK.

Pillar of communication. This interactive installation comes to life when u stand on one of its three colour pads (red, blue or green). However, when three people stand together on these pads the central pillar emits bright white light & reveals the text. This text-display is created using stories from various employees of the company from all over the world, encouraging collaboration & team work.

seronity

Western Union wanted to create an experience zone in Zee Carnival 2006 & Sony Asian Lifestyle Show 2006 which took place at Olympia, London. I was appointed as designer and project manager for these events. The zones were designed to create enough visibility and brand positioning for Western Union with celebrity endorsements. The experience zones were visited by staggering 18000 visitors over a period of 3 days.

Project: Fanta Apple Activation

Fanta is launching a new flavor-Fanta Apple. An activation strategy is designed to generate buzz & consumer engagement with the new brand. Fanta apple-Go Bite!

Inside music stores a CD box would be seeded into the identifiedTarget-Audience-Dense zones.

The target would discover it by chance, while searching for the music, which would direct him/herto the Fanta zone in the store where she can avail a free small bottle of Fanta-apple.The CD would have a human bite at one corner. (literally chipped off)

Thought seeding & Sampling

Within the store, at the music sampling corners, a CD would be placed containing ‘apple-biting’ sound in it. it is followed by a man’s voice saying something like : “ this was a sound bite. For a real bite go to the Fanta zone and avail a free Fanta for yourself. Go Bite It!”

Thought seeding & Sampling

Free musical greeting cards (with the sound of an ‘apple’ bite & the slogan “Go Bite It” embedded within) at gift shops. These could be used by the target to send it to her friends/buddies, expanding the messaging scope & establishing ‘goodwill’.

This is could be a great device during diwali, new years & valentines.

Creating new-verticals for promotions.

Nobody is a bigger ‘Biter’ than Pac-man! A self-sustaining, organically functioning device for malls,colleges, Cineplex or other target dense zones. There are four entries to go & pick up your free bottle of Fanta. KEEP BITING!

The fun is to keep it intuitive.

Expanding experience to mind.

The more people inside, the better the experience would become. As people would need to find the right turns to avoid other people to reach for the bottle faster.

To expand it onto the other verticals, this could be recorded with a ceiling video-camera and broadcasted over web. Human PACMAN!

Expanding experience to mind.

Bacardi Blast: Bacardi Wildberry Launch.An annual party organized by Bacardi to capture new consumers through its mix of brand experience & music. This traveling event covered 7 metropolises in India attracting around 35,000 audiences. A modular brand experience space was also designed for the launch of Bacardi Breezer Wildberry.

Project: Vodafone Shop-in-Shop Retail Design

Project: American Expess Porsche Experience

Thank You.