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Parker
Wood
697 T
rejo St
418,
Rexburg
, ID, 8
3440
208.2
44.82
47
parkerw
ood11@gmail
.com
Parker
Wood
697 T
rejo St
418,
Rexburg
, ID, 8
3440
208.2
44.82
47
parkerw
ood11@gmail
.com
Broch
ureEven
t Ad
Photodesign
Business
Card
Letterh
ead
Montag
eLogos
Webpag
e
Flier
DescriptionA brochure with a diagonal fold.
Process (Programs, Tools, Skills)I used Adobe Illustrator and InDesign to create this project. I wanted there to be a general theme across the whole brochure so I took four real photos and converted them into flat cartoon type images using the pen tool in Illustrator; this way I could change the colors of the cartoons to any color I wanted and keep to my original idea. I also wanted a diagonal fold to help the brochure pop out a little bit. This took quite a bit of time to get the alignments right for each side of the page.
MessageMy message is that custom designed jackets are out their and are a different thing. People can customize their jacket to fit their personality.
AudienceProbably the young adults of this world. ages 12 to 18.
Top Thing LearnedI think I learned a lot about thinking outside the box and trying new things.
Color scheme and color namesAnalogous; Indigo, Purple, Violet, Red
Title Font Name & CategoryMyriad Pro; Sans Serif
Copy Font Name & CategoryPalatino Linotype; Oldstyle Serif
DescriptionThis is an event ad for a rally race sponsored by the Idaho Chamber of Commerce. All proceeds for this event would be donated to those effected by Typhoon Haiyan.
Process (Programs, Tools, Skills)I used Microsoft Word to design this ad. I found an image and scanned it to my computer. I gained some new skills in Word and using a scanner.
MessageThe message I wanted to convey is a message of raw power. The image is very powerful so I wanted people to see that image along with the coloring and want to come to the event.
AudienceMy audience is people ages 18-45.
Color scheme and color namesMy color scheme was monochromatic with the color red.
Top Thing LearnedI learned how powerful simplicity can be.
Title Font Name & CategoryLilyUPC – Sans Serif
Copy Font Name & CategoryMinion Pro – Oldstyle
Scanned images used, sources, original sizesPicture of an 1980′s Audi Rally Car, Road & Track, 11″ x 8.5
Race Rally
DescriptionThis is an image that shows a hand made clock. I wanted to show time as never being enough. With the color bars I added I tried to show movement, suggesting that time is always moving.
Process (Programs, Tools, Skills)This was all designed in Adobe Photoshop. I used color select to pull out the colors I wanted to fit with my color scheme. I used some shape manipulating techniques. I also used the stretch tool to give some of my shapes some movement.
MessageThere is never enough time.
AudienceEveryone.
Top Thing LearnedLearning the basic skills in Photoshop a photography.
Color scheme and color namesAnalogous; Red, Brick, and Orange.
Title Font Name & CategoryGoudyOld Style, Oldstyle
Copy Font Name & CategoryGadugi, Sans Serif
DescriptionThese are stationary and business card layout ideas for the company Skelter Co.
Process (Programs, Tools, Skills)I relied heavily upon Adobe Illustrator and Adobe InDesign. The tool I used the most was the pen tool which was used to create my logo. I also used the white arrow tool to manipulate the logo and some of the text. I tried to keep the theme of the logo and design across the business card and the stationary.
MessageBuy a customized jacket.
AudienceAll people between the ages of 14 and 25.
Top Thing LearnedUsing the pen tool to the maximum.
Color scheme and color namesAnalogous, black.
Title Font Name & CategorySakkal Majalla, sans serif.
Copy Font Name & CategoryMoolBoran, Sans Serif.
Parker Joseph Wood
000.000.0000
1st West 1st East, Suite 0, Helena, MT
Skelter Co.
DescriptionThese are stationary and business card layout ideas for the company Skelter Co.
Process (Programs, Tools, Skills)I relied heavily upon Adobe Illustrator and Adobe InDesign. The tool I used the most was the pen tool which was used to create my logo. I also used the white arrow tool to manipulate the logo and some of the text. I tried to keep the theme of the logo and design across the business card and the stationary.
MessageBuy a customized jacket.
AudienceAll people between the ages of 14 and 25.
Top Thing LearnedUsing the pen tool to the maximum.
Color scheme and color namesAnalogous, black.
Title Font Name & CategorySakkal Majalla, sans serif.
Copy Font Name & CategoryMoolBoran, Sans Serif.
Skelter Co.
Skelter Co
1st West 1st East, Suite 0, Helena, MT [email protected] skelterjackets.com 000.000.000
DescriptionThis is an imagination station where all dreams come true.
Process (Programs, Tools, Skills)I used only Photoshop in the completion of this project. I used six photos together to get my image to work. All of the images I used had masks applied to them so I could manipulate them. I used the FX features on my rasterized text to make hopefully make it more desirable.
MessageAnyone can dream but only few follow their dreams to reality. This boy will go through the portal to the unicorn space land and follow his dreams.
AudienceEveryone who has a heart and brain.
Filter / Colorization usedOn my text I used FX effects such as Inner Glow, Color Overlay, and Outer Glow.
Color scheme and color namesTradic color scheme using the Secondary colors: Orange, Green, and Purple.
Title Font Name & CategoryHarrington, Decorative.
Copy Font Name & CategoryTW Cen MT, Sans Serif.
DescriptionThis is a logo for a custom making jacket company. I tried to show some creativity with the logos because the jackets are custom made and designed.
Process (Programs, Tools, Skills)I used Adobe Illustrator to complete these designs. I relied heavily on the pen tool to create the lettering for most of the designs and I manipulated the lettering with the white arrow tool.
MessageThe message is to show a creative custom design to reflect what the company does to jackets.
AudienceA younger audience, 14-24.
Top Thing LearnedManipulating shapes and fonts with the white arrow tool and the pen tool.
Three Color Scheme and Color Names1. analogous with red and black 2. analogous with purple and black 3. analogous with black.
Three sets of Title / Body Font Names & Categories1. Custom lettering, and Engravers MT: Oldstyle 2. Custom font design 3. Manipulated Engravers MT oldstyle font.
SkelterCustom Jackets
Skelter Co.
DescriptionThis is a webpage used to show the logo and the design process of the logo.
Process (Programs, Tools, Skills)I used HTML and CSS to come up with my webpage. As we already had a basic knowledge of CSS I used the already downloaded text and added some others to match it up exactly with my HTML text. I added some references to H3 and H4 titles giving different background colors and different font colors. I also used padding to move text and images sideways across my webpage so everything was not centered. I added a comment to let me know which Hex color code was what color because those codes became confusing for me.
MessageMy message is to show a logo that shows customization. The jackets being sold are fully custom so I want people to see that in the logo and webpage.
AudienceMy audience are teens and young adults who want to stick out in a crowd with something nobody else has.
Color scheme and color hexMy color scheme was monochromatic with red, AF4141 is the color code for the red I used. My main color is black because I want to have a logo that can fit on most colors of jackets and still pop out.
Title Font Families & CategoryTrebuchet MS, sans-serif
Copy Font Families & CategoryPalatino Linotype, serif
DescriptionThis flier is for the purpose in promoting a leadership conference for recent graduates.
Process (Programs, Tools, Skills)I drew some sketches of the flier to start things off (see below). The sketches helped me formulate the flow of the flier. With the help of InDesign, I was able to create a flier that has alignment and flow. The flier has a box theme, which boxes help lead the eye to information. The eye should start at the word Leadership, which was empha-sized, then with the use of lines and shapes the eye can then travel down the right side of the page.
MessageThe message is for those recent college graduates who are looking to increase their knowledge in leadership skills.
AudienceCollege graduates looking for leadership skills to help them in the real world.
Top Thing LearnedI learned the effectiveness of flow.
Title Font Name & CategoryFranklin Medium – Sans Serif
Copy Font Name & CategoryMinion Pro – Serif
