portfolio and technology direction · analytics analytics lifecycle data exploration data...

Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

PORTFOLIO AND TECHNOLOGY DIRECTION

ARMISTEAD SAPP & RANDY GUARD


FOCUS MARKETS

$10.6

$5.0

$2.6

$5.7

$4.4

$3.0

$14.7

$7.0

$3.7

$7.9

$9.6

$4.2

BUSINESS

INTELLIGENCE

DATA MANAGEMENT ADVANCED ANALYTICS RISK MANAGEMENT CUSTOMER

INTELLIGENCE

FRAUD AND SECURITY

INTELLIGENCE

SAS Addressable Market Size

2015 2019

$US Billions

Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .SAS Conf iden t i a l

Subjec t to Chang e

Q4

2015

Q1

2016RECENT RELEASES

FUTURE RELEASESQ3

2015

• SAS Analytics Suite

• SAS Data Loader for Hadoop

• SAS Data Management

• SAS Event Stream Processing

• SAS Factory Miner (New)

• SAS Grid Manager for Hadoop (New)

• SAS High-Performance Analytics

• SAS In-Memory Statistics

• SAS Visual Analytics

• SAS Visual Statistics

• SAS/ACCESS Interface to Pivotal HAWQ (New)

• SAS Customer Experience Analytics

• SAS Cybersecurity (New)



• SAS Fraud Framework

• SAS Fraud Management

• SAS Life Sciences Analytics Framework

• SAS Model Implementation Platform (New)

• SAS Risk Modeling Workbench (New)

• SAS Stress Testing Workbench (New)

• SAS Customer Intelligence 360 (New)**


• SAS Episode Analytics

• SAS Federation Server

• SAS Financial Crimes Suite

• SAS Model Risk Management

• SAS Risk Management for Banking


• SAS Visual Investigator (New)

• SAS Visual Scenario Designer


• SAS/ACCESS Interface to PI

• SAS/ACCESS Interface to Redshift (New)


• SAS Customer Intelligence 360

• SAS Cybersecurity






• SAS Visual Investigator









RELEASEHIGHLIGHTS

• Bold indicates service level 1 launch

• ** Customer Intelligence 360 launch activities begin in Q2


AGENDA ROADMAP HIGHLIGHTS

Analytics

Business Visualization

Data Management

Customer Intelligence

Fraud and Security Intelligence


ANALYTICS VISION STATEMENT

Provide market leading analytics for the rapid and seamless extraction

of knowledge from data of any size, type, or complexity.

Analytics

Machine Learning

at Scale

Anywhere, Anytime, for Anyone

Built on Governance

Automation


DATA MINING / MACHINE

LEARNING

FORECASTING

TEXT ANALYTICS

STATISTICS

OPTIMIZATION

SAS® ANALYTICS ECOSYSTEM


ANALYTICS ANALYTICS LIFECYCLE

Data Exploration

Data Visualization

Business Rules

Case Management

BUSINESS

ANALYST

Domain Expert

Makes Decisions

Evaluates Processes and ROI

BUSINESS

MANAGER

Model Validation

Model Deployment

Monitoring

Data Preparation

IT SYSTEMS /

MANAGEMENT

Data Preparation

Exploratory Analysis

Descriptive Analytics

Predictive Modeling

DATA

SCIENTIST

ACQUIRE

DEPLOY

INVESTIGATE

MONITOR

DISCOVER

MODEL


ANALYTICS

In-Memory Analytics

Scale of

Analysis

Speed to

Decision

Lower Cost of

Ownership


SAS ANALYTICS LOOKING FORWARD


Automation

@ Scale

Unified


SAS ANALYTICS U RESULTS TO DATE (MAY 2014 – PRESENT)

University Edition:

- 375,129 downloads

- 302 universities across the globe


SAS BUSINESS

VISUALIZATIONVISION STATEMENT

To provide our customers a seamless user experience for discovery,

exploration, reports and dashboards, analytical analyses and

wrangling data. For any data size, delivered on the user’s interface of

choice.

Business Visualization

Complete Business

Analytic Platform

Manage Self-Service

Integration into Users

World

Agile BI


SAS BUSINESS

VISUALIZATION

Self Service BI Managed BIManaged

Self Service

Social Intelligence

CAPABILITIES AND DIRECTIONS

BI Cloud Data Wrangling

SAS® Visual Analytics

Analyticsfor Insights

Mobile


FINANCIAL SERVICES

GOALS

• Predict future payment behavior - account’s propensity to pay and the amount you

might expect to collect

• Collection Marketing – influence payment behavior with communication tools

• Expected pricing & returns from buying and selling debt portfolios

• Shorten turnaround times from IT for data from warehouse

• Goal to improve customer relationships and accelerate debt payments

SOLUTION

SAS® SAS Visual Statistics

SAS® Visual Analytics

RESULTS

• Better models, scores and results

• Risk at debtor and client level

• Costs and revenues

• Better data access and insights are also helping DirectPay improve its

communications and its image

“Improve both model quality and model deployment time, since more variables can be tested in different combinations in a short amount of time.”

Colin Nugteren

Chief Analytics Officer


SAS DATA

MANAGEMENTVISION STATEMENT

For the Data Network

Anywhere, Anytime, for Anyone

Built on Governance

Charged with Analytics

DATA MANAGEMENT

Provide the baseline for trusted data through agile preparation and

provisioning, improved accuracy and context, and enforcement of

governance standards


SAS®

Data Management

SAS®

Master Data

Management

SAS®

Data Governance

SAS®

Data Quality

Profiling & Cleansing

Standardization and Matching

Data Monitoring

Business Glossary

Metadata Mgmt and Lineage

Reference DataIn-Database, Bulk

Loaders

Hundreds of

Transformations

Enterprise ETL &

ELT

Enterprise Multi-

Domain

Web Stewardship

UI

Hierarchy

Management

SAS DATA

MANAGEMENTCAPABILITIES VIEW

Big Data

Virtualization

Data Masking &

Caching

Security & Auditing

SAS®

Federation Server

In Motion Pattern

Detection

Computes In-

Memory

Hadoop, SAS LASR

Integration

SAS®

Event Stream

Processing

Seamless access to

60+ data sources

Hadoop, XML, SAP

HANA, Teradata

Pushdown

Processing

SAS®/ACCESS

Business User UI

In-Cluster Profile,

DQ, DI

Join, Transform,

Filter

SAS®

Data Loader for

Hadoop


SAS DATA

MANAGEMENTLOOKING FORWARD

Machine Learning for Data

Management2


SAS DATA

MANAGEMENTSNCF (FRENCH NATIONAL RAILWAY) TRANSPORTATION

Deliver results that

drive goals for

company-wide

business plan to

improve customer

intimacy, loyalty,

and sustain a

competitive market

advantage.

BUSINESS ISSUES

• European railway system is being deregulated; demands shift in treating patrons as

“customers” rather than simply “passengers” or “travelers”

• Customer information is distributed across 18 systems; no easy way to provide a

single, clean view of a customer needed to promote and leverage customer intelligence

SOLUTION

• SAS® MDM, SAS

® Visual Analytics, SAS

® Data Loader for Hadoop

• Solution chosen for quickness, agility, and suitability for analytic use case

EXPECTED RESULTS

• Create single view of customer across all operational systems / interaction points

• Enable 360-degree customer view combining master data with transaction data

• Calculate and make “next-best offer” to customers in real-time at each interaction

• Allow marketing analysts to prepare and analyze data for campaign management

• Retire legacy systems used for related tactical point-to-point integration

PARTNER

• Capgemini


CUSTOMER

INTELLIGENCEVISION STATEMENT

Give marketers The Power to Know™

how to optimize every customer experience

Customer Intelligence

Unify Customer Data

Customer Journey

Deliver Digital

Ecosystem Excellence

Optimize the Marketing Department


DIGITAL CONSUMERS

Hyper-connected Generations do not

know Marketing Channels

CHANGING FACE OF MARKETING

Balancing the Art and Science to make

Marketing a Profit Center

MARKETING TODAY’S LANDSCAPE

THE BRAND EXPERIENCE

Using Data to Guide Not Control the

Customer Experience


SAS CUSTOMER

INTELLIGENCEHIGH LEVEL ROADMAP

2015 2016 2017 2018

SAS Customer Intelligence 6 Best-in-class campaign, marketing operations,

analytics,

Integration to 360

Campaign-centric

On-premise first, traditional releases for many modules

SAS Customer Intelligence 360 (New) Best-in-class digital, journeys, marketing

operations, democratized analytics

Integration to CI6

Digital Execution & Journey-centric

Cloud first, multi-tenant, continuous delivery

On-Premises and OnDemand

Cloud


FRAUD & SECURITY

INTELLIGENCEVISION STATEMENT

Employ innovative use of technology, domain expertise and analytics to create

business solutions that reduce losses from fraud & improper payments,

modernize compliance, and identify threats to public safety & national security.

Fraud & Security Intelligence

Analytic Driven

Detection

Enterprise

Extendibility

Visualization &

Forensic Discovery

Real-time Authoring

& Simulation


FRAUD & SECURITY

INTELLIGENCEPORTFOLIO

Detect fraudulent,

wasteful, and abusive

behaviors at an

enterprise level.

Help financial

institutions manage

their AML and

BSA risk.

Keep public agencies and private

companies secure.

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d . 27

ENTERPRISE

STRATEGYINTEGRATED PLATFORM

Business Solutions (IP)

Data Management Analytics Dashboards & Reporting

Rule/Analytic Authoring &

Admin.

Discovery & Search

Automated Linking

Integrated Workflow,

Triage & ECM

Security Intelligence Foundation

SAS Platform

Detection & Alert

Generation

• Foundational architecture supporting modular expansion

• AML & Fraud on single platform

• Detection engines suited for business purpose

Objectives:


Case Management & Reporting

Data Mining

Global Search

Ad Hoc Network Analysis

Proactive Forensics

Visualization

Model Tuning & Optimization

Simulation

Validation

Continuous Monitoring

Peer-Based & Predictive Analytics

Automated Linking

Detection Operations

behavioral monitoring

defined analytics

dynamic in-memory

ad-hoc / unstructured data

Unknown Patterns

Visual DiscoveryDeploymentInvestigations

THE NEW

ENTERPRISESTRATEGIC FUNCTIONS

Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .SAS Conf iden t i a l

Subjec t to Chang e

Q4

2015

Q1

2016RECENT RELEASES

FUTURE RELEASESQ3

2015





• SAS Factory Miner (New)

• SAS Grid Manager for Hadoop (New)





• SAS/ACCESS Interface to Pivotal HAWQ (New)

• SAS Customer Experience Analytics

• SAS Cybersecurity (New)



• SAS Fraud Framework

• SAS Fraud Management

• SAS Life Sciences Analytics Framework

• SAS Model Implementation Platform (New)

• SAS Risk Modeling Workbench (New)

• SAS Stress Testing Workbench (New)

• SAS Customer Intelligence 360 (New)**


• SAS Episode Analytics

• SAS Federation Server


• SAS Model Risk Management

• SAS Risk Management for Banking


• SAS Visual Investigator (New)



• SAS/ACCESS Interface to PI

• SAS/ACCESS Interface to Redshift (New)


• SAS Customer Intelligence 360

• SAS Cybersecurity






• SAS Visual Investigator









RELEASEHIGHLIGHTS

• Bold indicates service level 1 launch

• ** Customer Intelligence 360 launch activities begin in Q2


INTERNET OF

THINGSREALLY?….HOW MANY DEVICES


INTERNET OF

THINGSTECHNICAL INFRASTRUCTURE

MQ

XML

Cloud

CONSUMERSSOURCES SAS® Event Stream Processing Engine

Apply analytics and rules to

pinpoint event relevance and

urgency with continuous

pattern detection

Manipulate live data streams

to detect, filter, aggregate &

correlate signals from the

noise

Conduct low latency

assessment of high-volume,

high-velocity data – triggering

real-time actions/alerts


CLOUD

SAS Cloud Analytics

Private Cloud

Public Cloud


THANK YOU

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