portfolio: amanjot kaur sandhu
DESCRIPTION
This portfolio includes my Academic and Professional work.TRANSCRIPT
designportfolio
amanjot kaur sandhuAll my academic and professional work is copyright protected with UT Austin, National Institute of Design, Cognizant Technology Solutions and Hewlett Packard Labs. This document is only for recruitment purposes.
©
About MeBorn in one of the most vibrant cultures and traversing through the journey of life, I owe my gratitude to every single being and experience that defines me. The colors on the left represent various flavors of life floating all around us. I have acquired some of these colors and have made an attempt to represent them with concentric circles and a butterfly depicting what I am all about. Various colors represent my nature, strengths, knowledge, experience, artistic capacity, professional acumen, learning potential and commitment.
Operating in the user interface and experience design domain, I have grown both as an engineer and as a designer. This career path have always intrigued my thought process to design and transform an idea into a tangible outcome. As you will go through my professional and academic portfolio it will provide you with a closer insight into my work, skills and potential.
Amanjot Kaur Sandhu
My Mundane LifeWeb Application3 Weeks I Classroom Project
ChallengeThe project was based on the idea that everyone does the same daily activities - they eat, they go out, they drink, they spend time at home. Cultural differences arise from the ways in which we do these daily activities.By comparing and contrasting photographs of the everyday occurrences of life, people will share experiences and challenge preconceived notions of different cultures.
Design Process• Studied various web portals which influenced our idea like accent challenge, google analytics, twitter, slow social network, pinterest etc.• We clicked the photos of various questions to see similarities and differences• Developed the wireframes and the visual design of the concept
SolutionA web portal having 5 questions upload everyday about our daily life. Users will answer them by uploading pictures and adding tags. Users can also search for similarities and explore differences.
Academic - 2 Team members - 2014 Amanjot Kaur Sandhu
Take a selfie
What did you have for breakfast?
What you like to drink?
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Password
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My Mundane Life
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people in Russia uploaded pictures
people in Italy uploaded pictures
people in Sweden uploaded pictures
people in France uploaded pictures
people in India uploaded pictures
500 pictures from London
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Upload your picturesLondon
Home of the web application
1. Take a selfie 2. What do you see when you step out of your front door?
#tags #tags
add image add image
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Logged in home page, where user can see the statistics of the pictures of the whole world at a glance
Pictures uplaod pagePictures details page
Interactive DoorA door that narrates a festival 3 Weeks I Classroom Project
ChallengeThe project was focused on various methods and explorations through which the festivals of a community can be represented. A door is a powerful medium of energy exchange of the outer and inner world. My research was focused on various festivals and their visual representa-tion using on- campus doors. The ideas was how can we inspire ourselves from these festivals and incorporate them into our everyday life.
My Roles/ Contributions• To arrive the form of the project, I have selected various criterias from two design objects: Phulkari, the traditional scarf of Punjab and Bath tub designed by famous designer Kareem Rashid. •Researched the significance of the festivals and doors in various communities • Conceptualized and developed the prototype of the final idea.
SolutionMy research focused on various festivals and their visual representation using on campus doors.
Academic - Individual - 2014 Amanjot Kaur Sandhu
Final Concept Different Layers of Colors
3 Layers Mechanism
Conceptulization
WikipediaSearch Engine 4 months I Classroom Project
ChallengeThe project was an attempt to design an ideal interactive search interface that can meet users’ search preferences.
My Roles/ Contributions• The initial interface was designed based on literature review and wikipedia pages • Interactive prototype was developed in Axure • 8 users were recruited to perform the user testing of the initial search interface • We observed the user testing process and docu mented the user experince• Statistical methods were implemented to analyse the data collected in the user tests
SolutionThis study enabled users to compare and evaluate various key features of interactive search interface design such as Search Box, Categories, Control Features, Interactive and immersive Navigations and Layouts.
Academic - 2 Team members - 2013 Amanjot Kaur Sandhu
Literature Review
Users Evaluation
Working Prototype
Survey &
Observation
Design Concepts
Statistical Analysis
LanguageLOGO Apple
Categories Showing 1-20 of 20,0000 results
Showing 1-20 of 20,0000 results 1 2 3 4 5 >>
Apple Inc5 Photos
image
The Apples in Stereo6 Photos
image
Apple juice4 Photos
image
Apple Valley, Minnes...2 Photos
image
Apple II Series10 Photos
image
Apple Store5 Photos
image
Flona Apple2 Photos
image
Apple TV2 Photos
image
All10,000
Corporation5,000
People2,000
Product1,000
Eatables900
Folklore600
Games1000
Places2000
Wireframe of Images Page Query Clarification Page Search Results List Page
Search Result Keyword Page Search Result Images Page
Images Detail Page
Methodology
Evaluation Results
Phulkari FontCultural Impression on global language 2 weeks I Classroom Project
ChallengeThe motive of this project was to explore how various traditional elements of Punjabi culture can be incorporated into a contemporary design. This will provoke curious questions and in turn will create cultural awareness in a society.
My Roles/ Contributions• Researched the relationship of a person with culture and how it is changing with globalization and technology• Researched about the various famous patterns in the Punjab’s traditional textile called Phulkari • Experiments were done to create typeface which revolved aroud symbolic representation, nostalgia, cultural integrity, continuity and security and preservation
SolutionThis attempt was to combine the impression of various patterns of Punjabi culture in the global language through typography. This helps people to connect with their traditions through a language typeface
Academic - Individual - 2013 Amanjot Kaur Sandhu
Phulkari Font
Cultural patterns experiments on a global language
Phulkari Font for mobile platform
Phulkari Fabric
SolutionThis portal has become the single mode of interaction and communication between Client and its Dealer Groups. All inventory, financial, sales, distribution and preferencing takes place through this online portal.
Designed various interaction patterns for the portal and depicted detailed work with primary and secondary navigations.Defined various realigned task flows for the easy accessible application through annotated wireframes and visual design concepts.
Web UX StrategyDealer Daily Web Application3 Months I Automobile Client
ChallengeClient’s sales are conducted by about 1,500 dealerships throughout the US. Client interacts with its Dealers through a single web portal. The challenge for the team was really to create a contemporary state-of the-art portal that:• Delivers to Present and Future Business Requirements• Enhances Brand through showcasing Innovation and Quality• Delivering on Data quality, Error rates and Support Costs for the IT services
My Roles/ Contributions• Understood the automotive sales domain and client’s requirements• Developed the various personas involved in the sales process and realigned the task flows of the business process and the application• Heuristic evaluation/ expert review on the application• Developed the wireframes and conceptualized the visual design, development support, UI development team coordination and Interaction with stakeholders
Login Page WireframeDashboard Wireframe
Dashboard Visual Design
Login Page Visual Design
Professional - 2013 Amanjot Kaur Sandhu
Personas Re-alignment of Task Flows
Heuristic Evaluation
WireframesVisual Design
Process
Web UX StrategyDealer Daily Web Application
Amanjot Kaur Sandhu Professional - 2013
Web UX StrategyClaims Rewrite Enterprise App
5 months I Banking & Finance Client
ChallengeA new system intended to replace the client’s current claims system which is a combination of multiple MS Access interfaces. New application handles death claims for Client’s Life and Annuity businesses and integrates five administration systems through a Single Admin View.
My Roles/ Contributions• Understood the claim processes, insurance domain and client’s requirements • Interaction with client and stakeholders • Understood existing task flows and refined various task flows for different level of users involved in the process• Proposed various new functionalities• Developed the annotated wireframes and conceptualized the visual design• Development Support and UI Development team coordination
SolutionAn Enterprise application to handle various client’s businesses in a very intuitive and accessible way. Application defines a clear hierarchical navigation for various tasks performed by different levels of users to complete a claim process. Enhanced usability, automated various tasks and removed error prone conditions.
Various usability challenges like layout patterns, colors,consistency, user’s accessibility, control and freedom, hierarchicalnavigation, information chunking, intuitive association of various action buttons, progressive stepscompletion indications were taken into consideration.
Task flow and Information architecture
Case Summary Page Wireframe
Visual Design Screens
Amanjot Kaur Sandhu Professional - 2012
Web UX StrategyClient’s Microsite
Shipment Client I 3 months
ChallengeTo create a platform where client can see and discuss various projects and capabilities of the vendor company in various domains.
My Roles/ Contributions• Understand the client and vendor communication pattern and their reqirements• Interaction with client and vendor stakeholders • Suggested various functionalities and features for the mirosite• Developed the annotated wireframes and conceptualize the visual design• Development Support and UI Development team coordination
SolutionThis single mode of channel enhances communication between vendor company and the client. Client can see all their projects done for them by vendor company.
Designed a very simplified and intuitive site to showcase and search projects according to name, locations and domains. Client can access all the vendor’s capabilities, research and also recent updates specific to their own business. A background image concept was used to give a fresh and clean look to the site. A very clear hierarchy of the inf
Amanjot Kaur Sandhu Professional - 2012
Mobile UX StrategyClaims Rewrite Enterprise App
2 month I Wholesale & Retail Client
ChallengeThis application aimed at displaying the regular price of a scanned UPC (product barcode) and all the promotions attached to that UPC. The app is used by Client’s Store associates.
My Roles/ Contributions• Understood the sales processes, retail domain and client’s requirements• Interacted with client and stakeholders • Understood existing task flows and refined various task flows for different level of users involved in the process• Proposed various new functionalities• Developed the annotated wireframes and conceptualized the visual design• Provided development support and UI development team coordination
Solution This app is used by Client’s Department Storeassociates. Locator displays all other available colors and sizes of a scanned UPC. It provides the quantity for all available options.
Wireframes Visual Design of Current Price, Item Locator and MLS Pages
Amanjot Kaur Sandhu Professional - 2012
Mobile UX StrategyClient’s Card I Pad App
Investment & Banking client I 3 months
ChallengeTo create a mobile enterprise application, aimed at facilitating (Client’s card) registration processes. Audience for this application is primarily the staff members.
My Roles/ Contributions• Understand the business proceses, domain knowledge and client’s requirements • Interaction with client • Defined the task flows and proposed new functionalities• Developed the annotated wireframes and conceptualize the visual design• Development Support and UI Development team coordination
Solution Designed a very user friendly application where all the tasks chunked together on left primary navigation with the progress indications.
Designed a very user friendly application where all the tasks chunked together on left primary navigation with the progress indications.
Application Task Flow
Professional - 2011 Amanjot Kaur Sandhu
Mobile UX StrategyCoffee Break iPad App
4 Months I News & Mass Media Client
ChallengeTo create Client’s newspaper presence in the untouched mobile market by providing their entertainment section” Coffee break” on ipad and nexus. Coffee break sections contains different games of different kinds like number, word, puzzles, quiz etc.
My Roles/ Contributions• Understood the game play, domain knowledge and client’s requirements • Interacted with client • Defined the task flows and proposed new design functionalities• Developed the annotated wireframes and conceptualized the visual design• Provided development support and UI development team coordination
Solution This was a very interesting and challenging project of its kind. Designed interfaces and interactions of 35 games. This project was directly for print media to mobile platform.
Enhanced the experience of newspaper games using mobile platforms, so that users will have more immersive experience. Very simple and intuitive game play interactions were designed with interesting features like bonus games, game of the day, favorites and leader board of the user’s friend circle.
Coffeebreak App for Nexus
Home Page Wireframe
Different Games Screens
Amanjot Kaur Sandhu Professional - 2011 Amanjot Kaur Sandhu
Proof of Concepts
Dealer Daily iPad App
Automobile Client I 2 Weeks
ChallengeTo create Client’s Brand image more effective and to expand its business on the untouched mobile platform by providing extremely specific content and experience to the customer in the showroom.
Client’s Infiniti iphone App
Automobile Client I 3 Weeks
ChallengeTo create a Smart Phone Application to allow owners an additional channel to interface with Telematics.
Sales Campaign Approval iPad App
Telecom Client I 3 Weeks
ChallengeAllows sales managers and sale orderapprovers to approve and get sales campaigns processed from anywhere.
Web Portal
Academic Publisher I 3 Weeks
ChallengeA Preferred Online Destination for Scientists and other Target Users that encourages contribution from best expertise of the field in a very Collaborative Environment.
iPad Application
Health Insurance Client I 3 Weeks
ChallengeThe objective was to design different applications for different platforms which aligns with the actual user needs of the user( i.e. Providers, Brokers and Memebers.
Professional 2011 - 2013 Amanjot Kaur Sandhu
Connected PaperDesign Intervention of paper artifacts with virtual world
6 months I HP Labs, Bangalore
The project objective was to explore the ways in which paper artifacts (printed or handwritten or both) can be linked to digital information - using a camera enabled mobile device or on a fixed display camera and using appropriate gestural and spoken interaction according to the user needs.
The main focus was on designing the interfaces and the interactions to bridge the gap between physical and the digital world.
A thorough & holistic design process was carried out to understand paper from design perspective, which essentially consisted of brainstorming, categorization, user research, contextual interviews, concept development interaction design, visual design, information design & low and high fidelity prototyping.
Analysis Charts of the Exhaustive User Research
Professional - Individual - 2010 Amanjot Kaur Sandhu
Understanding
Defining
Creating
Implementing
- Secondary research- Mind mapping- User Study- Planning / recruiting/ Executing
- Data Analysis, insights and synthesis Insights/ Findings/ Problems- Refining the objective and the problem
- Problem solving Brainstorming, Personas, Idea generation, Alternate solutions - Converge, redefine and validation. Compare, Cross-relate, Evaluate Picking up of the most appropriate concept
- Prototype Detailing and Wire framing High fidelity simulated mock ups- User validations- Paper and reportConnected Paper
Process
Professional - Individual - 2010 Amanjot Kaur Sandhu
Designed an archival system where people can click and store their documents’ digital copy for future use. Camera enabled mobile phone is taken as the medium to deploy the application. It is a mobile based application with the guidelines of Palm Pre Phone.
Different modalities (Speech, touch and text) were used to save people’s time in organizing the documents in digital world.
An interactive prototype has been made which explains various features of the application.
Icons desinged for the application
Connected PaperSolution
Professional - Individual - 2010 Amanjot Kaur Sandhu
E-wallSystems Thinking of Historical Monuments
4 weeks I Classroom Project
A multi touch aeb-enabled interactive design proposed to be deployed at various historical sites. Tourists/visitors can leave their personal messages on this virtual wall and can retrieve them in the future.
Everyday historical sites are visited by thousands, as they seek to experience their majestic splendor. Most visitors want to take their memories back home with them. But some want to leave their messages on the walls of monuments and destroy their beauties. So E-wall provides a space where people can write without destroying these monuments and retrieve them later.
Touch screen is used as a data input technique and face recognition as a message recording/retrieval method. Demonstared and tested a working prototype at NID facilities.
Online Video Prototypehttp://vimeo.com/8244648
Contexual concept of E-wall Concepts of E-wall Interface
Ring afterWrite
Academic - 4 Team Members - 2008 Amanjot Kaur Sandhu
Interaction Design
E-wall
Amanjot Kaur|New Media Design|NID
4about me . projects . workshops . other works
3 of 3
Design Process
Task AnalysisTechnologyWorking Prototype
Visual Design Final Prototype
touch screens
cameras
fingerprint recognition
face recognition
data flow diagram
working prototype VC#.net as front endSQL server as back end
Ring afterWrite
Capture
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UI iterations
Video Prototypehttp://vimeo.com/8244648
Interaction Design
E-wall
Amanjot Kaur|New Media Design|NID
3about me . projects . workshops . other works
2 of 3
Field Research Findings &Analysis
Domain Research
User Study Concepts
sun temple, modhera
adalaj vav, gandhinagar
rani ni vav, patan
diu fort, diu
interviewsphotosvideo footagenotes
user study at Adalaj, Gandhinagar, with a participatory approach
Domain Understanding
Identifying Problems
Research
Websites Case studies Research Papers
TargetAudience
people leave messagesas their memoriesgraffiti destroying historical beauty
Design Process
s
s
s
digital wall
ProcessField Research Findings & Analysis Domain Research User Study Concepts Technology Task Analysis Visual Design Working Prototype Final Prototype
Academic - 4 Team Members - 2008 Amanjot Kaur Sandhu
Art of Indian Miniature Paintings4 weeks I Classroom Project
A project exploring and interpreting the qualities of the traditional art form of Indian miniature paintings into a new visual framework.
Portrayed Kangra Ragamala paintings into a new visual framework.
Concepts of Indian raga music, character motion and info-graphics were integrated to enhance the user experience.
Unfold the kangra ragamala paintings in terms of day timings, months, seasons, festivals, Ragas and Ragnis
December January February March April May June
Ju
ly
Aug
ust
S
epte
mb
er
Oct
ober
November
Pousha Magha Ph
algu
na Chaitra Vaishaka Jyaistha
A
sadha
S
hrav
ana
B
had
rap
ada
Ash
vina
Kartik
ka
Magasirsa
Hemanta
Shishira
Vasanta
Greeshma
V
arsh
a
Sarad Early winter
Winter
Spring
Summer
Mon
soon
Autu
mn
Academic - Individual - 2008 Amanjot Kaur Sandhu
Art of Indian Miniature Paintings
Research
Field Research Artists/ Musicians Interviews
Art Training Centers
Museums
Viewing the topography &geographical fators of areas-
rivers, mountains, forests
Photography
Secondary Research
Music cassettes/ Albums
Paintings
Articles, journals, newspapers
Holy books like Guru Granth Sahib
Observations
ObservationsObserving artists while preparing the
art materials like color, paper and then painting.
Musicians playing instruments
Getting Multiple
PerspectivesDirect Observations
Views of critics of art and music
Social & Economic Status of Artists & Students
Visual ConstructionIconography of Music
Symbolization of Kangra Ragamala Paintngs
Analysis
Observation Analysis & Inferences
Target Audience
Finding Design Opportunity
Concepts Generation
Paper Prototype
StoryBoarding
Flash Prototype
Implications for future work
Design
Solutions
KangraMiniaturePaintings
Basic Information
FactsContent(why)
Subjects and Imagery(what)
Functions Uses
Primary level
Facts(Actions and
Poses)
Secondary LevelConventions(Signs, Symbols, Attributes)
ConventionsConventions VisualDevices
Forms and Construction
Dominant
Dynamics
1. Geometry2. Harmony3. Balance4. Contrast5. Movement6. Rhythm7. Proportion/scale
External/Environmental
Internal/Pyschological
1. Physical climate2. Socio-political and economic structures 3. Religious and philosophical
convictions4. Traditions
1. Beliefs, Values2. Purposes3. Training, interests
Dominant
Art Elements
1. Line2. Color3. Shape4. Space5. Texture
Artists at work in Chamunda and Kangra, Himachal Pradesh
Mind Map of Kagra Miniature Paintings
New Visual Framaework of Kangra Ragamala Paintings
Design Process Interface for the interactive table
Academic - Individual - 2008 Amanjot Kaur Sandhu
BaateinImmersive experience of virtual and physical presence
4 weeks I Classroom Project
An idea inclined to transform local experiences into global concept by creating a new social, cultural, spatial relationships. Motivated to merge the virtual and physical presence using latest technologies was the driving force behind this concept.
Space is designed by taking inspiration from the real physical world, where people can sit and chat online with their friends. It provides them with an experience of sitting next to each other. The distant surroundings will appear to be naturalcontinuation of the local place.
Advantages :Reduce IsolationReduce degree of separationProvide immersive experience
Presently personal research is being done to analyze this concept as a feasible business proposal and possible future deployment.
3d model of conceptFriends sittings at two different geographical locations talking as if they are sitting right next to each other
Design Process
Design Brief
Field Study of various informal places to understand the dynamism of these places
Analysis of physical chat and virtual chat
Finding loop holes
Design concepts
Sketch Models
Technology used for the concept
Interface of the application
Storyboarding
Logo for the concept
Academic - Individual - 2009 Amanjot Kaur Sandhu
Baatein
Concept of baatein for joining two campuses of a university
Sound dome
Beam splitting technology
Touch screen interface
Come, sit and chat in a cafe kind of place
Tea or snacks as a serving element
Two different places sketch model
Analysis of a place
Anchor Point
Take Away
- Landmarks - Easy to sit- Mental modals
Logo designed for conecpt
Academic - Individual - 2009 Amanjot Kaur Sandhu
Ram and Pawan used to have good time together having coffee, chit chatting and project discussions in college
After college, Ram went to Germany and Pawan went to London
Now they communicate either over phone or face to face on desktop and they used to miss chit chat over a cup of coffee
one day, Ram told Pawan regarding the Baatein cafe.
Hi !!Have u heard about Baatein Cafe?OK...
Hi !!No..Lets try this cafe and refresh our college memory..
Ram reserved their seat in Baatein Cafe for monday 6 pmRam and Pawan got their seat location
when they were close to cafe.
Ram was waiting Pawan to join. He was very eagerly waiting to see Pawan next to him.
Meantime Ram ordered their favourite cofee.After sometime Pawan joined and they were very happy to see each other and they both refreshed their college memories over a cup of coffee and real kind of cafe environment.
Participatory DesignConducted by Prof. Dr. Gesche Joost and Jan Linderberg from Deutsche Telekom Laboratories, Berlin, Germany
Cultural Probes
Apparel design studio at NID was chosen as a focus area to study the notion of students about the public and private space both physically as well as psychologically.
All the cultural probes were imagery by nature toprovoke the participants’ hidden emotions about the space.
Multiple mediums of representation were usedi.e. writing, sketching, collage, sticking, collecting, origami and left open ended.
Generative Design tool
The generative design tool was designed keeping in mind the existing studio where stakeholders has to associate their moods with the space.
Amanjot Kaur Sandhu Academic - Individual - 2009
Sketchy PictureStory of a artist
4 weeks I Classroom Project
A visual interpretation of nostalgic moments ofan artist’s life depicted through his own paintings.
This project incorporates the values of artisticexpressions, aesthetics, semiotics, ideology andvarious methods involved in film makingstarting from Script writing, Story Boarding,Camera, Lighting, Direction, Editing, Art Direction,Set Designing, Sound Editing and Titling.
Different techniques like Stop Motion Animation, After effects etc were used in making. A painting theme is used throughout themovie.
Online Video Prototypehttp://www.youtube.com/watch?v=D97LR_AfJng
Shots from the movie
Academic - 8 team members - 2009 Amanjot Kaur Sandhu
New Ornament2 weeks I Open Electives
Brief of the project was to study our native placeand then design a contemporary decorative form from the insights of forgotten and redundant forms of decoration from that place.
Contemporary decorative design was developed from a traditional art form - “door”. This insight expressed the intrinsic design of a forgotten art form and can be used in various modern designs.
Scaled down samples were designed usingdifferent fabrics to represent this contemporaryform of a traditional door.
These could be used for blinds, curtains, exhibitions, installations and for decorative purposes.
Traditional Art Form
Concepts &Explorations
Contemporary Decorative Design
Amanjot Kaur Sandhu Academic - Individual - 2009
PhotographyPhotography as a tool to represent information related to various aspects of life in the society.
Personal 2008 - 2014 Amanjot Kaur Sandhu
Contact
home
ph no.
915 East 41st Street,Apt #210, Park Plaza ApartmentsAustin, TX - 75781
(512) 695-2672
http://www.linkedin.com/pub/amanjot-kaur-sandhu/16/7a8/173
Amanjot Kaur Sandhu
Painting is based on “Core of the Earth”