Bournemouth Symphony Orchestra

To re-position the Bournemouth Symphony Orchestra in the mindset of a new

target audience. The BSO wanted to open up its performances to a new

demographic, reminding everyone of their talent and the beauty which

comes from such skillful musicians.

Bournemouth Symphony Orchestra ‘Conducted in Colour exhibition’ opens

up the BSO to the South West art lovers. Exposing the musicians as

expressionists with the collaboration or colour (inspired by synaesthesia) brings

a new audience in, reminding people of all the elements of an orchestra and

how these should be enjoyed and appreciated individually.

Integrating the ‘Hear Colour campaign’ via regional media penetrated the

correct target in a personal way, broadening the knowledge of the event

whilst the bold and colourful visuals were one to stand out. Integrating sound

activated technology via the digital billboards created an engaging

campaign emphasising the importance of sound and colour combine.

The Brazilian’s Choice

We are aspiring to capture and retain the attention of radio listeners by

taking them on a journey, with a twist. By doing this, we are aiming to

promote the brand Gurana Antarctica, and direct listeners to their website,

social medial and for them to crave the drink.

Tone of Voice: A deep, experienced, yet understanding voice

SFX:Light bongos play in background

(MVO): There you stand, wearing smart dress or suit (slight pause)

Sweaty forehead, mouth like sand,

Clamminess in palm of hand.

Head that pound like a samba beat,

You need a kick from a refreshing drink,

But a complex liquid rainbow greets,

Drinks too gassy, too thick, too strong, too sweet.

What would your Brazilian brothers do? (Pause)

There it sits, ice chilled, shining green,

Light and fruity but caffeine free.

The wash away feeling that you crave,

With natural energy to last the day.

(Pause)

Gurana Antarctica – This is how it’s done.

This was a task set by the University, it was to take Gurana Antarctica, a Brazilian

tropical drink which had previously failed in the UK and create a campaign which would

re-launch it in the UK. I chose to use radio with the main selling point being that this

would be a drink which could be used as a pick-me up, which differs from sports or

energy drinks due to its flatter more refreshing nature.

Not The Pop-Up You Were Expecting

We are aspiring to capture and retain the attention of radio listeners by

taking them on a journey, with a twist. By doing this, we are aiming to

promote the brand, Mile High Dining, and direct listeners to their website,

dinemilehigh.com, to gain more information.

SFX: In the background you can hear a heart quietly beating.

Tone of voice: A sensual, deep, and seductive male voice (MVO).

(The heartbeat starts at a regular speed, 1 second before the speech)

MVO: Your coat is gently removed, as your pass is taken.

You’re led to a room by your hostess for the evening.

As more people join, mouthful after mouthful comes your way.

(The heartbeat quickens slightly)

Once comfortable, you start with your fingers, then the clink of silver

brings a restrained feel to proceedings.

(The heartbeat quickens slightly more)

You look around, the expression of pleasure etched on everyone’s

faces.

(The heartbeat quickens more)

The hosts then join for the rousing climax.

(Sound of a champagne bottle opening)

(The heartbeat returns to original speed)

You leave tired and satisfied, a new experience under your belt.

(The heartbeat stops)

(Pause)

Immerse yourself in our food.

Mile High Dining – Departing for Andalucía.

For more information about our unique pop-up dining experience, visit

dinemilehigh.com

Scottish Sports Awards Social media takeover

This was a task set in the D&AD Awards, it was to create interest in the Dine Mile High

brand and to drive people to the website and events. We decided that due to the

stranger nature of pop up restaurants and the target market who would be people

willing to try something new and be a part of the ‘in crowd’, by taking the audience on

a journey, where they believed they were listening to one experience then realising

they had heard another.

This was a project where we took over the social media of the Scottish

Sports Awards for 6 weeks, but in this particularly case, we had to create the

media from scratch. We ran the Twitter and Facebook pages all the way up

to the event itself having retweets and tweets from some huge names and

groups in the Scottish sports industry.

This was a live brief where we worked with Beales a huge department store in

Bournemouth on the release of their new online website and we were able to insert

in store changes we thought would aid the campaign. I came up with the ideas of

creating a huge old fashioned clock which would count backwards towards the

opening date and time of the release which would coincide with the Bournemouth

Vanity Fair. The old fashioned ice cream cart would be wheeled down to the town

centre, as Beales were locally known for their traditional ice cream, so this would be

a new way to get Fair goers and local visiting the store and eating the ice cream.

These mock up’s were a collaboration between me and a friend, where I sketched

out the images and he rendered the images for me.

Beales