PORTFOLIORiya Jain

TABLE OF CONTENT

01BRANDING

11PRINT MEDIA

17WEB DESIGN

23PROMOTION DESIGN

IdentityBRANDING

BRANDINGPROJECT

Re-branding for the brand Camilin Kokuyo which is a stationery brand. Our logo’s main focus is to show how camilin started its operation with inks and its primary focus was also to expertise in ink development and manufacturing. The Name of the company is also kept keeping that in mind. Its a combination of the word camel and ink. Camel due to its capacity to endure long periods of difficulty.The logo is trying to show ink pen’s nib in a abstract way and we have taken a circular form keeping our audience in mind as the children get attracted to circles more than any other shape so it’ll be easy for them to recall the Camilin logo.

Camilin Kokuyo

ATTEMPT SHEET

Camlin

CamilinNOT JUST A STATIONERY

CamilinNOT JUST A STATIONERY

CamilinKOKUYO

CAMILINKOKUYO

NOT JUST A STATIONERY

CAMILINKOKUYO

FINAL LOGO

OFFICE STATIONERY

PHOTOGRAPHED BY MYSELF

WEBSITE DESIGN

BRAND MANUAL

BRAND MANUAL

This logo was for a marketing project in college. We had to find a problem for a particular target audience which was elder people. And the problem was that were not able to go to the bathroom or walk at night without a light switched on. And sleeping with a light on also disturbed their sleep. So hypothetically created a company Safe steps which made shoes and slippers for the elderly with a light installed in it for them to walk at night.

LOGO DESIGN

THE URBAN DARZEE

The Urban DarzeeBY RICHA & SUVIDHI

The Urban Darzee constantly strive to bring to you a fusion of contemporary styles & ethnic wear with our range of Gowns, Tunic & Suits!! ‘ Creates Couture, diffusion, pret-e-porter and accessories which are Indian in construct yet international in appeal from Sarees, Formal gowns, Suits and Tunics The collection embody an international look,which is chic and personifies grace. Mumbai based company, shipping all over India.

FACEBOOK COVER PAGE

PRINT MEDIA

PRINTMEDIA

The topic which I chose for my project was blind beliefs. Its kind of a dogma. You believe in something without any evidence or proof. Everybody who belong to a religion thinks that his or her religion is the greatest. Most people in India who believe in God vists temples, churches, dargahs, etc and pray for their worldly requirements. They think god will fulfill their wishes. In exchange people offer things to God like coconut, donation, gold ornaments,etc. In this magazine I have to tell blind beliefs which are followed around the world also illustrated the famous monuments of that very country to make them recognize in an instant which country are we talking about.

Blind Belief around the world

BRUNCH MAGAZINE

FREE BAG TAGS WITH THE MAGAZINE

ILLUSTRATIONS FORTHE MAGAZINE

THUMBPRINT OFSHOES

In this exercise my topic was shoes, and I was supposed to draw shoes on my thumbprint. The entire feel of the thumbprint shouldn’t go and spacing between the lines and between each shoe was to be taken care of. I took two attempts to make it look like a thumbprint.

ATTEMPT 1

ATTEMPT 2

MONOCHROME POSTER

ATTEMPT 1

ATTEMPT 2

RANDOMSKETCHES

WEBSITE DESIGNWeb

WEBSITE DESIGN

This website design was a group project where we are depicting a story of internal organs. That how the germs and bacteria attack various organs in our system and later killed by the red blood cells. All bad germs and good were all designed and put in the story. The website was for the kids to tell them about our organs. Thats why the colors are vibrant that catches their eye and characters have been designed in a way that the kids want to see more in the website.

Website about internal organs for kids

This website was designed for kokuyo camilin. The brand I did re-branding for, the website showcased all the prodcuts which you can buy from the website keeping in mind the target audience. Also the upcoming competitions which Camilin keeps organising and the winners and the prizes to be given to them.

CAMILIN WEBSITE HOMEPAGE

PROMOTION & DIGITAL

DESIGN

PROMOTIONCAMPAIGN

In this we were given a brand for me it was Cadbury Dairymilk and we had to design a promotion campaign for the same product or we could come up with a new edition of that product. So I made a campaign for a limited edition product which was dairymilk diet special which would make you loose weight. My target audience was the youth and how they crash diet and compromise on their sweet tooth just to loose weight. So this chocolate would make them lose weight. And my single minded proposition was ‘Eat it to beat it’.And the message was that cows are herbivorous and all they have eaten in their entire life is grass and still look at the size of the cow. So eating salads all day wont help you lose weight. Eating dairymilk diet special will help. This was the message of my campaign.

Cadbury

Desperados is the world’s first tequila flavoured beer. Created in France in 1995 by innovative brewers, it has pioneered the “beer+” category, attracting young adults bored by other lagers and beers. Connect young urbanites with the Desperados spirit, through an immersive experience that will help them release their daring side and push creative boundaries. Show how Desperados can help create that party mood wherever and whenever people are prepared to “release their inner tequila.” Squared |Unsquared was the SMP of my entire campaign. That you can party anywhere no matter where you are. You have to unbox yourself that you only can party in a certain environment. Even if you are in office you can party away , you just need the right frame of mind and a bottle of desperados.

Desperados ( D&AD Brief)

Designed all the flavors which are available in India as a breezer family. Did a character design for all the flavors and later made gifs for them as people having conversation in a barcadi breezer family. Bacardi Breezer, Breezer for short, is a fruit–based alcopop with 4.4% alcohol in Australia, 4%/5% Canada, in Europe, 6.6% in the United Kingdom, and 4.8% in India. It comes in a variety of fruit flavours: lemon, peach, pineapple, apple, ruby grapefruit, lime, orange, blackberry, watermelon, cranberry, coconut, raspberry, blueberry, pomegranate, strawberry, and mango, and it is also available in both chocolate and piña colada flavours. A number of the flavours are available in the Half Sugar range.

Barcadi Breezer Family

UI/UXDESIGN

This app Connect young people and students who have recently shifted to delhi or for tourists who are here for a short span of time, through an app that will help them explore Delhi and see a different side of Delhi which you dont get to see generally cause you dont know about them.My target audience is people/students who have recently shifted to Delhi or travellers. Even Delhites for that matter. Bring Delhi to life in a compelling, simple and visual way.

This App’s Classification of Delhi

1. Old Delhi’s Mughal Glory2.Central Delhi’s European Grandeur3. West Delhi’s punjabi opulence4. South Delhi’s bars & boutiques

Hop & Hop NEW DELHI ( Travel guide )

SNEAK PEAK

LOGO EXPLORATION