portfolio

The branding uses matte black as its main focus and bright pastel GSPSYVW�JSV�XLI�X]TI��8LI�TEWXIP�GSPSYVW�[SVO�[MXL�XLI�QEXXI�FPEGO�packaging to look like chalk on a black board.

8LI�X]TIJEGI�YWIH�JSV�XLI�TVSHYGX�REQIW�PSSOW�LERH[VMXXIR�ERH�KMZIW�XLI�IJJIGX�XLEX�MX�LEW�FIIR�[VMXXIR�F]�XLI�QEOI�YT�MQTPIQIRXW�

%W�ER�MRXVSHYGXMSR�XS�XLI�RI[�FVERHMRK�XLIVI�MW�E�WXEVXIV�FS\�WIX�XLEX�you can buy that includes all the necessities to try out every look in XLI�RI[�VERKIW��8LI�TVSHYGXW�GSQI�MR�E�FVERHIH�QEXXI�FEPGO�FS\�[MXL�LE]�JSV�TEHHMRK�

MAKE

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Poster designs use the colours from the personality branding on E�QEOI�YT�WLSSX��8LI�MQEKIW�WLS[�E�]SYXLJYP�KMVP�[MXL�HVEQEXMG�QEOI�YT��I\TVIWWMRK�XLI�JEGX�XLEX�]SY�GER�FI�[LS�]SY�[ERX�XS�FI��

The slogan is ‘make-up to suit your mood’; this helps to emphasise the versatility of the make-up available.

MAKE

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1EOI�YT�WXEPP�QSGO�YT�SJ�FVERHMRK��8LI�WXEPP�[SYPH�FI�EPP�FPEGO�[MXL�bright colours from both the make-up and the bright pastel colours from the type.

The colours used are not like ones used in make-up branding at the QSQIRX��XLMW�[MPP�LSTIJYPP]�EXXVEGX�XIIREKIVW�FIGEYWI�SJ�MXW�JVMIRHP]�and accepting appearance.

NECESSITIES

NECESSITIES

This was a collaborative brief with Charlotte Warren

PROBLEM: Re-design the branding for Asda’s Smart Price Range.

SOLUTION: Using minimal colours and an attractive concept will create more attention and interest for the store brand. Changing the name from Smart Price

to Necessities helps to steer the focus away from price and connotations of bad quality and to focus on trustworthy, essential items of everyday life.

Ellis Thynne - Necessities Brief

The items that we chose to use for this project look at a range of different materials that the design would have to work

on, this helped us to test the versatility of the design ad how it can be tranferred into different stocks, sizes and shapes.

NECESSITIES


NECESSITIES


NECESSITIES

0.2g

BAKED BEANS

SATURATEDFAT

IN TOMATO SAUCE

NO ARTIFICIAL COLOURS, FLAVOURS OR HYDROGENATED FAT

SUITABLE FOR VEGETARIANS

INGREDIENTS,EVMGSX�&IERW�� 8SQEXSIW�� ;EXIV��7YKEV��1SHM½IH�1EM^I�7XEVGL��+PYGSWI�*VYGXSWI�7]VYT��7EPX��3RMSR��4ETVMOE��6ETIWIIH�3MP��'ETWMGYQ�)\XVEGX��'MRREQSR�)\XVEGX��+EVPMG�3MP��2EX�YVEP�*PEZSYVMRK��4ETVMOE�)\XVEGX��'PSZI�)\XVEGX�

STORAGE9RSTIRIH��7XSVI� MR�E�GSSP��HV]�TPEGI��3TIRIH��4SYV�GSRXIRXW� MRXS�E�RSR�QIXEPPMG�GSRXEMRIV��GSZIV��VIJVMKIVEXI�ERH�GSRWYQI�[MXLMR��HE]W�

NUTRITION:8]TMGEP�ZEPYIW�TIV��K��)RIVK]��ON��OGEP��4VSXIMR��K��'EVFSL]HVEXI��SJ�[LMGL�WYKEVW�XVEGI��*EX��K��SJ�[LMGL�WEXYVEXIW�XVEGI��*MFVI��K��7SHMYQ��K��IUYMZEPIRX�EW�WEPX��K�4IV��GER��)RIVK]��OP��OGEP��4VSXIMR��K��'EVFSL]HVEXI��K��SJ�[LMGL�WYKEVW��K��*EX��K��SJ�[LMGL�WEXYVEXIW��K��*MFVI��K��7SHMYQ��K��IUYMZEPIRX�EW�WEPX��K�

'SSOMRK�-RWXVYGXMSRW��+IRIVEP��;I�LEZI�KMZIR�]SY�XLIWI�LIEXMRK�MRWXVYGXMSRW�EW�E�KYMHI�SRP]��(S�RSX�VI�LIEX�,SF��*VSQ�%QFMIRX��)QTX]�GSRXIRXW�MRXS�E�WEYGI�TER��,IEX� XLSVSYKLP]� SZIV� E�QSHIVEXI� LIEX� JSV� ��QMRW�WXMVVMRK�GSRXMRYSYWP]��(S�RSX�FSMP�1MGVS[EZI��*VSQ�%QFMIRX��)QTX]�GSRXIRXW� MRXS�E�QMGVS[EZEFPI�GSRXEMRIV��'SZIV�ERH�ZIRX��,IEX�SR�JYPP�TS[IV� JSV� ��QMRW� ��; �� QMRW� ��; �� QMRW��; ��6IQSZI�GSZIV��WXMV�ERH�VI�GSZIV��,IEX�SR�JYPP�TS[IV�JSV�E�JYVXLIV��QMRW��; ��QMR��; ��WIGW��; �7XMV�ERH�WIVZI�

410g

The concept of the project was to focus on the quality of the goods, so nutritional values

and content statistics were picked out to highlight the goodness of individual products.

The statistics are the focal point of the concept and stand out on a shelf, they aim to

intrigue customers into looking closer at the products and also educate them about what

exactly they are eating.

NECESSITIES

7BRAN FLAKES

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INGREDIENTS;LSPI�;LIEX�� 7YKEV��;LIEX�&VER�� 1EPXIH�&EVPI]�)\XVEGX��7EPX��:MXEQMR�ERH�1MRIVEP�1M\�?2MEGMR��&� ��-VSR��4ERXSXLIRMG�%GMH��&� ��8LMEQMR��&� ��6MFS¾EZMR��&� ��:MXEQMR�&��*SPMG�%GMH��&� ��:MXEQMR�&��A�

NUTRITIONAL VALUES8]TMGEP�ZEPYIW�TIV��K��)RIVK]��ON��OGEP��4VSXIMR��K��'EVFSL]HVEXI��K��SJ�[LMGL�WYKEVW��K��*EX��K��SJ�[LMGL�WEXYVEXIW��K��*MFVI��K��7SHMYQ��K��IUYMZEPIRX�EW�WEPX��K��:MXEQMRW�ERH�1MRIVEPW�6(%��2MEGMR��QK��4ERXSXLIRMG�%GMH��&� ��QK��:MXEQMR�&��QK��6MFS¾EZMR��&� ��QK��8LMEQMR��&� ��QK��*SPMG�%GMH��QK��:MXEQMR�&��QK��-VSR��QK��4IV� ��K�[��QP� WIQM�WOMQQIH�QMPO�� )RIVK]� ��ON��OGEP�� 4VSXIMR� ��K��'EVFSL]HVEXI� ��K�� SJ�[LMGL�WYKEVW��K�� *EX��K��SJ�[LMGL� WEXYVEXIW��K�� *MFVI��K�� 7SHMYQ��K�� IUYMZEPIRX� EW� WEPX��K��:MXEQMRW�ERH�1MRIVEPW�6(%��2MEGMR��QK��4ERXSXLIRMG�%GMH� �&� ��QK��:MXEQMR�&��QK��6MFS¾EZMR��&� ��QK��8LMEQMR��&� ��QK��*SPMG�%GMH��QK��:MXEQMR�&��QK��

79-8%&0)�*36��:)+)8%6-%27�

BRAN ENRICHED WHEAT *0%/)7�*368-*-)(�;-8,��:-8%�MINS AND IRON

ALLERGY ADVICE'SRXEMRW� &EVPI]�� 'SRXEMRW� +PYXIR��'SRXEMRW�;LIEX��1E]�'SRXEMR�2YXW��1E]�GSRXEMR�XVEGIW�SJ�RYXW��2SX�WYMX�EFPI�JSV�QMPO�EPPIVK]�WYJJIVIVW�

STORAGE7XSVI� MR� E� GSSP�� HV]�� SHSYV� JVII�TPEGI��8S� VIXEMR� JVIWLRIWW� JSPH�SZIV�MRRIV�FEK�EJXIV�YWI�

750g

BEST BEFORE:

NECESSITIES

;I�HIPMKEXIH�SYX�½ZI�TVSHYGXW�JSV�IEGL�SJ�YW�XS�HIWMKR�ERH�GVIEXI��8LI�½ZI�TVSHYGXW�-�LEZI�HIWMKRIH�EVI�WLS[R�EFSZI�ERH�MRGPYHI�½ZI�HMJJIVIRX�X]TIW�SJ�TSWWMFPI�QEXIVMEPW�XLI�design would be printed onto.

Also above is a bag for life advertising the brand and a banner that would feature in-

store to inform customers about the re-branding.

Ellis Thynne - Value Brief

GEORGINA LEWIN

G G

G GFashion branding for a third year Student, Georgina Lewin.

The branding included a logo, business cards, swing tags, neck tags,

lookbook and end of year show signage.

G GThe inside of the look book is minimalistic with simple headers of

information. The back page has contact details for Georgina and her

PSKS��)ZIV]�SYX½X�LEW�E�HSYFPI�TEKI�WTVIEH�ERH�IEGL�HSYFPI�TEKI�spread has a slightly different layout.

G GThe lookbook is printed on silk paper and has a matte sheen. The

business cars have been digitally printed due to a tight budget and

have been stitched along the bottom. It is a simple yet effective idea

XLEX�EHHW�E�½RMWLMRK�XSYGL�ERH�XI\XYVI�XS�XLI�HIWMKR��8LI�W[MRK�XEKW�have also got a stitched line down the middle. Hangers and end of yer

WLS[�WMKREKI�LEZI�FIIR�PEWIV�GYX�XS�½RMWL�XLI�VERKI�

Exclusively

HARVEY NICHOLS

Problem - Inform existing customers of Harvey Nichols about the exclusive offers in the store and about other stores worldwide.

7SPYXMSR��(IWMKR�E�PSSOFSSO�XS�FI�JIEXYVIH�MR�WXSVI�[MXL�MRJSVQEXMSR��WTIGM½G�XS�XLEX�WXSVI�about exclusive brands and also including a mini travel guide of all other Harvey Nichols stores.

Exclusively

HARVEY NICHOLS

ELLIS THYNNEHARVEY NICHOLS LOOKBOOK

The cover is hardback leather with an engraved feature. Where the leather has been cut through underneath is glossy black stock.

Exclusively

HARVEY NICHOLS


The book has been perfect bound and has a ribbon detailed front page. The front page has also been laser cut through to show a gold stock through.

Exclusively

HARVEY NICHOLS


Inside layouts showcase events and exclusive brands in the Leeds store. Colours and stock have been concidered to give the layout a high quality feel.

Exclusively

HARVEY NICHOLS


At the rear of the book is a travel section informing the customer of the other Harvey Nich-ols stores. Including destination information, things to do and hotels to stay in. Beause Harvey Nichols is a high end store people are interested in information about special brands they can purchase abroad. This also is a good advetisement tool.

Exclusively

HARVEY NICHOLS


Hate Love is a light hearted woman’s kit to warn off men. The kit has 4 tools for sin-

gleton ladies in a rebellion against Valentine’s day.

The box is made from black padded material and closes with a hidden magnet.

Information on the front explains what is inside the box: wedding ring, white y-fronts,

chat-up line comebacks, hate hearts candy.

Inside the box are the 4 smaller boxes each containing one of the tools. Each box is

clearly labelled and securely closed with ribbon.

1. Chat -up line comebacks - A perforated list of come-backs for when a man tries to

chat you up, you can simply look at the list and you can reply with something whitty.

2. Love is pants - Bridget Jones-style y-fronts for those comfy nights in.

1 2

��;IHHMRK�VMRK��-J�WSQISRI�MW�XV]MRK�XS�GLEX�]SY�YT��]SY�GER�KMZI�XLIQ�E�¾EWL�SJ�]SYV�‘wedding ring’ to send a clear signal.

2. Hate hearts - Heart shaped message candy speak words of wisdom whilst satisfying

your sweet tooth.

1 2

LOUNGE

M

Problem:

A night club in Leeds needs their logo updating. They are an

up market club and also need merchandise for their VIP pack-

age. The designs should help tie the club together and make

the identity strong and recognisable to both new and existing

customers.

Solution:

I have designed a new logo for the main club and the VIP

lounge. To create a more rounded VIP experience for select

customers a package is available including a membership

bracelet and mission credit card to use in the club decreasing

the risk of customers losing money.

Ellis Thynne

Mission Re-brand

OUGD301

tinyellisdesigns.blogspot.com

MISSION

M

MISSION

M

Set of merchandise for the VIP section of the club.

Includes: Drinks menu, membership bracelet, credit card.

Ellis Thynne

Mission Re-brand

OUGD301


1. VIP memebership bracelet with logo engraved. This is an

alternative to having a membership card and is easy to see on

entrace to the club.

2. VIP membership credit card. Can be used at the bar to

purchase drinks and is charged monthly to the customers

account. This is alternative to bringing money out and

irradicates the risk of losing it.

Ellis Thynne

Mission Re-brand

OUGD301


1

2

Drinks menu design for the VIP lounge. Includes VIP drinks

packages. The front and inside type is UV spot varnished so

that in low light the menu is still readable. The menu is hand

bound with black thread.

Ellis Thynne

Mission Re-brand

OUGD301


VIP staff uniform is simple and discreet, but adds a more

formal and professional feel to the lounge.

Ellis Thynne

Mission Re-brand

OUGD301


This was a brief set by a Leeds based company, Hebe Media. The brief, that I collaborated

on with Kim Sandford, was to design the branding for a new company ‘Independent

Leeds’. The company aims to showcase the independent side of Leeds (style, food and

RMKLXPMJI �ERH�SYV�FVERHMRK�LEH�XS�VI¾IGX�XLMW��

This brief ended up being more logo development than production because the designs

EVI�WXMPP�MR�XLI�TVSGIWW�SJ�FIMRK�SOE]IH��8LI�PSKS�EX�XLI�XST�MW�Q]�½REP�PSKS�HIWMKR��8LI�PSKS�HIWMKR�VI¾IGXW�E�UYEPMX]�WXEQT�XLEX�GSYPH�FI�VITPMGEXIH�SRXS�E�[E\�SV�MRO�WXEQT�

The brief stated that we design a website as well for Independent Leeds. This designs

concept is that each section that the brand showcases is at the top of the page in a

rotating bar that scrolls round relating to what the user clicks on. When a section is

selected it rotates to the front of the page and a ribbon drop down menu unrolls to

show sections within it. The layout is very simple and clean with lots of imagery for a

QSVI�ZMWYEP�I\TIVMIRGI�JSV�XLI�YWIV��8LI�[IFWMXI�[MPP�EPWS�LEZI�E�PMZI�X[MXXIV�JIIH�ERH�links to all the main social websites to help keep the website up to date.

ONEConceptual Packaging

This brief was to design packaging that had more than the purpose of just containing its

contents. This concept it to help customers when they are cooking rice to stop them

from over pouring and wasting rice. Because rice expands when it is cooked it is hard to

determine how much to use.

These helpful test tubes of rice have been perfectly measured out to contain enough rice

for one portion. The design makes it easy to cook just the right amount of rice for up to

nine people without wastage.


I constructed the test tube packaging myself from acrylic. The acrylic needed to be sanded

and buffed to a shine and then glued together with an acrylic based glue. The test tube tray

slots into a sleeve and is kept in position with an earthy coloured string. Information about

the product is on the front two sides so it is easy to read when on the shelf. This product

would be sold in stores such as Harvey Nichols and Waitrose.


The product can come in a range of types of rice and with added herbs. The herbs would sit

SR�XST�SJ�XLI�VMGI�ERH�[SYPH�WMQTP]�FI�GSSOIH�[MXL�XLI�VMGI�JSV�ER�EHHIH�¾EZSYV�

-R�XLI�JYXYVI�E�VI½PP�WXEXMSR�GSYPH�FI�WIX�YT�MR�WXSVI�[LIVI�]SY�GER�VI½PP�]SYV�VMGI�XIWX�XYFIW�at a cheaper cost than buying the pack again, This will encourage people to recycyle their

packaging and therefore making the packaging more useful in the long term.

D E L I

ENTER

D E L I

Today’s Specials

Chorizo and sweet potato salad with creamy olive oil dressing and sun blushed

tomatoes.

Tri colour penne pasta in a chilli and home grown vine

£3.50

£2.50

ORDER

D E L I

Menu Design

8LI�EMQ�SJ�XLMW�FVMIJ�[EW�XS�YWI�QIRY�HIWMKR�XS�LIPT�MRGVIEWI�TVS½XW�JSV�X[S�JSSH�establishments.

Chaophraya is a luxury Thai restaurant that do take away food, however they do not

advertise this. My idea was to design a luxury take away experience to adhere to more

peoples wants and needs.

Pickles and Potter is a Leeds based deli. My idea was to design an app that updates

daily to inform the customer of specials and also has an order in advance service.

slide to unlock

9:42Monday, June 8

PICKLES & POTTER

Today’s Specials:

- Carrot and lentil soup- Chicken and chorizo with baby spinach and

home-made dressing salad.- Rocky road cookies.

Open to read more...

D E L I

D E L I

ENTER

D E L I

HOME

SPECIALS MENU

MAIN MENU

MESSAGE OPTIONS

ABOUT US

BASKET

Today’s Specials


tomatoes


tomato sauce

Chilli and chocolate coated WTVYT�¾ETNEGO

Raspberry and vanilla pod GLIIWIGEOI�

£3.50

£2.50

£2.00

£2.00

HOME BASKET

ORDER

ORDER

ORDER

ORDER

D E L I

Today’s Specials


tomatoes.


£3.50

£2.50

ORDER

D E L I

HOME

MAIN MENU

SANDWICHES

HOT FOOD

SALADS

CAKES

DRINKS

D E L I

HOME

SANDWICHES

BEEFRare roast beef, mayonnaise,

mustard, red onion marmalade, slivers of cheese, tomatoes and

VSGOIX�WEPEH

HAMHome roast ham, mature

cheddar, home-made apple & rosemary chutney, butter,

mustard, tomatoes and lettuce

£3.50

£3.50

ORDER

ORDER

HAMHome roast ham, mature

cheddar, home-made apple & rosemary chutney, butter,

mustard, tomatoes and lettuce

TUNA & ROCKET0IQSR�ERH�GVEGOIH�FPEGO�

TITTIV�XYRE��LSQIQEHI�VSGOIX�pesto and crunchy mixed

vegetable salad

PIRI-PIRI CHICKEN,SQI�VSEWX�GLMGOIR�MR�E�PMKLX�

Piri-Piri mayonnaise, sweet chilli NEQ��XSQEXS�ERH�VSGOIX�WEPEH

VEGANHomemade humus, carrot & sweet potato chutney spiced with cumin, crisp vegetable

salad

£3.50

ORDER

£3.20

ORDER

£3.40

ORDER

£2.90

ORDER

D E L I

MESSAGE OPTIONS

HOME

-�[SYPH�PMOI�XS�FI�WIRX�]SYV�daily specials message on...

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

1PM

D E L I

ABOUT US

Opening Times:Mon-fri: 8.30am - 5.30pm

Sat: 10am-2pmSun: Closed

Find Us:

18-20 Queens ArcadeLeeds

HOME

D E L I

HOME

BASKET

BEEF SANDWICH

RASPBERRY AND VANILLA CHEESECAKE

SPARKLING WATER

REMOVE

REMOVE

REMOVE

COLLECTION OPTIONS

D E L I

HOME

COLLECTION OPTIONS

I would like to collect my

food at...

Name:

Tel:

Total: £9.40

1PM

ORDER

D E L I

HOME

Thank you for your order

See you at

1PM

JOHN

slide to unlock

9:42Monday, June 8

PICKLES & POTTER

REMINDER:

John, your food will be ready to collect in 15 minutes.

Find us at: 18-20 Queens Arcade Your Total: £9.40

Thanks, see you soon.

Pickles & Potter App Menu Design

The app messages you at customisable intervals (daily, hourly, etc).with information

about daily specials. Also available on the app is company information and an order in

advance service where the customer can choose what they want and when they wish

to collect it to avoid rush hour queues.

�8LI�HIWMKR�VI¾IGXW�XLI�MRXIVMSV�SJ�XLI�HIPM�[MXL�FPEGO�FSEVH�ERH�GPMT�FSEVH�MRXIVJEGIW��The daily specials menu is set up in a such a way that it could be written by hand on

the deli blackboard menu and be photographed to upload onto the app.

D E L I

Try our new deli app on your smart phone for :

DAILY SPECIALS ALERTS

ORDER IN ADVANCE

Save time, beat the lunch rush, don’t miss out on our daily specials

D E L I

Pickles & Potter App Menu Design

Advertisement for the app will include bus stop signs, black board signage, in store

information and also product stickers. The stickers will be added to every customers

food order to inform them of the new app. The sticker will also have a scannable tag

that links straight to the app store for ease of use.

Chaophraya Luxury Take Away Menu Design

8LI�QEMR�TVSFPIQ�XS�WSPZI�[EW�QEOMRK�E�PY\YV]�XEOI�E[E]�I\TIVMIRGI�XLEX�VI¾IGXIH�the atmosphere and service you get when you dine in the restaurant. The menu design

[EW�E�JSPH�SYX�HIWMKR�XLEX�VI¾IGXIH�XLI�QIRY�]SY�KIX�[LIR�]SY�HMRI�MR��LS[IZIV�MX�was more compact.

With every take away you will recieve: Branded chopsticks, insense stick, expandable

hot towel, branded plates/bowls. Giving the customer more than they expect to help

create a memorable experience in your own home.

Chaophraya Luxury Take Away Menu Design

4EGOEKMRK�JSV�XLI�JSSH�[EW�ZIV]�GEVIJYPP]�HIWMKRIH�XS�½X�MR�[MXL�XLI�XLIQI�ERH�JIIP�SJ�the restaurant. I adopted an origami feel to use throughout. Starting with the boxes

XLEX�XLI�JSSH�[SYPH�GSQI�MR��XLI�HIWMKR�LEW�E�X[MWXIH�¾S[IV�IJJIGX��8LI�HIWMKR�[SVOW�well because as the box closes the net folds over itself creating more insulation for the

food while it is being transported. Foiled labels are stuck to the relevant boxes stating

which food is inside and a ribbon carrier is wrapped round set meals for ease when

transporting and dishing up.

The carrier bag also has a origami/fan effect for its sides. The bag has a lot of depth

FSXL�VI¾IGXMRK�XLI�QIRY�WLETI�ERH�KMZMRK�VSSQ�JSV�QER]�HMWLIW�

SECRETS OF JEWELLERY

This brief was a collaboration between Benjamin Turgel, a 2nd year photography student, and

myself. His brief was to take photography of historical jewellery that held an interesting story

relating to Jewish history. My role in the brief was to edit his photography and turn it into a

book of the images and their stories.

Board 1of 4


Benjamin wanted to the book to be high end and luxurious. I laser cut the title design onto the

front and back cover and spine. We got the book printed professionally and I perfect bound

and covered it myself. The inside cover has a burgundy inner with a brown book mark ribbon.

8LI�TETIV�YWIH�MW�LMKL�UYEPMX]�TLSXSKVETL]�TETIV�XS�KMZI�XLI�MQEKIW�XLI�VMKLX�½RMWL�

Board 2 of 4


The images that I recieved were of the jewellery alone and I transformed them on Photoshop.

Some of the images that I revieved were bad quality and therefore I found it harder to

transform them in Photoshop to a high standard. Above are a selection of the before and after

images to show the process.

Board 3 of 4


Inside layouts are clean and simplistic with images and their story sharing a double page spread.

8LI�X]TI�YWIH�MW�ZIV]�RIYXVEP�MR�SVHIV�JSV�MX�XS�RSX�MR¾YIRGI�XLI�WXSV]�ERH�TLSXSKVETL]�

Board 4 of 4

Problem: Swarovski needs to attract a new, younger audience (aged 20-30).

Solution: design a new product range of Swarovski crystal incorporated nail varnishes to attract more interest and knowledgde of the brand.

SSNAIL VARNISH

S H I N E

Shopping bags for nail varnish made from black card with foil blocking and a long ribbon LERHPI�XS�EGGSQQSHEXI�VSSQ�JSV�XLI�REMP�ZEVRMWL�XS�½X�MRWMHI�

Nail varnish out the bag is packaged with elabourate cellophane wrap and tied with a rib-bon.

The nail varnishes are laced with different crystals to help strenghthen and add shine to the nail.

The bottle has a black lid with a white brush and contains a clear nail varnish enriched with crystals. The product logo is printed onto the front of the nail varnish bottle.

The nail varnishes and their packaging work as a statement piece after purchase as they will advertise themselves by standing out amongst other shopping bags.

FASHION & DESIGN YEARBOOK//This was a collaborative brief to design the Yearbook for this years Fashion & Design course. The brief damanded great organisation and communication skills, designing the branding for this years course and fast paced layout skills.

We were told that this year’s fashion show would have the theme of broken glass and therefore we linked our idea to this with the slashed lines segmenting the page up. The layout we chose was very clean and minimalistic with a bold pastel peach for covers and breaker spreads.

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FASHION & DESIGN YEARBOOK//%PP�SJ�XLI�PE]SYXW�WXMGO�XS�E�WXVMGX�KVMH�XS�QEOI�WYVI�XLEX�XLI�FSSO�MW�¾YIRX��Page numbers use the pastel peach feature colour and have a slanted cut off edge to enhance the theme. Breaker spreads are used at intervals in the book and use a duotone effect on images of collections that are featured in the following section.

The contents page uses splashes of the pastel peach highlighting page numbers, students are also separated from the other sections showing the main purpose of the book. The students names are split into four columns XLEX�VI¾IGX�XLI�TSWMXMSRMRK�SJ�XLI�FVIEOIV�WTVIEHW�

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FASHION & DESIGN YEARBOOK//Students layouts have vertical text to encourage a more interactive experience for the reader. Each student has a double page spread with four image layouts to chose from. Images chosen were those that showed of the clothing and detail the most.

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FASHION & DESIGN YEARBOOK//There was a long design process for this brief for the branding and layout. The layout had to account for the minimum and maximum amount of text and still be unique in the process.

The cover was the main point where the branding could be shown off and therefore a lot of front cover designs were made and reworked. These designs all show a concideration of the theme ‘broken glass’ and try to challenge layout.

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This brief was a collaboration between Roaslind Stoughton, Rebecca Tipping and myself.

We have designed a fun pack for children aged 4-6years to encourage them to eat healthy.

The pack aims to make eating more fun and playful, learning by using games to encourage a healthy diet.

The pack includes meal time challenge cards, reward chart, evlcro and sticker vegeratble characters, chef hat, cutlery and free key ring toy.

The outside uses reds and greens connoting healthy foods. Recycled paper has been used to make the pack better for the environment.

Research was carried our into children’s behaviour and it showed that characters help to stimulate chil-dren’s minds and this is why we create a selection of fruit and vegetable characters.

The outside is easy for children to understand and parents to interact with.

These cards have simple. healthy recipies for children to make with their parents supervision. The cards are fun and interactive with challenges along the way to keep it interactive.

The reward chart and chef’s hat are fun accessories to the core food challenge cards. They help to keep track of how many portions of fruit and vegetables have been eaten each day. The hat and cutlery can be used whilst cooking to make it more of an experience.

portfolio

Documents

makeup branding

minimal colours

bright pastel colours

personality branding

main focus

asdas smart price range

design ad

range of different materials