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ART DIREC-TION/ DES-IGN
/JungshihWang/405.762.1802/[email protected]
ADIDAS EQUATION FONTNORTHPOLE PROJECTHYBRIDCENTER.ORGTHE ROCKET PROJECTDELSOL BIKEAERO DECOSONY HEADPHONESWINTER X GAMES 11 EXCEDERINPAPER DOLL DRESSI AM 8-BIT ART SHOW CREAM VINTAGE VANITY PROJECTBLACKMAIL
Branding
Design
Advertising
Installation
Retail
Fashion
Typography
ADIDAS EQUATION TYPEFACE
The Adidas Equation shoes were designed to go from high-tops to
low-tops simply by removing one piece. The corresponding typeface
was inspired by Tangram, a game that challenges players to create
various looks from the same set of shapes.
Right: Fly Hi or Go Lo.
ADIDAS FONT
Dwight Howard:
It’s on me to look squeaky clean.
Derrick Rose:
It’s on me to represent the 312.
THE NORTHPOLE PROJECT
Santa is known for being a pretty good guy. He’s sainted for
Christmas sake. But in the age of globalization, manufacturing has
moved overseas – much of it to China – away from the watchful
eye of Ol’ Kris Kringle. So this Christmas season, we’re introducing
the Workshop Tracker. Scan the barcode of any holiday present from a
smart phone. In a few seconds, you’ll know whether it was made at a
Workshop or a Sweatshop. Christmas is about loving your fellow man
– even the one overseas.
HYBRIDCENTER.ORG
Hybrid vehicle technology has the power to create a less gas-dependent
future. To illustrate this point and also promote www.hybridcenter.org,
we installed a fake gas section in local supermarkets.
A SONY VAIO NOTEBOOK HAS MORE COMPUTING POWER THAN THE FIRST APOLLO AIRCRAFT SENT INTO SPACE.
THE ROCKET PROJECT
So why not launch a Sony VAIO into space?
We’ll recruit a class of orbit-inspired high school students and pair
them up with experienced mentors to transform a Sony VAIO into
an actual, fire-spouting rocket. We’ll document their journey from
design to a highly anticipated live countdown on launch day. Via
microsite, America can watch the blood, sweat and tears it takes
to make a dream soar. And for Sony, we’ll turn bits and bytes into
serious sci-non-fi hype.
Rich media “Transformer” banner
THE WORLD’S
FIRST PRODUCT
LAUNCH INTO
OUTER SPACE.
DELSOL CRUISER BIKE
Single speed, fat tires and big, curvy handle bars: it’s the only way
to roll. Enjoy the ride, nothing else matters when you’re cruising—
not even time.
The “Timeless
watch” would
be distributed
at races, bike
shops and
given to
cruiser bike
owners.
The cruising
lane suggests
people to break
away from the
formality and
ride freely.
Set
Design
and
Post
Graphical
artistry.
AERO DECO
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla nec vulputate mauris. Donec faucibus, odio et condimentum dignissim, nisi nulla viverra ante, eu suscipit augue ante in arcu. Aliquam eu nunc ornare turpis gravida hendrerit in a elit. Nam viverra adipiscing ultricies. Suspendisse nec mauris metus. Aliquam erat volutpat. Etiam elit purus, consequat a luctus in, ornare sit amet neque. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc lectus metus, fermentum non bibendum iaculis, vehicula et augue. Phasellus at mauris erosvolutpat.
SONY KIKU HEADPHONES
Sony asked us to name, brand and launch a new line of headphones
for their US youth market. To honor Sony’s Japanese heritage, we
created an iconic character named KIKU, which simply means “to
listen” in Japanese. Each package includes one KIKU character
which, in addition to holding the headphones, is a cute keepsake that
interacts with your music.
Plug him in.
Light him up.
Watch KIKU
interact with
the beat of
your music.
To create buzz and introduce the new product,
we created a guerilla campaign using various
KIKU stickers. Onlookers are invited to take
pictures of the QR codes which will lead them
to the nearest KIKU vendor and/or various KIKU
vending machines situated around the city.
WINTER X GAMES 11
Winter X games wanted to feature top players Torah Bright (snow-
board), Shuan White (snowboard), Chris Burandt (snocross), and
Simon Dumont (ski). We gave each of them a bold statement about
themselves to create the hype for the competition.
EXCEDERIN MIGRAINE
We created a visual campaign and bathroom installation to
mimick how a headache makes people feel.
PAPERDOLL DRESS
A Silkscreen project exploring paper displaying possibilities.
Here, I decided
to do a 3-D collage,
on a human. It ended up looking
like a dress.
I AM 8-BIT ART SHOW INSTALLATION
I AM 8-BIT is an annual art show that invites artists around the
world to celebrate the love of 80’s video games and the beloved
characters created on the 8-bit programming system. Here was
my creative contribution.
CREAM VINTAGE: DRESSING ROOM DESIGN
I wanted to make each dressing room unique, but they still needed to
feel like part of a whole. To achieve this I illustrated the lifecycle of a
flower in each of the 4 dressing rooms: the planting of the seed, the
sprouting of the bud, the wilting of the flower and the return to seed
form. The visuals were simple and concept was consistent with the
vintage brand: everything in life repeats.
VANITY PROJECT: TEXTILE/ COLLAGE
After being inspired by design house m/m paris’s The Alphabet, I
re-created the typeface by hand-cutting each letter from fashion
magazines. Then, I used the letters to create textile and design
collages.
BLACKMAIL: IN-STORE DISPLAY
I was asked to design an in-store display for Blackmail, a hip
monochromatic clothing store in Austin, Texas. To match the edgy
clothing designs, I decided to create an art exhibit within the store
that would do more than turn heads. Using mannequins in a
non-traditional way I took them out of the storefront and turned them
into individual sculptures. Spread around the store, the installation
successfully garnered more shoppers and created a widespread
buzz amongst the artist community within the city as well.
08-10 180 LA / santa monica CA art director
07-08 BLIK WALL GRAPHICS / venice CA designer
06-07 86 THE ONIONS / venice CA freelance: art director/ designer
2006 JOHNATHON & MARTIN / la CA freelance: knitwear graphics
BSSP / sausalito CA freelance: designer
ARMANI EXCHANGE / nyc NY freelance: t-shirt & knitwear graphics
BLACKMAIL BOUTIQUE / austin TX store & window display installation
04-06 CREAM VINTAGE / austin TX seasonal retail display design
2004 T:M ADVERTISING / dallas TX intern: art director
2003 SARAH MELTZER GALLERY / nyc NY intern: gallery assistant
ULAE / bayshore NY apprenticeship: assistant printer
2004-06 UNIVERSITY OF TEXAS in AustinMA in advertising: texas creative
1999-04 OKLAHOMA STATE UNIVERSITY BFA in graphic design
Photoshop, Illustrator, Indesign
Fluent in: English / Chinese (Mandarin)Conversational Japanese
Cutting with x-acto Painting muralsMaking blueberry pancakesOrdering sushi menu
EXPERIENCES/SKILLS/EDUCATION/
THANKYOU
/JungshihWang/405.762.1802/[email protected]