COUNTRIES WORKED IN:

AustraliaEnglandSerbia

GEORGE HEDONPORTfOlIO

“I like your mantra. Everything communicates.

Great storytellers leverage every touch point, every emotion and sensation that they can, and it all fits together as though it all comes from one place, one person, one ethos. The best brands also recognize the different between logic and magic and if they have to choose between the two, they always opt for magic.”

ScoTT BEdBury

‘COmmUNICATION IS A PRIORITy. PERCEPTION IS EvERyTHING. DESIGN IS THE KEy.’

ClIENTS //

PHIlIP mORRIS, SONy PS2, PUmA THE BlACK STATION, THE BODy SHOP HQ, ORANGE, TElENOR, INSTITUTO CERvANTES, PEPSICO, SUPERfUND BASKETPlUS, NCR, BBC KIDS, SPlENDER, COSTA TRAvEl, TONy&GUy, WEIfERT, PODRAvKA, APPlE AUSTRAlIA, fIRST CHOICE, JESS GREy, DmC CHAmPIONSHIP, BEACONS lIGHTING, NEO TOKyO, All IN 1PRODUCTS, PATTISSERIE CONCERTO, JACKAl PICTURES, CITy Of BUDvA, lEvI’S, ENTERTAINmENT RIGHTS, JAZAS, lOGICCA, TElSTAR BAKERy, ARTS&CRAfTS GAllERy, COEPm...

ClIENTS //

PHIlIP mORRIS, SONy PS2, PUmA THE BlACK STATION, THE BODy SHOP HQ, ORANGE, TElENOR, INSTITUTO CERvANTES, PEPSICO, SUPERfUND BASKETPlUS, NCR, BBC KIDS, SPlENDER, COSTA TRAvEl, TONy&GUy, WEIfERT, PODRAvKA, APPlE AUSTRAlIA, fIRST CHOICE, JESS GREy, DmC CHAmPIONSHIP, BEACONS lIGHTING, NEO TOKyO, All IN 1PRODUCTS, PATTISSERIE CONCERTO, JACKAl PICTURES, CITy Of BUDvA, lEvI’S, ENTERTAINmENT RIGHTS, JAZAS, lOGICCA, TElSTAR BAKERy, ARTS&CRAfTS GAllERy, COEPm...

‘HE IS lIkE An ElEcTrIcITy. conSTAnT And crEATIvE.’

PROJECT //

The most successifulagency in Serbia2006

ClIENT //

leo Burnett Serbia

INfO //

Print Ad

ART DIRECTOR //

George Hedon

PHOTOGRAPHER //

George Hedon

120PEOPLE

1

CHAllENGE //

Present the agency as a winner.

120

PROJECT //

SingStar Rocks!

INfO //

Eu Branding campaign

ClIENT //

Sony PS2

2

CHAllENGE //

develope illustrations in four posters that will communicate the Singstar rocks! brand essence.

ART DIRECTOR //

chriss Hilton

DESIGNER //

George Hedon

PROJECT //

Experience Adventure

INfO //

BTl

ClIENT //

Philip morris

ART DIRECTOR //

George Hedon

PHOTOGRAPHER //

Milos nadezdin

3

CHAllENGE //

connect nature with action.

PROJECT //

7sec Team

INfO //

BTl

ClIENT //

Philip morris

ART DIRECTOR //

George Hedon

DESIGNER //

Sara kujundzic

COPyWRITER //

Marko vulinovic

4

CHAllENGE //

racing at its finest detail.

PROJECT //

Catalogues

INfO //

Alexander McQueennuAlA96HrSMihara

ClIENT //

Puma HQ

ART DIRECTOR //

Wai lee

DESIGNER //

George Hedon

5

ABOUT //

Worked on four different brand lines, developing wholesale catalogues and illustrations.

PROJECT //

Usce Shopping Center

INfO //

Pitch

ClIENT //

mPC

ART DIRECTOR //

George Hedon

COPyWRITTER //

Jordan cvetanovic

6

CHAllENGE //

develope strong advertising based on pre-designed logo.

PROJECT //

Assos

INfO //

Pack redesign

ClIENT //

Philip morris

ART DIRECTOR //

George Hedon

DESIGNER //

Sara kujundzic

7

CHAllENGE //

upgrade packaging to suit 24-35 yo.

PROJECT //

Design your Adventure

INfO //

BTldigital

ClIENT //

Philip morris

ART DIRECTOR //

George Hedon

COPyWRITER //

Janko Pavlovic

8

CHAllENGE //

Allow people to interact with brand by designing their own adventure.

PROJECT //

Nutrio

INfO //

Food Packaging

ClIENT //

Rio

ART DIRECTOR //

George Hedon

9

CHAllENGE //

create new and fresh nutricious brand.

Brusnica&MedBrusnica&Med

PROJECT //

virginia Slims UNO

INfO //

Alicia keys Invite

ClIENT //

Philip morris

ART DIRECTOR //

George Hedon

COPyWRITER //

Janko Pavlovic

10

CHAllENGE //

Invite people to concert without telling them about performer.

PROJECT //

Own the Cards

INfO //

digital- Website- Game Application

ClIENT //

CP – Development

ART DIRECTOR //

George Hedon

IllUSTRATOR //

George Hedon

11

"Hey Steve, how have you been?"

PLAY WITH FRIENDS.

CHAllENGE //

Invent friendly poker game.

"Hey idiot hurry up and play."

WOUlD yOU RATHER PlAy WITH STRANGERS

OR WITH YOUR FRIENDS?

PLAY WITH STRANGERS.

PROJECT //

logos

INfO //

Brand in making.

ClIENT //

various

ART DIRECTOR //

George Hedon

12

DESCRIPTION //

Published by rockport Publishers in logo lounge 5 and Master library.

PROJECT //

Select & Win

INfO //

BTl

ClIENT //

Philip morris

ART DIRECTOR //

George Hedon

3D DESIGNER //

Zoran Jovanovic

COPyWRITER //

Janko Pavlovic

13

CHAllENGE //

Invite people to bid for their winner.

PROJECT //

AIDS

INfO //

Promotional campaign 360for 10th Anniverseryof fight against AIdS

ClIENT //

Jazas

ART DIRECTOR //

George Hedon

DESIGNER //

Srdjan Milanovic

14

CHAllENGE //

communicate freedom by introducing a consequence.

BUT ALWAYS WITH A CONDOM!

PROJECT //

City Comparator

INfO //

digital

ClIENT //

CD – Development

ART DIRECTOR //

George Hedon

IllUSTRATOR //

George Hedon

15

CHAllENGE //

Make a portal that will activate people.

PROJECT //

White House Project

INfO //

Solo Exhibition

ClIENT //

Selfserved

ARTIST //

George Hedon

PR //

Marija Mladjenovic

16

ABOUT //

The WHP project brings photography, architecture and design into a distinctive fusion of analytical socio-geographical mapping of the city, focusing on details and aesthetics of the image making - setting the trend of the city.

While finishing the “Swinburne - National School of Design” in Melbourne (Honours of Design), he has took part in organizing one of the biggest creative gathering in southern hemisphere - AGIdeas, the international designers conference (over 2500 attend).

In 2005 he arrived in London, where he worked for variety of blue chip clients such as: Sony Entertainment, Puma The Black Station, The Body Shop HQ, Orange Telecom, BBC Kids, Optus, NCR to name a few. Presently he is working as an Art Director in the branch of one of the biggest advertising agency in the world, Leo Burnett Serbia, where he takes care of Philip Morris Serbia account.

Patience and persistence in constant expressing and evolving, lead him towards the idea that was formulated as the White House Project in 2003. WHP project reassembles and at the same times combines different aspects of his personality, tendencies, and aspirations.

Form, Color, Shape, Photography, Music, Architecture… He is using all media to communicate.

Communication is a priority.Perception is everything.Design is the key.

I intend to create situations.New situations.

About: : Djordje Joksimovic

Please click here!

WHP POll RESUlTS:

TAkE A BrEATHconSTAnT PlAyGroundunTITlEd PuBlIc MEMoryWAS I BorEd?ABSEncEolyMPIc lAndScAPEScAMPInG ouTToTAl WAr IMorE ForMAlToTAl WAr II

Please click here!

NAmE //

George Hedon

CONTACT //

george.hedon@whproject.com+381 64395 6793

CURRENT POSITION //

Art Director

THANK yOU //