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Gareth I Roberts INDUSTRIAL DESIGNER Product Design Engineering Empathic Design

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Page 1: Portfolio

Gareth I Roberts

INDUSTRIAL DESIGNER

Pro

duc

t Des

ign

Eng

inee

ring

Em

pat

hic

Des

ign

Page 2: Portfolio

Gareth I Roberts

Address: 4426 Osage Avenue, Apartment 3F Philadelphia, PA 19104

Telephone: (901) 233-8845

D.O.B: 12 December 1981

E-Mail: [email protected] [email protected]

Nationality: Australian Residency Status: United States of America Permanent Resident since July, 2006 (Green Card)

Current Education:

Fall 2008 to Now: Masters of Industrial Design University of the Arts, Philadelphia PA USA

Qualifications:

Bachelor of Mechanical Engineering / Bachelor of Design (Industrial Design) Monash University, Melbourne Australia, 2006

Work History:

2006-2008: Mechanical Engineering Intern Buchart-Horn, Inc. Engineers, Architects and Planners 3150 Lenox Park Blvd., Suite 300 Memphis, TN 38115 (901) 363-6355 www.bh-ba.com

Page 3: Portfolio

What is Industrial Design? Traditionally, it has been the development of ‘products’, namely consumer items, that feed the consumer markets of the world. For decades, designers have striven to design the next ‘must have’ item, and have rarely looked beyond the confines of the consumer market. However, as the western stronghold on design and industrial production begins to fade, we are presented with an exciting opportunity to begin a new dialog of design and evolve as a discipline .

Design has always centered around people and human interaction, and is inherently a creative process. By looking beyond the ‘product’, Industrial design can begin to engage a variety of social, spatial, technological, and environmental problems, and bring a vibrant new perspective to the many issues facing the world today.

Industrial Design is no longer simply product design, it is a new way to engage complex problems by fostering creative dialog, in a collaborative setting, through research, concept prototyping and development.

industrial designerGareth I Roberts

Page 4: Portfolio

We all enjoy a nice cup of coffee every now and again, and flock to local cafe’s to socialize with friends on a regular basis. But, do we ever stop to think about what our coffee habits are supporting while we are sipping our hot latte?

As we found, there is a lot more to this subject. Moreover, there is great confusion about the subject as a whole, what is “Fair Trade”, and what does it mean? To answer some of these questions and support more socially responsible coffee-drinking, a colleague and I created an urban guide of down-town Philadelphia, highlighting all of the coffee houses to allow the user to make an educated decision when the coffee-bug hits.

urban guide to philadelphiaSOCIALLY RESPONSIBLE COFFEE MAP

Page 5: Portfolio

the farmer the money us

the farmer getsnon-fair trade 0.6 cents

fair trade 1.26 cents

the barista gets9.5 cents

the consumer pays177 cents

the business gets137 cents profit

is this fair?

fair trade coffee is better than non-fair trade, but it’s not perfect......

minor

coffee producing countries gross domestic product (billion $US)

the coffee world economy map

coffee consumption (kg/capita/year)

major 50-100 100-200 0-1200-500 2-4500-1000 5-71000-2000 8-102000+ 10+

how ‘fair’ is fair-trade?

Page 6: Portfolio

22 La.Va$2.00

23 Ants Pants Cafe$1.85

12 Cosi$1.69

15Dunkin Donuts$1.29

13Cafe Loftus$1.75

3 La Citadelle$1.50

2 De Jour$1.50

4Last Drop$1.65

11Starbucks$1.77

5 Starbucks$1.77

14 Starbucks$1.77

7 Starbucks$1.77

9Naked Chocolate$1.65

6Brew HaHa$1.85

11Joe Coffee Shop$1.50

10Spruce St Expresso$1.75

8ING Direct$1.00

19Chapterhouse$1.50

18 Bonte$1.70

17Cafe Mocha$1.70

11610th St Pour House$1.35

20 The Bean Cafe$1.75

21Bean Exchange$1.60

regu

lar

coffe

e gu

ide

Lombard

Broa

d St

13th

12th

11th

10th 9t

h

8th

7th

6th

5th

Market

Chesnut

Walnut

Locust

Spruce

Pine

South

23rd

22nd

21st

20th

19th

18th

17th

16th

15th

Bainbridge

3

23 22 20

1811

6

17

1921

1

16

7

City Hall

did you know only 2.2% of all coffee consumed in the USA is fair trade?

Page 7: Portfolio

Fairtrade

Un-Fairtrade

Wireless

comfortablespeedy

loud

quiet

Z Z Z

2

3

232220

12

18

4

1415

89

1311

6

17

10

19

21

116

11

5

7

The Philadelphia Socially Responsible Coffee Map was created with a two-fold mission; firstly to allow the user to find a coffee shop in the down-town area, but more importantly to allow them to make an educated decision about what they are supporting with their buying habits.

Want to know more? Use the QR code to see the online Philadelphia Socially Responsible Coffee Map

Page 8: Portfolio

university of the arts MIDPROJECT: AMUNEAL

Beginning in the Fall of 2008, a group of five University of the Arts Master of Industrial Design (MID) students, myself included, began a collaboration with an industry partner, Amuneal Manufacturing.

You could be forgiven in thinking that this collaboration involved the design of some new product, but in reality it involved the use of Industrial Design theories and practices to investigate and ‘re-design’ the company itself. Beginning with the Customer Delivery Teams (CDT’s), we observed the environment, and then began interviewing the employees. This bottom-up approach afforded us the opportunity to uncover the roots of issues that the company was experiencing directly from the source, and gave the staff an opportunity to contribute to the process directly.

This people-centered approach is the key, as we are designing solutions with the people, for the people.

Page 9: Portfolio

implement observe

engage

process

innovate

pre

sent

r

efi

ne

design cycle: AMUNEAL

data gathering phase

ideation phase

in

terv

enti

on

phas

e

Observe:Tour of the company premises

Engage:Interview members of the Client Delivery Teams (CDT’s)

Process:Collate observations and interview data to form preliminary entry points for industrial design interventions

Innovate:Brainstorm, organize and begin to propose design intervention concepts

Present:Feed findings back to the client and propose possible intervention actions for evaluation

Refine:Using client feedback, refine intervention concepts

Implement:Introduce intervention concept for use and begin observing the effects

Page 10: Portfolio

Observe Resources

Observe Workflow

ObservePeople

Observe Practices

ObserveOrganization

Observe Workspace

Observe Production

InitialInterviews

DataCollation

implement observe

engage

process

innovate

pre

sent

r

efi

ne

design cycle: AMUNEAL

data gathering phase

ideation phase in

terv

enti

on

phas

e

Data Gathering Phase

Before putting pen to paper, it is critical that you, as the designer, get a feel for your target audience. For the Amuneal project, this involved collecting as much data as possible to help guide the design process.

Page 11: Portfolio

signagepin-up spacepartitionprocesswork stationsignalingticketscollaborationmappingplaybookrole playing

mentorteamworkbackcasting

leadership

communication spatial organization business organization

skills & training

Intervention Concepts

Information sorted into categories

With a wealth of data collected, the next phase of the project begins. In the ideation phase, the observations and client comments are collated, and used to frame scenarios that begin to address some of the major areas of opportunity uncovered.

implement observe

engage

process

innovate

pre

sent

r

efi

ne

design cycle: AMUNEAL

data gathering phase

ideation phase

in

terv

enti

on

phas

e

Ideation PhaseBusiness Design Venn Diagram

Page 12: Portfolio

First Intervention for Implementation

Refined Concept

Present Interventions

implement observe

engage

process

innovate

pre

sent

r

efi

ne

design cycle: AMUNEAL

data gathering phase

ideation phase in

terv

enti

on

phas

e

Intervention Phase

With the initial intervention concepts framed using the data obtained from the staff at Amuneal, it was time to ‘push back’. We began implementing our first ‘Design Intervention’ to change the dynamic of communication in

meetings, and began observing their effect.

Page 13: Portfolio

only one side of the argument being

presented

user presents the other side of the

argument to spawn further dialog

Concept is better articulated, and

invesitgated from all vantage points

the group is avoiding an obvious

issue in need of consideration

user identifies the avoided issue without fear of consequence

All issues are considered when

forming the concept

why 5x Concepts presented

are seemingly superficial and lack

detail

user asks the presenter to clarify

the concept by asking ‘why?’ 5

Concepts are fully thought through

Information is lost from previous

meetings, and there is no reference of decisions made

user is responsible for documenting all

important issues and decisions for future reference

Information from previous meetings

is available for review

Complex concepts are presented that

are somewhat ambiguous

user responds by voicing their

interpretation of the concept

Presenter can confirm whether the concept is understood,

of correct misinterpretations

N

S

EW

Meetings are often poorly structured, or

do not run to schedule

user is charged with the responsibility of keeping the meeting

on topic, and on time

Meetings run to schedule, reducing

time wasted.

You’reinvited!

A team member is not participating, or

is distracting the dialog

Non-Participating team member is asked politely to

return to the conversation

All opinions and perspectives are considered when

making key decisions

A team member is seen to be doing a

very good job

Team member is awarded the ‘gold star’ to commend

their hard work

team members gain pride from

contributing, and feel appreciated.

Imp

etus

Car

d

Met

hod

Res

ult

Dialog Cards

Facilitation Cards

Participation Cards

devil’s advocate

white elephant

five why’s

simplifyer

documenter

navigator

you’re invited

gold star Inte

rve

nti

on

1:

Rol

e-P

layi

ng C

ard

s

In essence, these cards were designed to change the dynamic of communication in a meeting setting by assigning a critical role to a number of participants. Cards like the ‘Devil’s Advocate’ encourage the holder to present the opposite side to an argument or concept, and thus encourage further exploration or dialog on the topic.

Page 14: Portfolio

Business(Viability)

Technology(Feasibility)

Emotional Innovation

Functional Innovation

People(Ability / Skills)

Experience Innovation

ProcessInnovation

Ide

ati

on

To

ol:

Bus

ines

s Ve

nn D

iagr

amPeople: Issues and Observations relating to employees or people in general

Technology: Issues and Observations relating to Equipment, Machinery, Software and Hardware

Business: Issues and Observations relating to the Business as an entity, the boss or Financial concerns

Emotional: Issues and Observations Innovation encompassing both people and business concerns

Experience: Issues and Observations Innovation encompassing both Business and Technology concerns

Functional: Issues and Observations Innovation encompassing both People and Technology concerns

Process: Issues and Observations Innovation encompassing all three zones of the Venn Diagram

To help prioritize the observations and comments we had collated, we took a traditional ID product design Venn Diagram, and adapted it to better suit the business-design context we were working in. This was achieved by highlighting the three major components of a typical organization structure as People, Technology and Business and then fitting all of our observations and comments into the diagram..

Page 15: Portfolio

Industrial Design as we know it is changing, and in this current economic climate, ID needs to find a new direction to a prosperous future. To this end, the University of the Arts MID Guide to Redesigning Industry forwards the use of ID to help re-shape businesses. With the help of an industry partner, Amuneal Manufacturing, this book documents a semester of a partnership where a small team of UArts Masters students, myself included, began investigating how Industrial Design techniques can influence the every-day running of a company and lead to a more successful and cohesive future.

Page 16: Portfolio

Monash University Multi-Disciplinary Project 2005Elfin Sports-cars

In 2005, Monash University undertook a multi-disciplinary project with Elfin Sports-Cars, a small automotive manufacturer in Victoria, Australia. The project was a concept study for the re-design of their 4 cylinder kit car, the Elfin Clubman.

I was asked to join this project for both the aesthetic design and some mechanical engineering work on the re-design of the car. Shown right are the final concept sketches of the Elfin T4, and below is the widened concept of the tubular chassis.

Page 17: Portfolio
Page 18: Portfolio

melbourne 2020 transportationXT-CITY EXTENDABLE CHASSIS TRAM

Melbourne, Australia has the largest light-rail network in the world. The 245 Kilometer network services the city and suburban areas, and is vital to the commuting population of the region.

The network, dating back to 1885, relies upon over-head 600V power lines, and is in desperate need of upgrading to support the expected population influx over the next decade. With this in mind, the XT-City extendable chassis tram was designed to take advantage of the current infrastructure, but also adapt to future extensions of the network through it’s duel electric / fuel-cell power-trane.

Page 19: Portfolio

large doors provide easy access for disabled travellers

low floor to allow for wheelchair access

fuel-cell auxiliary power system to allow for economic expansion of

tram network without the need for 700V over-head power

extendable chassis

Page 20: Portfolio

Monash University 2005 End of Year Exhibition

Page 21: Portfolio
Page 22: Portfolio

urban guide to philadelphiaTOUR PHILLY MAP

As one of the oldest cities in the United States of America, Philadelphia PA has an abundance of tourists each year. Down-Town Philly has a plethora of tourist activities, so how can one determine where to visit?

The Tour Philly map was created to address this need, and provides the user with a host of useful pieces of information, including the locations of all of the main tourist attractions, their relative popularity with tourists, their approximate age and the distance between each location.

ITALIAN MARKET

LIBERTY BELL CENTER

READING TERMINAL

INDEPENDANCE HALL

COMCAST BLDG

BETSY ROSS HOUSE

FAIRMOUNT PARK

FRANKLIN INSTTUTE

PATS/GENO’S

MUTTER MUSEUM

ROCKY STEPS

NATIONAL CONSTITUTION MUSEUM

LINCOLN FINANCIIAL FIELD

PMA

CITIZEN PARK

RODIN MUSEUM

PHILLY ZOO

PLEASE TOUCH MUSEUM

AFRICAN AMERICAN MUSEUM

ACADEMY OF NATURAL SCIENCES

FREE LIBRARY OF PHILADELPHIA

ROSENBACH MUSEUM

CIVIL WAR UNDERGROUND RAILROAD MUSEUM

EASTERN STATE PENITENTIARY

UNITED STATES MINT

THE FABRIC WORKSHOP AND MUSEUM

1

2

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7

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10

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9TH AND FITZWATER AVENUE

6TH AND CHESTNUT ST

12TH AND ARCH ST

CHESTNUT ST, BETWEEN 5TH AND 6TH AVENUA

17TH AND ARCH ST

239 ARCH ST

KELLY DRIVE

222 NTH 20TH ST

WHARTON AND PASSYUNH ST

19 STH 22ND ST

26TH AND BEN FRANKLIN PARKWAY

525 ARCH ST

26TH AND BEN FRANKLIN PARKWAY

22ND AND BEN FRANKLIN PARKWAY

3400 W. GIRARD AVE

4231 AVENUE OF THE REPUBLIC

701 ARCH ST

19TH AND BEN FRANKLIN PARKWAY

1901 PINE ST

2010 DELANEY PLACE

1805 PINE ST

22ND AND FAIRMONT AVE

5TH AND ARCH ST

1214 ARCH ST

1.1

ITALIAN MARKET

LIBERTY BELL CENTER

READING TERMINAL

INDEPENDANCE HALL

COMCAST BLDG

BETSY ROSS HOUSE

FAIRMOUNT PARK

FRANKLIN INSTTUTE

PATS/GENO’S

MUTTER MUSEUM

ROCKY STEPS

NATIONAL CONSTITUTION MUSEUM

LINCOLN FINANCIIAL FIELD

PMA

CITIZEN PARK

RODIN MUSEUM

PHILLY ZOO

PLEASE TOUCH MUSEUM

AFRICAN AMERICAN MUSEUM

ACADEMY OF NATURAL SCIENCES

FREE LIBRARY OF PHILADELPHIA

ROSENBACH MUSEUM

CIVIL WAR UNDERGROUND RAILROAD MUSEUM

EASTERN STATE PENETENTIARY

UNITED STATES MINT

THE ABRIC WORKSHOP AND MUSEUM

ITA

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STA

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0.9 0.9 0.7 1.1 1.0 8.9 0.6 0.5 2.1 1.9 1.0 3.7 1.9 2.4 1.7 3.1 3.8 0.9 1.4 0.7 1.5 1.2 3.5 1.0 1.8

0.6 0.8 1.3 0.6 5.9 2.0 1.3 1.7 2.8 0.1 4.3 2.8 3.7 1.8 3.0 3.8 0.6 1.8 1.3 1.7 1.7 3.1 0.3 1.2

0.8 1.1 0.8 7.7 0.8 1.4 1.4 1.2 1.20.6 4.7 4.1 0.9 2.4 3.2 0.4 0.7 0.5 1.5 1.4 2.2 1.3 0.4

1.3 0.3 5.9 0.8 1.2 1.7 1.8 1.80.1 4.3 3.0 1.6 3.0 3.8 0.3 1.3 1.3 1.7 1.7 3.1 0.3 1.2

1.3 5.1 0.3 1.5 0.9 0.8 0.81.0 4.7 1.1 0.6 2.0 2.8 0.9 0.3 0.3 1.1 0.9 1.6 0.2 0.4

4.5 1.1 2.2 2.4 1.9 0.3 6.5 1.9 3.3 1.7 3.1 3.9 0.4 1.4 1.4 2.5 2.4 3.2 0.2 1.1

4.8 6.6 6.9 4.3 4.35.9 8.5 8.5 4.6 3.3 3.0 5.6 4.9 4.8 7.6 7.8 6.8 5.6 7.8

1.8 0.5 0.5 0.51.4 4.0 3.6 0.3 1.7 2.4 1.1 0.1 0.1 0.8 1.0 1.2 0.5 0.7

2.5 2.3 2.31.2 3.0 1.9 2.1 3.5 4.1 1.4 1.8 1.9 1.9 1.6 3.9 1.4 2.2

0.7 0.71.5 6.0 5.4 0.5 1.8 2.5 1.9 0.4 0.5 0.6 0.8 1.6 1.5 1.4

0.30.01.8 6.9 6.3 1.2 1.2 1.6 0.6 0.5 1.4 1.6 0.9 1.0 1.2

3.5 1.8 3.0 1.6 3.0 3.8 0.3 1.3 1.3 2.0 1.8 3.5 0.3 1.6

4.4 0.5 4.2 5.4 5.9 3.7 3.9 4.1 8.1 5.3 7.6 3.6 3.7

6.4 0.3 1.2 2.0 1.6 0.6 0.5 1.4 1.6 0.9 1.7 1.2

6.7 4.9 5.4 3.3 3.4 3.6 5.7 3.4 8.9 3.1 4.0

1.5 2.2 1.3 0.1 0.3 1.0 1.2 0.8 1.5 0.9

1.1 2.8 1.8 1.7 3.0 3.2 2.2 2.9 2.4

3.6 2.5 2.5 3.6 3.8 2.8 3.7 3.9

1.6 1.1 1.7 1.7 2.8 0.2 1.0

0.3 0.9 0.8 1.4 1.2 0.6

0.9 1.0 1.0 1.2 0.8

0.2 1.4 1.5 0.9

2.0 1.4 1.7

1.6 1.5

0.7

1

2

3

4

5

6

7

8

9

10

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13

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

POINT A TO POINT B MILESSTREET ADDRESSES

# EACH RING = 50 YEARS

HISTORIC AGE

1

7

17

4

3

26

5

6

8

9

2223

1816

11

24

20

21 25

12

13

15

HIGHER LOCATION LEADERS = GREATER POPULARITY19

10

2

14

MARKET STMARKET ST

SOU

TH BRO

AD ST

NO

RTH BRO

AD ST

WALNUT STCHESTNUT ST

SPRUCE ST

LOMBARD ST

SOUTH ST

PINE ST

ARCH ST

VINE ST

14TH ST

13TH ST

12TH ST

11TH ST

23RD ST

15TH ST

16TH ST

17TH ST

18TH ST

19TH ST

20TH ST

21ST ST

22ND

ST

10TH ST

5TH ST

Page 23: Portfolio

ITALIAN MARKET

LIBERTY BELL CENTER

READING TERMINAL

INDEPENDANCE HALL

COMCAST BLDG

BETSY ROSS HOUSE

FAIRMOUNT PARK

FRANKLIN INSTTUTE

PATS/GENO’S

MUTTER MUSEUM

ROCKY STEPS

NATIONAL CONSTITUTION MUSEUM

LINCOLN FINANCIIAL FIELD

PMA

CITIZEN PARK

RODIN MUSEUM

PHILLY ZOO

PLEASE TOUCH MUSEUM

AFRICAN AMERICAN MUSEUM

ACADEMY OF NATURAL SCIENCES

FREE LIBRARY OF PHILADELPHIA

ROSENBACH MUSEUM

CIVIL WAR UNDERGROUND RAILROAD MUSEUM

EASTERN STATE PENITENTIARY

UNITED STATES MINT

THE FABRIC WORKSHOP AND MUSEUM

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

9TH AND FITZWATER AVENUE

6TH AND CHESTNUT ST

12TH AND ARCH ST

CHESTNUT ST, BETWEEN 5TH AND 6TH AVENUA

17TH AND ARCH ST

239 ARCH ST

KELLY DRIVE

222 NTH 20TH ST

WHARTON AND PASSYUNH ST

19 STH 22ND ST

26TH AND BEN FRANKLIN PARKWAY

525 ARCH ST

26TH AND BEN FRANKLIN PARKWAY

22ND AND BEN FRANKLIN PARKWAY

3400 W. GIRARD AVE

4231 AVENUE OF THE REPUBLIC

701 ARCH ST

19TH AND BEN FRANKLIN PARKWAY

1901 PINE ST

2010 DELANEY PLACE

1805 PINE ST

22ND AND FAIRMONT AVE

5TH AND ARCH ST

1214 ARCH ST

1.1

ITALIAN MARKET

LIBERTY BELL CENTER

READING TERMINAL

INDEPENDANCE HALL

COMCAST BLDG

BETSY ROSS HOUSE

FAIRMOUNT PARK

FRANKLIN INSTTUTE

PATS/GENO’S

MUTTER MUSEUM

ROCKY STEPS

NATIONAL CONSTITUTION MUSEUM

LINCOLN FINANCIIAL FIELD

PMA

CITIZEN PARK

RODIN MUSEUM

PHILLY ZOO

PLEASE TOUCH MUSEUM

AFRICAN AMERICAN MUSEUM

ACADEMY OF NATURAL SCIENCES

FREE LIBRARY OF PHILADELPHIA

ROSENBACH MUSEUM

CIVIL WAR UNDERGROUND RAILROAD MUSEUM

EASTERN STATE PENETENTIARY

UNITED STATES MINT

THE ABRIC WORKSHOP AND MUSEUM

ITA

LIA

N M

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ET

LIBE

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0.9 0.9 0.7 1.1 1.0 8.9 0.6 0.5 2.1 1.9 1.0 3.7 1.9 2.4 1.7 3.1 3.8 0.9 1.4 0.7 1.5 1.2 3.5 1.0 1.8

0.6 0.8 1.3 0.6 5.9 2.0 1.3 1.7 2.8 0.1 4.3 2.8 3.7 1.8 3.0 3.8 0.6 1.8 1.3 1.7 1.7 3.1 0.3 1.2

0.8 1.1 0.8 7.7 0.8 1.4 1.4 1.2 1.20.6 4.7 4.1 0.9 2.4 3.2 0.4 0.7 0.5 1.5 1.4 2.2 1.3 0.4

1.3 0.3 5.9 0.8 1.2 1.7 1.8 1.80.1 4.3 3.0 1.6 3.0 3.8 0.3 1.3 1.3 1.7 1.7 3.1 0.3 1.2

1.3 5.1 0.3 1.5 0.9 0.8 0.81.0 4.7 1.1 0.6 2.0 2.8 0.9 0.3 0.3 1.1 0.9 1.6 0.2 0.4

4.5 1.1 2.2 2.4 1.9 0.3 6.5 1.9 3.3 1.7 3.1 3.9 0.4 1.4 1.4 2.5 2.4 3.2 0.2 1.1

4.8 6.6 6.9 4.3 4.35.9 8.5 8.5 4.6 3.3 3.0 5.6 4.9 4.8 7.6 7.8 6.8 5.6 7.8

1.8 0.5 0.5 0.51.4 4.0 3.6 0.3 1.7 2.4 1.1 0.1 0.1 0.8 1.0 1.2 0.5 0.7

2.5 2.3 2.31.2 3.0 1.9 2.1 3.5 4.1 1.4 1.8 1.9 1.9 1.6 3.9 1.4 2.2

0.7 0.71.5 6.0 5.4 0.5 1.8 2.5 1.9 0.4 0.5 0.6 0.8 1.6 1.5 1.4

0.30.01.8 6.9 6.3 1.2 1.2 1.6 0.6 0.5 1.4 1.6 0.9 1.0 1.2

3.5 1.8 3.0 1.6 3.0 3.8 0.3 1.3 1.3 2.0 1.8 3.5 0.3 1.6

4.4 0.5 4.2 5.4 5.9 3.7 3.9 4.1 8.1 5.3 7.6 3.6 3.7

6.4 0.3 1.2 2.0 1.6 0.6 0.5 1.4 1.6 0.9 1.7 1.2

6.7 4.9 5.4 3.3 3.4 3.6 5.7 3.4 8.9 3.1 4.0

1.5 2.2 1.3 0.1 0.3 1.0 1.2 0.8 1.5 0.9

1.1 2.8 1.8 1.7 3.0 3.2 2.2 2.9 2.4

3.6 2.5 2.5 3.6 3.8 2.8 3.7 3.9

1.6 1.1 1.7 1.7 2.8 0.2 1.0

0.3 0.9 0.8 1.4 1.2 0.6

0.9 1.0 1.0 1.2 0.8

0.2 1.4 1.5 0.9

2.0 1.4 1.7

1.6 1.5

0.7

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

POINT A TO POINT B MILESSTREET ADDRESSES

# EACH RING = 50 YEARS

HISTORIC AGE

1

7

17

4

3

26

5

6

8

9

2223

1816

11

24

20

21 25

12

13

15

HIGHER LOCATION LEADERS = GREATER POPULARITY19

10

2

14

MARKET STMARKET ST

SOU

TH BRO

AD ST

NO

RTH BRO

AD ST

WALNUT STCHESTNUT ST

SPRUCE ST

LOMBARD ST

SOUTH ST

PINE ST

ARCH ST

VINE ST

14TH ST

13TH ST

12TH ST

11TH ST

23RD ST

15TH ST

16TH ST

17TH ST

18TH ST

19TH ST

20TH ST

21ST ST

22ND

ST

10TH ST

5TH ST

ITALIAN MARKET

LIBERTY BELL CENTER

READING TERMINAL

INDEPENDANCE HALL

COMCAST BLDG

BETSY ROSS HOUSE

FAIRMOUNT PARK

FRANKLIN INSTTUTE

PATS/GENO’S

MUTTER MUSEUM

ROCKY STEPS

NATIONAL CONSTITUTION MUSEUM

LINCOLN FINANCIIAL FIELD

PMA

CITIZEN PARK

RODIN MUSEUM

PHILLY ZOO

PLEASE TOUCH MUSEUM

AFRICAN AMERICAN MUSEUM

ACADEMY OF NATURAL SCIENCES

FREE LIBRARY OF PHILADELPHIA

ROSENBACH MUSEUM

CIVIL WAR UNDERGROUND RAILROAD MUSEUM

EASTERN STATE PENITENTIARY

UNITED STATES MINT

THE FABRIC WORKSHOP AND MUSEUM

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

9TH AND FITZWATER AVENUE

6TH AND CHESTNUT ST

12TH AND ARCH ST

CHESTNUT ST, BETWEEN 5TH AND 6TH AVENUA

17TH AND ARCH ST

239 ARCH ST

KELLY DRIVE

222 NTH 20TH ST

WHARTON AND PASSYUNH ST

19 STH 22ND ST

26TH AND BEN FRANKLIN PARKWAY

525 ARCH ST

26TH AND BEN FRANKLIN PARKWAY

22ND AND BEN FRANKLIN PARKWAY

3400 W. GIRARD AVE

4231 AVENUE OF THE REPUBLIC

701 ARCH ST

19TH AND BEN FRANKLIN PARKWAY

1901 PINE ST

2010 DELANEY PLACE

1805 PINE ST

22ND AND FAIRMONT AVE

5TH AND ARCH ST

1214 ARCH ST

1.1

ITALIAN MARKET

LIBERTY BELL CENTER

READING TERMINAL

INDEPENDANCE HALL

COMCAST BLDG

BETSY ROSS HOUSE

FAIRMOUNT PARK

FRANKLIN INSTTUTE

PATS/GENO’S

MUTTER MUSEUM

ROCKY STEPS

NATIONAL CONSTITUTION MUSEUM

LINCOLN FINANCIIAL FIELD

PMA

CITIZEN PARK

RODIN MUSEUM

PHILLY ZOO

PLEASE TOUCH MUSEUM

AFRICAN AMERICAN MUSEUM

ACADEMY OF NATURAL SCIENCES

FREE LIBRARY OF PHILADELPHIA

ROSENBACH MUSEUM

CIVIL WAR UNDERGROUND RAILROAD MUSEUM

EASTERN STATE PENETENTIARY

UNITED STATES MINT

THE ABRIC WORKSHOP AND MUSEUM

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0.6 0.8 1.3 0.6 5.9 2.0 1.3 1.7 2.8 0.1 4.3 2.8 3.7 1.8 3.0 3.8 0.6 1.8 1.3 1.7 1.7 3.1 0.3 1.2

0.8 1.1 0.8 7.7 0.8 1.4 1.4 1.2 1.20.6 4.7 4.1 0.9 2.4 3.2 0.4 0.7 0.5 1.5 1.4 2.2 1.3 0.4

1.3 0.3 5.9 0.8 1.2 1.7 1.8 1.80.1 4.3 3.0 1.6 3.0 3.8 0.3 1.3 1.3 1.7 1.7 3.1 0.3 1.2

1.3 5.1 0.3 1.5 0.9 0.8 0.81.0 4.7 1.1 0.6 2.0 2.8 0.9 0.3 0.3 1.1 0.9 1.6 0.2 0.4

4.5 1.1 2.2 2.4 1.9 0.3 6.5 1.9 3.3 1.7 3.1 3.9 0.4 1.4 1.4 2.5 2.4 3.2 0.2 1.1

4.8 6.6 6.9 4.3 4.35.9 8.5 8.5 4.6 3.3 3.0 5.6 4.9 4.8 7.6 7.8 6.8 5.6 7.8

1.8 0.5 0.5 0.51.4 4.0 3.6 0.3 1.7 2.4 1.1 0.1 0.1 0.8 1.0 1.2 0.5 0.7

2.5 2.3 2.31.2 3.0 1.9 2.1 3.5 4.1 1.4 1.8 1.9 1.9 1.6 3.9 1.4 2.2

0.7 0.71.5 6.0 5.4 0.5 1.8 2.5 1.9 0.4 0.5 0.6 0.8 1.6 1.5 1.4

0.30.01.8 6.9 6.3 1.2 1.2 1.6 0.6 0.5 1.4 1.6 0.9 1.0 1.2

3.5 1.8 3.0 1.6 3.0 3.8 0.3 1.3 1.3 2.0 1.8 3.5 0.3 1.6

4.4 0.5 4.2 5.4 5.9 3.7 3.9 4.1 8.1 5.3 7.6 3.6 3.7

6.4 0.3 1.2 2.0 1.6 0.6 0.5 1.4 1.6 0.9 1.7 1.2

6.7 4.9 5.4 3.3 3.4 3.6 5.7 3.4 8.9 3.1 4.0

1.5 2.2 1.3 0.1 0.3 1.0 1.2 0.8 1.5 0.9

1.1 2.8 1.8 1.7 3.0 3.2 2.2 2.9 2.4

3.6 2.5 2.5 3.6 3.8 2.8 3.7 3.9

1.6 1.1 1.7 1.7 2.8 0.2 1.0

0.3 0.9 0.8 1.4 1.2 0.6

0.9 1.0 1.0 1.2 0.8

0.2 1.4 1.5 0.9

2.0 1.4 1.7

1.6 1.5

0.7

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

POINT A TO POINT B MILESSTREET ADDRESSES

# EACH RING = 50 YEARS

HISTORIC AGE

1

7

17

4

3

26

5

6

8

9

2223

1816

11

24

20

21 25

12

13

15

HIGHER LOCATION LEADERS = GREATER POPULARITY19

10

2

14

MARKET STMARKET ST

SOU

TH BRO

AD ST

NO

RTH BRO

AD ST

WALNUT STCHESTNUT ST

SPRUCE ST

LOMBARD ST

SOUTH ST

PINE ST

ARCH ST

VINE ST

14TH ST

13TH ST

12TH ST

11TH ST

23RD ST

15TH ST

16TH ST

17TH ST

18TH ST

19TH ST

20TH ST

21ST ST

22ND

ST

10TH ST

5TH ST

Page 24: Portfolio

design for stroke victimsSMART-STEP ORTHOTIC

Strokes are the leading cause of disabilities in adults in the USA. Following a stroke, many patients experience paralysis in one side of the body, partially or completely effecting motor function in the extremities.

Following a stroke, it is imperative to begin rehabilitation as soon as possible to increase the chance that motor function can be restored. This typically involves hours of hands-on physiotherapy, where the facilitator manually moves the limb, lets say a foot, through the typical motions of walking in the attempt to re-train the brain how to control the muscles and ligaments.

To this end, the Smart-Step Orthotic is presented as an aid to customary rehabilitation, and aims to bridge the gap between physiotherapy sessions.

Page 25: Portfolio

Orthotic mimics the natural movement of the foot, providing active physiotherapy with every step while maintaining mobility

Electronic Pulse Unit (EPU) controls the internal tendons that operate the active orthotic

The orthotic is designed to be easily concealed beneath clothing, or worn in the open as medical fashion design

EPU stores data relating to the user input and adjusts to encourage the brain to re-learn how to walk

unconsciously

The Orthotic is custom-formed to the user

In essence, it acts as an active exoskeleton, mimicking the movement of the foot, and thus reduces the noticeable limp the patient may exhibit while using a traditional foot brace. Instead of visiting the physiotherapist every two or three days, every outing becomes an active therapy session.

Page 26: Portfolio

southern cross packaging awards 2004 - bronze awardAUTO-CAFE

The Souther-Cross Packaging Awards are hosted by the Packaging Council of Australia to recognise student achievements in design.

The Auto-Cafe was created in response to the 2004 project brief ‘Dashboard Diners’, challenging design students to create a vacuum-formed food packaging that could be used while driving a car. The concept features four individual, re-sealable sections for food items, and a clip that anchors the tray in the lap of the driver by attaching to the seat-belt.

The concept was awarded a bronze award in the 2004 Southern-Cross Packaging Awards, and was featured in issue 199 (November 2004) of Desk top: magazine

Page 27: Portfolio

clip fastens lunch tray to the passenger’s lap by sliding inside lap belt

tabs allow covers to be removed without looking at the product

featured in issue 199 (November 2004) of Desk top: magazine, page 53

Page 28: Portfolio

furniture designALPHA-CHAIR

Deriving inspiration from the greek character ‘alpha’, the alpha-chair is a contemporary example of bent-plywood furniture designed to be both a functional object and a sculptural centerpiece for the modern lounge-room.

The free-standing back and rear leg pieces give the piece controlled flexibility, while the rib under the seat section ensures rigidity and stability for comfortable use.

Constructed from bent plywood in a rosewood finish, the work was inspired by the works of Charles and Rey Eames and pays respectful homage to their iconic Industrial Design pieces, including the Eames Lounge.

Page 29: Portfolio

Rosewood Finish

internal web fro structural support

Page 30: Portfolio

monash university mechanical engineeringTHESIS PROJECT: MODULAR BICYCLE

To conclude my Bachelor of Mechanical Engineering degree at Monash University, I collaborated with a local bicycle enthusiast, Stephen Nurse, to evaluate the design of his modular bicycle.

The bicycle was designed to be a modular construction, allowing it to be configured as a standard bicycle, a recumbent and a tandem.The modular nature of the components posed a significant problem to the structural integrity, as the optimal geometry of a bicycle could not be used.

After an extensive evaluation of the components using hand calculations and Finite Element Analysis (FEA), I suggested a number of modifications to the bicycle design to greatly improve the structural strength of the components.

 

Page 31: Portfolio

 

 

 

 

Original Modular Bicycle Design (Stephen Nurse)

Ergonomics of the bicycle riding position

Shown right is an analysis of the forces acting on the seat-stem and the bottom bracket of the modular bicycle.

Page 32: Portfolio

 

To evaluate the worst-case scenario for the maximum force the bicycle could be exposed to, I needed to know the force at which the wheels would fail. This was determined on a compression test bed, Ultimately, a force of 9500 Newtons, or 1940kg through each axle was determined to be the greates force expected.

their hard work and you enjoy your

 

Shown right is a Finite Element Analysis of the initial standard bicycle frame assembly, showing a maximum stress of 700 MPa, which would cause a failure in the mild-steel tubing at the bottom bracket under load. Shown Below is the proposed geometry of the modified bicycle frame, showing vast improvements in the maximum stress levels under load.

 

Page 33: Portfolio

 

The proposed final geometry of the modular bicycle including a heavier duty rear swing-bar system and strengthened bottom bracket. In this configuration, the maximum stress expected was found to be 400Mpa, or almost half of that found with the initial geometry.

Page 34: Portfolio

monash university kitchen designKitchen Hub

The kitchen isn’t just a place where food is kept, it is the hub of the home, and family life. The simple act of preparing a meal can be a bonding experience, and should be embraced in the modern kitchen. Unfortunately, modern kitchen design positions the majority of the preparation surfaces to the walls of the space, requiring the user to prepare their meal while looking at a wall, or if they are lucky, to the outside of their house.

The Kitchen Hub was designed to alter the current kitchen dynamic by bringing the food preparation activities to the center of the space. The round cutting surface rotates, allowing the users to move their prepared dish to the appropriate location, or to pass it along to the next step in the process. The circular design also promotes conversation, as users are looking towards eachother, and not simply a wall.

Page 35: Portfolio

5 storage compartments are located underneath the preparation surface, and can be opened by pressing a knee or foot against the skin, releasing the lock.

corian surface