P O R T F O L I O

C r e a t i v e w o r k s b y :

Eric P. Fassett

Retail Planning

C o m p a n y P r o f i l e

Opened in 1981, LIMN was initially a source of drafting and studio furniture for architects and

artists in the San Francisco Bay Area. From its inception, the architect- founder Dan Friedlander

incorporated fine art into LIMN's culture. Exhibiting the varied work of regional artists, LIMN

because known as an adventurous and open-minded venue for art.

LIMN quickly expanded its product offerings to include well-designed contemporary furniture,

lighting, and accessories. These products, primarily of European origin, became LIMN's

trademark. Most of these products were previously unavailable to retail purchasers in the

United States and many were being sold for the first time outside of Europe.

In need of much more space, LIMN began a staged move from its original facility in 1991. Over

the next 10 years, LIMN took possession of a former food processing plant at 290 Townsend St.

The building dates from the late 1940's and retains much of its industrial heritage. The 40,000 sq.

foot (3,600 sq. meter) space would make LIMN the largest showroom of its kind in North

America.

“ w h e r e a r t a n d d e s i g n m e e t ”

Seattle ShowroomE s t . N o v e m b e r 2 0 0 6

“Best Interior Design

San Francisco–based Limn has designed its

spacious showroom to feel like your dream

home—although many of the European,

postmodern pieces feel like they belong in

your wildest dream home. Art certainly

meets design when a snowball-like light

pendant dangles over a walnut dinner

table, which in turn rests on a

psychedelic—print rug.”

Seattle Met Magazine, Best of 2008 Issue

Just a peak from the street…..

In order to create some atmosphere inside a14,000 sq ft showroom that was glass on three of its four sides we decided to do something unheard of in retail, black them out. This was a bold statement to make on the street but gave instant mystery to what may be inside. The result inside was one of a completely controlled environment where natural light and the beat of the city just outside wouldn’t play a factor in the experience had by the customer.

Re-thinkingspace to meet changing demands

a s u s p e n d e d s e r i e s o f t r a c k s w a s u s e d t o d i v i d e u p t h e

t w o m a i n d i s p l a y s p a c e s u s i n g s h e e r c u r t a i n s t o c r e a t e a t r u e s e n s e s o f s p a c e f o r e a c h v i g n e t t e . T h i s s y s t e m p r o v i d e d t h e m a x i m u m

f l e x i b i l i t y r e q u i r e d t o m a i n t a i n a e s t h e t i c a n d l o g i s t i c a l d e m a n d s o f a e v e r c h a n g i n g e n v i r o n m e n t .

Creating identity within…….

Mixed for how we live……

Breaking from the traditional

showroom format of dedicated

space for each manufacture we

took a more real world approach

by mixing vendors and focusing on

the design story LIMN had to tell

giving the whole showroom a clear

and cohesive lifestyle message.