portfolio
DESCRIPTION
Include most recent work to date, completed by myself and eight other vms who I now lead to inspire and enhance their creativity for the commercial retail market.TRANSCRIPT
JASON FORREST SENIOR VISUAL MERCHANDISER
2 / JASON FORREST / 1 NOVEMBER 2009
Key Responsibilities:
To style mannequin looks within the set
company guidelines
Train in store staff the importance of Window
display/ in store Visual Merchandising.
Creatively enhance composition of overall
window display with one other visual
merchandiser..
Organise in store window cleaner
Focus on window lighting
Ordered visual signage, liaise with the
supplied graphics company on delivery
dates/time.
Communicate with department/store managers
to ensure each department had documented
evidence of what stock was on display.
Tatler Windows 300th Anniversary Bond St Store London
3 / JASON FORREST / 1 NOVEMBER 2009
Tatler Windows 300th Anniversary Bond St store London
4 / JASON FORREST / 1 NOVEMBER 2009
Fashion Week Windows Knightsbridge Store London
Key Responsibilities:
To style mannequin looks within the set
company guidelines
Train in store staff the importance of Window
display/ in store Visual Merchandising.
Creatively enhance composition of overall
window display with one other visual
merchandiser.
Organise in store window cleaner
Focus on window lighting
Ordered visual signage, liaise with the
supplied graphics company on delivery
dates/time.
Communicate with department/store
managers to ensure each department had
documented evidence of what stock was on
display.
5 / JASON FORREST / 1 NOVEMBER 2009
Knightsbridge windows London
6 / JASON FORREST / 1 NOVEMBER 2009
Burberry Ltd Knightsbridge Store Windows
7 / JASON FORREST / 1 NOVEMBER 2009
Harvey Nichols Prorsum Concession Knightsbridge London
Key Responsibilities:
To Enhance and Maintain weekly the
visual presentation of these four
concessions within Harvey Nichols.
Attend buyers concession walks
through
Train and supervise Visual specialist
within each concession.
would then feedback their progress to
my Visual Director.
Produce Store reports on visual layout /
remerchandising to be viewed on
internal W drive by the visual team,
general managers, buying directors,
visual directors and sales staff for them
to maintain company guidelines.
8 / JASON FORREST / 1 NOVEMBER 2009
Harvey Nichols Concession Knightsbridge London
9 / JASON FORREST / 1 NOVEMBER 2009
Harvey Nichols Concession Knightsbridge London
10 / JASON FORREST / 1 NOVEMBER 2009
BURBERRY LTDHarvey Nichols Brit concept 3rd floor
11 / JASON FORREST / 1 NOVEMBER 2009
Burberry LTD Heathrow Terminal Four
Key Responsibilities:
To Enhance and Maintain
fortnightly the visual presentation
of these four Terminals within
Heathrow 1-4.
Attend buyers concession walks
through
Train and supervise Visual
specialist within each Terminal .
I would then report their progress
to my visual director.
Produce Store reports on visual
layout / remerchandising to be
viewed on internal W drive by the
visual team, general managers,
buying directors, visual directors
and sales staff for them to maintain
company guidelines.
12 / JASON FORREST / 1 NOVEMBER 2009
Burberry LTD Heathrow Terminal Four
13 / JASON FORREST / 1 NOVEMBER 2009
Burberry LTD Heathrow Terminal Four Ladies wear
14 / JASON FORREST / 1 NOVEMBER 2009
Burberry LTD Heathrow Terminal Four Menswear
15 / JASON FORREST / 1 NOVEMBER 2009
Burberry LTD Heathrow Terminal Four Accessories
16 / JASON FORREST / 1 NOVEMBER 2009
Zurich Store Switzerland
Key Responsibilities:
To independently Enhance and Maintain
the visual presentation of this three
floored store in two days
Trained and supervised Visual specialist
within each department
Accessories
Ladies wear
Menswear
Produced Store report on visual layout /
remerchandising to be viewed on
internal W drive by the visual team,
general managers, buying directors,
visual directors and sales staff for them
to maintain company guidelines.
17 / JASON FORREST / 1 NOVEMBER 2009
Zurich Store Switzerland
18 / JASON FORREST / 1 NOVEMBER 2009
Key Responsibilities:
To collectively Enhance and Maintain the
visual presentation of this three floored
store for the above store event in two
days
Creative direction executed by whole
sale visual director
Myself and two members of Wholesale
VM Team implementing visuals direction.
Trained and supervised Visual specialist
within each department
Accessories
Ladies wear
Menswear
Communicate with store managers on
product placement
Produced Store report on visual layout /
remerchandising to be viewed on
internal W drive by the visual team,
general managers, buying directors,
visual directors and sales staff for them
to maintain company guidelines.
Florence Store Event Italy
19 / JASON FORREST / 1 NOVEMBER 2009
Florence Store Event Italy
IMAGE TITLE
20 / JASON FORREST / 1 NOVEMBER 2009
Florence Store Event Italy
21 / JASON FORREST / 1 NOVEMBER 2009
Milan Fashion Week Windows/In store Display
Key Responsibilities:
To collectively Enhance and Maintain the
visual presentation of this three floored
store in preparation for Milan Fashion
Week
Creative direction executed by whole
sale visual director
Myself and one members UK VM Team/
Milan VM Team implementing visual
direction.
Trained and supervised Visual specialist
within each department area
Accessories
Ladies wear
Menswear
Communicate with store managers on
product placement
Produced Store report on visual layout /
remerchandising to be viewed on
internal W drive by the visual team,
general managers, buying directors,
visual directors and sales staff for them
to maintain company guidelines.
22 / JASON FORREST / 1 NOVEMBER 2009
Milan Store Fashion show windows/ in store display
23 / JASON FORREST / 1 NOVEMBER 2009
Milan Store Fashion Week windows/ in store display
24 / JASON FORREST / 1 NOVEMBER 2009
Milan Store Fashion Week / in store display
25 / JASON FORREST / 1 NOVEMBER 2009
Jason ForrestFree Lance Fashion Consultant
26 / JASON FORREST / 1 NOVEMBER 2009
Kid space Store Sloane Street Knightsbridge Introduction
Key Responsibilities:
To independently creatively
Enhance and Maintain the visual
presentation of this Kid swear
Boutique. Through windows and in
store merchandising.
Creative window / in store
concepts would be seen from initial
idea ,through to installation
.executed by myself.
The above information would be
presented to CEO In Italy who
would then give commercial
direction , budget and set deadline.
I.E Model search
Communication with store
managers London/ CEO/ Artistic
Director Italy ,on product
placement and plan floor moves. In
order to push sales and improve
on results.
27 / JASON FORREST / 1 NOVEMBER 2009
Kid space Store Photographic Brand : Parrot This Initial hand written proposal is now part of the Kid space event page.
28 / JASON FORREST / 1 NOVEMBER 2009
Kid space Photographic Brand : Ice Berg
29 / JASON FORREST / 1 NOVEMBER 2009
Kid space Store Windows
30 / JASON FORREST / 1 NOVEMBER 2009
Kid space store Merchandising
table below / rail to left boys junior merchandise rest of stock on ground floor new born
31 / JASON FORREST / 1 NOVEMBER 2009
Kid space Store Ground Floor New Born merchandising
32 / JASON FORREST / 1 NOVEMBER 2009
Kid space Store First Floor Junior product Merchandising
33 / JASON FORREST / 1 NOVEMBER 2009
Kid space Store In store Display First Floor Junior product displayed.
34 / JASON FORREST / 1 NOVEMBER 2009
Shock and Soul Store London Photographer Arta Kane Stylist Jason Forrest
35 / JASON FORREST / 1 NOVEMBER 2009
Harrison Clarke Photographer: Nina DuncanStylist: Jason Forrest
36 / JASON FORREST / 1 NOVEMBER 2009
Harrison Clarke Photographer: Nina Duncan Stylist: Jason Forrest
37 / JASON FORREST / 1 NOVEMBER 2009
Mr Fredericks Menswear Boutiques store Birmingham Key Responsibilities:
To independently Enhance and
Maintain the visual presentation of
this Menswear Boutique.
Communicate with store managers
on product placement
Produced Store report on visual
layout / remerchandising to be
maintained by store staff.
38 / JASON FORREST / 1 NOVEMBER 2009
Mr Fredericks Menswear Boutique Birmingham BEFORE:
39 / JASON FORREST / 1 NOVEMBER 2009
Mr Fredericks Menswear Boutiques In store Birmingham AFTER
40 / JASON FORREST / 1 NOVEMBER 2009
Mr Fredericks Menswear Boutiques In store Birmingham AFTER
41 / JASON FORREST / 1 NOVEMBER 2009
Mr Fredericks Menswear Boutiques Windows Birmingham AFTER
42 / JASON FORREST / 1 NOVEMBER 2009
Drty Fashion Collaboration Photographer : Mark Cant Stylist : Jason Forrest
43 / JASON FORREST / 1 NOVEMBER 2009
Drty Fashion collaboration Photographer : Mark Cant Stylist : Jason Forrest
44 / JASON FORREST / 1 NOVEMBER 2009
Drty Fashion CollaborationPhotographer : Mark Cant Stylist: Jason Forrest
45 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Creative Visual Team Leader House of Fraser Birmingham
46 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Initial concept trend idea for Bed Linen Window
47 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leaderoverall shot of completed of Bed Linen Window installation.
48 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Close up shoots of completed Window Installation and bed linen product used
49 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader BirminghamStyle in the city Event Ground Floor
50 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader BirminghamStyle in the City Event Ground Floor
51 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Birmingham Coaching/ developing team to think out the box
52 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Menswear Floor
53 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Howick Menswear Brand 1ST Floor BEFORE
54 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Howick Menswear Brand 1ST Floor AFTER
55 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Linea Menswear Brand 1ST Floor
56 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Linea Formal Menswear Brand 1ST Floor
BEFORE AFTER
57 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Birmingham Collaboration with Opal Prints Canvas Company
58 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Birmingham Inspiration for Opal Prints Collaboration
John Galliano Fall 2010 Gentleman 1950
59 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Birmingham Pictures taken by myself, to be transferred onto canvas, promoting house brand product.
60 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Birmingham Overall finished collaboration
61 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Birmingham Overall Presentation
62 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader BirminghamKenneth Cole Formal Menswear
63 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Birmingham Biba Windows
64 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Birmingham Close up styling shots
65 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest Visual Team Leader Birmingham Sales Academy Training for shop floor staff