portfolio
DESCRIPTION
Twice digital agency portfolioTRANSCRIPT
OUR MISSION
is to help our clients to improve their business
position and to gain real value from their digital
marketing investments.
OUR MISSION
STRATEGY
ANALITICS
ONLINE/ OFFLINE
SPECIAL PROJECTS
SMM
PRODUCTION
Digital strategySMM strategyContent strategy
PromoViral campaign
WEB analyticsConsumer behavior researchROI calculating
WEB siteMobile siteMobile APPSocial APPAudio and videocontent
DOOHTTL projects
Short and long term campaigns
OFFLINE
OUR KEY PRINCIPLES
BIG IDEA! ONLINE PROGRESSIVETOOLS
OUR KEY PRINCIPLES
OUR KEY PRINCIPLES
WE WORK WITH TOP COMPANIES
RECENTOURCASES
WE CAN CREATE PERMANENT INFORMATIONAL TOOL
KPI 10 000 unique visitors/month200 000 online PR coverage
PROBLEMMoscow has many opportunities for innovation business but nobody knows about it.
SOLUTIONWe created a web tool to keep TA informed that contains all necessary information and also has full integration with CRM and e-learning platform to help innovative business in day-to-day questions.
USE-CASETo create an interactive stand within a promotion co-branding campaign of top market leaders: Google Russia and MTS. Now MTS stores’ customers can learn about Android and MTS services as well as to see real advantage of the offer.
WE CAN CREATE NON STANDARD PROMOTION MECHANIC WITH DEEP CONSUMER ENGAGEMENT
WE CAN RESEARCH, INVENT AND DEVELOP INNOVATIVE SOLUTIONS THAT ARE ESSENTIAL TO THE WHOLE COUNTRY
KPI Over 1 000 000 visitors during "rst monthOver 100 000 app downloads
GOALmake Russian roads better with Google technologiesIDEAto provide automated service to collect data about the quality of Roads and to show it as a layer on Google mapsUSE-CASEusers install Android application and automatically collect data while driving. The data uploads on Google MapsOur role: concept development and implementation + initial research
WE CAN USE EXISTING TOOLS TO CREATE ABSOLUTELY NEW PRODUCT
KPI Over 20 000 unique visitors/month~ 1500 participators Over 30 000 app downloads
GOALto help disabled people feel better with Google technologyIDEAto provide a platform for uploading information about places which are adapted for disabled peopleUSE-CASEDisabled people can search adapted places in the neighborhood and upload new information on the mapOUR ROLE concept development and implementation + initial content uploading
Use-case: Musical contests give both amateurs and professionals a chance to be heard. Participation in a contest requires only uploading your video to YouTube for popular vote. A jury consisting of world-famous musicians chooses the winner.
WE CAN CREATE NON STANDARD PROMOTION MECHANIC WITH DEEP CONSUMER ENGAGEMENT
KPI Participators in 3 groups ~ 10 000Total coverage during 5 months: over 1 000 000 unique peopleViral effect: +40% of all coverageAverage response rate: 40-60 Likes and 10-20 shares
OBJECTIVESDraw attention to the importance of responsible forest management and introduce customers to tetra pak id.SOLUTIONCreate a group with interesting content on different platform, manage discussions.
WE CAN USE SOCIAL MEDIA GROUP AS A POWERFUL SALES TOOL
KPI 534 works | 312 participatorsOver 15 000 unique visitorsOver 5000 votes
OBJECTIVESAttract attention and engage consumers into communication about FSC symbol. Educate on the importance of using FSC packs.SOLUTIONLong term educational campaign in SM and boom activity at the end as photo contest.
WE CAN USE SOCIAL MEDIA GROUP AS A POWERFUL SALES TOOL
KPI Participators in group ~ 91 000Average response rate: 80-100 Likes and 30 shares
OBJECTIVESDevelop and implement a new communications platform into a large existing group.Reduce users out come. Increase engagement.SOLUTIONThe development of the new platform - "Live group".Attracting major Russian photographers."Alive" Tips for living.
WE CAN DEVELOP BIG COMMUNITY FOR THE COMPLICATED BRAND PLATFORM
GOAL increase direct sales for small dealersIDEA to develop online shopUSE-CASE Small dealers can choose and order products onlineOUR ROLE Technical support: development of online services + Content management and support + Product sales and distribution
WE CAN CREATE A POWERFUL TOOL TO SUPPORT SALES
USE-CASETo attract attention to the BTL promotion we created a Facebook application Martini Royal. Everyone can use this application to make a complement to his friend. If the friend accept the complement the pair appear and friends can vote for the best pair of the week.
WE CAN CREATE NON STANDARD PROMOTION MECHANIC WITH DEEP CONSUMER ENGAGEMENT
USE-CASEdigital platform with innovative usability experience that allows people to reserve a table in the restaurants
WE CAN CREATE INNOVATIVE E-COMMERCE PLATFORMS
WE CAN CREATE NON STANDARD PROMOTION MECHANIC WITH DEEP CONSUMER ENGAGEMENT
KPI 100 000 unique visitors/month | 33 000 participatorsOver 1000 shares | Over 3000 Likes27 free PR publications
USE-CASETo attract attention to the upcoming event Red Bull Soapbox Race we arranged a miniature copy of the event: everyone could participate in the mini race by controlling the RC car over the internet.The user logged in and chose one of the cars and had 5 attempts with 5 minutes each to drive the lap with minimum time controlling real car over the internet.
WE CAN CREATE NON STANDARD PROMOTION MECHANIC WITH DEEP CONSUMER ENGAGEMENTUSE-CASETo attract attention to the upcoming event FLUGTAG we created a social media app which analyses your social media pro"le and reports that you are an ideal candidate for the competition.
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