design portfolio

Hello!

My name is Naomi Dee Balme, my life begins shortly after my parents moved to Rinteln Germany, to an army barracks where my father was based as a soldier within the household cavalry regiment. It was here I was raised for 5 years before moving back to the home of the household cavalry in Knightsbridge where I would sneak into the stables to sketch horses, developing my drawing skills from an early age.

My father retired from the army & we moved to Maidenhead where I attending Newlands Girls School. After completing my GCSE’s, I enrolled on a Fine Art course at Reading College where I studied photography, graphics, fine art & the history of art. It is here that my passion for design flourished & I knew I wanted to be a Designer.

I started my career at a publishing house as a customer services representative, working towards my goal position as an in-house Graphic Designer over the 8 years within the company. My confidence & ability in design has since grown immensely & I have developed an insatiable appetite to learn everything & anything about it!

info

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tents

personal identity logo & personal identity design 3-4

adVertisinG desiGnadvertising concept 5

packaGinG desiGnlogo, branding & packaging 6-9

Brand desiGnlogo & product branding 10-11

adVertisinG desiGnmagazine advert & photography 12-13

print desiGnbrochure, magazine & book covers 14-17

WeB desiGnwebsite redesign 18-19

corporate identitylogo & identity 20-21

3personal identity Personal Identity - logo & branding including elements of personal interest, such as photography, clean design & a vintage palette

4personal identity Personal Identity - logo & branding including elements of personal interest, such as photography, clean design & a vintage palette

loGo Variations

identity typeface

colour palette

C: 71 M: 67 Y: 33K: 13

C: 47 M: 30 Y: 24 K: 0

C: 8 M: 12 Y: 20 K: 0

GrapHic elements

C: 79 M: 64 Y: 47K: 32

C: 0 M: 0 Y: 0K: 90

Gotham

aBcdefGHiJklmnopQrstuVWXyZabcdefghijklmnopqrstuvwxyz1234567890 -=/:;,.|

5

adVertisinG desiGn

adVertisinG desiGn The Graphic Design School - advertising campaign concept for an existing company of personal interest

6packaGinG desiGn The Graphic Design School - logo & packaging design for a fictitious coffee company targeting young professionals

7

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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 -=/:;,.|Helvetica neue light

loGo Variations

identity typeface

colour palette

C: 50 M: 5 Y: 100K: 0

C: 30 M: 60 Y: 80 K: 45

C: 0 M: 75 Y: 100 K: 0

GrapHic elements

C: 45 M: 50 Y: 0K: 0

packaGinG desiGn The Graphic Design School - logo & packaging design for a fictitious coffee company targeting young professionals

8packaGinG desiGn The Graphic Design School - logo & packaging design for a fictitious luxury goods company targeting professional women

9

loGo Variations

identity typeface

colour palette

C: 80 M: 0 Y: 40 K: 30

C: 20 M: 100 Y: 50 K: 0

C: 70 M: 100 Y: 20 K: 0

C: 0 M: 0 Y: 0 K: 100

Baskerville regular

swiss 721 Bt thin

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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 -=/:;,.|

packaGinG desiGn The Graphic Design School - logo & packaging design for a fictitious luxury goods company targeting professional women

GrapHic elements

10Brand desiGnThe Graphic Design School - logo design & branding for a fictional company targeting young athletic males

11

capture it regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.

Brand desiGnThe Graphic Design School - logo design & branding for a fictional company targeting young athletic males

LOCK

loGo Variations

LOCK

identity typeface

colour palette

C: 20 M: 100 Y: 100K: 20

C: 80 M: 15 Y: 100 K: 5

C: 0 M: 30 Y: 100 K: 0

GrapHic elements

C: 0 M: 0 Y: 0K: 100

perpetua regular

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12adVertisinG desiGn The Graphic Design School - advert design showcasing layout & photography skills based on an existing company

adVertisinG desiGn The Graphic Design School - advert design showcasing layout & photography skills

14puBlication desiGn Open University Press and McGraw-Hill Higher Education - textbook cover design aimed at university lecturers and students

15puBlication desiGn Open University Press - complete catalogue series redesign consisting of five subject areas

16puBlication desiGn CellarVie Wines - brochure design presenting a range of premium wines for the trade sector

17puBlication desiGn CellarVie Wines - brochure design presenting a range of premium wines for consumers

18WeBsite desiGn CellarVie Wines - redesigning a current website and assets which appeals to a market enthusiastic about fine wine

19WeBsite desiGn Carson Wines - design of a website which appeals to the wine trade market

20BrandinG desiGnThames Wealth - logo & stationary design

21

loGo Variations

identity typeface

colour palette

C: 100 M: 0 Y: 0K: 0

C: 100 M: 90 Y: 0 K: 0

C: 0 M: 0 Y: 0 K: 100

C: 0 M: 0 Y: 0K: 0

sanford

univers

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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 -=/:;,.|

BrandinG desiGnThames Wealth - logo & stationary design

GrapHic elements

22

to add flair to your next creative project contact:

naomibalme@hotmail.com

thank you