Addy Barnes15800 Spectrum Drive | Apt 1222 | Addison, TX 75001

814.688.5431 | abgraphics@live.com

Objective

To obtain a design position that will allow growth as a Graphic Designer along with working in a creative work environment as part of a marketing team.

Employment Experience

Mimi’s Cafe Corp. - Dallas TX | Sr. Graphic Designer

Education

Skill Set

• Adobe Illustrator• Adobe Photoshop• Adobe InDesign

• Lead Designer in national brand refresh• Develop an effective style guide to create a personality for “Mimi”• Conceptualized print and digital media campaigns• Communicate and package files for printers and production vendors • Work as part of a marketing team to develop effective campaigns• Assist on photo shoot and styling direction in both still frame and video

• Microsoft Office• Illustration• Typography

2009

Present

Colorit Graphics - Dallas TX | Graphic Designer

• Strong focus on corporate ID and branding material• Develop branding material from initial client meeting through printed material delivery• Assist in production services and media applications (vehicle wraps, signage, installations)• Large scale printing, batch printing, trade show graphics, and promotional material

2011

Bar Louie Corp. - Dallas TX | Sr. Graphic Designer

• Lead Designer in a corporate marketing team• Execute all brand promotions on a national and local level• Work as part of a marketing team to create campaigns to drive sales• Management and recording of all 70+ locations localized promotions• Assist in radio script writing• Maintain and update all design elements on company website

2011-14

Art Institute of Pittsburgh | Associates of Science Degree

• GPA - 3.9• Graphic Design

• Color Theory• Layout Design• Corporate Identity

All Sound Media - Warren PA | Graphic Designer

• Develop branding material from initial client meeting through printed material delivery• Large scale printing, CD printing, indoor/outdoor signage, and vehicle wraps

2010

Blair Magazine Company - Warren PA | Graphic Designer

• Create layout design for international catalogue spreads• Photo retouching and graphics for monthly mailings

2009

References

Christopher McDonald | Art Director | 602.321.4926Erika Buesing | Marketing Director | 214.514.1289Jim Venard | Account Executive | 224.558.4015

• Deans List of Honor

BAR LOUIE - NO KID HUNGRY

Partnership with no kid hungry foundation to help end child hunger in America.

in store printed creative - table top inserts, check presenters, $5 bounce back cards

digital creative - facebook, eblast

BAR LOUIE - National cheeseburger day

social push to boost sales by offering our $1 burger night an additional day.

in store Printed creative - a frame poster

digital creative- facebook, eblast

BAR LOUIE - menu

create a tiered flap menu

custom beer/ritual pages for each location

create a tone thru type treatments and quotes

BAR LOUIE - menu

create a tiered flap menu

custom beer/ritual pages for each location

create a tone thru type treatments and quotes

BAR LOUIE - limited addition menu inserts - SIPS OF THE SEASON

offer guests a quarterly changing inovative menu, best of addition with top sales items offered one last time.

high profit limited menu items added into menu for the next scheduled roll out.

in store Printed creative -menu page insert, table top inserts

digital creative - facebook, eblasts, website slide bars, website marque, twitter header bar

BAR LOUIE - holiday parties

encourage early holiday party booking by providing flexible options with no fees

in store Printed creative - a frame poster, bathroom stall posters, table toppers

digital creative- facebook, eblast, web marque, web poster

BAR LOUIE - limited addition menu inserts - best of hits

offer guests a quarterly changing inovative menu, best of addition with top sales items offered one last time.

high profit limited menu items added into menu for the next scheduled roll out.

in store Printed creative -menu page insert, table top inserts

digital creative - facebook, eblasts, website slide bars, website marque, twitter header bar

SMOKED TURKEY SLIDERS | 11.5pulled turkey breast, bacon, queso, leeuce, tomato, served with fries

BEEF BRISKET SLIDERS | 11.5sliced beef brissliced beef brisket, peach moonshine barbecue sauce, topped with grilled pear slaw, served with fries(must be 21)

Want More? Add a fourth slider for $2.5and get to the sharing!SLIDER

PEAR, PIG N FIG FLATBREAD | 12pulled pork, grilled pears, carmelized onions, fig jam, spinach, mozzarella, provolone, brie

AUSTIN CITY LEMON-LIMEADEDeep Eddy Vodka, fresh lemon and lime juice, pure can syrup(by the glass or pitcher)

STRAWBERRY LEMONADE SANGRIASKYY Wild Strawberry, Ruffino Pinot Grigio, pure cane syrup, Sprite, fresh lemon and strawberries(by the glass or pitcher)

BLTFLATBREAD | 11bacon, shredded leeuce, bruscheea, mozzarella, asiago, blue cheese crumbles

PANKO SESAME FISH SKEWERS | 13crispy skewers of cod in panko sesame baeer, shrimp fried rice,side of thai chili mayo

CHICKEN PARM SLIDERS | 10pesto marinated chicken thighs with tomato, spinach, asiago cheese, marinara, pesto mayo, served with fries

SHORT RIB SLIDERSSLIDERS | 12.5short ribs, asiago and swiss cheese, spinach, balsamic onions, mushrooms, smokey horseradish, served with fries

Products containing tree nuts and peanuts are stored in this kitchen and may have come in contact with other food items. Before placing your order, please inform your server if a person in your party

has a food allergy. ©2014 BL Restaurant Operations, LLC. All Rights Reserved. v1-4

add a

GREATEST HITSLIMITED ADDITIONS

You picked ‘em... so go ahead and enjoy again!

grea

test

hits

the b

est o

f the

best

are

back

!inc

ludin

g an

incre

dible

sele

ction

of sl

iders

.ca

n yo

u han

dle i

t? y

es...

yes y

ou ca

n.

SHARING IS CARING.“

“

GET A PITCHER...

OR STICK TO A GLASS YOU GREEDY B#$T*RD

BAR LOUIE - nso - colorado springs

introduce bar louie into a new location. use social images to create a culture for new location

media - print and digital creative for local publications and online targeted media. pandora focused ads,

web banners, facebook

COLORS PANTONE CMYK RGB

C:17M:92Y:93K:5

C:79M:72Y:37K:22

C:26M:15Y:9K:0

C:1M:12Y:31K:0

C:0M:2Y:8K:0

R:196G:57B:46#C43A2C

R:69G:74B:104#454968

R:180G:198B:210#B4C6D2

R:251G:223B:181#FBDFB4

R:255G:247B:233#E8DEBA

C:70M:67Y:65K:74

C:0M:0Y:0K:0

R:34G:31B:31#221F1F

R:255G:255B:255#FFFFF

7620

282

7506

MIMI’S CAFE - BRAND GUIDE

BRAND REFRESH FOR MIMI’S CAFE.

APPROACH AS AN EVOLUTION RATHER THAN A REVOLUTION TO EASE CONSUMERS INTO NEW LOOK AND FEEL WIHTOUT

LOOSING BRAND ID AND LOYALTY. REFRESH IN BRAND LOGO, COLOR SCHEME, GRAPHIC ELEMENTS, TEXTURES AND TYPE FACE.

GIVE “MIMI” A PERSONALITY BY ADDING DEPTH TO CREATIVE.

MIMI’S CAFE - TRIADEX DIRECT MAILERS MAILERS - SUMMER OFFERS

TARGETED MARKET DIRECT MAILING CREATIVE.

OFFER MONTH LONG COUPONS THAT ARE THEN TRACKABLE TO UNDERSTAND DEMOGRAPHIC MORE IN DEPTH.

WAY TO TIE IN OUR SUMMER OFFERINGS WHILE DRIVING TRAFFIC BY USING LIMITED TIME OFFERS.

PRINT CREATIVE - PERFERATED MAILING PRINTS

B R E A K F A S T • L U N C H • D I N N E RC E L E B R A T E

B R E A K F A S T • L U N C H • D I N N E RC E L E B R A T E

$3LUNCHDININGCARD*

$10DININGCARD**

Dinner for Two

FREE†KIDS EAT

MONDAY-FRIDAYIntroducing

CHICKEN UNDER A BRICK

CELEBRATE WITH A FREE ENTRÉE*

B R E A K F A S T • L U N C H • D I N N E R

CELEBRATE

SUMMER

KIDS EAT

FREEMONDAY-WEDNESDAY

ᶧ

LUNCHDININGCARD 10DINING

CARD

Dinner for Two

MIMI’S CAFE - TAKE HOME MUFFIN AND CROISSANT BOX

BRANDED TAKE HOME BOX FOR CROISSANTS AND MUFFINS.

GAIN BETTER BRAND IDENTITY BY TAKING THE LOGO AND BRAND OUTSIDE THE FOUR WALLS INTO THE CONSUMERS HOMES.

PRINTED ON A BIRTH RECYCLED CARDBOARD STOCK IN 4 DIFFERENT SIZES.

15.1

25 x

11.

5 x

3.75

MIMI’S CAFE - in store pos

Effective in store collateral to promote the sales of “add on” items.

print creative - table toppers, counter cards, stantion signs, a frame signs

New

CREPE CAKE^

BIRTHDAY

Crêpe Cakes15 layers of sweet crêpes

and cream.

5.99

Slab PiesDeep dish with a flaky, hand-made thick crust.

6.99

NEW

DES_T_0515

Take HomeMIMI’S HANDMADE

CROISSANTS MUFFINS

MAKE SOMEONE'S MORNING WITH

Fresh-BakedCROISSANTS AND MUFFINS

TO-GO

AND

MIMI’S CAFE - KIDS EAT FREE CAMPAIGN

DRIVE TRAFFIC BY OFFERING FREE MEALS TO KIDS DURING SLOWER TRAFFIC DAYS.

DIGITAL MEDIA CREATIVE - PANDORA ADDS

PRINT MEDIA CREATIVE - PARENTING MAGAZINE AD AND OTHER TARGETED PUBLICATIONS, INCLUDE ON DIRECT MAILERS

PRINT POS - BOUNCE BACK CARDS, BANNERS.

COME BACK AND ENJOY

�

MONDAY-FRIDAY

$3 OFF l LUNCH*

*

$10 OFF l DINNER FOR TWO**

KIDS EAT FREE

(month/day) (you must be 18 or older to join)

First Name:

Last Name:

E-mail:

Birthday: Zip Code:

PROMO CODE: E2PK

Join now by returning to your serverOr visit mimiscafe.com

GM_0715

FREE SLICE OF BIRTHDAY CRÊPE CAKE FOR JOINING MIMI’S eCLUB TODAY

plusENJOY A SECOND SLICE OF BIRTHDAY CRÊPE CAKE &

SPECIAL OFFERS LIKE FREE MEALS VIA EMAIL

*With the purchase of an adult entrée

KIDS EAT FREE*

All Day Monday-Wednesday

ANNIVERSARYHappy

As Our Gift to You, Enjoy aFREE SLICE OF BIRTHDAY CRÊPE CAKE.

*No minimum purchase required.

One offer per check. Dine-in only. No cash value. Excludes alcohol, tax and gratuity. Cannot be used with any other offers or discounts. May not be copied or reproduced. Offer expires according to the date listed below and

is only valid for the recipient listed below. ©2015 SWH Mimi’s Cafe, LLC PROMO CODE: E244

This e-mail is your coupon. Please print it & present to your server.

2430130001

Celebrate with a FREE slice of Birthday Crêpe Cake

Gather round Mimi’s table with friends and family for awhole Birthday Crêpe Cake on us!*For a party of 8 or more. Reservation required.

One offer per check. Dine-in only. No cash value. Excludes alcohol, tax and gratuity. Cannot be used with any other offers or discounts. May not be copied or reproduced. Offer expires according to the date listed below and is only valid for the recipient

listed below. ©2015 SWH Mimi’s Cafe, LLC PROMO CODE: E243

This e-mail is your coupon.Please print it & present to your server.

2430130001

HAPPY BIRTHDAYWishing You a

HAVE YOUR

CAKEand Eat it too

MIMI’S CAFE - TRIGGER EMAILS - FREE CREPE CAKE

TRIGGER EMAILS SENT TO CONSUMERS CELEBRATING A MILESTONE WITH MIMI’S e-club.

use our high profit crepe cake to both drive traffic in redeeming offer and create awairness of the new

dessert item.

digitally distributed using fishbowl emailing services.

MIMI’S CAFE - CELEBRATION - KIDS MENUS

EFFECTIVE KIDS MENUS TO BE PRINTED IN STORE FOR CELEBRATIONS SUCH AS MOTHERS AND FATHERS DAY.

HAND DRAWN ILLUSTRATIONS FOR CHILDREN TO COLOR FOR PARENT.

PRINT CREATIVE - DOUBLE SIDED 8.5X11 IN STORE PRINTABLE PDF FOR STORE TO PRINT IN DESIRED QTY.

MIMI’S CAFE - menu

create A TRI-FOLD menu.

COHESIVE LOOK FOR ALL 3 DAY PARTS.

create a tone thru type treatments and NEW BRAND TEXTURES.

FEATURE LARGE “HERO” PHOTOGRAPHY OF HIGH PROFITABLE MENU ITEMS TO DRIVE SALES.