PORTFOLIO

CVDG. Javier Gramajo

DEGREE IN GRAPHIC DESIGN with a Strong interest in Corporate Imageand Communication.

Curious observer of social belonging and identity issues highlightingthe anthropological and sociological aspects as the basis for the answer to different mass conducts.

Illustrator speciallized in aquarelle and ink. Freelance photographerwith knowledge of photographic postproduction

COMPLEMENTARY EDUCATION

Workshop:Nude Photopgraphy. Directed by por Bruno Ternavacio; Tucumán – Argentina.

Workshop:Documentary Photography.Julio Cultural U.N.T. (Universidad Nacional de Tucumán). Directed by the Group of photographers Ojos Testigos; Tucumán – Argentina.

Workshops:Fashion Photopgraphy. Directed by por Micky Esmoris, Centro Cultural Virla, Tucumán – Argentina.

Workshops:Bookbinding.Delivered by Estudio Rama, Capital Federal, Bs. As. – Argentina.

Creativity Workshop:Inventors of the World. Directed by Verónica Gatti, Capital Federal, Bs. As. – Argentina.

Workshop:Forensic Photography.Delivered by José Daniel Díaz, Capital Federal, Bs. As. – Argentina.

Permanent Workshop:Art & Ilustration.Delivered by Matías Galli, Capital Federal, Bs. As. – Argentina.

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2008

2009

August 2014Postgraduate Education: strategic design Consultancy. Centro Metropolitano de Diseño –Capital Federal, Bs.As. – Argentina.

March 2013 - PresentLeo Burnett Argentina. Creative Director for the Graphic Design Department

Management Class: People management program. Directed by Richard Jolly. Guest speaker:Sidney Chapon. Processed by Leo Burnett, Miami – USA.

Leo Burnett Argentina. Head of Art / Graphic Design Department Director.

Leo Burnett Argentina.Senior GD. for the Graphic Design Department.

Postgraduate Education: Image design in Fashion – The Construction of the Ephimeral. Directed by Fabián Carrere; U.B.A. Capital Federal, Bs.As. – Argentina.

Freelance Designer and Photographer.

Postgraduate Education: Corporate Image and Identity. Directed by Eduardo Sanchez, Guest Speaker: Benjamín Von DerBecke; U.B. Capital Federal, Bs.As. – Argentina.

Postgraduate Education: Strategic Brand Management – Five Steps to go from the Current Brand to the Desired Brand. Directed by Marcelo Zapoznik; UBA. Capital Federal, Bs.As. – Argentina.

Standingroup. Project Director / General Director. Tucumán, Argentina.

Anónimo Registrado. General Director / Junior Director. Tucumán, Argentina.

Graduate in Graphic Design, UNSTA (Universidad del Norte Santo Tomás de Aquino) Tucumán, Argentina.

BRANDINGstories & signs

IN THE CURRENT SETTING we witness the way in which brands participate more and more in the lives of the audiences they interact with.

A Brand represents the most significant element for companies and it is also the object on which all the impressions of the public fall since this graphic sign sums up the values, objectives, action mechanisms and promises from corporations..

CATERING SOLUCIONES

ATENCIÓN AL CLIENTE

PLAN DE AHORRO

PRONTO

IDENTITYCASE

IT IS IN THE HUMAN NATURE the need to gather together in order topursuit common aims and a bigger collective welfare. This group,full of individual realities, will search for homogeneity based on values and objectives that will define their identity.

Considering current market rules it is essential to provide companieswith a strong personality to accurately define and represent its nature.

BIANCA & GARCIA

FASHION & DESIGN STORE

In order to define an appropriate identity outline it is important to have a dimension of the business model with which we work.

In this case a wide expression area is established not exclusively limited to a shop were clothes are sold. That is how the brand is oriented towards representing an inner expression place where manifestations of art and design merge.

This concept puts together the spirit of the brand.

The first step to face the actions and discourse of the brand it is necessary to establish the concepts the undertaking will adjust to. These must be believable, true and solid so as to inspire reliability, coherence and identification with the public:

QUQLITY

As a characteristic inherent to the product.

DESIGN

As the brand spirit associated with artistic and manufactured Works.

DISTINCTION

As commandment for all the expressions of the brand assciatded with sobriety and delicacy of details.

INSTITUTIONAL DIALOGUE

A dialogue environment is settled by means of which communications will be established. The intention is to develop a self toneof communication with a strong individual expression charge. This is how values will be communicated representing personal maxims, world views and thoughts that are part of the most intimate rules on which opinions are based.

The dialogue becomes introspective and reflects security and conviction.

THE BRAND SPIRIT

Once institutional concepts have been defined, future decisions must respond and adjust to them: QUALITY / DESIGN / DISTINCTION. This way, the brand moves around a conceptual background of design, bohemia, art, romanticism, freedom, femininity, distinction.

ASSOCIATIONS

Looking for solid resources to let us give a better argument to the brand identity, FRENCH is defined as the language with which the company will express itself. Also, mate, recycled or textured papers.

ART DIRECTIONAN I M A G E TH ROUGH THO USAND WO RDS

WHEN THE IMPACT and seduction of the brand fulfills the purposes of a message or concept, allowing to strengthen and make them more effective through its rhetoric.

Communication starts with what we perceive first.

ART DIRECTION

IMAGE RETOUCHING diegosalas.net

ART DIRECTION

IMAGE RETOUCHING huho.net

ART DIRECTION

IMAGE RETOUCHING alemanbecker.com.ar

ART DIRECTION

IMAGE RETOUCHING alemanbecker.com.ar

ART DIRECTION

IMAGE RETOUCHING Ricardo Rossi

FREE LANCE IMAGE RETOUCHINGSKETCH

ILUSTRATIONEXPRESSIoN MOMENTS

PENCIL, INK, WATERCOLOR or VECTOR, are just ways to express an innerworld that claims for its moment to be put into paper and convinceeveryone of its existente.

By means of them it is possible to give birth to the most intimatecuriosity of the author.

INKon paper

INKon paper

INKon paper

Published in Goo MAGAZINE #11

WATERCOLOR + INK on paper

WATERCOLORon paper

ILLUSTRATIONS

watercolor + ink + graphite

VECTOR ILUSTRAIONS

r e s p o n s i b l e g r a p h i c d e s i g n