WEB and markEting dEVELOPmEnt POrtFOLiO

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WEB DEVELOPMENT SOLUTION

mEEt thE tEam:

SQUarEPiXEL:

in the last couple of years the media world has seen some of the most prolific changes in how media is being consumed. We live in a media revolution and how you talk to your customers are changing from one minute to the next. at SQUarEPiXEL we are constantly in research mode to give you, our clients the best solutions. Solutions that tap into all the possibilities of media, to ultimately create a blueprint to a new dimension of thinking and an excellent return on investment.

We’ve brought together some of the most ingenius minds in the web and media world from across three continents to help in assisting you to find a solution that‘s fresh, innovative, trackable and above all affordable. We cut through the nonsense and give you solutions that work. We also appreciate that you might not want to find different firms for all your different needs and having a design agency that take care of all your needs is vital, hence why we believe in being mULtidimEnSiOnaL.

Sites we’ve developed:

Phone: 021 556 0622 / 081 271 3556Fax: 0865204043

Email: info@squarepixel.co.zaPostal Address: Postnet Suite 55, Private Bag X3, Blaauwberg

Portfolio UrL’s:www.heynsturf-gauteng.co.zawww.vanwykfinancialservices.co.zawww.ruchanprojects.comwww.gshfb.co.za

thE BriEF

develop a website for your business with an easy to manage and flexible CmS framework. the website should showcase all of B&B on Briza’s product offerings and serve as an information portal. the foundational architecture should be able to evolve as the needs of the website / business change. the site should also support file downloads such as Brochures etc.

Other considerations:• Easy to navigate• image slider for product offerings• Site should be interactive

SitE EXamPLE:

PrOPOSEd SyStEm FUCntiOnaLity:

For a demo of interactive functionaility of this site please see:

WySiWig Content area

Configuration Options

Easy section and category control

Update images from anywhere online.Pull images from Facebook straight into your site.

Easy image uploads into articles

typography Control

Easy linking to images, files, pdf’s and other internal pages

Public commentary system

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PrOPOSEd SyStEm arChitECtUrE:Wordpress / Joomla / htmL/CSS(Static Pages)

WOrdPrESS

WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.

the foundational coding architecture for Wordpress is PhP which is a vendor neutral coding language so the solution is none entity based.

about WordPress

On this site you can download and install a software script called WordPress. to do this you need a web host who meets the minimum requirements and a little time. WordPress is completely customizable and can be used for almost anything. there is also a service called WordPress.com which lets you get started with a new and free WordPress-based blog in seconds, but varies in several ways and is less flexible than the WordPress you download and install yourself.

What you Can Use WordPress ForWordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins, widgets, and themes, WordPress is limited only by your imagination.

main considerations: - Pages that’s easy to manage, update and incorporate- Plugins (Eg. Sliders and newsletter systems) that can be managed and activated or de-activated easily.- news systems that can change on a daily basis to keep content relevant.- Simple WySiWyg update environment which will make it easy for anybody to update information.- Customisable environment through basic understanding of htmL.- Full SEO compatibility that can be managed in-house (if required)

JOOmLa

Joomla is an award-winning content management system (CmS), which enables you to build web sites and powerful online applications.many aspects, including its ease-of-use and extensibility, have made Joomla the most popular web site CmS software available.the foundational coding architecture for Joomla is PhP which is a vendor neutral coding language so the solution is none entity based.

Benefits of using Joomla

•325,000developersworldwidearepartoftheJoomladevelopersnetwork.•Joomla‘modules’canbecustombuiltaccordingtotheexactspecsofthewebsite.•Easybackendintegrationtogivewebsitecontenteditorsaneasyplatforminwhichtodoupdates.•Fullintegrationwithotheropensourcesystemsandplugintechnology.•HyperextendibleusingK2forcomplexmagazineandnewstypewebsites.•Joomlaisthebestsystemtouseforflawlesssocialmediaintegration.

Sections

all pages will be controlled and monitored as articles from the backend of Joomla giving copy editors one platform to use for all updates.articles will be categorised and sub categorised according to main sections, sub sections and possible authors where needed.

main considerations:

- Pages that’s easy to manage, update and incorporate- modules (Eg. Video galleries / Photo galleries/ news systems) that can be managed and activated or de-activated easily.- news systems that can change on a daily basis to keep content relevant.- Simple WySiWyg update environment which will make it easy for anybody to update information.- Customisable environment through basic understanding of htmL.- Full SEO compatibility that can be managed in-house (if required)

OthEr BaCk End FUnCtiOnaLity COnSidEratiOnS:

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Online Forms

all online forms will be controlled from one centralised component on the backend. this component will keep track of all forms on a per form basis across the whole site.

Social media integration

this will be the most important consideration in developing the site. the Backend of the traficc website will feature full integration into any social platform including Facebook, youtube, twitter but also all other platforms like delicious, StumbleUpon, Buzz, identi, digg, reddit, technorati and google Bookmarks. these can be activated and deactivated as and when needed.

BaCk End SyStEmS

• Full update functionality for all sections • integration for user management

additional system integrations for site

• Search functionality (Content loading to be done by client)• Online form database system (Full export functionality to Excel)• google maps• Blog

training FOr WEBSitE BaCkEnd:

at SQUarEPiXEL, We provide you with training for your Website, so you can save yourself money and be as creative as you would like to be. For us learning never stops and with our involvement in the media World today, we do what we can improve your workflow, and save you time.

WEBSitE LaUnCh rEtainEr: (OPtiOnaL)as an optional extra you can employ SQUarEPiXEL to take control of all updates and management of site content for the first three months after launch. this is highly recommended as a website without a proper launch strategy is like a brochure in a cupboard. nobody will see it. during the three month process SQUarEPiXEL will manage content updates as well as sort out any possible bugs in the newly developed system.

Full attention will also be paid to all SEO (Search Engine Optimisation) systems and registrations to search engines and directory search engines to get the site notices. SQUarEPiXEL will also do all keyword and description research to formulate a proper search word related SEO strategy that can be implemented in conjunction with content of the website. a full adword campaign will also be launched during the 3 month period to gather internal marketing data on how the site is being accessed from search engines.

Full service list:• Updates to the site (Limited to agreed amount)• Content changes • Fixes to possible bugs in system• SEO keyword and description research• Search Engine Optimisation System registrations / directory search engine registrations• google adword campaign setup and implementation

after the three month period a 2 hour on site training (where applicable) will be provided to the client running through all possible scenarios of managing the full system in-house.

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additiOnaL SErViCES aVaiLaBLE

SEarCh EnginE OPtimiSatiOn FOr dOmain:

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEm) which deals with paid inclusion. typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. this gives a web site web presence.

as an internet marketing strategy, SEO considers how search engines work and consumer behaviour. Optimising a website primarily involves editing its content, htmL and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Search Engine Optimisation needs to be relevant to the country and even city in which you operate. it needs to be dynamic, ongoing, creative and above all be fused with passion for your business.

gOOgLE adWOrd CamPaignS:

a google adword campaign is crucial to attract the right attention to your website on an ongoing bases. normal “meta” tags in websites allow for 8 - 10 proper keyword /phrases to make your site found on organic searches. (Organic searches refers to any kind of search the general public will make on a search engine like google). having a proper google “pay per click” campaign in place with a normal organic listing makes it possible for the advertiser to ad unlimited amounts of keywords / phrases to make your site more easily found and to give your ad a higher ranking according to the “Pay per click ranking scale”. this is crucial for any new development or company.

We will take care of the monthly management of the ad campaign re-imbursing the account if and when needed. a report on the amount of clicks and impressions of your ad will be given on a monthly basis.

PrOPOSEd nEWSLEttEr tEChnOLOgy

as an ongoing marketing strategy we suggest exploring options for a very strong newsletter campaign on a monthly or bi-monhtly basis which can be tracked and can expand as the prospective buyers and home owners database expands. a cross-platform newsletter solution is needed that would make it possible first and foremost to reach the audience in a format that they will be able to receive straight into their mailbox without needing any additional technology or plugins.

We therefor suggest an htmL and CSS (Cascading style sheets) coded newsletter layout solution. this has proven to be the most successful way of getting results, and with integration with systems like mailchimp it becomes a powerful media and advertising tool complete with business intelligence and monitoring.

Each newsletter will be converted to the proper htmL standard which will be checked by mailchimp to avoid spamming filters and server blocking of content. all links, opens, bounces etc will be monitored and reports of each sent will be sent to client on a monthly basis. We also suggest that the current website be updated with a mailchimp aPi to allow for automatic registration onto the newsletter databasis from the website. industry wide mailchimp is now seen as the best solution for newsletters.

Some of the benefits of integration with website:• Usedbyover450,000peopleworldwide• top-rated social media integration into CmS systems• advise on spam and delivery for newsletter campaigns• index inspections for campaigns• integration of rich feature htmL and CSS custom designs• Used by heavyweights like mozilla, intel, Fujitsu etc.• automated newsletter subscription between site CmS and newsletter list database• automated integration to twitter and Facebook on sendout of campaigns

Business Card Design