portals voip wars

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Portal’s VoIP Wars

Massive Client application Development

VoIM Agenda

What is VoIM IM VoIM Today Effect on Telecom Market

VoIM Design Voice processing Signaling – SIP, Jabber

Future Trends Avatars Video SMS Business services

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What is VoIM

Portal VoIP Wars

VoIM starts with IM

Single Client IM IRC, ICQ AOL AIM MSN Messenger Yahoo! Messenger Jabber

Multi Client IM Trillian Gaim Meebo

VoIP Clients today

Yack!

VoIM Leaders

Skype (eBay( Google (Talk) MSN (Messenger, Communicator) AOL Yahoo!

What are they doing?

Offering PC based VoIP services Free between network members Some: low cost PC-to-PSTN/Mobile

Common voice processing module Starting to offer non PC based VoIP

Skype WiFi-Phones Skype Dual-mode mobile phones

eBay/Skype

Most innovative – Chasm Crosser Proprietary signaling and voice codecs Most business oriented. Great Synergy with:

eBay Multicast conferences added on Skype 2.5 Free calls between client and seller on eBay

PayPal Payment, Pre-paid service

eBay signed a deal with Google for advertisement and calls

MSN Messenger

Very large subscriber base (2 x Skype) Protocols use SIP + Proprietary protocols Open Source

MSNDot - Implementation by reverse engineering of protocols

Not complete

Why Portal VoIP threaten Telcos?

Low physical/fiscal barrier for entry Low infrastructure cost Global reach Viral distribution

Huge subscriber base 100M (Skype)-300M (MSN)

Skype subscribers equal the numbers of subscribers in half of Europe

Diversified ways to generate revenue Not limited to VoIP like telcos:

Avatars SMS

Portal VoIP & Long distance market

Source:

22%

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VoIM Structure

Portal VoIP Wars

Technology of VoIP solutions

WirelessTechnologies

Voice Processing

TransportNAT/FWP2P

Jabber/XMPP SIP/Simple

Secret Ingredient

Most innovative VoIP services today are a mix of the technologies described below

Secret ingredient? Communication method bridging Community/Sharing/Socializing Quality

Voice Processing

The required voice processing modules for a VoIP applications includes: AEC (AES) – Acoustic Echo Concealment Dynamic Jitter Buffer – has major effect on

quality Connection to sound card / microphone DTMF VAD, Mixer, AGC, NC (NS) Voice quality monitoring CODECs – G711, G729, G723.1, iLBC, GSM

AMR (in mobile related applications)

Voice codecs

Wideband codecs (8KHz VoIP) GSM AMR WB – G722.1 iSAC 10-30KB iPCM-WB – 80KB Siren 7 – Polycom

UltraWideband Codecs (14KHz Voice) Siren 14 – Polycom

Other open source codecs Speex – Part of XIPH Project

Signaling - SIP

SIP – Session Initiation Protocol Used to initiate and control VoIP calls

Check security and P2P extensions

Open source implementations SIPFoundry

Signaling - XMPP

Approved standard by the IETF with a vibrant community extending the standard

XML-based protocol <message from=‘[email protected]’ to=‘[email protected]’> <body>XMPP is easy!</body> </message> Numerous interoperable clients Active Open Source and commercial ecosystem Used by Google

XMPP+ Jingle

– Defines way for XMPP clients to exchange rich media.– Audio is furthest along, but also work in progress for Video.

app sharing, etc. Audio already in use by Google Talk.

– Makes it easy to work with SIP. HTTP Binding

– XMPP over HTTP – embed messaging and presence into any web page with Javascript and Ajax.

– Possible Jingle integration for rich media in web pages? Perhaps using Flash?

Personal Event PubSub (PEP)– Share rich presence data like geo-location.– Model to decide who to send what presence data to

- Connection to “Twitter”-like services

Transport

RTP – a simple real-time transport protocol SRTP – Secure variant (exists in open source) cRTP – Compressed headers version of RTP

NAT and Firewall traversal are key components in most VoIP applications

Several NAT traversal protocols exists: STUN – scalable partial solution TURN – less scalable complete solution ICE – uses STUN or Turn

Several techniques for Firewall traversal Usage of TCP/IP lowers voice quality

“Secret Ingredient”

VoIP Quality – Skype example Today “Skype better quality” is not an advantage but a standard

for VoIP applications VoIP over WLAN First Applications of VoIP over cellular, FMC

Video - PC Skype as a pioneer again : VP7 video codec, not that important NGN video IM - ooVoo

Avatars Connection to CyWorld, SecondLife, social communities Look at COMBots !!

Skype

Two basic API parts: Skype phone API – connection of devices

such as USB Phones Skype access API – Provide external

applications with an API to control Skype: Create call Terminate call

API C++ Skype4COM - COM API

VB Delphi

Google - LibJingle Signaling

Call Initiation Call Termination Instant Message

Presence On-line Away

Basic Audio coding (PCM) Advantages

Large user base / community No need for “registration” Connection to other application Open Interfaces (JABBER)

The Software Architecture of VoiceEngine Lite

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Service Creation in 2 slides

Portal VoIP Wars

CreateCommunities

Community oriented VoIP

Create a Community Socialization Information sharing

Community Bonding/Gluing Socialization and search tools Stronger relations and

interactions between community members

Bridging Communities Creating mutual interest

spaces Bridging technological Gap

Social VoIP

Community Strategy

Bridging

Bonding

Community

Free Services•Goals

•Group creation•Group Scaling

•Identity•Connection •Basic communication•Presence

Premium Services•Goal

•Revenues•Group border crossing communication•Presence – Mood•Personalization•Cross Group services•Cross technology services

•VoIP<->PSTN•VoIP over Mobile•Free WLAN

Technology orientedpremium bridging services

Community free services

Premium Services

VoIP-to-PSTN (X-Out) PSTN-to-VoIP (X-In) SMS VoIP to Mobile Personalization Web buttons Business service

Conferences One Bill …

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Future Trends

Portal VoIP Wars

Portal VoIP Future Trends

Transport and Quality problems are solved Next:

Personalization Socialization Business service Mashability

Personalization& AvatarsSocialization

Business

Video

Mobile

•Flash VoIPImproved GUIVideo

Personalization – Skype Avatars

Offers Klonies with Comverse

WeeMee Avatars

Content Billing by QPass (Bought by Amdocs 250M$)

Look at COMBOTS for NGN VoIP Avatars

VoIP to Mobile - calls

Usually free calls between subscribers PC Lower than standard prices for calling mobile. Examples:

EQO - Widget for MySpace for Mobile

Fring iSkoot – Deal with Skype Mobile

Jajah Mobile

VoIP to Mobile - 2

Beside phone calls, VoIP portal clients and 3rd party applications enables sending: SMS MMS Personalized image and video greetings

YoMeGo Identity solutions for mobile blogers and

communities

Messaging Convergence

Cerulean Studios Trillian Connects to leading IM services: MSN ICQ Yahoo

VoIM convergence Farsight

Next– Video & Communities

User content VoD (+VoIP?)

Source: MSN SoapBox

Business Services

Multiple users – One Invoice Conference calls 1-800 call me buttons in web site Connection to organizational switch –

Asterisk* - example Organization contact book Answering machine and call recording VoIP to Mobile

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Extras (Social VoIP)

Portal VoIP Wars

Social Networks overview

Largest most profitable social network – holds ~80% market share

7.6% market share

Pioneer social network site has very small market share

Social site bought by Google

Business oriented social networking sites

“Social Networks” are HOT !!!

0

200

400

600

800

1000

1200

Deal 1% market share

MySpace-NewsCorp2005

FaceBook-Yahoo?2006

•According to this comparison 1% of social network market share cost had risen over 2000% in the last year

1% market share price

020406080

100120140

2005 2006

MySpace-NewsCorp FaceBook-Yahoo?

1% market share

“Social VoIP”

Why Social VoIP? High clients acquisition costs

Vonage – 150-200$ according to CEO interview ( link ) Offerings of “VoIP subscriber for sale” 200$ per head (link ) Maybe create a startup for lowering acquisition costs? – exists !

Personalization and Socializing are two key components in creating attraction and stickiness for applications – both exists in social sites (LinkedIn for example)

Some VoIP companies tried to develop their own social networks:

Social Networks and VoIP VoIP Services are appraised by the numbers of

subscribers Social networks has:

Millions of subscribers Data about the connection between Data about the strength of the connection between subscribers

Social networks are a natural partner to VoIP services VoIP-Social network partnership is natural, it provides:

Large user base to VoIP networks Social interaction between subscribers exists Contact details already stored (no need to upload Address book)

Example: Jajah and Plaxo cooperate – May 2005