WHY? •  Online video is the fastest-growing medium in the

history of the world •  As of May 2011, over 48 hours of video is being

uploaded to YouTube every minute

WHY?

•  Extend the impact of traditional media •  “Show” your personality instead of “telling” •  Spice up your (boring) releases and advertising •  Add credibility •  Authenticity •  Potential for others to share (create brand champions)

IMPACT OF YOUTUBE

•  Made video social

•  Changed our perception of what is acceptable and what is watchable

PERFECT SYNCHRONIZATION

•  Flip camera was introduced in 2007

•  This camera + YouTube ushered in the “good enough” video revolution

WHAT DO WE MEAN BY PORTABLE CAMCORDERS?

•  Anything small and portable that records video • Flip cameras • Kodak Zi8 and Playtouch • iPods • Smartphones

ADVANTAGES

•  Ease of use

•  Speed

•  Cost

“DISADVANTAGES”

•  Lower quality video (sometimes)

•  Lower quality audio (sometimes)

•  Originator •  HD quality •  Simple to use •  No options or

inputs •  WYSIWYG

FLIP CAMERA

•  Discontinued in April 2011

•  Rendered obsolete by smartphones and competitors

FLIP CAMERA

•  Expandable disk space

•  Audio input •  Better quality •  Better sharing

options

KODAK

•  Free video camera w/ your mp3 player

•  Most people have an iPod

IPOD

•  Free video camera w/ your phone

•  Most people have a smartphone

SMARTPHONES

HOW TO INTEGRATE INTO PR

•  News releases •  Interviews •  Podcasts •  Event coverage

HOW TO GET STARTED

•  Buy some equipment

•  Set up a distribution channel

•  Wear your reporter hat

EQUIPMENT

•  Camera •  External microphone •  Tripod •  Video editing software

DISTRIBUTION CHANNEL

•  YouTube

•  Vimeo

•  Other social media accounts • Facebook • Twitter

THINK LIKE A REPORTER

•  Tell a story •  Turn your interview into

a conversation •  Pre-interview if possible •  Create a rough script or sketch

beforehand

THE SECRET TO A GREAT VIDEO

+ Interesting topic + Human interest + Engaging expert + Great video

MY ADVICE

•  Start small

•  Keep it cheap and simple in the beginning

RESOURCES •  Video support:

• www.tiny.cc/msuvideo

•  Contact • bradmitchell@missouristate.edu • missouristate.edu/web • @emarg0ed • @msuweb