porta turf
TRANSCRIPT
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BUSINESS PLAN PRESENTATION
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Our Commercial
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Provide an Alternative
Portable Sports Arena to
the public, that allowseasy maintenance, andconvenience
Mission Statement
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What is Port-A-Turf?
Port-a-turf is a fully customizable sports field that has the ability to bset up in 1 hour and taken down 45 minutes, allowing theparticipants more time to have enjoy their physical activity. Port-a-turf is for companies and businesses to rent for a day and play somrecreational sports and gain valuable team bonding within thecompany, it can also be used as a temporary extra field if yourtournament is needing more space. The patented roll out artificial
turf is able to be placed on a hardwood floor gym so that on a rainday you can even play those outdoor grass sports inside.
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Goals & Objectives
Short term:
Work with 2 high level sports team.
Have at least 4-5 local community sport centers booking
The field is in use 60% of the year
Long term (Within 10 years):
By the 5thyear hopefully buy 4 more fields one each year. Total of five.
Year 8 we will be on the water with floating fields.
Sell the Port-a-turf as unit.
Use in 2016 Olympics
Longer term (Within 20Years)
Expand to a worldwide market where fields are most needed.
2 months for
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Brochure
2 months forbrochure tobemade/printe
d
Office rental* Office spacelease begins
Office set-up 2 months toset upoffice
Equipment Ordering/purchasingequipment
Advertise for hire 4 months ofscouting
Hire 2 months of hiring
Advertising/Marketing*
Creatingwebsite Gettingsponsors
Grand OpeningAPR MAY JUN JUL AUG SEPT OCT NO
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The Team CEO Craig Fenton
Will be evaluated by investors and board members.
Evaluated on management skills of organization and overlooking all operations.
Evaluations will be done at the end of every year.
Rewards: bonuses and financial raises.
COO Firdaus Alam
Will be evaluated by CEO
Evaluated on developing company strategies, motivating employees, management duties andensuring servicers for staff and customer needs are fulfilled.
Evaluated once every year
Rewards: promotions and financial raises
Marketing Manager Joanie Hayes
Evaluated by CEO and COO
Evaluated on management skills, promotion, approving image, budget managing, and customerneeds
Evaluated every 6 months
Rewards: financial raise, promotions, and perks
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Regional Manager Vianelle Zaparilla
Evaluated by CEO and COO
Evaluated on leadership role, management skills, increasing sales ofoperations and staff
Evaluated every 6 months
Rewards: Promotion, financial raises, perks (dinners, tickets to sport eventsetc.)
Arena Manager Henok Desta
Evaluated by regional manager
Evaluated on management skills, product sales, leadership, reaching quota
Evaluated every month
Rewards: promotion, financial raises, and perks
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The Team
Outsourcing
lawyer
Insurance
Account
CEO COO
Regional Managers Arena Managers General Labour W
Book Keeper (willreport to account on
need basis)
Marketing Manager
Board Members Investors
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Target Markets
High school sports (basketball, soccer, volleyball
ect)
Community sports (organizations)
Children from ages 6-12 must be registered byparent or guardian over the age of 18
College teams (Douglas College, Kwatlen,Capilano, Langara)
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Marketing
Position (establishing sport entity in consumer mind) Types of customers who buy the productyouth athletes, local/pro sports
teams, rec leagues, corporate businesses
Design/benefits of productour portable turf is environmentally friendly anddoes not cause any damage to surroundings and can be easily set up andtaken down within an hour
PricePrice to be determined
Place product is available/location- rental appointments can be bookedthrough telephone and/or web
PACKAGE
Port-A-Turf provides the scheduling and finding the closest and mostconvenient venue for clients requested event. When a customer/potentialclient wants to rent a turf, we take care of all bookings. Participants will begiven the location and they just show up and pay necessary fees.
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Price
Consumeryouth athletes, corporations, rec leagues, local sportsteams
Competitorscurrently none in North America
Company (costs involved in producing service/product)costs for turfmaterial, equipment, transportation, staff (salaries, etc.), staff uniforms,
advertising/promotional costs (website, etc.), office space rentals,insurance
Climate (external factors)government/municipal laws/regulations
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Promote
Advertising- ads in newspapers, magazines, tv commercials, radio ads,signage/posters, billboards, internet
Activities/inducements- introductory offers (half off first visit, etc.), coupons,group/business discounts, customer referrals (refer-a-friend), contests
Public relations- opening weekend, promotional publicity/awareness fortournament sponsorships
Community relations- getting athletes from local/professional sports teams tomake appearances to participate, have professional teams come hold open
practices on turfs and allow for public viewing to get fans/potential consumersout
Media relations- social networking (facebook, twitter, Port-A-Turf website)
Sponsors- businesses pay to have advertisements along boards of turfs
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Place
At initial start-up, Port-A-Turf will be a service that can be accessedby scheduling appointments/making reservations through phone oweb through our company website. We also offer meetings forbusinesses and high-end consumers that can be scheduled with ouDistrict or Arena managers at their convenience.
Long term, we are going to look at expanding to a large officespace where customers can come in and make appointments in
person as well.
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Competition
What products and companies will compete with you?
There is no competition in North America.
Major competitors:
SOCCERENAThe Portable Football Pitch
Is based predominantly out of the UK but can order to places like Australi
They will not interfere as they have their own regions to manage.
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Factor Me Strength Weakness Competitor A Importance to
Customer
Products 3 Can be used anywhere very portable with roofing somewhat
Price 2 High Moderate Very important
Quality 3 Will not be top of the line Good Somewhat
Selection 2 Various fields are available A few such as grass, turf and sand Important
Service 5 Exceptional Good Very important
Reliability 4 Very Good A few fields to start with Very good Very Important
Stability 4 stable Not significant
Expertise 2 Relatively new to themarket Original company Somewhat
Company
Reputation1 Have to build a
reputationPopular in Europe and Australia Somewhat
Location 2 Can be used almostanywhere
Can be used in a few location Very Important
Appearance 3 Good Not very important
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Financial Plan
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Profit
Port-A-Turf
Year End Summary
Year One %
Income
Rental Service 630,000
Ad Space Along the Boards 3,600
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Total Income 633,600 100
Cost of Sales
Rental Service -
Ad Space Along the Boards 120
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Total Cost of Sales 120 0
Gross Margin 633,480 99
Total Salary and Wages 545,607 86.1
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Fixed Business Expenses
Advertising 3,000
Car and Truck Expenses 7,800
Bank & Merchant Fees 96
Contract Labor -
Conferences & Seminars -
Customer Discounts and Refunds -
Dues and Subscriptions -
Miscellaneous -
Insurance (Liability and Property) -
Licenses/Fees/Permits 6,000
Legal and Professional Fees -
Office Expenses & Supplies -
Postage and Delivery 240
Rent (on business property) 14,400
Rent of Vehicles and Equipment -
Sales & Marketing 3,000
Taxes-Other -
Telephone and Communications 960
Travel 6,000
Utilities -
Total Fixed Business Expenses 41,496 6.5
Operating Income (before Other Expenses) 46,377 7.3
[EBITDA]
Other Expenses
Amortized Start-up Expenses 242
Depreciation 4,400
Interest
Commercial Loan 1,030
Commercial Mortgage -
Line of Credit 1,384
Credit Card Debt -
Vehicle Loans -
Other Bank Debt -
Taxes 7,913
Total Other Expenses 14,968 2.3
Net Income 31,409 4.9
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Why Invest?
Investing $5000 you receive a pay out of10% annual interest
Or
Optional choice of keeping money in, andreceive an annual pay check $300
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Thank you for listening and Invest
Wisely!