porsche DesignProduct Overview

Porsche Design

Heritage

productsß1000 Fashionß1700 shoesß2000 Luggageß3100 Writing toolsß3200 Fragranceß3300 small leather goodsß3400 jewelleryß3600 smoking accessoriesß5000 sportß6000 timepiecesß7000 homeß8000 eyewearß9000 electronics

awards

stores

content

Porsche Design

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Porsche Design is a luxury brand focusing particularly on tech­nically inspired products. The products stand for functional, time­less and purist design, characterised by their technical innovation. The product portfolio includes watches, sunglasses, luggage, a sports and fashion collection as well as electronic products and a men’s fragrance line.

All the brand’s products are designed in the Porsche Design Studio in Zell am See, Austria. Porsche Design products are sold worldwide in own retail and franchise stores, shop­in­shops, up­market department stores and exclusive specialist stores. In addition to Porsche Design, the activities of the Porsche Design Group [ Porsche Lizenz­ und Handelsgesellschaft mbH & Co. KG ] are concentrated on the areas of Porsche Design Driver’s Selection and the Porsche Design­Studio in Zell am See in Austria.

heritage

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“If you analyse the function of an object, its form often becomes obvious.”Ferdinand Alexander Porsche

Porsche Design Studio was founded in Stuttgart in 1972 by Ferdinand Alexander Porsche and relocated two years later to Zell am See in Austria. Since its foundation, the products designed there have won more than 130 national and inter national design prizes and awards. In fall 2003, Ferdinand Alexander Porsche and the other partners of Porsche Design collaborated with Porsche AG in founding a new company, the Porsche Design Group [ Porsche Lizenz­ und Handelsgesellschaft mbH & Co. KG ], the majority of

which is owned by Porsche AG.

heritage

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Chronograph I [ 1972 ]

The Chronograph I is the first product ever designed by Porsche Design Studio and can be called a milestone in watch design. The Chronograph I was the first black wristwatchworldwide and its design has influenced generations of watches all the way up to the present day.

Exclusive Sunglasses [ 1978 ]

In 1978, Porsche Design presented the Exclusive Sunglasses, one of the most successful sunglasses in the world. The sun­glasses with interchangeable lenses are distinctive and have become synonymous with the “Porsche Design” style.

Pipe [ 1983 ]

The Porsche Design Pipe applied the cooling rib theory which is also used in motorcycle engines in respect of the pipe bowl. The cooling fin system developed by the Porsche Design Studio ensures cool smoke and increases smoking enjoyment.

P´1160 DownBlouson Lamb

Fashion

ß1000

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P´1160 Blouson Ltd. TecFlex

A visual extension of your own personality. High­quality materials and precision workmanship make Porsche Design Fashion unmistakable from the very first glance. The highlight of the collection can also be characterized by its exceptional exclusivity: the Blouson Ltd. TecFlex, which is limited to 200 items worldwide. Made from hand­woven lamb nappa leather. Additionally to the limited edition blouson, another highlight of the collection is the down jacket made of leather.

P´1700 Milano MZ1 P´1700 Milano ML1 P´1700 Tokyo L3 P´1700 Milano DL1

shoes

ß1700

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Unmistakably Porsche Design: the new shoe collection. The exclusive choice ofmaterials and extraordinary attention to detail, the new shoes seamlessly fit intothe purist lines of the brand. One thing all models have in common is a unique TPUsole concept, which has been inspired by double­clutching when driving a car.

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luggage

ß2000

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P´2140 Roadster BriefCase S P´2230 Roadster 530 P´2210 Roadster TravelBag L P´2270 WashBag KP´2150 BriefBag FS P´2270 WashBag B P´2130 Roadster ShoulderBag SH P´2230 Roadster Trolley 550

Roadster

The light all­rounder. The latest generation of Porsche Design Roadster luggage is both convenient and multifunctional. Featuring a high­quality, lightweight aluminum handle. A new design of the wheel rims that is reminiscent of car wheel rims. Extra­ordinary handling and flexibility. In short: travel companions for people with exacting demands.

P´2260 ShoulderBag M FH

luggage

ß2000

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P´2140 BriefBag M

CL2

Design language understood the world over: the new CL2 series. Reliable companions for business, leisure and trips. Sleek and smooth cowhide combined with functional style elements with carbon optics for the highest possible levelof exclusivity. These pieces ensure an elegant yet dynamic appearance – anywhere in the world.

P´2230 Trolley 550

luggage

ß2000

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P´2150 BriefCase M

French Classic

For lasting impressions. The Porsche Design French Classic line is simply extra­ordinary. Timeless designs meet striking colors. Made of the finest cowhide leather with a classic, accentuated texture. Featuring solid, hand­brushed hardware.

P´2110 Organizer F7

luggage

ß2000

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P´2130 ConferenceCase L

Classic Line

The leather goods in the series Classic Line combine functionality with a reduction to essentials, and are highly usable in professional day­to­day life. The collection is crafted from finest Italian calfskin leather. The briefcases, with their freely rotating, leather­covered ergonomic grip mounted on a solid aluminium bar, offer a high degree of handling comfort. The puristic series comprises more than 50 items and includes briefcases, organisers, wallets, purses, credit card holders, key cases and writing pads.

P´2250 Twin BackBag S

luggage

ß2000

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P´2130 ShoulderBag XL FH

Cargon

For great organization and comfort: The Cargon series from Porsche Design can be used for the outdoors, business or travel. In short, these bags are the perfect companion. Made of extremely lightweight, durable and water­resistant matrix polyester. Teflon­coated. Casual, extremely tough and still perfect for your day­to­day work.

P´2140 BriefBag M

luggage

ß2000

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P´2260 ShoulderBag MV

Cervo

Modern designs with a classic interpretation: the Cervo series. Sleek and smoothcowhide is combined with technical details to form a consistent overall image.This results in practical accessories that are an absolute must both for businessand leisure.

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writing tools

ß3100

P´3110 TecFlex P´3120 Aluminium

P´3130 Mikado

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P´3140 Shake Pen Carbon

The writing tool series appeals by its functional design, distinctive workmanship and unusual choice of materials. Thus the design of the TecFlex Ballpoint Pen P´3110 reflects its function: its ‘outer skin’ is formed by an oil pressure tube made of the material TecFlex – an explicit technical inspiration. What’s more, it doesn’t corrode, thus guaranteeing lasting service, and it imparts an unusual tactile quality. The ball pen mechanism makes use of the material’s flexibility when protracting and retracting the cartridge.

Handling

Ready to write in a split second: A quick shake of the wrist is all it takes for the Shake Pen’s cartridge to pop in and out.

P´3140 Shake Pen Rose gold

fragrance

ß3200

P´3210 The Essence

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P´3210 The Essence Intense

The core product of the men‘s fragrance range is an eau de toilette which is availablein three different sizes. An aftershave lotion, aftershave balm, a hair and body shampoo and two deodorants in stick and spray form complete the range. The fragrance is characterised by its striking cold metallic accords and warm woody tones. The fragrance bottle has been designed by Porsche Design Studio and captivates with its purist architecture. The Essence Intense is a reinterpretation of the first fragrance, intensified by the richness of woody­amber harmonies. With its combination of freshness and aromatic, woody facets it is a perfume of contrasts.

Small leather Goods

ß3300

P´2210 Classic Line Organizer F7

P´3310 Cervo Billfold V6

P´3320 CL2 CardHolder H4

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P´3340 Classic Line CoinPurse F6 P´3310 Cervo BillFold V6 P´3340 French Classic CoinPurse F6P´3310 CL2 BillFold H4 P´3320 French Classic CardHolder H8 P´3420 French Classic SnapHook S

Classic. Functional. Indispensable. Porsche Design leather accessories combine practicality with a touch of style. This exceptional collection is defined by finest leather – from keyrings to organizers.

jewellery

ß3400

P´3410 Cuff Links | TecFlex

P´3410 Cufflinks Single Silhouette P´3410 Cuff Links | Grooves

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P´3450 Bracelets | Grooves

The Jewellery Collection offers cufflinks, tie clips, rings, key­rings, bill clips andbracelets, all of which stand out thanks to a combination of perfect workmanship,clear lines and purist design. Technical materials such as titanium, stainless steel,silver and gold are worked with the highest degree of sophistication and combinedwith precious stones or delicately set with diamonds, onyx or ebony. One singlepiece of jewellery may require up to forty different processing steps before it isfinished.

smoking accessories

ß3600

P´3633 White Lighter P´3613 Tobacco Pipe Limited Edition

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The Smoking Collection from Porsche Design will appeal to connoisseurs and collec­tors. The pipe bodies are made of briar wood, because the use of this fine, rare wood plays an important role in determining the flavor experience of pipe smoking. The design principle of the cooling fins does the same thing for the pipe with regard to heat requirements. The line is completed with functional lighters, calfskin pouches or elegant humidors with a unique surface design and protective function.

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sport

ß5000

P´5110 Compound

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P´5150 Core Pant

P´5120 Blocked Golf PoloP´5160 Comfort Glove

Golf

In the field of sport, the cooperation between Porsche Design and adidas is now in the eighth season with the Fall | Winter 2010 collection. Functionality, top quality technology and impressive design are characteristic of these products. It includes five categories which make up the collection of apparel, footwear and accessories. The golf line fascinates with innovative footwear and comfortable clothing.

sport

ß5000

P´5360 CB Tennis Cap

P´5320 Tennis Pullover

P´5320 Court TR

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P´5320 Tech Polo II

Tennis

The latest technologies and intelligent materials are used in the production ofracquets, clothing and accessories for the tennis collection. The shirts adjustto the individual body climate; the tennis shoes are suitable for both sand andhard courts.

sport

ß5000

P´5510 Bounce:S2

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P´5520 Tech Zip LS Tee

P´5540 Bounce:S2 Jacket

Running | Fitness

In the field of Running | Fitness Porsche Design offers shoes that support personal running dynamics and running clothing that is optimally tailored to the movement of the body. The highlight is the “Bounce:S2” premium running shoe with its innovative metal spring damping. This gives more momentum back to the athlete and provides a calmer and more stable run.

The technology

The technology featured in our Bounce:S2 shoe was developed especially for the Porsche Design Sport | adidas collection. It’s based on state­of­theart research in automotive technology: a suspension system transforms the vertical impact of each step into a horizontal push. This effectively cushions the foot for greater running comfort.

sport

ß5000

P´5640 Prime Down Jacket

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P´5620 CoreTee P´5610 Winter Drive

Driving

The high quality textiles and shoes for the driving sector stand for comfort, precision and safety. The textiles, for example the Core Tee or the Prime Down Jacket are characterised by breathable materials and form­fitting cuts. Ergonomically shaped shoes have been developed to help focusing on the road. A good example: the new Winter Drive. Its specially developed sole provides ideal grip on the pedals, meaning that you only have to focus on one thing when you’re driving: the road.

P´5230 Zip In Snow Vest P´5210 AC Bowman

sport

ß5000

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P´5260 Navigator Bag

P´5240 Zip In Snow Jacket

Water | Snow

Developed for new challenges. Textiles and footwear for sailing. To test and develop the collection, 3­times Olympic gold medalist and 2­times America’s Cup winner Jochen Schümann provided significant support, testimonials and advice. The foot­wear highlight product is the AC Bowman. Engineered in cooperation with Jochen Schümann, it is tailored for fast, flexible agility using shock­absorbing adiPRENE®. PrimaLoft insulation of the new Zip In Snow Jacket. This ensures ideal warmth and protection, even in extreme weather conditions – and also the perfect look.

Timepieces

ß6000

P´6530 Titanium Chronograph

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P´6511 Black Chronograph

Heritage

A journey through time – in a literal sense. Prof. F. A. Porsche laid the foundations for Porsche Design back in 1972 with the Chronograph I. The result: the first completely black timepiece in the world. The new edition has incorporated the original design 100 per cent.

1980: the first titanium Chronograph – an innovation in the art of watchmaking. The dimensions of the new edition have been adapted to today’s demands. The case and watchstrap are made of lightweight, corrosion­free and non­irritating titanium. The luminescent stick indices and hands are easy to read – even at night.

Timepieces

ß6000

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Indicator

The Indicator P´6910 is the first chronograph with a mechanical­digital stopwatch function display. The total stoppage time is 9:59 hours. This is made possible by the most complex commercial wristwatch movement in the world. Altogether the watch consists of a total of approximately 800 parts. The Indicator is now available in three design variants. In 2008, the P´6910 was presented in rose gold with PVD coated titanium.

The movement

Around 800 separate parts. Every one of them produced with the utmost precision. Visible through the sapphire crystal opening in the titanium frame. More than a dozen experienced engineers, technicians and watchmakers were involved in the development of this mechanism which is unique throughout the world.

P´6910 Indicator, Titanium P´6910 Indicator, PVD-coated titanium P´6910 Indicator, Rose gold and titanium

Timepieces

ß6000

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PP´6780 Diver

Diver

Highest functionality – even in the depths of the ocean. The Diver has an especially well­protected automatic movement. Housed in a container, which is anchored inside a bridge. Well protected, e.g. against accidentally changing the time. The specially developed sealing system means the Diver remains waterproof to up to 1,000 meters – without having to screw down the crown. The dial design ensures optimum readability. In short: It is a reliable companion – on every dive.

The Container

Well protected: In order to set thecrown and dive time, the containermust first be flipped open. The divetime hand can only be set when moved in an anticlockwise direction. When the container is closed, the rotating bezel and crown are protected.

Timepieces

ß6000

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Worldtimer

The Worldtimer P´6750 displays the time in two different time zones simultaneously and is an ideal companion for cosmopolitans. An additional crown with an integrated button makes the world time settings easy to change – for the first time ever without loss of time. The watch producer Eterna – licensee partner of Porsche Design since 1998 – has designed and built a special movement module based on the ETA Valgranges calibre A 07 111 for the Porsche Design Worldtimer P´6750. This functional timepiece has a world timer mechanism which is so far unique: when changing time zones, the reference time on the central indicator is transferred at the touch of a button and without losing time.

P´6750 Worldtimer, Titanium P´6750 Worldtimer, Rose goldP´6750 Worldtimer, PVD-coated titanium

Timepieces

ß6000

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P´6612 Dashboard PGCP´6612 Dashboard PTC P´6612 Dashboard PAC P´6612 Dashboard PTC Automatic Black Ltd.

Dashboard

The design of the Dashboard range of watches is inspired by the dashboard of a Porsche sports car, guaranteeing the best possible time and date legibility. All automatic chronographs in the Dashboard range are fitted with a special Porsche Design rotor, adapted from a Porsche sports car wheel. The collection and its three lines, PAC [ Porsche Design Aluminum Chronograph ], PTC [ Porsche Design Titanium Chronograph ] and PGC [ Porsche Design Gold Chronograph ] was overhauled in 2008 and now comes with coloured dials designs in Makara, Copper, and Night Blue or special material embellishments.

Home

ß7000

P´7310 Kitchen Utensils

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P´7330 Kitchen Knives

Kitchen

The Siemens premium small appliance series brings together tomorrow’s styling and intelligent high­tech. Rounded shapes, soft curves and blue designer indicators are the characteristics of the range. The Chroma Type 301 knives designed by F.A. Porsche stand out due to its exceptional sharpness and cutting­edge design. In comparison to traditional knives which just lie they stand upright in the kitchen.

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Eyewear

ß8000

P´8486 Sunglasses P´8479 Sunglasses

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P´8478 Sunglasses

Sunglasses

Porsche Design has a long history in the area of sunglasses. In 1978, Porsche Design presented the Exclusive Sunglasses, one of the most successful sunglasses in the world. Today modern high­tech materials like titanium make the glasses especially light, flexible, and stable. Lenses made of unbreakable polycarbonate guarantee extensive UV protection.

Eyewear

ß8000

P´8810 Reading Tool P´8802 Reading Tool

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Reading Tools

These reading glasses from Porsche Design combine purist design with high opticalquality. The designs are sure to appeal with a sporty line and elegant dynamics provided by the mix of materials used. Thanks to an innovative frame design, these glasses fold extremely flat and will therefore fit into any breast pocket. The P´8802 offers unlimited reading enjoyment, even in strong sunlight thanks to their reactive lenses. These reading glasses have already been honored with the famous “Red Dot Award”.

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Electronics

ß9000

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P´9521 Mobile Phone P´9522 Mobile Phone

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Mobile Phones

The Porsche Design mobile phones combine purist design with innovative communi­cations technology and high­quality natural materials such as aluminum and mineral glass. After its successful launch, the first Mobile Phone, the P´9521, has already won several prices. The new mobile phone is also distinguished by the unique production method, in which the mobile phone is milled out of a solid aluminum block. The touchscreen display makes navigating through the menus smooth, easy and intuitive, access to personal data is secured by means of a sensor which identifies the user’s finger print. The built­in GPS receiver can be used for mobile navigation purposes.

awards

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iF Design Award [ 2008 ] P´9521 Mobile Phone [ 2010 ] P´9522 Mobile Phone P´6750 Worldtimer P´8810 Reading Tool[ 2005 ] P´8404 Sunglasses P´1700 Shoes

Connect Award [ 2007 ] P´9521 Mobile Phone

Royal College of Art: Optra Frame Award [ 2009 ] P´8481 Sunglasses

Silmo d’or [ 2009 ] P´8481 Sunglasses

Red Dot Product Design Award [ 2010 ] P´6920 Indicator Rattrapante [ 2008 ] P´6750 Worldtimer [ 2007 ] P´7111 Pan Desk Lamp P´5510 Bounce:S [ 2006 ] P´3140 Shake Pen P´8802 Reading Tool

Plus X Award [ 2008 ] P´5510 Bounce:S

Plus X Award [ 2008 ] P´9521 Mobile Phone

P´5510 Bounce:S

Good Design [ 2010 ] P´9522 Mobile Phone

Award­winning: the design language from Porsche Design has been always appreciated – as more than 130 national and international design awards attest.

Stores

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All Porsche Design Stores feature the global retail concept. The store’s fixtures mirror the style and functionality of the high­quality Porsche Design products themselves. A combination of rich natural elements such as black stratified slate and smoked oak are contrasted with sleek, innovative high­tech materials. Plasma monitors screen short films casting Porsche Design products.

Porsche Design® is a registered trademark

Porsche Lizenz­ und Handelsgesellschaft mbH & Co. KG Presseabteilung Porschestrasse 1 74321 Bietigheim­Bissingen Germanywww.porsche­design.com

© 07 | 2010