5 marketing communications activities I am proud to present

1. MY 2014 Vittoria Catalogue

2. Vittoria Servizio Corse Videos

3. Rubino Pro Giro Pink Limited Edition product launch

4. ITire Pressure App

5. Local Tradeshows Concept

1. MY 2014 Vittoria Catalogue

Description: - Concept development of the 2014 catalogue.- Catalogue for dealers

Copies: printed in 21.000 copies; 4 languages: EN, IT, DE, FR.Available to browse and download on the website.

1. MY 2014 CatalogueObjective: - Develop a useful tool for the dealers to show the

MY 2014 Vittoria range

Result: - Consistency with the Vttoria brand image and

clear explanation of products - Focus on the technologies and sponsoring

activities- Appealing design appreciated from our sales

network and custumers.

My personal involvement:As project leader I was coordinating the work, collecting info and feedbacks from the product development and sales teams; developing the concept with the creative agency; coordinating the suppliers (graphic, translator, photographer, printer) for the execution part and doing the day to day work.

I am proud of that project because I was able to manage different contents, coordinating different people with a problem solving spirit.

Description: In 2011 Vittoria started sponsoring RCS Sport races (Strade Bianche, Milano Sanremo, Tirreno Adriatico, Giro d’Italia, Il Lombardia) and became official neutral technical assistance for all teams during the races with Vittoria Servizio Corse.We decided to develop some videos showing the behind the scenes of the races and the dedicated work of our mechanics and drivers doing the neutral support for all the peloton. Vittoria Servizio Corse is still official neutral technical assistance for 2014.

2. Vittoria Servizio Corse Videos

2. Vittoria Servizio Corse VideosObjective: - Highlight Vittoria Servizio Corse- Engage end users and increase the brand awarness

around Vittoria brand.

Result: - high numbers of views on Youtube,- high engagement of end users on social media- high exposure on printed and online megazines.

My personal involvement:I briefed the agency, developing the idea with them, coordinating the work, involving all the person needed for the success of the videos. I was always on the field with the video crew following the shooting session, prepearing the material, dealing public relations.I followed all the post-production work till the presentation of the videos.I took personally care of the communication launch of the videos.

I am proud of this activity because for the first time I took care of a video project. It was really inspiring me and the result is qualitative and creative very good.

Click and see the videos on Vittoria Youtube channel:2011:Servizio Corse Strade Bianche - 18.600 viewsServizio Corse Opera Rosa – 27.000 views Servizio Corse behind the scene – 2.300 views

2013:‘Spring classic’ heroes – 50.000 viewsAnother stage – Giro d’Italia 2013 – 5.000 viewsBe Enthusiast – 2.200 views

3. Rubino Pro Giro PinkDescription: - Special tire ‘Rubino Pro’ full pink to celebrate

Giro d’Italia.- 2013 official Giro d’Italia Product.- Video to promote the product.- Special pack for the set of tires.- Social media contest on Facebook.- Available at the official Giro d’Italia Store

and on Wiggle official online Giro d’Italia Store.

Video Rubino Pro Giro Pink limited edition: http://www.youtube.com/watch?v=mH-HTRqKcjE

Statistics from 03.05. to 28.05.2013

•Posts: 22 •Total people reached with all the posts: 43.300•Average reach: 22.000•Total likes: 519•Total comment: 215 •Total share (viral): 145

Example of Facebook contest

3. Rubino Pro Giro PinkObjectives:- Driving buzz and gaining coverage of Vittoria

across all media channels.- Commercializing sponsoring due to additional

sales – especially with limited editions.

Result: - High exposure on printed and online

magazines.- Buzz on Facebook around the contest and the

pink tires, engagement from end users.

My personal involvement:The Marketing Director steered the project.I was in charge of the communication part taking care of the press release for the launch of the promotion, developing the promo video, the Facebook contest.

I am proud of this project because we reached a great interest and engagement from end users on our social networks.

4. ITire Pressure AppDescription: - In 2012 Vittoria launched the ITire Pressure

application for mobile devices.- This App allows you to accurately determine

the most suitable air pressure for your tires.

See the App on the Vittoria website:http://www.vittoria.com/en/app/

4. ITire Pressure AppObjectives:- Increase brand awarness of Vittoria.- Give the end users a useful technical tool for their

cycling ride.- Educate the end users about the importance to

have th right air pressure in the tire.

Result: - High exposure on printed and online magazines.- From 30.04.2012 to 24.11.2013:10.000 downloads from Android30.000 downloads from IOS.

My personal involvement:I was in charge of the project supported by the product manager who developed the master sheet with all the technical data needed for the application.I coordinated the work with the web agency which developed the application.

I am proud of this project because Vittoria is the only one tire manufacturer that offers a technical app to the end users. It has been appreciated from dealers and distributors.

5. Local Tradeshows conceptDescription: - Modular booth structure to adapt to

different space in different local tradeshows- 25tires displays and 5tires displays- Vitrines- Coffee bar- Posters- Videos on displays

Local Tradeshows attended in 2012 and 2013

29-31 Jan Fietsvakwww.fietsvak.nl Amsterdam RAI, NL

07-10 Mar Taipei International Cycle Showwww.taipeicycle.com.tw Taipei, Taiwan

14-16 Sep Festi Bike www.festibike.com Las Rozas, ES

22-24 Sep Expo Bici Padova www.expobici.it Padova fiere, IT

27-30 Sep The Cycle Showwww.cycleshow.co.uk NEC Birmingham, UK

04-10 Oct Bike Brno http://www.bvv.cz Brno Exhibition Centre, CH

10-14 Oct Roch D'Azurwww.rocazur.com Port Frejus, FR

12-14 Oct Bike Motion Beneluxwww.bikemotionbenelux.nl Utrecht, NL

5. Local Tradeshows conceptObjectives:- Support the local markets with a strong presence

and a consistent brand image

Result: - High exposure during tradeshows

My personal involvement:I was responsaible for the project, reporting to the Marketing Director.Together with our builder we developed the booth concept.Once the concept was done I personally developed the visuals together with our graphic.I personally attended all the tradeshows supporting the builder, displaying the products, checking that all was ok. I am proud of this project because the result is well appreciated from our custumers. Vittoria has a consistent image in all the local tradeshows. It was great to travel in Europe and to be also in Asia at the Taipei Show in March 2013 as reward for my good job.