poq studio's platform holiday report 2013
TRANSCRIPT
Mobile holiday shopping’13 on the Poq Studio Platform!
Retailers on the Poq Studio Platform!Trusted(by(20+(fashion(retailers(
On average, our retailers saw a massive
87%
increase in mobile revenue from November to December.
Retailers sold more in December!
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
Mobile apps Mobile sites
November
December
Conversion rates shot up in Dec!
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Mobile sites
Mobile apps
The busiest day? !Boxing Day (26.12.2013)!
Android vs. iOS: Traffic!
28%
69%
3%
Android iOS Other
iOS devices conJnue to be the smartphone of choice in the UK, driving the majority of mobile traffic.
Android vs. iOS:!Average order value!
iOS AOV is 27% higher. iPhone users not only browse more, they also spend more money.
iOS £68.7
Android £54.2
Android vs. iOS:!Share of mobile revenue!
17%
80%
3%
Android iOS Other
iOS drove 80% of mobile sales. The largest share of revenue coming from smartphones.
Apps vs. mobile sites!
We also analyzed the performance of mobile websites versus naJve shopping apps powered on the Poq Studio PlaVorm.
Apps vs. mobile sites:!Returning visitors!
78.20%
40%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
App Mobile Site
With over 78% of returning users, mobile apps retained more users, increasing our client's loyal customer base.
APP £90.82
MOBILE SITE
£89.47
Average Order Value for app and mobile sites is almost the same.
Apps vs. mobile sites:!Average order value!
Apps vs. mobile sites:!Conversion rates!
APP 1.8%
MOBILE SITES 0.73%
Apps conversion rates were closer to desktop conversaJon rates than to mobile sites.
Desktop 2.4%
Highlights !
One mulJ million pound shoe retailer had an app conversion rate of 2.6%, almost as high as the desktop conversion rate of 2.7%. While an internaJonal apparel retailer had the highest app conversion rate we've ever measured, at 3.02%.
Smartphone share is growing fast!
Smartphone share of online revenue was 13%, up from 8% in August’13.
87%
13%
Online revenue Smartphone
Mobile revenue is moving to apps!
Average app share of mobile was 35%, up from 15% in August ‘13.
35%
65%
App Mobile site
Top #4 actions on home screen !
1. Banner promoJng season sale 2. Shoppable Lookbook 3. Store finder 4. Featured collecJons, products
The home screen is where brands promote new campaigns or editorial content.
Poq Studio – mobile commerce platform!
Christmas 2013 saw impressive results for our clients on the Poq plaVorm. At Poq our work conJnues. We just launched our Spring '14 Release, featuring in-‐store engagement, a stronger brand experience and a powerful app content management system. Happy mobile shopping in 2014!