POP UP SHOP

Dec/21/2012Yuka Yanagawa

What is a “ POP-UP SHOP ”

Definition(quote:Wikipedia)- which is a temporary venue, and is able to build up an interest by consumer exposure. POP-UP SHOP allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity. They are often used by marketers for seasonal items such as Halloween costumes.

Players

A COMPANYSA REAL

ESTATE AGENTSA CUSTOMERS

B2B

B2B

B2B2C model

Purposes

A COMPANY A REAL ESTATE AGENT

NOT Having real storeHaving real store

Launch New

P

roducts/ Services

Holiday S

easonM

arketing

A P

art of Series of

Branding

To acquire the attention To evaluate the company

Using V

acant Spaces

efficiently

Testing P

roducts/Services

Suitable for Location

Benefits

Create WOMAcquire an Attention and the Leads to

CustomersGenerate Publicities

■COMPANY: a good tool to introduce new products/services

■REAL ESTATE AGENT:a good chance to use vacant places

Categories of POP-UP SHOP(in my point of view)

OPEN to PUBLIC

CLOSED for MEMBERS

DIRECTLYPROFITABLE

INDIRECTLYPROFITABLE

Research

Interests Entertaining

Developing Loyality

SeasonalGift Shops

LimitedProducts/Services

Exclusively IntroducingNew Products/Services

Game Shop

Categories of POP-UP SHOP(in my point of view)

OPEN to PUBLIC

CLOSED for MEMBERS

DIRECTLYPROFITABLE

INDIRECTLYPROFITABLE

Research

Interests Entertaining

Developing Loyality

SeasonalGift Shops

LimitedProducts/Services

Exclusively IntroducingNew Products/Services

Game Shop