pop up catering - association of cultural enterprises conference march 2015
TRANSCRIPT
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Pop Up, Profit & PitfallsCatering for that special event
Chris Brown
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Carluccio's to launch 10 pop-up shops for Christmas
"The corporate canteen became ‘cool’ and customer feedback
ranged from excitement to downright ecstasy at having Hummus
Brothers on site every week," it said. “There are now five pop-up
teams in place and opportunities to run pop-ups at concerts and
sporting events at the weekend,”
Westfield to host sensory food pop-up to highlight its range of restaurants and cafés
London Pop-ups http://www.londonpopups.com/
Detailing all of the pop-up restaurants, pop-up bars, pop-
up shops, pop-up galleries, and pop-up gigs in London
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What is a Pop Up
• Limited time
• Generates interest
• Takes advantage of footfall
• Good way to experiment
• Are you doing anything different?
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Finding Out What is Available
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Cereal Central MCR
@cerealcafemcr
Our own tweak on a super concept.
Manchesters first cereal-only cafe!
Cereal Central MCR - COMING
SOON
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Live advertising sends
commuters doughnut mad at
Piccadilly Circus
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How Will It Help You
• Capture catering spend when you have the
footfall
• Provide a unique selling point
• Generate some footfall
• Take advantage of the trend for informality
• Create ambiance and improve the visitor
experience
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Pitfalls
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Summary
• Galvanise your sense of humour
• Unleash your creativity
• Be Different
• Tell a story
• Reap the publicity, make some money
and have some fun
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www.turpinsmale.co.uk
Great Cafes Blog