POP Overview December 3—March 3

Promo 3: Homestyle Dinner Test + Loyalty

The POP listed in this overview is MANDATORY and the ONLY approved POP.

Door Cling

Gift Card door clings should be

removed as of 1/2/19

Window Clings

All Window Clings below are mandatory unless you do not have enough windows to display them all.

1

6 (Optional, only 1 version allowed)

4 5

3 2

Tall Menu Inserts

Place ALL Tall Menu Inserts into menus, Cinnamon Unrolled facing the dining room in the morning and

Dinners facing the dining room in the afternoon.

Table Tents

Menu Extenders - (Oreo Side—$2.99 or $3.29 depending on your price tier)

Table Decal

Ceiling Dangler (2-sided)

Gift Card table decals should be

removed as of 1/2/19

Value Side (12/31/18—1/13/19)

STRAWBERRY

WAFFLE

COMBO

W/DRINK $4.99

LTO Side (12/31/18—1/13/19)

REAL

HOMESTYLE

DINNERS MADE

TO ORDER

Value Side (1/14/19—1/27/19)

TREAT YOURSELF

WITH $2.99 (OR $3.29)

FRIED OREOS

LTO Side (1/14/19-1/27/19)

COME IN FOR A

HOMESTYLE

DINNER

Readerboard Messages - Below are the readerboard messages for January and February.

Please refer to the weekly Marketing Update for future messages

Value Side (1/28/19—2/10/19)

FARMHOUSE

BURGER

& FRIES

W/DRINK $4.99

LTO Side (1/28/19—2/10/19)

NEW

HOMESTYLE

DINNERS TRY

THEM ALL

Value Side (2/11/19-2/24/19)

DON’T MISS

FREE WAFFLES

EVERY WED.

LTO Side (2/11/19-2/24/19)

BACON N’

MASHED

SOUTHERN

STYLE CHICKEN

Value Side (2/25/19—3/3/19)

LAST CHANCE

4

FRIED OREOS!

LTO Side (2/25/19—3/3/19)

NEW

HOMESTYLE

DINNERS JUST

LIKE MOMMA’S