ponencia 11 jonathan baldovino
TRANSCRIPT
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PERFORMANCE MARKETING
Jonathan Baldovino
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SHOW ME THE MONEY
#PerformanceJB @jbaldovino
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¿Que es Coversión?
Compra Suscripción
Descargade un archivo
Ver un video
#PerformanceJB @jbaldovino
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Coversión = Acción
#PerformanceJB @jbaldovino
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TITULO DE LA SECCIÓN
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ObjeEvos CualitaEvos(Audiencia Targuet)
Usuarios Interesados en comprar Zapatos
MAL#PerformanceJB @jbaldovino
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ObjeEvos CualitaEvos(Audiencia Targuet)
Hombres y mujeres entre 25 y 25 años, que posean tarjeta de crédito,
se encuentren localizados en Argen@na y estén interesados en adquirir zapa@llas o indumentaria
depor@va
MEJOR#PerformanceJB @jbaldovino
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ObjeEvos CuanEtaEvos(Metas Concretas)
Roberto se propuso como obje@vo obtener la mayor can@dad de leads
posibles para el 2013
MAL#PerformanceJB @jbaldovino
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ObjeEvos CuanEtaEvos(Metas Concretas)
El 1 de enero Roberto se propuso obtener 1200 leads para el 31 de diciembre del 2013. Es decir, 100
leads mensuales (0 25 por semana)
MEJOR#PerformanceJB @jbaldovino
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TITULO DE LA SECCIÓN
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“no hay nada más estúpido que esperar resultados distintos si hacemos siempre lo
mismo”
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TITULO DE LA SECCIÓN
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1 2 3
#PerformanceJB @jbaldovino
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Tráfico1
#PerformanceJB @jbaldovino
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2
#PerformanceJB @jbaldovino
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Elige tu propia Aventura
#PerformanceJB @jbaldovino
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Cosas que NO deben hacer
#PerformanceJB @jbaldovino
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Registrate
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Lo que nunca falla
#PerformanceJB @jbaldovino
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“La idea es que cada página ,ene un obje@vo y la
historia nunca se termina”
#PerformanceJB @jbaldovino
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Conver@on Rate Op@miza@on
CRO
#PerformanceJB @jbaldovino
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TITULO DE LA SECCIÓN
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En email marke+ng
¿Cuál es el factor determinante de la Tasa de Apertura (OP)?
#PerformanceJB @jbaldovino
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TITULO DE LA SECCIÓN
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En email marke+ng
El Asunto o Subject
#PerformanceJB @jbaldovino
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En email marke+ng
Tips: Maximo 50 caracteres OpEmizado 30
Incorporar simbolos ♫ ♥ ☺ ☀ ☁ ☂ No hace falta la semánEca
#PerformanceJB @jbaldovino
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En email marke+ng
¿Cuál es el factor determinante del CTR?
#PerformanceJB @jbaldovino
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TITULO DE LA SECCIÓN
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En email marke+ng
El Diseño = CTA
#PerformanceJB @jbaldovino
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“Cuiden los detalles”
#PerformanceJB @jbaldovino
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3
#PerformanceJB @jbaldovino
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#PerformanceJB @jbaldovino
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“Segmentar Leads dependiendo del formulario o
landing page por donde ingreso y envía mensajes
targueteados”
#PerformanceJB @jbaldovino
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#PerformanceJB @jbaldovino
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Temas que faltaron
Técnica A/B test Desarrollo de landing pages
Seguro de algo más me olvido
Medición de ObjeEvos
#PerformanceJB @jbaldovino
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¡MUCHAS GRACIAS!
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