HR SALES FINANCE IT

Learn How One Hyperlink Click Can Transform Your Business and Increase Your Global Competitiveness

Table of Contents

p3 Change or Fail Foreward by Ashan Willy, Senior Vice President

Worldwide Systems Engineering and Product Management at Polycom®

p5 Consider the Possibilities of Borderless Collaboration with Just a Web Browser

p7 The Opportunity to Streamline Business Efficiency

p9 The Network Effect: Designing your Network for Video-enabled Applications

p10 About RealPresence® CloudAXIS™ Suite

p12 Resources and Offers

HR SAlES FINANCE IT

© 2013 Polycom, Inc. All rights reserved. All Polycom® names and marks associated with Polycom products are trademarks or service marks of Polycom, Inc. and are registered or common law marks in the United States and other countries. All other trademarks are property of their respective owners. No portion hereof may be reproduced or transmitted in any form or by any means, for any purpose other than the recipient’s personal use, without the express written permission of Polycom.

The way we communicate is changing, driven by global economic and social shifts and the influx of technologies to support cloud computing, mobility and social interactions. These trends are causing us to rethink the way we do business and the opportunities are limitless.

Technology is shrinking geographies in ways we never dreamed possible; networks are becoming ubiquitous and mobile devices accepted for conducting business in a fast-paced world where business is happening around the clock.

The people in our workforce are also changing. Technology-proficient ‘millennials’ are working in our organizations and they will soon be joined by ‘digital natives’.

Social networking has transformed what and how we communicate both at work and home.

Any device can now create and publish video content either real time or using recorded content.

Technology has:

● Set high expectations—we want it all

● Created a culture of immediacy and accelerated decision making

● Made us more productive while achieving a better work/life balance

However, one constant remains in this technological shift—the need for human collaboration. And the best way for people to collaborate and interact is still face to face, by seeing one another.

Change or Fail

A quick introduction. I’m Ashan Willy, Senior Vice President, Worldwide Systems Engineering and Product Management at Polycom. Being successful in my role requires me to anticipate the future and develop the innovative technologies and solutions our customers will need to succeed today and tomorrow.

Use of desktop and mobile video conferencing continues to rise:

● 23% of companies have deployed desktop video to more than half of their employees

● 27% of companies are extending video conferencing to tablets

● 49% are evaluating or planning to enable video conferencing on tablets

Video-enabled workplaces are creating high performance, high collaboration cultures. But it doesn’t end there…

Nemertes Research 2013, Pervasive Video Collaboration

“ ” Ashan Willy

Creating a high collaboration, high-performance culture

In the same way mobile phones have liberated us from our desks, video has taken us out of the office. Today, making or joining a video call is as easy as using the phone, from almost anywhere —desktop to tablet—and this increased familiarity is encouraging more people to make video their communication mode of choice.

Video is solving the business challenges of today and tomorrow, including reducing downtime, improving business workflow and accelerating decision making. Projects are getting completed faster, geographically dispersed teams are sharing ideas more frequently and workplace training is reaching employees sooner.

In short, video-enabled workplaces are creating high performance, high collaboration cultures.

But it doesn’t end there…Imagine what would happen, if that same video network you implemented to create a high performing workplace is now extended to customers, to suppliers, and others outside your company? What could this mean to the operational efficiency of your organization?

Here are a few ideas:

● Reduce the time it takes to hire and on-board talent anywhere in the world

● Reach new markets successfully without having physical presence

● Close the gap for product development, bring your customers and suppliers into the development process early

● Improve customer response by collaborating face to face with consultants and outsourced operational teams

It all comes down to a single hyperlink through a browser and with that, a change in the way you can communicate with anyone.

Enjoy the rest of the guide. If at any time you have questions, please contact us at cloudaxis_info@polycom.com

Ashan Willy

Enterprise technology leaders must plan for a future in which video is pervasive, both real-time conferencing as well as user-generated content.

The Changing World of Video Collaboration

“ ” Nemertes Research 2013, Pervasive Video Collaboration

Business Video• Roomfocused•Meetingoriented• Directory

Personal• Relationshipfocused• Sociallyoriented• BuddyLists

Collaborative• Eventfocused• Contentoriented• URL/web

Borderless Meetings• Interoperable•Meet-meoriented• Invitation

Collaborative Meetings• Participate•Workstream• Sharedspace

Polycom Innovation• Borderless• Open• Collaborative• Visual• Persistent• Virtual• Powerful

2012 ⊲ 2013

Technologies are available today that extend the reach of video beyond an organisations’ network. However for those forward thinking companies that have deployed them, there are still operational challenges for end users and IT departments alike.

As a result of these challenges some companies have resorted to using consumer-grade technologies characterized by their closed environments with varying quality of service, limited or no security and peer to peer distribution without authentication or validation.

To help you create a workplace free of network limitations, Polycom has introduced a technology game changer—secure enterprise-grade video collaboration accessible with just a browser and web camera.

Polycom® RealPresence® CloudAXIS™ allows you to step outside your network in a secure environment that delivers the business grade experience you expect while harnessing the power of human collaboration. Arranging impromptu or scheduled meetings is a snap, making it easier to bring people and business together for B2B and B2C video collaboration.

As an extension of the RealPresence® Platform infrastructure that embraces interoperable borderless collaboration, CloudAXIS™ helps your workplace connect to anyone, anywhere. It lets your people collaborate and share ideas with customers, suppliers, partners and others outside your company with a presence-aware directory that integrates contacts from Skype®, GoogleTalk™, and Facebook and provides simple click-to-connect convenience so you can invite anyone to join you for a video call by sending a link in an IM, email, or calendar invitation.

Consider the Possibilities of Borderless Collaboration with Just a Web Browser

Today for many companies, video enables employees to connect with other employees inside a network. Imagine the possibilities if you could extend it outside of your own organization.

…businesses are missing out on the opportunity to collaborate with partners, suppliers and clients in a secure, compliant, reliable and high-performance environment, and maximize the return on investment (ROI) of their enterprise videoconferencing system. “

”New IDG Whitepaper: Enterprise-class videoconferencing for the masses

● Your managers and HR team can interview candidates face to face, regardless of location, accelerating the interview cycle

● legal teams can leverage the expertise of external consultants to add credibility to their cases

● R&D teams can engage with customers faster to test your next product design

● Sales teams can meet face to face with prospects to clarify a tender and start building rapport and you can improve face time with valued customers at any stage of the buying cycle

● Supply chain management improves, connecting with outsourced manufacturers for swifter collaboration leading to faster customer fulfillment

● Engineering teams can collaborate with suppliers to trouble-shoot an issue

● Marketing teams can engage agencies from anywhere in the world for their next campaign

● Education and learning organizations can bring in remote lecturers from any location and extend the classroom beyond the campus

● Healthcare specialists can treat patients from the comfort of their own homes or assist in life-saving operations no matter the location

● Government agencies can ensure business continuity and emergency assessments when disaster strikes

With Polycom RealPresence CloudAXIS your address book just got a whole lot bigger

If you create a bigger network, you increase innovation.“ ”New IDG Whitepaper: Enterprise-class videoconferencing for the masses

No matter how diverse your requirements might be, Polycom® RealPresence CloudAXIS will help your employees get connected securely and when needed, record and stream their video collaboration so every aspect of your company’s knowledge base and process can be optimized throughout the organization.

Imagine the opportunities for any enterprise, educational, healthcare or government organization to innovate and collaborate:

It doesn’t matter what industry you work in, there are video-enabled business applications available to make your business work smarter, regardless of industry.

All of these solutions are focused on the end game—accelerating the service and ultimately the product that reaches your customers. Here are a few real life scenarios to give you an idea of what can be achieved.

HR: Speed up your recruiting processMany CIO’s and IT Managers we talk to have concerns about the way their HR teams and managers use free consumer-grade video solutions to conduct interviews with candidates across distance. You know the story—no authentication and no security, leaving your network at risk.

We understand that HR teams are working under pressure to recruit talent quickly and this is business critical to maintain operational continuity. Now you can have a secure, high definition (HD) video call with the recruiter, the candidate and the HR team in one meeting across any distance, and on any device including PCs, tablets, smartphones, and video room systems. You can also share content from your desktop with the participants and record the interview for playback at a later date.

The Opportunity to Streamline Business Efficiency

Business benefits:

● Reduction in time-to-hire, recruitment costs and administration

● Flexibility to record the interview for additional review and assessment

● Improving the way you use recruitment agencies (maximizing fees)

● Improved accuracy of shortlisting and hires through face-to-face interaction and body language assessment

● A great user experience for the prospective employee

● New hires converted to long term employees

Once the successful candidate is recruited, video collaboration can improve the onboarding process, helping new employees gain faster access to the right resources in order to understand their role and what’s expected of them in terms of performance. This is critical to ensuring new hires are engaged quickly and can start delivering in terms of productivity—important in that first year. This alone can reduce the cost of administration by up to 50%i.

i Expertus Inc, 2007 Training Challenges Survey Results.

Imagine the impact on your recruitment process. With CloudAXIS, more people are able to collaborate from anywhere in a secure HD environment, allowing for faster decision making, helping ensure you select the best candidate for the job.

See this in Action

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The experts at Aragon Research believe video-enabled business applications will deliver unlimited potential for businesses across industries of all shapes and sizes and at Polycom, we tend to agree.

HR and learning organizations: deliver more efficient training programmes

Most companies these days are working across multiple geographies. This can present its own set of challenges when you need to reach large numbers of people quickly to share information and manage their professional development. It is not always feasible or practical to bring people together for workplace training in one location.

Recorded and on-demand training can be accelerated throughout the company and across distance to reach remote employees and even suppliers and partners with recorded and on-demand sessions. What’s more, live external trainers can conduct the lesson from any location to participants using any device.

Business Benefits:

● Improving teamwork and collaboration sharing content and ideas to reach decisions faster

● Enabling trainers and product teams to train, interact, and conduct live Q&A with partners and channels

● Delivery of timely training over video to ensure everyone has the same information fast

● Reduce training-related down time for staff

New employees are 69 percent more likely to stay longer than three years if they experience well-structured onboarding

“”Aberdeen Group

http://blogs.hbr.org/2012/12/social-tools-can-improve-e/

Flexibility in how, when and where employees work, can bring numerous benefits to a business. People are happier because they spend more time being productive in places outside the office, and less time commuting.

There also is a huge benefit to the business—video improves remote employee productivity by as much as 39 percent, lowering operational costs, and making it easier to attract and retain valuable team members.

The ‘One Minute Commute’ Creating Work/Life Balance

Meet Jo, talent manager for a Chicago-based global engineering firm who works from London. See how easy it is for her to arrange a training session involving multiple employees across multiple locations—each working from a different device and platform.

SALES: Accelerate your sales cycle, improve sales leads and customer retention

Increasing the amount of time you see and interact with customers and prospects improves relationships; helps to solve problems and reach agreement faster. When needed, it also allows you to invite subject matter experts into customer discussions, regardless of their location.

Imagine if you are a retail store or financial services business and have the ability to interact face to face with your customers and prospects every time they visit your website. You can start building a personal relationship from the get go. Ultimately, deeper customer relationships lead to increased profitability and revenue.

Once you have secured the deal, it doesn’t end there. Video collaboration can also help improve customer fulfilment and satisfaction. The supply chain can be managed more effectively. Your sales team can be conducting virtual real time meetings with external partners and customers. You can manage outsourced manufacturers from anywhere, accelerating time to market.

If you are a manufacturer, you can involve the customer throughout the delivery process and ensure product training programs can be easily delivered to the customer’s organization while saving time and money.

Business benefits:

● Customers to talk to experts when they are needed most

● Market presence expansion without needing a physical presence by implementing remote working capabilities—scale up operations without incremental costs

● Involve suppliers more closely in your planning and innovation process

● Operational cost containment while increasing number of transactions per employee per day

● Consulting and services firms to meet with clients face to face to agree on actions and move projects forward while reducing time and cost of travel

● Facebook or web pages to connect live to a business via video and solicit direct feedback

Meet Peter, a sales manager in a global engineering firm. See how easily he solves a problem with his supplier in Asia minutes before an important customer meeting.

A European national healthcare service is planning to use Polycom RealPresence CloudAXIS Suite to allow patients to consult securely with clinicians, remotely, without using special or dedicated video endpoints.

Register for a Demo

Download the Infographic

Ask a Question

Insist on an open, standards-based solution. This will ensure the broadest interoperability with the biggest possible ecosystem. This is a critical step in video becoming a pervasive, enterprise wide resource. ZR Research, 2012.

IT: Learn how IT can save the day and still leave time for lunch

An IT decision maker and their team face enormous pressures. I often hear these questions:

● How will an investment in unified communications and collaboration fit with our business requirements and objectives and still deliver a return?

● How will I know our employees will use it?

● How do I get the business functional managers to buy into the vision so they can support me with the internal rollout?

It’s important that you can deliver real-time collaboration across devices in an environment that is secure and user friendly.

let’s face it. It does not get much easier than the click of a hyperlink to start enjoying enterprise-grade collaboration with anyone, anywhere.

To us, it’s about making business more human. It’s about creating a solution that uses a familiar interface to replicate human interaction, either ad hoc or scheduled. That interface needs to be browser-based, simple and familiar to reduce barriers to adoption and limit the amount of IT intervention required.

RealPresence CloudAXIS Suite enables:

● Enterprise-grade video collaboration—secure, encrypted, centrally managed and provisioned, standards-based and accessible with a browser

● Ad hoc visual collaboration maximizing BYOD

● Directory integration, bringing contacts from presence-based social applications together in one address book

● Flexibility to be run on premise or hosted within a private cloud

● People outside your company to join a secure video meeting with your employees

● Easy to use, intuitive interface that doesn’t require IT intervention

● Point and click simplicity and access through a browser provides a familiar user experience that reduces barriers to adoption

If you want to see this in action, please contact us for a custom demonstration. You’ll get to talk to subject matter experts as well as see first-hand the possibilities for your business.

“”

Register for a Demo

Download the Infographic

Ask a Question

The Network Effect: Designing your Network for Video-Enabled ApplicationsEvaluate the various

areas of your business where video collaboration and communication can improve the ability for employees and customers to interact. Aragon Research, 2012

As discussed earlier, we now have the ability to expand beyond corporate walls to deliver borderless collaboration. This gives you the flexibility and freedom to let your people, customers and suppliers collaborate face to face from anywhere and on any device. These interactions can be scheduled or spontaneous, using RealPresence CloudAXIS Suite.

We also give you the peace of mind that no matter how your people choose to collaborate, they will receive a consistent user experience supported by open standards technology.

Enterprise-grade video collaboration should be nothing short of a solution that provides the highest quality, interoperability, reliability, and security that is centrally managed and provisioned.

By making it easy for your employees to collaborate with customers, partners and suppliers, you enable them to come up with new and creative ways to utilize the video collaboration infrastructure, ensuring user adoption increases and you realize ROI, fast.

My top 10 questions and advice for preparing your network for video-enabled business:

1. lead with real world use cases. It will determine your success and ROI. Define the needs of your business stakeholders and engage them in the process.

2. Decide on your preferred approach to collaboration and web integration. Do you lead with video or lead with web collaboration?

3. Will this be a virtualized solution?

4. Security should be priority. How secure are you? Are users entering your network authenticated to ensure your network remains secure?

5. Do you have a mobility strategy in place for your enterprise and how will you integrate video collaboration? If you want to know the differences, ask us.

6. Does the video solution you are reviewing integrate seamlessly into your existing UC platform?

7. How will you ensure quality of experience to all your users, regardless of their location or device?

8. Is the solution flexible to deploy and easy to scale for your business and supported by your IT team? Will it be easy for you to manage and monitor?

9. Will it support real-time and recorded content streams?

10. Do you have a time-bound roadmap to review key implementation milestones and understand how your solution will be supported in the future?

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Additional Resources

⊲ IDG White Paper: Enterprise-class videoconferencing for the masses

Infographics:⊲ HR: Take your people skills to new heights.

And to new places with RealPresence CloudAXIS.

⊲ FINANCE: How RealPresence CloudAXIS turns a controller of costs into a champion of collaboration.

⊲ SALES: Give a new face to your sales force with RealPresence CloudAXIS.

⊲ IT: How RealPresence CloudAXIS turns unsung IT pros into celebrated IT stars.

⊲ EDUCATION: Five ways RealPresence CloudAXIS forever changes how teachers teach and students learn.

⊲ Four Ways RealPresence CloudAXIS is redefining video collaboration.

Offers:⊲ Watch the online demo

⊲ Experience a custom, live demonstration

⊲ Talk to a subject matter expert

⊲ See our available Video SmartStart Offers

More than two-thirds of videoconferencing users who use their tablets for business also use them to conduct video calls. Wainhouse Research, 2012

About RealPresence CloudAXIS Suite

Unique in the marketplace, RealPresence CloudAXIS Suite is standards-based and extends the RealPresence® Platform infrastructure to enable businesses to collaborate with other businesses or individuals easily and securely, independent of application, system, or device. Using a browser, it’s simple click-to-connect convenience delivers a business-grade experience to all users, whether someone inside your organization, customer, partner or supplier.

RealPresence CloudAXIS Suite delivers:

● High-quality B2B and B2C video collaboration extending RealPresence® Platform—the industry’s most interoperable, scalable, and secure UC platform

● Universal browser access enabling users to simply join video collaboration meetings, mobile and room systems, with just a browser inside or outside the firewall

● Industry first presence-aware global directory that integrates contacts from Skype®, GoogleTalk™, Facebook® and displays presence status

● Simple click-to-connect convenience inviting anyone to join by sending a URl link in an IM, email, or calendar invitation

Download the Infographic

Polycom innovative solutions bring people together to collaborate and transform the way they work. We are the leader in interoperable unified communications and collaboration. More than 400,000 organizations worldwide, and across all industries, rely on secure Polycom voice, video and content sharing solutions to get their job done.

Visit www.polycom.com

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