pollen vc app promotion summit 2014
TRANSCRIPT
APP PROMOTION SUMMIT 2014
App Promotion Summit (London 2014) 2
MARKETING BALANCE
PRODUCT
MARKETING
App Promotion Summit (London 2014) 3
MARKETING BALANCE
PRODUCT
MARKETING
App Promotion Summit (London 2014) 4
MARKETING BALANCE
PRODUCT MARKETING
Monetisation Right Acquisition Right
App Promotion Summit (London 2014) 5
MONETISATION
Test Refine
App Promotion Summit (London 2014) 6
MONETISATION
ACQUISITION
Test Refine
Test Refine
App Promotion Summit (London 2014) 7
MONETISATION ACQUISITION SUCCESS
SUCCESS FORMULA
App Promotion Summit (London 2014) 8
FUNDING UA CAMPAIGNS
INDIE VC BACKED PUBLISHER
App Promotion Summit (London 2014) 9
TIMING
Launch 30 Days 60 Days $
Funding Gap
PAYMENT FROM APPSTORE
App Promotion Summit (London 2014) 10
TIMING
Launch 30 Days 60 Days
!PAYMENT EVERY 7 DAYS $
App Promotion Summit (London 2014) 11
CREDIT IS BROKEN
SELF SERVICE CREDIT TERMS
App Promotion Summit (London 2014) 12
TIMING
Launch 30 Days 60 Days
!OR REDIRECT CASH STRAIGHT INTO AD-NETWORKS - DAILY
Debt Funding Presentation 13
It’s not just the cash, it’s what you can
do with it.
Ingest daily sales data from app store
Reinvest directly into advertising
Accelerated Growth Trajectory
Debt Funding Presentation 14
VELOCITY CAPITAL ENABLES RAPID GROWTH THROUGH REINVESTMENT OF APP REVENUES
App Promotion Summit (London 2014) 15
CASE STUDY: DIGIPILL http://blog.pollen.vc
App Promotion Summit (London 2014) 16
TAKEAWAYS
Test & Develop relentlessly before you begin to ramp up
Keep your equity funding in the bank
