1

Political PartiesIn Elections vs. Governing

2

RealignmentVoter driven

Demographics change Regionally generationally

Party driven Issues change Perceptions in changes in the electorate

What has caused the shifts in popular sentiment over time?

3

Are parties more useful in elections than governing?Consider these candidates’ statements…Campaigners or governators?

4

Parties in Elections Selecting Candidates

Raising money

Informing voters

Primaries & caucuses

Funding advertising, campaigns

Creating a majority

5

Influences on political parties in elections FEC (Federal Election

Commission)

State & Local election laws

Interest groups

Swing states/new districts

PACs

ALL OF THESE AFFECT THE $$ MADE AND USED BY PARTIES.

6

Political Ads Not only those aligned with

a particular party

Funded by parties, PACs, and interest groups (all factions within the electorate)

Romney 2012

Issue Ad 2013

Issue ads Types? Tactics?

Candidate ads Types? Tactics?

7

Parties and Governing National Party Platform

Thinktanks

Well-known partisans

How does partisanship hinder effective government?

How does the party agenda create stability and confidence in government by the electorate?