Recap of Our Dhaka Session

•Cleared basic concepts of What a Business Association is.

•Generic Role of Business Associations in a democratic society

•Debate on Vision, Financial Position and Ethics

•Challenges faced by women entrepreneurs in South Asia

•Role of Leadership and Governance•Importance of aligning Vision and Mission

with member’s needs•Key learning from Women Chamber

Diagnostics done in Pakistan

Buyer-Seller Activity

Four Sellers

•Bangladesh Women Chamber Of Commerce And Industry, Bangladesh

•AWAKE, India•FICCI-FLO ,India•Lahore Chamber of Commerce & Industry

What was on Sale?• Business plan • Generating Income for the organization• Introducing new services• Membership increase• Membership Retention• Strategic Planning• Advocacy• Manuals of the organization such as HR , Accounts• Business Counseling • Group Formation• Sharing of Manuals• SKYPE Calls between interested buyers and sellers

•If we have a Template where we can put the demand of the buyers every two month and the seller will respond by delivering the information either in writing or by SKYPE call .It will help to keep record and track the demand and deliverables.

Did you ever Ask yourselfDid you ever Ask yourself

“Why am I unable to do what I want to do? “Why am I unable to do what I want to do?

Stumbling Blocks Stumbling Blocks

Passive

Approach

Passive

ApproachFounders

Founders

Lack of

knowledge

Lack of

knowledge

YOULack of SkillsLack of Skills Political Fights

Political Fights

Office bearers

Office bearers

Ouch!

How Many think they have been unlucky?

Its for YOU if you fall under

these categories

Its for YOU if you fall under

these categories

Ouch!

Stuck!

Ouch!

Unaware

Ouch!Ouch!

Fears

Ouch!Lethargic

Ouch!

Yes King Maker!

Ouch!

Political Pressure

Ouch!

Leg Pullers

Choosing the Right LuggageChoosing the Right Luggage

Dodge

Bullets Be Bulletproof

You’re going to get hit!

The Problem With Dodging BulletsThe Problem With Dodging Bullets

Choice #2 Choice #2

Wear Bulletproof ArmorWear Bulletproof Armor

How to become Bullet Proof?Act SmartHave documentation in placeStart making decisionsStop leg pulling Start delegatingStart training staffStart training office bearers Create value for members

But you can do all that only if……….You are Brave Enough to Say No!

Membership Focus

Who Owns the Chamber?

•A member voluntarily invests money by payment of dues on a regular basis in exchange for a perceived value from the chamber.

•Members are the first element of an organizational structure.

•Members are both owners and customers.

Are we focusing on Member’s Needs

If not, WHAT needs to be

done

Services that deliver

Chamber Services • Networking opportunities• Advocacy • Member to Member Discount Program • Learning opportunities • Community development through effective

CSR • Trade leads • Referral services • Employment exchange• Subsidized consultancy services • Promotion and advertising

Small Ideas – Big Ideas

Creativity is not about creating something new, its about giving a new experience

Some Findings from RCCI Diagnostics• Membership services require overhauling to become

customer oriented and value driven.

• Based on the above point, effective branding and marketing is required to attract new members and retain the existing membership.

• Existing infrastructure requires improvement.

• Some changes in organizational structure of membership and services department are required.

• Systematic process for entertaining an enquiry from member and non-member is required.

• Staff is required to undergo trainings particularly in the area of customer services and research.

New Experience!

Existing Service

• Business meetings

• Concessions

• Fax and Email

Re-name• Business development and

networking opportunities

• Membership discounts and concession program

• Complimentary Fax and Email service

Contents Required in Financial & Administrative Manual

Table of Contents

•FINANCIAL1. Introduction and Objectives2. Definitions3. Accounting Principles and Policies4. Responsibilities of the Finance &

Accounts department and Internal Controls

5. Accounting Books of Records6. Budget & Budgetary Control7. Fund Management

• FINANCIAL (…continued)

8. Banking Operations9. Cash Management10.Advance11.Travel12.Procurement Procedures13.Fixed Assets Management14.Financial Reports15.External Audit and Annual Return

• ADMINISTRATION

1. Human Resource Administration2. Recruitment, Selection & Appointment

1. Recruitment2. Selection3. Appointment4. Probation5. Personal Files

3. Working Hours4. Leave

• ADMINISTRATION (…continued)

5. Remuneration & Benefits6. Staff Development7. Promotion8. Health & Safety9. Disciplinary Procedure10.Termination / End of Service11.Leaving Procedure12.Vehicle Administration13.Filling System14.Office Security

Bring the Desired ChangeThrough Effective Policy Advocacy

Lobbying vs Policy Advocacy•Lobbying is loosely defined as any

attempt to influence specific legislation and is done mostly on One2One basis.

•Public policy advocacy is the effort to influence public policy through various forms of persuasive communication by stakeholders.

What can be Changed?

•Legislation•Proclamation (public statement)

•Regulation •Legal decision•Committee action•Institutional practice

Analysis• What are the problems? • What are the existing policies that cause or relate

to these problems and how are they implemented? • How would changes in policy help resolve the

problems? • What type of policy change is needed • What are the financial implications of the proposed

policy change? • Who are the stakeholders associated with the

desired policy change? • Who and what influences the key decision-makers? • What is the communication structure related to

policy-making?

Strategy

• Establish a working group to develop a strategy and plan activities.

• Develop your SMART objectives (specific, measurable, appropriate, realistic and time bound).

• Position your issue to offer key decision-makers a unique and compelling benefit or advantage.

• Identify your resources and plan to build coalitions and mobilize support. Seek out and work with appropriate partners, coalition advocates, spokespeople, and the media.

• Plan the activities that are the most appropriate for your intended audience.

• Prepare an implementation plan and a budget. • Plan for and combine multiple channels of communication,

including personal contacts, community media, mass media (print, radio, TV), and new information technologies such as E-mail and the Internet.

• Develop intermediate and final indicators to monitor the process and evaluate the impact.

Evaluation• Establish and measure intermediate and process

indicators. • Evaluate specific events and activities. • Document changes based on initial SMART

objectives. • Compare final results with indicators to measure

change. • Identify key factors contributing to policy

changes. • Document unintended changes. • Share results. Publicize successes in a clear and

understandable manner to stakeholders.

Continuity •Evaluate resulting situations. •If desired policy changes occur, monitor

implementation. •If desired policy changes do not occur,

review previous strategy and action, revise, repeat advocacy process or identify other actions to be taken.

•Develop plans to sustain/reinforce change.

Working Group SessionUsing the Policy Advocacy Decagon

Writing a Problem Statement

•Write down the problem in simple words▫Who does it affect and how▫What exactly happens when the problem

occurs ▫Where does the problem occurs

Sample:Low level of women participation in economic activity due to lack of enabling environment

Write a Desired State

What will happen when change is implemented

By changing this law / policy / regulation, there will be more opportunities for women to become more active as entrepreneurs. It will help the region’s economic development and reduce unemployment.

Identify•Stakeholders•Influencers•opponents

Create•Your factsheet (Research/Ground realities/challenges)

•Partnerships•Strategic direction

Execute•Planned activities•Monitoring and evaluation

•Re-strategize (if needed)

What is Social Media?

Social Media is an internet based interactive medium of communication.

Is social media replacing traditional news sources

Social Media is VIRAL

•Get stakeholders to see your story.

•Start a conversation.•Keep up with sources, find ideas.•Find & capture reaction.•Dig up the past.•Help your audience keep track of an ongoing story.

Reaching out to readership▫Facebook (join groups, increase friend’s circle) 900 million

▫Twitter (use #tags) 100 million active users

▫Google+ over 100 million▫Linkedin Groups 200 million usersMost traffic comes from facebook