policy bata a # 1

7/30/2019 Policy Bata a # 1

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Business Policy & Strategy

Assignment # 1Sec - A

Submitted To: Prof. Aitzaz Khurshid

Submitted By:

Group Members

Muhammad Afzal L1F09MBAM2009 (Group Leader)

Danish Faraz L1S10MBAM2058M. Zia Ur Rehman L1S10MBAM2059

Waqar Ghafoor L1S10MBAM2054

Yasir Mushtaq L1S10MBAM0161
http://www.ucp.edu.pk/http://www.ucp.edu.pk/


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THE EXORDIUM

Nothing is deserving worship Almighty Allah, the most Merciful,

Compassionate and Gracious. All praises for Him because He is the

creator of this mysterious universe and guides us through the Holy

Prophet Mohammed (Peace Be Upon Him) and the Holy Quran to

explore it. We supplicate that Allah grant us serenity to accept the

things we cannot change, courage to change that we can, and wisdom

to differentiate.


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ACKNOWLEDGEMENT

All the praise is for Almighty Allah Who gave us the strength, mental

and physical capabilities to accomplish this Assignment.

We would love to express our gratitude and sincere appreciation to

Prof. Aitzaz Khurshid for his encouragement, constructive teaching

approach and maintaining a healthy and competitive atmosphere in the

class that helped us to embrace this formidable challenge.

We would like to extend our thanks to everybody who helped us to make

this Assignment a brilliant success.


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Industry : Foot Wear Industry

Company : Bata Shoes

Why we Selected Foot Wear Industry & Bata Shoes as Company?

Respected Sir, I (Muhammad Afzal) currently running my own Bata shoes Franchiselocated at Sadder Cantt for the last 10 years. My family background is of shoe business.

Thats the reason I choose Footwear Industry & Bata as a company.

After my B.COM, I properly do all my shop operations myself, means opening & closingthe shop, marketing operations selling and buying etc

After completing my MBA, I shall apply all my concepts that I have studied and myvision is to enhance my business throughout Lahore. Before MBA, I just simply running

my shop, but now I should apply the strategies that relates to my mission & vision.

The other reason to choose Bata Shoes Lahore Pakistan because they are using sometechniques for finding opportunities and evaluation of new initiatives among their

competitors. They are also using a technique for testing its concept before development

and launch new product in the market. They are also using a technique for evaluate the

organization capabilities before developing product.

As the assignment proceeds to a complete project, we shall discuss all that

techniques/strategies which are used by Bata, discuss about the draw backs and give the

recommendations on these techniques for improvement at the end.


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EXECUTIVE SUMMARY

Bata was originally established in Czechoslovakia by Thomas Bata in 1894. He was actually

engaged in no formal shoe making business. He decided to visit Michigan for observing howFord Motor company were making auto mobiles in assembly line production. He observe and

took that idea and started applying all those same lines for production of shoes on large scale. Ashe started doing so, a revolution came over there in shoe making industry. In 2002 Bata was the

largest organization in world of footwear industry with 14 billion pair of shoes produced and

sold. Company has 75 footwear factories and tanneries in 95 countries. In Pakistan Bata had

started its business in 1942 near Lahore.

Bata Pakistan was established in 1942 when Pakistan came into being, it was ready to serve thenation. It was incorporated in Pakistan as Bata Shoe Company (Pakistan) Limited in 1951 and

went public to become Bata Pakistan Limited in the year 1979. During the last year Bata

produced over 17.2 million pairs and sold 16.9 out of them with the help of their large

distribution network of 400 Retail Stores and Agencies, 13 Wholesale Depots, 23 Distributorsand about 400 Registered Wholesale Dealers who are selling goods as independent retailers. In

2011 the company generated turnover of Rs.6.5, billon showed an increase of 26% against

previous year.

BATA TODAY

Serves 1 million customers per day Employs more than 40,000 people Operates 5000 retail stores Manages a retail presence in over 50 countries Runs 40 production facilities across 26 countries

BATAS BUSINESS UNITS

Bata Europe, Lausanne Bata Asia Pacific-Africa, Singapore Bata Latin America, Mexico Bata North America, Toronto


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According to my analysis, Batas current mission statement is too short and missing major

components.

Mission Statement must include 9 components. So I proposed a mission statement for Bata. I

have bold and underline the main components in my proposed mission statement.

To provide quality shoes at an affordable price to our valued customers and

maintain our competitiveness and leadership in the shoe market with our aesthetic

functional standard and cost effectiveness with increased market participation by

ensuring regular return to our shareholders through increased market share keeping in

line with the Nations interest

policy bata a # 1

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