pokémon go & marketing part 4 of 4
TRANSCRIPT
POKÉMON GO & MARKETING:
Information of how Pokémon GO can help companies market their products & more.
Images from: Google Images
Table of Contents: Page Title: Page
Number:Marketing Tactics 61Pokémon GO Insights 72Marketers Response 79
Business & Pokémon GO: 84Examples of Use 85How can Businesses Profit?
95
Tips: 100Future: 108Work Cited: 113
Page Title: Page Number:
Pokémon GO Information: 3Pokémon GO Overview 4Player Information 12PokéStops & PokéGyms 20Lures 27
Statistics: 35Marketing on Pokémon GO: 45
Before Marketing 46Local Marketing & Pokémon GO
53
Examples of Use:
L’Inizio’s Pizza Bar in New York:
For $10 they lured over a dozen Pokémon to their store
Foot traffic & business increased by 75%
Compiled by Author from: visual.ly Images from: Google Images
Examples of Use:T-Mobile:
• If you offer mobile services or accessories now is the time make them available for the game players
• T-Mobile announced unlimited data for players of the game
Compiled by Author from: Information & Image from socialmediaexaminer.com
Examples of Use:
Email Campaigns Signs & Banners
Social Media Campaign
Window Decal Signs
Other Uses:
Compiled by Author from: visual.ly
Business can use Traditional Marketing Campaigns to Increase Traffic:
Profiting from Pokémon GO:
Use Pokémon
to Advertise
Your Products
Take Advantag
e of Location
Advertise You Have Pokémon
Compiled by Author from: startwithhatch.com
Profiting from Pokémon GO:
Advertise you Have Pokémon:
Players want to capture as many Pokémon as
they can, if your company is near a prime
location, advertise it
Even if your business isn’t near a prime
location you can figure out where there are
PokéStops & PokéGyms then advertise your
company at these areas
If your business is able to be mobile, take it to those location & sell concessions there
Compiled by Author from: startwithhatch.com
Profiting from Pokémon GO:One of the major capabilities of the game is that you
can take pictures in your surroundings with the Pokémon
Your business can post pictures of Pokémon to subtly
promote your products
Getting creative gets you bonus points and more
attention too
To do this either use the screenshot function or hit the
camera button when a Pokémon
appears
Compiled by Author from: startwithhatch.com
Use Pokémon to Advertise Your Products:
Tips:Be
Authentic
Drop Lures
Get Social
Get Creativ
e
Talk Pokém
on
Compiled by Author from: marketingprofs.com
Tips:
Be Authentic:
If the game isn’t for you or your
customers don’t feel like you
have to participate
You know your brand identity
better than anyone
Remain true to what your
company stands for
Compiled by Author from: marketingprofs.com
Tips:
Talk Pokémon:
Talk about the game whenever
possible
One of the most compelling effects
of the game is getting millions of
strangers to interact in person
By discussing it with others you
may get new customers
Compiled by Author from: marketingprofs.com
Future:New gadgets are coming out to make playing the game easier:
Attachments
Power Banks
Phone Cases
Compiled by Author from: bloglovin.com & expandedramblings.com
Future:To boost marketing for your business for free suggest a PokéStop:
A sculpture, mural, or any other piece of art near or on your building can be used as a PokéStop
Companies can submit a request via Niantic’s website (for now, process may change)
The company hasn’t revealed what criteria it will use to determine if a piece of art, a park, or another location qualifies as a PokéStop
Compiled by Author from: plexkits.com
Work Cited:• "65 Amazing Pokemon Go Statistics." DMR. N.p., 2016. Web. 16 Sept. 2016.
<http://expandedramblings.com/index.php/pokemon-go-statistics/>.• Bhat , Aditya. "'Pokemon Go:' Full List of Countries Where the Game Has Been Released and
Regions Yet to Receive It." International Business Times, India Edition. 06 Aug. 2016. Web. 16 Sept. 2016.<http://www.ibtimes.co.in/pokemon-go-full-list-countries-where-game-has-been-released-regions-yet-receive-it-689139>.
• "How Businesses Are Using Pokémon Go for Marketing." PLEXKITS. N.p., n.d. Web. 16 Sept. 2016.<http://plexkits.com/how-businesses-are-using-pokemon-go-for-marketing/>.
• "How Does Pokémon GO Compare to Other Apps?" Similarweb Blog Pokmon GO Compared to Other Popular Apps Comments. N.p., 2016. Web. 16 Sept. 2016.<https://www.similarweb.com/blog/pokemon-go-compared>.
• "How Pokémon Go Is Disrupting Marketing as We Know It." AMA. N.p., n.d. Web. 16 Sept. 2016. <https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/pokemon-go-disrupting-marketing.aspx>.
• "How Pokémon Go Will Level up Local Advertising." Marketing Land. N.p., 2016. Web. 16 Sept. 2016. <http://marketingland.com/pokemon-go-will-level-local-advertising-184373>.
• "How to Incorporate Pokémon Go Into Your Local Marketing Strategy." Tech.co. N.p., 2016. Web. 16 Sept. 2016. <http://tech.co/incorporate-pokemon-go-local-marketing-strategy-2016-07>.
• “How Your Business Can Profit from Pokémon Go - Hatch." Hatch. N.p., 2016. Web. 16 Sept. 2016. <http://startwithhatch.com/pokemongo/>.
Work Cited:• James, Daniel. "How Businesses Are Using Pokemon Go for Marketing."Blo.marketing.rakuten. N.p.,
n.d. Web. 16 Sept. 2016. <http://blog.marketing.rakuten.com/affiliate/how-businesses-are-using-brilliant-marketing-with-pokemon-go>.
• "Mobile Users Are Spending More Time in Pokémon GO Than Facebook." Sensor Tower. N.p., 12 July 2016. Web. 16 Sept. 2016. <https://sensortower.com/blog/pokemon-go-usage-data>.
• Nanji, Ayaz. "How Pokémon Go Players Engage With Businesses."MarketingProfs. N.p., 18 Aug. 2016. Web. 16 Sept. 2016. <http://www.marketingprofs.com/charts/2016/30485/how-pokemon-go-players-engage-with-businesses-infographic>.
• "Pokemon Go Marketing in 3 Easy Steps." Visually. N.p., n.d. Web. 16 Sept. 2016. <http://visual.ly/pokemon-go-marketing-3-easy-steps>.
• "Pokemon Go Stats." Bloglovin' N.p., 03 July 2016. Web. 16 Sept. 2016.<https://www.bloglovin.com/blogs/chrisbrogancom-321463/pokemon-go-stats-5044818443?email_button=true>.
• Schwartz, Gregg. "3 Major Marketing Insights From Pokemon Go." Entrepreneur. N.p., n.d. Web. 16 Sept. 2016. <https://www.entrepreneur.com/article/279404>.
• Templeman, Mike. "21 Pokemon Go Marketing Tactics You Have to Try."Entrepreneur. N.p., n.d. Web. 16 Sept. 2016. <https://www.entrepreneur.com/article/279736>.
• Vultaggio, Maria. "What Can You Get At PokeStops? How To Obtain Incubators, Incense, Lure Modules And More In 'Pokemon Go'" International Business Times. N.p., 2016. Web. 16 Sept. 2016.<http://www.ibtimes.com/what-can-you-get-pokestops-how-obtain-incubators-incense-lure-modules-more-pokemon-go-2392378>.
*Some information came directly from the Pokémon GO App*
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