AGNES MIRIAM. I

Pokemon Go• Manufacturer : Nintendo• Developer : Niantic• Launched: July 5th,2016• Augmented reality smart

phone game• Uses location via GPS and

time from mobile• Poke Stop – in app

purchases• Poke Gym – Battlefield

Commercial Response• Generating a revenue of $1.6 million everyday.• Market Value of Nintendo - $7.5 billion by 8th July, 2016.• Pokestops, Pokegyms – pre determined by Niantic – submit

request to sponsor locations.• Marketing tool for small businesses.• Coffee shops – special dishes – discounts to players.• To increase the “Foot Traffic” in slow period of the day.• Purchase the “”Lure Module” – meant to bring pokemon to a

specific place.• Can be activated for half an hour.• Threat to companies like Foursquare, Living Social etc. – online

marketing for small businesses for the past few years.

Lure Module

Future of Pokemon Go• Technical Issues:• Drains battery super fast.• Server crashes frequently.• No proper directions or

guidelines.• Technical glitches appear often.• Increased accidents and crimes;

public nuisance.

• Not just a game, has fantastic marketing and revenue opportunities.

THANK YOU !!