poke a hole in it
TRANSCRIPT
Sometimes All It Takes is a Second Set of Eyes
When I speak before an audience of business owners I usually ask
“By a show of hands, how many of you
have a Business Plan?”
Usually half of the hands go up.
Then I ask
“For those with yourhands up, how many of you have it in writing?”
About half of those hands go down.
And I follow that up with
“And finally, for those with your hands still up, how many of you have updated it in
the past year?”
About half of the hands left go down.
So our strategy team started thinking.
“Instead of an all-or-nothing
approach, what if there was a
simple way to help Business
Owners by becoming a second
set of eyes?
What if we could review their
existing Business Plan and give
them feedback … to poke holes
in what they already have?”
And an idea was born!
To learn more, visit http://pokeaholeinit.com