poke a hole in it

11
Sometimes All It Takes is a Second Set of Eyes

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Post on 12-Aug-2015

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Page 1: Poke a hole in it

Sometimes All It Takes is a Second Set of Eyes

Page 2: Poke a hole in it

When I speak before an audience of business owners I usually ask

“By a show of hands, how many of you

have a Business Plan?”

Page 3: Poke a hole in it

Usually half of the hands go up.

Page 4: Poke a hole in it

Then I ask

“For those with yourhands up, how many of you have it in writing?”

Page 5: Poke a hole in it

About half of those hands go down.

Page 6: Poke a hole in it

And I follow that up with

“And finally, for those with your hands still up, how many of you have updated it in

the past year?”

Page 7: Poke a hole in it

About half of the hands left go down.

Page 8: Poke a hole in it

So our strategy team started thinking.

“Instead of an all-or-nothing

approach, what if there was a

simple way to help Business

Owners by becoming a second

set of eyes?

What if we could review their

existing Business Plan and give

them feedback … to poke holes

in what they already have?”

Page 9: Poke a hole in it

And an idea was born!

Page 10: Poke a hole in it
Page 11: Poke a hole in it

To learn more, visit http://pokeaholeinit.com